CS/CS/HB 369 2025
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F L O R I D A H O U S E O F R E P R E S E N T A T I V E S
A bill to be entitled 1
An act relating to provenance of digital content; 2
creating s. 501.9741, F.S.; providing definitions; 3
requiring certain artificial intelligence providers to 4
make provenance data available through specified 5
options; requiring such providers to make provenance 6
readers available in a specified manner; requiring 7
certain social media platforms to retain and make 8
available certain provenance data; providing 9
applicability; providing that a violation constitutes 10
an unfair or deceptive act or practice; providing an 11
effective date. 12
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Be It Enacted by the Legislature of the State of Florida: 14
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Section 1. Section 501.9741, Florida Statutes, is created 16
to read: 17
501.9741 Provenance data of digital content. — 18
(1) As used in this section, the term: 19
(a) "Generative artificial intelligence" has the same 20
meaning as in s. 106.145(1). 21
(b) "Generative artificial intelligence model" means an 22
artificial intelligence system desi gned to generate new data or 23
content based on the patterns or structures of its training 24
data. The term does not include capabilities primarily intended 25
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for classifications, predictions, or labeling. 26
(c) "Generative artificial intelligence provider" mean s an 27
organization that develops a generative artificial intelligence 28
tool that is publicly available. 29
(d) "Generative artificial intelligence tool" means a 30
product or feature that provides the outputs from a generative 31
artificial intelligence model to e nd users. 32
(e) "Provenance application tool" means a tool or online 33
service that allows users to apply provenance data. 34
(f) "Provenance data" means information about the origin 35
of digital content and the history of modifications to such 36
content in a format that is compliant with widely adopted 37
guidelines or specifications promulgated by an established 38
standard-setting body. Provenance data must indicate whether 39
some or all of the content is synthetic content. If there is 40
synthetic content, the provenance data must identify the name of 41
the generative artificial intelligence provider whose generative 42
artificial intelligence tool generated the synthetic data. 43
Provenance data shall not include any personally identifying 44
information, unique device, system, or service information that 45
is reasonably capable of being associated with a particular 46
user, unless directed by the user. 47
(g) "Provenance reader" means a tool or service that 48
allows users to view provenance data. 49
(h) "Social media platform" means an onli ne forum, 50
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website, or application for which the primary function is to 51
allow users to upload content or view content or activity of 52
other users. The term does not include: 53
1. An online service, website, or application where the 54
exclusive function is e -mail or direct messaging consisting of 55
text, photographs, pictures, images, or videos shared only 56
between the sender and the recipients, without displaying or 57
posting publicly to other users not specifically identified as 58
the recipients by the sender; or 59
2. An online service, website, or application, that 60
consists primarily of news, sports, entertainment, or other 61
information or content that is not user generated or uploaded 62
but is preselected by the provider, and for which any chat, 63
comments, or interactiv e functionality is incidental to, 64
directly related to, or dependent on the provision of the 65
content. 66
(i) "Synthetic content" means any visual or audio content 67
that has been produced or modified by a generative artificial 68
intelligence tool. 69
(2) A generative artificial intelligence provider shall: 70
(a) Make available a provenance application tool that 71
enables the user to apply provenance data, either directly or 72
through the use of third -party technology, to content that has 73
been generated or modifi ed to include synthetic content; or 74
(b) Apply provenance data, either directly or through the 75
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use of third-party technology, to content that has been 76
generated or modified to include synthetic content. 77
(3) A generative artificial intelligence provider subject 78
to the requirements of subsection (2) shall also make available 79
to the public for free, either directly or through the use of 80
third-party technology, a provenance reader. 81
(4) A social media platform must retain all available 82
provenance data of co ntent uploaded to or posted on such 83
platform, and make available to the users of the platform such 84
provenance data in a readable format directly or through a 85
conspicuous indicator that allows a user to access the 86
provenance data or both. This requirement d oes not apply in 87
cases of the user's removal of provenance data. 88
(5) A violation of this section constitutes an unfair or 89
deceptive act or practice as specified in s. 501.204 and shall 90
be exclusively enforced in a civil action by the Attorney 91
General. The Department of Legal Affairs must notify the 92
generative artificial intelligence provider or the social media 93
platform of any suspected violation and allow the provider or 94
platform 30 calendar days to cure the alleged violation before 95
initiating enforcemen t action. This section does not create a 96
private right of action. 97
Section 2. This act shall take effect July 1, 2026. 98