ENROLLED HB 655 2025 Legislature CODING: Words stricken are deletions; words underlined are additions. hb655 -00-er Page 1 of 15 F L O R I D A H O U S E O F R E P R E S E N T A T I V E S 1 An act relating to pet insurance and wellness 2 programs; amending s. 624.604, F.S.; revising the 3 definition of the term "property insurance" to include 4 a pet insurance option; amending s. 626.9541, F.S.; 5 providing that certain practices relating to pet 6 wellness programs are unfair methods of competition 7 and unfair or deceptive acts or practices; creating s. 8 627.71545, F.S.; providing a short title; provid ing 9 purpose; providing applicability; providing 10 construction; providing definitions; requiring pet 11 insurers that use such defined terms in their pet 12 insurance policies to use and include the statutory 13 definitions in their policies; requiring pet insurers 14 to also make such definitions available on their 15 websites or their program administrators' websites; 16 requiring pet insurers to make certain disclosures to 17 pet insurance applicants and policyholders; requiring 18 pet insurers to provide a summary of their bases or 19 formulas for determination of claim payments under a 20 pet insurance policy on their websites or their 21 program administrators' websites; requiring pet 22 insurers to disclose certain requirements for required 23 medical examinations of a pet by a veterinarian; 24 requiring pet insurers to create a document with a 25 ENROLLED HB 655 2025 Legislature CODING: Words stricken are deletions; words underlined are additions. hb655 -00-er Page 2 of 15 F L O R I D A H O U S E O F R E P R E S E N T A T I V E S summary of certain disclosures, to post such document 26 on their websites or their program administrators' 27 websites, and, upon issuance or delivery of a policy 28 to a policyholder, to provide such document to the 29 policyholder; requiring additional written 30 disclosures; providing that certain required 31 disclosures are in addition to disclosures required by 32 the Florida Insurance Code or the Financial Services 33 Commission rules; authorizing pet insurance applicants 34 and policyholders to examine and return insurance 35 policies and riders under certain circumstances; 36 requiring that premiums be refunded under certain 37 circumstances; requiring that pet insurance policies 38 and riders have a specified notice printed on or 39 attached to the first page; authorizing pet insurers 40 to issue policies that exclude coverage on the basis 41 of preexisting conditions with appropriate written 42 disclosure to the applicant or policyholder; providing 43 that the pet insurer has a specified burden of pr oof 44 with regard to such exclusions; authorizing pet 45 insurers to issue new policies that impose a waiting 46 period of up to a specified period of time for 47 specified illnesses, diseases, or conditions; 48 prohibiting pet insurers from issuing policies 49 imposing a waiting period for accidents; requiring pet 50 ENROLLED HB 655 2025 Legislature CODING: Words stricken are deletions; words underlined are additions. hb655 -00-er Page 3 of 15 F L O R I D A H O U S E O F R E P R E S E N T A T I V E S insurers who issue a policy that imposes a waiting 51 period to include a provision allowing for waiver of 52 the waiting period upon completion of a medical 53 examination of the covered pet by a veterinarian; 54 authorizing pet insurers to require an examination to 55 be conducted by a veterinarian after the purchase of 56 the policy; providing requirements and authorizations 57 relating to such examination; prohibiting a pet 58 insurer from requiring a medical examination of the 59 covered pet to renew a policy; requiring that certain 60 benefits comply with certain provisions of the Florida 61 Insurance Code; prohibiting insurance applicants' 62 eligibility from being based on participation or lack 63 of participation in wellness programs; requiring pet 64 insurers to ensure that their agents are trained on 65 specified topics; providing rulemaking authority; 66 providing an effective date. 67 68 Be It Enacted by the Legislature of the State of Florida: 69 70 Section 1. Section 624.604, Florida Statutes, is ame nded 71 to read: 72 624.604 "Property insurance" defined. —"Property insurance" 73 is insurance on real or personal property of every kind and of 74 every interest therein, whether on land, water, or in the air, 75 ENROLLED HB 655 2025 Legislature CODING: Words stricken are deletions; words underlined are additions. hb655 -00-er Page 4 of 15 F L O R I D A H O U S E O F R E P R E S E N T A T I V E S against loss or damage from any and all hazard or cause , and 76 against loss consequential upon such loss or damage, other than 77 noncontractual legal liability for any such loss or damage. 78 Property insurance may include pet insurance that provides 79 coverage for accidents and for illnesses of pets. Property 80 insurance may contain a provision for accidental death or injury 81 as part of a multiple peril homeowner's policy. Such insurance, 82 which is incidental to the property insurance, is not subject to 83 the provisions of this code applicable to life or health 84 insurance. Property insurance does not include title insurance, 85 as defined in s. 624.608. 86 Section 2. Paragraph (hh) is added to subsection (1) of 87 section 626.9541, Florida Statutes, to read: 88 626.9541 Unfair methods of competition and unfair or 89 deceptive acts or practices defined.— 90 (1) UNFAIR METHODS OF COMPETITION AND UNFAIR OR DECEPTIVE 91 ACTS.—The following are defined as unfair methods of competition 92 and unfair or deceptive acts or practices: 93 (hh) Sales practices for pet wellness programs. — 94 1. A pet insurance agent may not market a wellness program 95 as pet insurance. 96 2. If a wellness program is sold by a pet insurance agent: 97 a. The purchase of the wellness program may not be a 98 prerequisite to the purchase of pet insurance; 99 b. The costs of the wellness p rogram must be separate and 100 ENROLLED HB 655 2025 Legislature CODING: Words stricken are deletions; words underlined are additions. hb655 -00-er Page 5 of 15 F L O R I D A H O U S E O F R E P R E S E N T A T I V E S identifiable from any pet insurance policy sold by the pet 101 insurance agent; 102 c. The terms and conditions of the wellness program must 103 be separate from any pet insurance policy sold by the agent; 104 d. The products or coverages a vailable through the 105 wellness program may not duplicate the products or coverages 106 available through the pet insurance policy; and 107 e. The advertising of the wellness program must not be 108 misleading. 109 Section 3. Section 627.71545, Florida Statutes, is created 110 to read: 111 627.71545 Pet insurance; noninsurance wellness programs. — 112 (1) This section may be cited as the "Pet Insurance Act." 113 (2) The purpose of this section is to promote the public 114 welfare by creating a comprehensive regulatory framework within 115 which pet insurance may be sold in this state. 116 (3) This section applies to all of the following: 117 (a) Pet insurance policies that are issued to any resident 118 of this state or that are sold, solicite d, negotiated, or 119 offered in this state. 120 (b) Pet insurance policies or certificates that are 121 delivered or issued for delivery in this state. 122 (4)(a) This section may not be construed to prohibit or 123 limit the types of exclusions pet insurers may use in t heir 124 policies or to require pet insurers to include in such policies 125 ENROLLED HB 655 2025 Legislature CODING: Words stricken are deletions; words underlined are additions. hb655 -00-er Page 6 of 15 F L O R I D A H O U S E O F R E P R E S E N T A T I V E S any of the limitations or exclusions specified in subsection 126 (9). 127 (b) All other applicable provisions of the Florida 128 Insurance Code apply to pet insurance, except that this section 129 supersedes any general provisions of the Florida Insurance Code 130 which otherwise apply to pet insurance. 131 (5)(a) As used in this section, the term: 132 1. "Chronic condition" means a condition that can be 133 treated or managed, but not cured. 134 2. "Congenital anoma ly or disorder" means a condition that 135 is present from birth, whether inherited or caused by the 136 environment, and that may cause or contribute to illness or 137 disease. 138 3. "Hereditary disorder" means an abnormality that is 139 genetically transmitted from paren t to offspring and may cause 140 illness or disease. 141 4. "Orthopedic conditions" means a condition that affects 142 the bones, skeletal muscle, cartilage, tendons, ligaments, or 143 joints. The term includes, but is not limited to, elbow 144 dysplasia, hip dysplasia, int ervertebral disc degeneration, 145 patellar luxation, and cranial cruciate ligament rupture, but 146 does not include any cancer or any metabolic, hematopoietic, or 147 autoimmune disease. 148 5. "Pet insurance" means an insurance policy that provides 149 coverage for accidents and for illnesses and diseases of pets. 150 ENROLLED HB 655 2025 Legislature CODING: Words stricken are deletions; words underlined are additions. hb655 -00-er Page 7 of 15 F L O R I D A H O U S E O F R E P R E S E N T A T I V E S Such insurance reimburses a policyholder for expenses associated 151 with medical advice, diagnosis, care, or treatment provided by a 152 veterinarian, including, but not limited to, the cost of drugs 153 prescribed by the veterinarian. 154 6. "Pet insurance policy" or "policy" includes pet 155 insurance certificates. 156 7. "Preexisting condition" means a condition for which any 157 of the following is true before the effective date of or during 158 a waiting period applicable to a pet ins urance policy: 159 a. A veterinarian provided medical advice. 160 b. The pet received previous treatment. 161 c. Based on information from verifiable sources, the pet 162 had signs or symptoms directly related to the condition for 163 which a claim is being made. 164 165 A condition for which coverage is afforded on a policy is not 166 deemed to be a preexisting condition on any renewal of the 167 policy. 168 8. "Renewal" means the issuance and delivery at the end of 169 an insurance policy period of a policy that supersedes the 170 policy previously issued and delivered by the same pet insurer 171 or affiliated pet insurer and that provides types and limits of 172 coverage substantially similar to those contained in the policy 173 being superseded. 174 9. "Veterinarian" means a health care practitioner who is 175 ENROLLED HB 655 2025 Legislature CODING: Words stricken are deletions; words underlined are additions. hb655 -00-er Page 8 of 15 F L O R I D A H O U S E O F R E P R E S E N T A T I V E S licensed to engage in the practice of veterinary medicine in 176 this state under chapter 474. 177 10. "Waiting period" means the period of time specified in 178 a pet insurance policy which is required to run before some or 179 all of the coverage in the policy may be gin. This period may not 180 be applied to renewals of existing coverage. 181 11. "Wellness program" means a subscription or 182 reimbursement-based program that is separate from an insurance 183 policy and that provides goods and services to promote the 184 general health, safety, or well-being of the covered pet. If the 185 subscription or program includes language such as "undertakes to 186 indemnify another," "pays a specified amount upon determinable 187 contingencies," or "provides coverage for a fortuitous event," 188 the subscription or program is transacting in the business of 189 insurance and is subject to the Florida Insurance Code. This 190 definition is not intended to classify a contract directly 191 between a service provider and a pet owner which involves only 192 the two parties as being t he business of insurance, unless other 193 indications of insurance also exist. 194 (b) If a pet insurer uses any of the terms defined in 195 paragraph (a) in a pet insurance policy, the pet insurer must 196 use the definition of each term as provided in paragraph (a) a nd 197 must include each such definition in the policy. The pet insurer 198 must also make such definitions available through a clear and 199 conspicuous link on the main page of the website of the pet 200 ENROLLED HB 655 2025 Legislature CODING: Words stricken are deletions; words underlined are additions. hb655 -00-er Page 9 of 15 F L O R I D A H O U S E O F R E P R E S E N T A T I V E S insurer or the pet insurer's program administrator. 201 (6)(a) A pet insurer transacting pet insurance must 202 disclose the following to pet insurance applicants and 203 policyholders: 204 1. Whether the policy excludes coverage due to any of the 205 following: 206 a. A chronic condition; 207 b. A congenital anomaly or disorder; 208 c. A hereditary disorder; or 209 d. A preexisting condition. 210 2. If the policy includes any other exclusions not listed 211 in subparagraph 1., the following information in a statement in 212 the disclosure: "Other exclusions may apply. Please refer to the 213 exclusions section of the policy for more information." 214 3. Any policy provision that limits coverage through a 215 waiting period, a deductible, a coinsurance payment, or an 216 annual or lifetime policy limit. Waiting periods and applicable 217 requirements must be clearly and prominently disclosed to 218 applicants before the policy purchase. 219 4. Whether the pet insurer reduces coverage or increases 220 premium based on the policyholder's claims history, the age of 221 the covered pet, or a change in the geographic location of the 222 policyholder. 223 5. Whether the underwriting company differs from the brand 224 name used to market and sell the pet insurance. 225 ENROLLED HB 655 2025 Legislature CODING: Words stricken are deletions; words underlined are additions. hb655 -00-er Page 10 of 15 F L O R I D A H O U S E O F R E P R E S E N T A T I V E S (b) Before issuing a pet insurance policy, a pet insurer 226 shall, through a clear and conspicuous link on the main page of 227 the pet insurer's or the pet insurer's program administrator's 228 website, provide a summary description of the basis or formula 229 for the pet insurer's determination of claim payments under the 230 policy. 231 1. A pet insurer that uses a benefit schedule to determine 232 claim payments under a pet insurance policy must clearly 233 disclose both of the following: 234 a. The applicable benefit schedule in the policy. 235 b. All benefit schedules used by the pet insurer under its 236 pet insurance policies through a clear and conspicuous link on 237 the main page of the pet insurer's or pet insurer's program 238 administrator's website. 239 2. A pet insurer that determines claim payments under a 240 pet insurance policy based on usual and customary fees, or any 241 other reimbursement limitation based on prevailing vete rinary 242 service provider charges, shall do both of the following: 243 a. Include a usual and customary fee limitation provision 244 in the policy which clearly describes the pet insurer's basis or 245 formula for determining usual and customary fees and the manner 246 in which that basis or formula is applied in calculating claim 247 payments. 248 b. Disclose the pet insurer's basis for determining usual 249 and customary fees through a clear and conspicuous link on the 250 ENROLLED HB 655 2025 Legislature CODING: Words stricken are deletions; words underlined are additions. hb655 -00-er Page 11 of 15 F L O R I D A H O U S E O F R E P R E S E N T A T I V E S main page of the pet insurer's or pet insurer's program 251 administrator's website. 252 (c) If any medical examination of the pet by a 253 veterinarian is required to effectuate coverage, the pet insurer 254 must clearly and conspicuously disclose any requirement for the 255 examination before the policy is purchased and must disclos e 256 that examination documentation may result in a preexisting 257 condition exclusion. 258 (d) A pet insurer shall create a summary of all policy 259 disclosures required in paragraphs (a), (b), and (c) in a 260 separate document entitled "Insurer Disclosure of Important 261 Policy Provisions." The pet insurer shall post the document 262 through a clear and conspicuous link on the main page of the pet 263 insurer's or pet insurer's program administrator's website. 264 (e) At the time a pet insurance policy is issued or 265 delivered to a policyholder, the pet insurer shall provide the 266 policyholder with a copy of the Insurer Disclosure of Important 267 Policy Provisions document required under paragraph (d), in at 268 least 12-point type. At such time, the pet insurer shall also 269 include a written di sclosure with all of the following: 270 1. Contact information for the Division of Consumer 271 Services of the department, including a link and toll -free 272 telephone number, for consumers to submit inquiries and 273 complaints relating to pet insurance products regul ated by the 274 department or office. 275 ENROLLED HB 655 2025 Legislature CODING: Words stricken are deletions; words underlined are additions. hb655 -00-er Page 12 of 15 F L O R I D A H O U S E O F R E P R E S E N T A T I V E S 2. The address and customer service telephone number of 276 the pet insurance agent. 277 (f) The disclosures required in this subsection are in 278 addition to any other disclosures required by the Florida 279 Insurance Code or rules prescribed by the commission. 280 (7) Unless the policyholder has filed a claim under the 281 pet insurance policy, a pet insurance applicant or policyholder 282 may examine and return the policy or rider to the pet insurer or 283 pet insurance agent or broker within 30 days after the applicant 284 or policyholder obtains the receipt and is entitled to the 285 premium refunded if, after examining the policy or rider, he or 286 she is not satisfied for any reason. 287 (8) A pet insurance policy and rider must have a notice 288 prominently printed on or attached to the first page which 289 includes specific instructions to accomplish a return, in type 290 at least as large as any type appearing on the policy or rider 291 contract and in substantially the following language: 292 293 You have 30 days after the d ate you receive this 294 policy, certificate, or rider to review and return it 295 to the company if you decide not to keep it. You do 296 not have to tell the company why you are returning it. 297 If you decide not to keep policy, certificate, or 298 rider, simply return it to the company at the 299 company's administrative office, or to the insurance 300 ENROLLED HB 655 2025 Legislature CODING: Words stricken are deletions; words underlined are additions. hb655 -00-er Page 13 of 15 F L O R I D A H O U S E O F R E P R E S E N T A T I V E S agent or broker from whom you bought it, as long as 301 you have not filed a claim. You must return the 302 policy, certificate, or rider within 30 days after the 303 day you first receive it i n order to receive a refund. 304 The company must refund the full amount of any premium 305 paid within 30 days after it receives the returned 306 policy, certificate, or rider. The premium refund will 307 be sent directly to the person who paid it. The 308 policy, certificate, or rider will be void as if it 309 had never been issued. 310 311 (9)(a) A pet insurer may issue a policy that excludes 312 coverage on the basis of one or more preexisting conditions with 313 appropriate written disclosure to the applicant or policyholder. 314 The pet insurer has the burden of proving that the preexisting 315 condition exclusion applies to the condition for which a claim 316 is being made. 317 (b)1. A pet insurer may issue a new policy imposing a 318 waiting period that does not exceed 30 days after effectuat ion 319 of coverage for illnesses or diseases or for orthopedic 320 conditions not resulting from an accident. A pet insurer may not 321 issue a policy imposing a waiting period for accidents. 322 2. A pet insurer issuing a policy that imposes a waiting 323 period must include a provision in its contract which allows the 324 waiting period to be waived upon completion of a medical 325 ENROLLED HB 655 2025 Legislature CODING: Words stricken are deletions; words underlined are additions. hb655 -00-er Page 14 of 15 F L O R I D A H O U S E O F R E P R E S E N T A T I V E S examination of the pet by a veterinarian. The pet insurer may 326 require the examination to be conducted by a veterinarian after 327 the purchase of the poli cy. 328 a. A medical examination required under this subparagraph 329 must be paid for by the policyholder, unless the policy 330 specifies that the pet insurer will pay for the examination. 331 b. A pet insurer may specify requirements for the 332 examination and require documentation that the requirements have 333 been satisfied, provided that the specifications do not 334 unreasonably restrict the ability of the applicant or 335 policyholder to waive the waiting period. 336 (c) A pet insurer may not require a medical examination of 337 the covered pet for the policyholder to renew a policy. 338 (d) If a pet insurer includes any prescriptive, wellness, 339 or noninsurance benefit in the policy form, the benefit is made 340 part of the policy contract and must comply with all of the 341 applicable provisions of the Florida Insurance Code. 342 (e) An applicant's eligibility to purchase a pet insurance 343 policy may not be based on his or her participation, or lack of 344 participation, in a separate wellness program. 345 (10)(a) A pet insurer must ensure that its age nts are 346 trained on the topics specified in paragraph (b) and that its 347 agents have been appropriately trained on the coverages and 348 conditions of its pet insurance products. 349 (b) The training required under this subsection must 350 ENROLLED HB 655 2025 Legislature CODING: Words stricken are deletions; words underlined are additions. hb655 -00-er Page 15 of 15 F L O R I D A H O U S E O F R E P R E S E N T A T I V E S include information on all of the following topics: 351 1. Preexisting conditions and waiting periods. 352 2. The differences between pet insurance and noninsurance 353 wellness programs. 354 3. Chronic conditions, congenital anomalies or disorders, 355 and hereditary disorders and the way pet insu rance policies 356 address those conditions or disorders. 357 4. Rating, underwriting, renewal, and other related 358 administrative topics. 359 (11) The commission may adopt rules necessary to 360 administer this section. 361 Section 4. This act shall take effect January 1, 2026. 362