CALIFORNIA LEGISLATURE 20192020 REGULAR SESSION Assembly Bill No. 846Introduced by Assembly Members Burke, Low, and MullinFebruary 20, 2019 An act relating to consumer privacy. LEGISLATIVE COUNSEL'S DIGESTAB 846, as introduced, Burke. Customer loyalty programs.Existing law, the California Consumer Privacy Act of 2018, beginning on January 1, 2020, grants a consumer various rights with regard to personal information relating to that consumer that is held by a business. The act prohibits a business from discriminating against the consumer for exercising any of the consumers rights under the act, except if the differential treatment is reasonably related to value provided by the consumers data.This bill would express the intent of the Legislature to enact legislation that would clarify that the California Consumer Privacy Act of 2018 does not prohibit a consumer from choosing to participate in a customer loyalty program that offers incentives such as rewards, gift cards or certificates, discounts, or other benefits and would further clarify that a business that offers a customer loyalty program may continue to offer rewards, gift cards or certificates, discounts, or other benefits associated with a customer loyalty program in a manner that is reasonably anticipated within the context of a businesss ongoing relationship with a consumer.Digest Key Vote: MAJORITY Appropriation: NO Fiscal Committee: NO Local Program: NO Bill TextThe people of the State of California do enact as follows:SECTION 1. (a) The Legislature finds and declares that California consumers enjoy the benefits and convenience of customer loyalty programs. Studies show all of the following:(1) Eighty percent of adults belong to some type of customer loyalty program.(2) Customer loyalty program membership increased by 15 percent between 2015 and 2017.(3) Eighty-seven percent of customer loyalty program members say they are open to sharing personal information about their activity and behavior in order to receive more personalized rewards.(b) It is the intent of the Legislature to enact legislation that would clarify that the California Consumer Privacy Act of 2018 does not prohibit a consumer from choosing to participate in a customer loyalty program that offers incentives such as rewards, gift cards or certificates, discounts, or other benefits and would further clarify that a business that offers a customer loyalty program may continue to offer rewards, gift cards or certificates, discounts, or other benefits associated with a customer loyalty program in a manner that is reasonably anticipated within the context of a businesss ongoing relationship with a consumer.
CALIFORNIA LEGISLATURE 20192020 REGULAR SESSION Assembly Bill No. 846Introduced by Assembly Members Burke, Low, and MullinFebruary 20, 2019 An act relating to consumer privacy. LEGISLATIVE COUNSEL'S DIGESTAB 846, as introduced, Burke. Customer loyalty programs.Existing law, the California Consumer Privacy Act of 2018, beginning on January 1, 2020, grants a consumer various rights with regard to personal information relating to that consumer that is held by a business. The act prohibits a business from discriminating against the consumer for exercising any of the consumers rights under the act, except if the differential treatment is reasonably related to value provided by the consumers data.This bill would express the intent of the Legislature to enact legislation that would clarify that the California Consumer Privacy Act of 2018 does not prohibit a consumer from choosing to participate in a customer loyalty program that offers incentives such as rewards, gift cards or certificates, discounts, or other benefits and would further clarify that a business that offers a customer loyalty program may continue to offer rewards, gift cards or certificates, discounts, or other benefits associated with a customer loyalty program in a manner that is reasonably anticipated within the context of a businesss ongoing relationship with a consumer.Digest Key Vote: MAJORITY Appropriation: NO Fiscal Committee: NO Local Program: NO
CALIFORNIA LEGISLATURE 20192020 REGULAR SESSION
Assembly Bill No. 846
Introduced by Assembly Members Burke, Low, and MullinFebruary 20, 2019
Introduced by Assembly Members Burke, Low, and Mullin
February 20, 2019
An act relating to consumer privacy.
LEGISLATIVE COUNSEL'S DIGEST
## LEGISLATIVE COUNSEL'S DIGEST
AB 846, as introduced, Burke. Customer loyalty programs.
Existing law, the California Consumer Privacy Act of 2018, beginning on January 1, 2020, grants a consumer various rights with regard to personal information relating to that consumer that is held by a business. The act prohibits a business from discriminating against the consumer for exercising any of the consumers rights under the act, except if the differential treatment is reasonably related to value provided by the consumers data.This bill would express the intent of the Legislature to enact legislation that would clarify that the California Consumer Privacy Act of 2018 does not prohibit a consumer from choosing to participate in a customer loyalty program that offers incentives such as rewards, gift cards or certificates, discounts, or other benefits and would further clarify that a business that offers a customer loyalty program may continue to offer rewards, gift cards or certificates, discounts, or other benefits associated with a customer loyalty program in a manner that is reasonably anticipated within the context of a businesss ongoing relationship with a consumer.
Existing law, the California Consumer Privacy Act of 2018, beginning on January 1, 2020, grants a consumer various rights with regard to personal information relating to that consumer that is held by a business. The act prohibits a business from discriminating against the consumer for exercising any of the consumers rights under the act, except if the differential treatment is reasonably related to value provided by the consumers data.
This bill would express the intent of the Legislature to enact legislation that would clarify that the California Consumer Privacy Act of 2018 does not prohibit a consumer from choosing to participate in a customer loyalty program that offers incentives such as rewards, gift cards or certificates, discounts, or other benefits and would further clarify that a business that offers a customer loyalty program may continue to offer rewards, gift cards or certificates, discounts, or other benefits associated with a customer loyalty program in a manner that is reasonably anticipated within the context of a businesss ongoing relationship with a consumer.
## Digest Key
## Bill Text
The people of the State of California do enact as follows:SECTION 1. (a) The Legislature finds and declares that California consumers enjoy the benefits and convenience of customer loyalty programs. Studies show all of the following:(1) Eighty percent of adults belong to some type of customer loyalty program.(2) Customer loyalty program membership increased by 15 percent between 2015 and 2017.(3) Eighty-seven percent of customer loyalty program members say they are open to sharing personal information about their activity and behavior in order to receive more personalized rewards.(b) It is the intent of the Legislature to enact legislation that would clarify that the California Consumer Privacy Act of 2018 does not prohibit a consumer from choosing to participate in a customer loyalty program that offers incentives such as rewards, gift cards or certificates, discounts, or other benefits and would further clarify that a business that offers a customer loyalty program may continue to offer rewards, gift cards or certificates, discounts, or other benefits associated with a customer loyalty program in a manner that is reasonably anticipated within the context of a businesss ongoing relationship with a consumer.
The people of the State of California do enact as follows:
## The people of the State of California do enact as follows:
SECTION 1. (a) The Legislature finds and declares that California consumers enjoy the benefits and convenience of customer loyalty programs. Studies show all of the following:(1) Eighty percent of adults belong to some type of customer loyalty program.(2) Customer loyalty program membership increased by 15 percent between 2015 and 2017.(3) Eighty-seven percent of customer loyalty program members say they are open to sharing personal information about their activity and behavior in order to receive more personalized rewards.(b) It is the intent of the Legislature to enact legislation that would clarify that the California Consumer Privacy Act of 2018 does not prohibit a consumer from choosing to participate in a customer loyalty program that offers incentives such as rewards, gift cards or certificates, discounts, or other benefits and would further clarify that a business that offers a customer loyalty program may continue to offer rewards, gift cards or certificates, discounts, or other benefits associated with a customer loyalty program in a manner that is reasonably anticipated within the context of a businesss ongoing relationship with a consumer.
SECTION 1. (a) The Legislature finds and declares that California consumers enjoy the benefits and convenience of customer loyalty programs. Studies show all of the following:(1) Eighty percent of adults belong to some type of customer loyalty program.(2) Customer loyalty program membership increased by 15 percent between 2015 and 2017.(3) Eighty-seven percent of customer loyalty program members say they are open to sharing personal information about their activity and behavior in order to receive more personalized rewards.(b) It is the intent of the Legislature to enact legislation that would clarify that the California Consumer Privacy Act of 2018 does not prohibit a consumer from choosing to participate in a customer loyalty program that offers incentives such as rewards, gift cards or certificates, discounts, or other benefits and would further clarify that a business that offers a customer loyalty program may continue to offer rewards, gift cards or certificates, discounts, or other benefits associated with a customer loyalty program in a manner that is reasonably anticipated within the context of a businesss ongoing relationship with a consumer.
SECTION 1. (a) The Legislature finds and declares that California consumers enjoy the benefits and convenience of customer loyalty programs. Studies show all of the following:
### SECTION 1.
(1) Eighty percent of adults belong to some type of customer loyalty program.
(2) Customer loyalty program membership increased by 15 percent between 2015 and 2017.
(3) Eighty-seven percent of customer loyalty program members say they are open to sharing personal information about their activity and behavior in order to receive more personalized rewards.
(b) It is the intent of the Legislature to enact legislation that would clarify that the California Consumer Privacy Act of 2018 does not prohibit a consumer from choosing to participate in a customer loyalty program that offers incentives such as rewards, gift cards or certificates, discounts, or other benefits and would further clarify that a business that offers a customer loyalty program may continue to offer rewards, gift cards or certificates, discounts, or other benefits associated with a customer loyalty program in a manner that is reasonably anticipated within the context of a businesss ongoing relationship with a consumer.