Supplemental destination highway signs.
If enacted, AB 652 will formally integrate private stadiums into the state's criteria for supplemental highway signage. This inclusion could significantly support marketing efforts for venues hosting sports and entertainment events, promoting them as destinations to travelers and improving visibility for these establishments. Additionally, the bill facilitates a streamlined approach to signage regulations, ensuring that sign usage aligns with guidelines established in the California Manual on Uniform Traffic Control Devices.
Assembly Bill No. 652, introduced by Assembly Member Mayes, aims to amend the Streets and Highways Code by requiring the California Department of Transportation to include private stadiums or sports arenas as eligible facilities for supplemental destination signs. This change is designed to enhance awareness of sports and entertainment venues along state highways, potentially increasing visitor traffic and benefiting local businesses surrounding these facilities. The bill aligns with existing state regulations that govern the placement of signage along highways related to fuel, food, lodging, and camping services.
While the bill appears to have support due to its potential to boost local economies and promote tourism, it may face scrutiny regarding the impact of additional signage on highway aesthetics and safety. Concerns could arise regarding sightline obstructions or increased distractions for drivers if signage proliferates without adequate regulatory measures. Therefore, discussions surrounding the practical implications of the legislation will likely emerge as it moves through the legislative process.