HB 981 2025
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hb981-00
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F L O R I D A H O U S E O F R E P R E S E N T A T I V E S
A bill to be entitled 1
An act relating to athlete representation and 2
compensation; amending s. 468.454, F.S.; prohibiting 3
an athlete agent of a student athlete from receiving 4
more than a specified percentage of the student 5
athlete's total compensation derived from the use of 6
the student athlete's name, image, or likeness; 7
creating s. 468.45651, F.S.; requiring the Department 8
of Business and Professional Regulation to maintain a 9
database of athlete agents which is accessible to the 10
public; providing a short title; amending s. 1006 .20, 11
F.S.; requiring the FHSAA to adopt bylaws requiring 12
student athletes to register specified compensation 13
with the FHSAA; prohibiting the registration of any 14
other compensation for a student athlete; creating s. 15
1006.206, F.S.; authorizing high school s tudent 16
athletes who meet specified criteria to earn 17
compensation for the use of their name, image, or 18
likeness; requiring students under a certain age to 19
obtain parental consent to earn such compensation; 20
providing requirements for such contracts and 21
agreements; authorizing student athletes to consult 22
with authorized advisors; requiring students under a 23
specified age to obtain parental consent for such 24
consultation; providing requirements for such 25
HB 981 2025
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F L O R I D A H O U S E O F R E P R E S E N T A T I V E S
advisors; providing school and Department of Education 26
responsibilities and requirements; authorizing the 27
department to conduct specified audits; requiring 28
schools to provide specified records for such audits; 29
requiring the State Board of Education to adopt rules; 30
providing an effective date. 31
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Be It Enacted by the Legislature of the State of Florida: 33
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Section 1. Present subsection (12) of section 468.454, 35
Florida Statutes, is renumbered as subsection (13), and a new 36
subsection (12) is added to that section, to read: 37
468.454 Contracts.— 38
(12) An agent contract may not allow an athlete agent to 39
receive more than 5 percent of a student athlete's total 40
compensation, whether monetary or otherwise, derived from an 41
endorsement deal, a promotional activity, or any other 42
opportunity in which the student athlete use s his or her name, 43
image, or likeness. 44
Section 2. Section 468.45651, Florida Statutes, is created 45
to read: 46
468.45651 Database of athlete agents. —The department shall 47
maintain a database of athlete agents who are licensed pursuant 48
to this part. The da tabase must be accessible to the public via 49
the Internet. 50
HB 981 2025
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F L O R I D A H O U S E O F R E P R E S E N T A T I V E S
Section 3. Sections 4 and 5 of this act may be cited as 51
"The Florida High School Senior Name, Image, and Likeness Act." 52
Section 4. Paragraph (n) is added to subsection (2) of 53
section 1006.20, Florida Statutes, to read: 54
1006.20 Athletics in public K -12 schools.— 55
(2) ADOPTION OF BYLAWS, POLICIES, OR GUIDELINES. — 56
(n) The FHSAA shall adopt bylaws requiring a student 57
athlete who receives compensation for representing his or her 58
school or school district to register such compensation with the 59
FHSAA. The bylaws may not require a student athlete to register 60
any other compensation. 61
Section 5. Section 1006.206, Florida Statutes, is created 62
to read: 63
1006.206 High school student athlete compen sation; school 64
district and department responsibilities; rulemaking authority. — 65
(1) A student athlete who is in his or her final year of 66
high school, and who completes his or her final athletic season 67
for his or her high school, may, in preparation to en ter into 68
collegiate sports, earn compensation for the use of his or her 69
name, image, or likeness. If the student is under the age of 18, 70
he or she must obtain written permission from his or her parent. 71
(2) A student athlete may not enter into a name, image, or 72
likeness contract or agreement with a product or service that 73
conflicts with school values, including, but not limited to, 74
alcohol, tobacco, or gambling. Any name, image, or likeness 75
HB 981 2025
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F L O R I D A H O U S E O F R E P R E S E N T A T I V E S
contract or agreement must comply with all state and federal 76
laws. 77
(3) A student athlete may consult with authorized advisors 78
regarding compensation for the student's name, image, or 79
likeness. If the student is under the age of 18, he or she must 80
obtain written permi ssion from his or her parent to consult with 81
an authorized advisor. Such advisors include, but are not 82
limited to: 83
(a) The student athlete's coach. 84
(b) The student athlete's academic advisor. 85
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A person advising a student athlete must register with the 87
school as an advisor and must notify the school principal or a 88
designated school administrator of their role in advising the 89
student athlete. 90
(4) Each public high school with a student athlete 91
pursuing compensation for his or her name, image, or likeness : 92
(a) Must document all registered advisors and the name, 93
image, and likeness-related activities for student athletes. 94
(b) May, and are encouraged to, provide educational 95
resources to assist student athletes in understanding name, 96
image, or likeness op portunities, financial literacy, and 97
contractual obligations as they transition to college. 98
(5) The Department of Education may conduct audits to 99
verify compliance with this section. A school must provide all 100
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requested records during an audit. 101
(6) The State Board of Education shall adopt rules to 102
implement this section. 103
Section 6. This act shall take effect July 1, 2025. 104