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F L O R I D A H O U S E O F R E P R E S E N T A T I V E S
A bill to be entitled 1
An act relating to manufacturing; amending s. 20.60, 2
F.S.; revising the duties of the Department of 3
Commerce; creating s. 20.6051, F.S.; establishing the 4
Chief Manufacturing Officer among the senior 5
leadership of the department; providing that the Chief 6
Manufacturing Officer is appointed by and serves at 7
the pleasure of the Secretary of Commerce; providing 8
responsibilities for the Chief Manufacturing Officer; 9
directing all state and local governmental entities to 10
assist the Chief Manufacturing Officer; requ iring the 11
department to prepare a report regarding manufacturing 12
efforts in this state; requiring the department to 13
submit its report on a specified date and biennially 14
thereafter to the Governor and the Legislature; 15
requiring that the report include certa in information; 16
creating s. 288.1031, F.S.; providing legislative 17
findings; creating s. 288.1032, F.S.; providing 18
definitions; creating s. 288.1033, F.S.; creating the 19
Florida Manufacturing Promotional Campaign within the 20
department; providing the purpose of the campaign; 21
requiring the department to take certain actions in 22
promoting the campaign; creating s. 288.1034, F.S.; 23
requiring persons that participate in the campaign to 24
register annually with the department; creating s. 25
CS/CS/HB 561 2025
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F L O R I D A H O U S E O F R E P R E S E N T A T I V E S
288.1036, F.S.; authorizing th e department to adopt 26
rules; authorizing the department to establish, by 27
rule, the logos or product identifiers to be depicted 28
for use in the campaign; providing an effective date. 29
30
Be It Enacted by the Legislature of the State of Florida: 31
32
Section 1. Paragraph (m) is added to subsection (4) of 33
section 20.60, Florida Statutes, to read: 34
20.60 Department of Commerce; creation; powers and 35
duties.— 36
(4) The purpose of the department is to assist the 37
Governor in working with the Legislature, state a gencies, 38
business leaders, and economic development professionals to 39
formulate and implement coherent and consistent policies and 40
strategies designed to promote economic opportunities for all 41
Floridians. The department is the state's chief agency for 42
business recruitment and expansion and economic development. To 43
accomplish such purposes, the department shall: 44
(m) Encourage and oversee manufacturing in this state in 45
coordination with the Chief Manufacturing Officer. 46
Section 2. Section 20.6051, Florida Statutes, is created 47
to read: 48
20.6051 Chief Manufacturing Officer. — 49
(1) There shall be designated among the senior leadership 50
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F L O R I D A H O U S E O F R E P R E S E N T A T I V E S
of the Department of Commerce a Chief Manufacturing Officer for 51
the purpose of supporting the manufacturing ecosystem statewi de. 52
The Chief Manufacturing Officer is appointed by and serves at 53
the pleasure of the Secretary of Commerce. 54
(2) The Chief Manufacturing Officer shall: 55
(a) Serve as a subject -matter expert for the state on 56
issues related to manufacturing. 57
(b) Be responsible for promoting and coordinating 58
manufacturing efforts in this state and identifying gaps across 59
state-supported activities. 60
(c) Provide strategic direction for interagency and cross -61
disciplinary initiatives to promote and support manufacturing in 62
this state. 63
(d) Work with federal, state, regional, and local 64
governmental entities and nongovernmental entities to align 65
manufacturing priorities in this state. 66
(e) Engage with state agencies and water management 67
districts to innovate processes, programs, decision frameworks, 68
and reporting mechanisms intended to support manufacturing in 69
this state. 70
(3) All state and local governmental entities shall assist 71
the Chief Manufacturing Officer to the extent such assistance is 72
consistent with law and w ith budgetary constraints. 73
(4) The department shall prepare a report, in consultation 74
with the Chief Manufacturing Officer and the state Manufacturing 75
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F L O R I D A H O U S E O F R E P R E S E N T A T I V E S
Extension Partnership, regarding manufacturing efforts in this 76
state. The department shall submit the r eport to the Governor, 77
the President of the Senate, and the Speaker of the House of 78
Representatives by December 15, 2026, and every 2 years 79
thereafter. The report must include information regarding the 80
strength and economic importance of the manufacturing industry 81
in this state. 82
Section 3. Section 288.1031, Florida Statutes, is created 83
to read: 84
288.1031 Legislative findings. —The Legislature finds that 85
there is a need for the Florida Manufacturing Promotional 86
Campaign, established in s. 288.1033, to in crease consumer 87
awareness of manufacturing activities in this state, to expand 88
market exposure for manufactured products and goods in this 89
state, and to inspire future generations of entrepreneurs, 90
fabricators, and skilled workers to build and grow domesti c 91
businesses and manufacturing operations in this state. The 92
Legislature further finds that a campaign that creates a 93
partnership between industry and this state is necessary to 94
promote and advertise such products efficiently. 95
Section 4. Section 288.10 32, Florida Statutes, is created 96
to read: 97
288.1032 Definitions. —As used in ss. 288.1031 -288.1036, 98
the term: 99
(1) "Campaign" means the Florida Manufacturing Promotional 100
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Campaign. 101
(2) "Department" means the Department of Commerce. 102
(3) "Manufactured pr oduct" means any tangible personal 103
property that has been fabricated or produced, often through 104
industrial or mechanical processes. The term includes items sold 105
or leased to consumers. 106
(4) "Person" means an individual, a firm, a partnership, a 107
corporation, an association, a business, a trust, a legal 108
representative, or any other business unit. 109
Section 5. Section 288.1033, Florida Statutes, is created 110
to read: 111
288.1033 Florida Manufacturing Promotional Campaign; 112
purpose; duties of the department. —There is created within the 113
department, under the supervision of the Chief Manufacturing 114
Officer and in coordination with the state Manufacturing 115
Extension Partnership, the Florida Manufacturing Promotional 116
Campaign. The purpose of the campaign is to serve as a voluntary 117
marketing program to promote manufacturing products and 118
businesses in this state. In promoting the campaign, the 119
department shall do all of the following: 120
(1) Develop logos for the campaign and authorize the use 121
of such logos as provided by rule. 122
(2) Register campaign participants. 123
(3) Collect rental receipts for industry promotions. 124
(4) Develop in-kind advertising programs. 125
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F L O R I D A H O U S E O F R E P R E S E N T A T I V E S
(5) Contract with media representatives for the purpose of 126
dispersing promotional materials. 127
Section 6. Section 288.1034, Florida Statutes, is created 128
to read: 129
288.1034 Registration. —A person that participates in the 130
Florida Manufacturing Promotional Campaign must register 131
annually with the department in a form and manner as prescribed 132
by the department. 133
Section 7. Section 288.1036, Florida Statutes, is created 134
to read: 135
288.1036 Rulemaking authority. —The department may adopt 136
rules to implement and administer the Florida Manufacturing 137
Promotional Campaign. By rule, the department may establish the 138
logos or product identifiers to be depicted for use in the 139
campaign for advertising, publicizing, and promoting the sale of 140
manufactured products in this state. The department may also 141
adopt any other rules deemed necessary to ensure compliance with 142
the Florida Manufacturing Promotional Campaign, including, but 143
not limited to, rules governing participant registration, 144
renewal of registration, classes of membership, application 145
forms, and other forms and enforcement measures. 146
Section 8. This act shall take effe ct July 1, 2025. 147