Connecticut House Bill HB06188

Connecticut 2019 Regular Session

• Introduced: 1/25/19
• Refer: 1/25/19

Caption

An Act Concerning The Development Of A State-wide Marketing Strategy.

Impact

The passage of HB 6188 could significantly influence state laws concerning economic development initiatives. By formalizing the state's commitment to marketing and promoting local businesses, Connecticut could see increased investment and consumer interest in home-grown products. This bill aims to create a coherent approach to economic promotion, allowing agents within the state to work collaboratively towards shared goals, which may lead to job creation and robust economic growth.

Summary

House Bill 6188 proposes the development of a statewide marketing strategy focused on encouraging business development within Connecticut. This bill tasks the Department of Economic and Community Development with the responsibility of creating and implementing a marketing plan, which aims to enhance the visibility and attractiveness of Connecticut as a business-friendly state. One notable element mentioned in the bill is the potential establishment of a 'Made in Connecticut Day' to promote local products and businesses, fostering a sense of pride and community among residents while encouraging local consumption.

Contention

While the bill is largely framed as an economic development initiative, there may be some concerns around the allocation of resources towards marketing rather than direct financial support for businesses. Critics of the bill might argue that while promoting local businesses is essential, it should not overshadow the need for substantial investment in infrastructure and workforce development. The effectiveness of a marketing strategy is contingent upon actual economic conditions and the willingness of consumers to engage with the concepts promoted by such campaigns.