CALIFORNIA LEGISLATURE 20172018 REGULAR SESSION Senate Bill No. 269Introduced by Senator McGuireFebruary 08, 2017 An act to amend Section 35617 of the Public Resources Code, relating to ocean resources. LEGISLATIVE COUNSEL'S DIGESTSB 269, as introduced, McGuire. Ocean resources: Ocean Protection Council: sustainable seafood.Existing law, the California Ocean Protection Act, establishes the Ocean Protection Council in state government. The act requires the council to develop and implement a voluntary sustainable seafood promotion program for the state, consisting of specified components relating to marketing assistance and assisting eligible entities in the fishing industry to meet specified internationally accepted standards for sustainable seafood.This bill would require that the program also include a promotion and direct sales enhancement component designed to increase direct sales of sustainable seafood by California fisheries, including the provision of certain information to consumers about sustainable seafood caught in the state.Digest Key Vote: MAJORITY Appropriation: NO Fiscal Committee: YES Local Program: NO Bill TextThe people of the State of California do enact as follows:SECTION 1. Section 35617 of the Public Resources Code is amended to read:35617. (a) The Ocean Protection Council shall develop and implement a voluntary sustainable seafood promotion program for the state.(b) The program shall consist of all of the following:(1) A protocol to guide entities on how to be independently certified to internationally accepted standards for sustainable seafood. The protocol and any substantive amendments or revisions to the protocol shall be developed in a transparent process and adopted by the council in a public meeting. The council shall identify in a public document that the provisions of subdivision (c) of Section 35550 have been met.(2) (A) A marketing assistance program for seafood caught in California that is independently certified to internationally accepted standards for sustainable seafood. The council shall consult with the Department of Food and Agriculture in implementing this paragraph.(B) Consistent with subparagraph (A), the marketing assistance program shall consist of competitive grants and loans for discrete and limited activities to benefit participants in the fishing industry in California.(3) A competitive grant and loan program, only in years in which funds are appropriated by the Legislature to the California Ocean Protection Trust Fund, for eligible entities, including, but not limited to, fishery groups and associations, for the purpose of assisting California fisheries in qualifying for certification to internationally accepted standards for sustainable seafood. This program may be implemented in coordination with other state and private programs to maximize its effectiveness.(4) The design of a label or labels that may be used exclusively to identify seafood caught in California that is certified to internationally accepted standards as sustainable seafood.(5) A promotion and direct sales enhancement component designed to increase direct sales of sustainable seafood by California fisheries. The program may provide consumers with information about sustainable seafood caught in the state, including, but not limited to, biographical information pertaining to specific fisheries, the date and location of the harvest of sustainable seafood, and photographic or other information that may be useful in fostering improved relationships between consumers and California fisheries.(c) Seafood produced through aquaculture or fish farming shall not be certified as sustainable under this division until nationally or internationally accepted sustainability standards have been developed and implemented.(d) The program, each component of the program, and actions taken by the council to implement the program are based upon voluntary actions initiated by entities pursuant to this section and are not regulations as defined in Section 11342.600 of the Government Code.
CALIFORNIA LEGISLATURE 20172018 REGULAR SESSION Senate Bill No. 269Introduced by Senator McGuireFebruary 08, 2017 An act to amend Section 35617 of the Public Resources Code, relating to ocean resources. LEGISLATIVE COUNSEL'S DIGESTSB 269, as introduced, McGuire. Ocean resources: Ocean Protection Council: sustainable seafood.Existing law, the California Ocean Protection Act, establishes the Ocean Protection Council in state government. The act requires the council to develop and implement a voluntary sustainable seafood promotion program for the state, consisting of specified components relating to marketing assistance and assisting eligible entities in the fishing industry to meet specified internationally accepted standards for sustainable seafood.This bill would require that the program also include a promotion and direct sales enhancement component designed to increase direct sales of sustainable seafood by California fisheries, including the provision of certain information to consumers about sustainable seafood caught in the state.Digest Key Vote: MAJORITY Appropriation: NO Fiscal Committee: YES Local Program: NO
CALIFORNIA LEGISLATURE 20172018 REGULAR SESSION
Senate Bill No. 269
Introduced by Senator McGuireFebruary 08, 2017
Introduced by Senator McGuire
February 08, 2017
An act to amend Section 35617 of the Public Resources Code, relating to ocean resources.
LEGISLATIVE COUNSEL'S DIGEST
## LEGISLATIVE COUNSEL'S DIGEST
SB 269, as introduced, McGuire. Ocean resources: Ocean Protection Council: sustainable seafood.
Existing law, the California Ocean Protection Act, establishes the Ocean Protection Council in state government. The act requires the council to develop and implement a voluntary sustainable seafood promotion program for the state, consisting of specified components relating to marketing assistance and assisting eligible entities in the fishing industry to meet specified internationally accepted standards for sustainable seafood.This bill would require that the program also include a promotion and direct sales enhancement component designed to increase direct sales of sustainable seafood by California fisheries, including the provision of certain information to consumers about sustainable seafood caught in the state.
Existing law, the California Ocean Protection Act, establishes the Ocean Protection Council in state government. The act requires the council to develop and implement a voluntary sustainable seafood promotion program for the state, consisting of specified components relating to marketing assistance and assisting eligible entities in the fishing industry to meet specified internationally accepted standards for sustainable seafood.
This bill would require that the program also include a promotion and direct sales enhancement component designed to increase direct sales of sustainable seafood by California fisheries, including the provision of certain information to consumers about sustainable seafood caught in the state.
## Digest Key
## Bill Text
The people of the State of California do enact as follows:SECTION 1. Section 35617 of the Public Resources Code is amended to read:35617. (a) The Ocean Protection Council shall develop and implement a voluntary sustainable seafood promotion program for the state.(b) The program shall consist of all of the following:(1) A protocol to guide entities on how to be independently certified to internationally accepted standards for sustainable seafood. The protocol and any substantive amendments or revisions to the protocol shall be developed in a transparent process and adopted by the council in a public meeting. The council shall identify in a public document that the provisions of subdivision (c) of Section 35550 have been met.(2) (A) A marketing assistance program for seafood caught in California that is independently certified to internationally accepted standards for sustainable seafood. The council shall consult with the Department of Food and Agriculture in implementing this paragraph.(B) Consistent with subparagraph (A), the marketing assistance program shall consist of competitive grants and loans for discrete and limited activities to benefit participants in the fishing industry in California.(3) A competitive grant and loan program, only in years in which funds are appropriated by the Legislature to the California Ocean Protection Trust Fund, for eligible entities, including, but not limited to, fishery groups and associations, for the purpose of assisting California fisheries in qualifying for certification to internationally accepted standards for sustainable seafood. This program may be implemented in coordination with other state and private programs to maximize its effectiveness.(4) The design of a label or labels that may be used exclusively to identify seafood caught in California that is certified to internationally accepted standards as sustainable seafood.(5) A promotion and direct sales enhancement component designed to increase direct sales of sustainable seafood by California fisheries. The program may provide consumers with information about sustainable seafood caught in the state, including, but not limited to, biographical information pertaining to specific fisheries, the date and location of the harvest of sustainable seafood, and photographic or other information that may be useful in fostering improved relationships between consumers and California fisheries.(c) Seafood produced through aquaculture or fish farming shall not be certified as sustainable under this division until nationally or internationally accepted sustainability standards have been developed and implemented.(d) The program, each component of the program, and actions taken by the council to implement the program are based upon voluntary actions initiated by entities pursuant to this section and are not regulations as defined in Section 11342.600 of the Government Code.
The people of the State of California do enact as follows:
## The people of the State of California do enact as follows:
SECTION 1. Section 35617 of the Public Resources Code is amended to read:35617. (a) The Ocean Protection Council shall develop and implement a voluntary sustainable seafood promotion program for the state.(b) The program shall consist of all of the following:(1) A protocol to guide entities on how to be independently certified to internationally accepted standards for sustainable seafood. The protocol and any substantive amendments or revisions to the protocol shall be developed in a transparent process and adopted by the council in a public meeting. The council shall identify in a public document that the provisions of subdivision (c) of Section 35550 have been met.(2) (A) A marketing assistance program for seafood caught in California that is independently certified to internationally accepted standards for sustainable seafood. The council shall consult with the Department of Food and Agriculture in implementing this paragraph.(B) Consistent with subparagraph (A), the marketing assistance program shall consist of competitive grants and loans for discrete and limited activities to benefit participants in the fishing industry in California.(3) A competitive grant and loan program, only in years in which funds are appropriated by the Legislature to the California Ocean Protection Trust Fund, for eligible entities, including, but not limited to, fishery groups and associations, for the purpose of assisting California fisheries in qualifying for certification to internationally accepted standards for sustainable seafood. This program may be implemented in coordination with other state and private programs to maximize its effectiveness.(4) The design of a label or labels that may be used exclusively to identify seafood caught in California that is certified to internationally accepted standards as sustainable seafood.(5) A promotion and direct sales enhancement component designed to increase direct sales of sustainable seafood by California fisheries. The program may provide consumers with information about sustainable seafood caught in the state, including, but not limited to, biographical information pertaining to specific fisheries, the date and location of the harvest of sustainable seafood, and photographic or other information that may be useful in fostering improved relationships between consumers and California fisheries.(c) Seafood produced through aquaculture or fish farming shall not be certified as sustainable under this division until nationally or internationally accepted sustainability standards have been developed and implemented.(d) The program, each component of the program, and actions taken by the council to implement the program are based upon voluntary actions initiated by entities pursuant to this section and are not regulations as defined in Section 11342.600 of the Government Code.
SECTION 1. Section 35617 of the Public Resources Code is amended to read:
### SECTION 1.
35617. (a) The Ocean Protection Council shall develop and implement a voluntary sustainable seafood promotion program for the state.(b) The program shall consist of all of the following:(1) A protocol to guide entities on how to be independently certified to internationally accepted standards for sustainable seafood. The protocol and any substantive amendments or revisions to the protocol shall be developed in a transparent process and adopted by the council in a public meeting. The council shall identify in a public document that the provisions of subdivision (c) of Section 35550 have been met.(2) (A) A marketing assistance program for seafood caught in California that is independently certified to internationally accepted standards for sustainable seafood. The council shall consult with the Department of Food and Agriculture in implementing this paragraph.(B) Consistent with subparagraph (A), the marketing assistance program shall consist of competitive grants and loans for discrete and limited activities to benefit participants in the fishing industry in California.(3) A competitive grant and loan program, only in years in which funds are appropriated by the Legislature to the California Ocean Protection Trust Fund, for eligible entities, including, but not limited to, fishery groups and associations, for the purpose of assisting California fisheries in qualifying for certification to internationally accepted standards for sustainable seafood. This program may be implemented in coordination with other state and private programs to maximize its effectiveness.(4) The design of a label or labels that may be used exclusively to identify seafood caught in California that is certified to internationally accepted standards as sustainable seafood.(5) A promotion and direct sales enhancement component designed to increase direct sales of sustainable seafood by California fisheries. The program may provide consumers with information about sustainable seafood caught in the state, including, but not limited to, biographical information pertaining to specific fisheries, the date and location of the harvest of sustainable seafood, and photographic or other information that may be useful in fostering improved relationships between consumers and California fisheries.(c) Seafood produced through aquaculture or fish farming shall not be certified as sustainable under this division until nationally or internationally accepted sustainability standards have been developed and implemented.(d) The program, each component of the program, and actions taken by the council to implement the program are based upon voluntary actions initiated by entities pursuant to this section and are not regulations as defined in Section 11342.600 of the Government Code.
35617. (a) The Ocean Protection Council shall develop and implement a voluntary sustainable seafood promotion program for the state.(b) The program shall consist of all of the following:(1) A protocol to guide entities on how to be independently certified to internationally accepted standards for sustainable seafood. The protocol and any substantive amendments or revisions to the protocol shall be developed in a transparent process and adopted by the council in a public meeting. The council shall identify in a public document that the provisions of subdivision (c) of Section 35550 have been met.(2) (A) A marketing assistance program for seafood caught in California that is independently certified to internationally accepted standards for sustainable seafood. The council shall consult with the Department of Food and Agriculture in implementing this paragraph.(B) Consistent with subparagraph (A), the marketing assistance program shall consist of competitive grants and loans for discrete and limited activities to benefit participants in the fishing industry in California.(3) A competitive grant and loan program, only in years in which funds are appropriated by the Legislature to the California Ocean Protection Trust Fund, for eligible entities, including, but not limited to, fishery groups and associations, for the purpose of assisting California fisheries in qualifying for certification to internationally accepted standards for sustainable seafood. This program may be implemented in coordination with other state and private programs to maximize its effectiveness.(4) The design of a label or labels that may be used exclusively to identify seafood caught in California that is certified to internationally accepted standards as sustainable seafood.(5) A promotion and direct sales enhancement component designed to increase direct sales of sustainable seafood by California fisheries. The program may provide consumers with information about sustainable seafood caught in the state, including, but not limited to, biographical information pertaining to specific fisheries, the date and location of the harvest of sustainable seafood, and photographic or other information that may be useful in fostering improved relationships between consumers and California fisheries.(c) Seafood produced through aquaculture or fish farming shall not be certified as sustainable under this division until nationally or internationally accepted sustainability standards have been developed and implemented.(d) The program, each component of the program, and actions taken by the council to implement the program are based upon voluntary actions initiated by entities pursuant to this section and are not regulations as defined in Section 11342.600 of the Government Code.
35617. (a) The Ocean Protection Council shall develop and implement a voluntary sustainable seafood promotion program for the state.(b) The program shall consist of all of the following:(1) A protocol to guide entities on how to be independently certified to internationally accepted standards for sustainable seafood. The protocol and any substantive amendments or revisions to the protocol shall be developed in a transparent process and adopted by the council in a public meeting. The council shall identify in a public document that the provisions of subdivision (c) of Section 35550 have been met.(2) (A) A marketing assistance program for seafood caught in California that is independently certified to internationally accepted standards for sustainable seafood. The council shall consult with the Department of Food and Agriculture in implementing this paragraph.(B) Consistent with subparagraph (A), the marketing assistance program shall consist of competitive grants and loans for discrete and limited activities to benefit participants in the fishing industry in California.(3) A competitive grant and loan program, only in years in which funds are appropriated by the Legislature to the California Ocean Protection Trust Fund, for eligible entities, including, but not limited to, fishery groups and associations, for the purpose of assisting California fisheries in qualifying for certification to internationally accepted standards for sustainable seafood. This program may be implemented in coordination with other state and private programs to maximize its effectiveness.(4) The design of a label or labels that may be used exclusively to identify seafood caught in California that is certified to internationally accepted standards as sustainable seafood.(5) A promotion and direct sales enhancement component designed to increase direct sales of sustainable seafood by California fisheries. The program may provide consumers with information about sustainable seafood caught in the state, including, but not limited to, biographical information pertaining to specific fisheries, the date and location of the harvest of sustainable seafood, and photographic or other information that may be useful in fostering improved relationships between consumers and California fisheries.(c) Seafood produced through aquaculture or fish farming shall not be certified as sustainable under this division until nationally or internationally accepted sustainability standards have been developed and implemented.(d) The program, each component of the program, and actions taken by the council to implement the program are based upon voluntary actions initiated by entities pursuant to this section and are not regulations as defined in Section 11342.600 of the Government Code.
35617. (a) The Ocean Protection Council shall develop and implement a voluntary sustainable seafood promotion program for the state.
(b) The program shall consist of all of the following:
(1) A protocol to guide entities on how to be independently certified to internationally accepted standards for sustainable seafood. The protocol and any substantive amendments or revisions to the protocol shall be developed in a transparent process and adopted by the council in a public meeting. The council shall identify in a public document that the provisions of subdivision (c) of Section 35550 have been met.
(2) (A) A marketing assistance program for seafood caught in California that is independently certified to internationally accepted standards for sustainable seafood. The council shall consult with the Department of Food and Agriculture in implementing this paragraph.
(B) Consistent with subparagraph (A), the marketing assistance program shall consist of competitive grants and loans for discrete and limited activities to benefit participants in the fishing industry in California.
(3) A competitive grant and loan program, only in years in which funds are appropriated by the Legislature to the California Ocean Protection Trust Fund, for eligible entities, including, but not limited to, fishery groups and associations, for the purpose of assisting California fisheries in qualifying for certification to internationally accepted standards for sustainable seafood. This program may be implemented in coordination with other state and private programs to maximize its effectiveness.
(4) The design of a label or labels that may be used exclusively to identify seafood caught in California that is certified to internationally accepted standards as sustainable seafood.
(5) A promotion and direct sales enhancement component designed to increase direct sales of sustainable seafood by California fisheries. The program may provide consumers with information about sustainable seafood caught in the state, including, but not limited to, biographical information pertaining to specific fisheries, the date and location of the harvest of sustainable seafood, and photographic or other information that may be useful in fostering improved relationships between consumers and California fisheries.
(c) Seafood produced through aquaculture or fish farming shall not be certified as sustainable under this division until nationally or internationally accepted sustainability standards have been developed and implemented.
(d) The program, each component of the program, and actions taken by the council to implement the program are based upon voluntary actions initiated by entities pursuant to this section and are not regulations as defined in Section 11342.600 of the Government Code.