CS/HB 369 2025
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F L O R I D A H O U S E O F R E P R E S E N T A T I V E S
A bill to be entitled 1
An act relating to provenance of digital content; 2
creating s. 501.9741, F.S.; providing definitions; 3
requiring certain artificial intelligence providers to 4
make provenance data available through specified 5
options; requiring such providers to make provenance 6
readers available in a specified manner; requiring 7
certain social media platforms to retain and make 8
available certain provenance data; providing 9
applicability; providing that a violation constitutes 10
an unfair or deceptive act or practice; providing an 11
effective date. 12
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Be It Enacted by the Legislature of the State of Florida: 14
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Section 1. Section 501.9741, Florida Statutes, is created 16
to read: 17
501.9741 Provenance data of digital content. — 18
(1) As used in this section, the term: 19
(a) "Generative artificial intelligence" has the same 20
meaning as in s. 106.145(1). 21
(b) "Generative artificial intelligence model" means an 22
artificial intelligence system desi gned to generate new data or 23
content based on the patterns or structures of its training 24
data. The term does not include capabilities primarily intended 25
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for classifications, predictions, or labeling. 26
(c) "Generative artificial intelligence provider" mean s an 27
organization that develops a generative artificial intelligence 28
tool that is publicly available. 29
(d) "Generative artificial intelligence tool" means a 30
product or feature that provides the outputs from a generative 31
artificial intelligence model to e nd users. 32
(e) "Provenance application tool" means a tool or online 33
service that allows users to apply provenance data. 34
(f) "Provenance data" means information about the origin 35
of digital content and the history of modifications to such 36
content in a format that is compliant with widely adopted 37
guidelines or specifications promulgated by an established 38
standard-setting body. Provenance data must indicate whether 39
some or all of the content is synthetic content. If there is 40
synthetic content, the provenance data must identify the name of 41
the generative artificial intelligence provider whose generative 42
artificial intelligence tool generated the synthetic data. 43
Provenance data shall not include any personally identifying 44
information, unique device, system, or service information that 45
is reasonably capable of being associated with a particular 46
user, unless directed by the user. 47
(g) "Provenance reader" means a tool or service that 48
allows users to view provenance data. 49
(h) "Social media platform" means an onli ne forum, a 50
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website, or an application that allows users to upload content 51
or view content or activity of other users. The term does not 52
include an online service, a website, or an application the 53
exclusive function of which is e -mail or direct messaging 54
consisting of text, photographs, pictures, images, or videos 55
shared only between the sender and the recipients without 56
displaying or posting publicly to other users who are not 57
specifically identified by the sender as the recipients. 58
(i) "Synthetic conten t" means any visual or audio content 59
that has been produced or modified by a generative artificial 60
intelligence tool. 61
(2) A generative artificial intelligence provider shall: 62
(a) Make available a provenance application tool that 63
enables the user to apply provenance data, either directly or 64
through the use of third -party technology, to content that has 65
been generated or modified to include synthetic content; or 66
(b) Apply provenance data, either directly or through the 67
use of third-party technology, to content that has been 68
generated or modified to include synthetic content. 69
(3) A generative artificial intelligence provider shall 70
make available to the public for free, either directly or 71
through the use of third -party technology, a provenance reader. 72
(4) A social media platform must retain all available 73
provenance data of content uploaded to or posted on such 74
platform, and make available to the users of the platform such 75
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provenance data in a readable format directly or through a 76
conspicuous indicato r that allows a user to access the 77
provenance data or both. This requirement does not apply in 78
cases of the user's removal of provenance data. 79
(5) A violation of this section constitutes an unfair or 80
deceptive act or practice as specified in s. 501.204 a nd shall 81
be exclusively enforced in a civil action by the Attorney 82
General. The Department of Legal Affairs must notify the 83
generative artificial intelligence provider or the social media 84
platform of any suspected violation and allow the provider or 85
platform 30 calendar days to cure the alleged violation before 86
initiating enforcement action. This section does not create a 87
private right of action. 88
Section 2. This act shall take effect July 1, 2026. 89