CS/HB 981 2025
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F L O R I D A H O U S E O F R E P R E S E N T A T I V E S
A bill to be entitled 1
An act relating to athlete representation and 2
compensation; amending s. 468.454, F.S.; prohibiting 3
certain contracts between an athlete agent and a 4
student athlete from allowing an athlete agent to 5
receive more than a specified percentage of the 6
student athlete's total compensation derived from the 7
use of the student athlete's name, image, or likeness; 8
defining the term "name, image, and likeness 9
collective"; creating s. 468.45651, F.S.; requiring 10
the Department of Business and Professional Regulation 11
to maintain a database of athlete agents which is 12
accessible to the public; providing a short title; 13
amending s. 1006.20, F.S.; prohibiting the FHSAA 14
bylaws from requiring student athletes to register 15
compensation with specified entities; creating s. 16
1006.206, F.S.; authorizing certain high school 17
student athletes to earn compensation for the use of 18
their name, image, or likeness; requiring students 19
under a certain age to obtain parental consent to earn 20
such compensation; prohibiting such student athletes 21
from engaging in activities or entering into contracts 22
and agreements that meet specified criteria; providing 23
construction; authorizing student athletes to consult 24
with authorized advisors; requiring students under a 25
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specified age to obtain parental consent for such 26
consultation; providing requirements for such 27
advisors; providing school responsibilities and 28
requirements; providing an effective date. 29
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Be It Enacted by the Legislature of the State of Florida: 31
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Section 1. Present subsection (12) of section 468.454, 33
Florida Statutes, is renumbered as subsection (13), and a new 34
subsection (12) is added to that section, to read: 35
468.454 Contracts.— 36
(12) Beginning with contracts executed on or after July 1, 37
2025, an agent contract with a student athlete or a n athlete 38
specified in s. 1006.206 may not allow an athlete agent to 39
receive more than 5 percent of such athlete's total 40
compensation, whether monetary or otherwise, derived from an 41
endorsement deal, a promotional activity, or any other 42
opportunity with a name, image, and likeness collective in which 43
such athlete uses his or her name, image, or likeness. For 44
purposes of this subsection, a "name, image, and likeness 45
collective" has the same meaning as provided in s. 1006.206. 46
Section 2. Section 468.45651 , Florida Statutes, is created 47
to read: 48
468.45651 Database of athlete agents. —The department shall 49
maintain a database of athlete agents who are licensed pursuant 50
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to this part. The database must be accessible to the public via 51
the Internet. 52
Section 3. Sections 4 and 5 of this act may be cited as 53
"The Florida High School Name, Image, and Likeness Act." 54
Section 4. Paragraph (n) is added to subsection (2) of 55
section 1006.20, Florida Statutes, to read: 56
1006.20 Athletics in public K -12 schools.— 57
(2) ADOPTION OF BYLAWS, POLICIES, OR GUIDELINES. — 58
(n) The FHSAA bylaws may not require a student athlete to 59
register compensation with the FHSAA, an FHSAA member school, or 60
any other entity. 61
Section 5. Section 1006.206, Florida Statutes, is created 62
to read: 63
1006.206 High school student athlete compensation; school 64
district and department responsibilities; rulemaking authority. — 65
(1) A high school student athlete who is preparing to 66
enter into collegiate sports, may earn compensation for the use 67
of his or her name, image, or likeness. A student under the age 68
of 18 must obtain written permission from his or her parent. 69
(2)(a) A student athlete specified in subsection (1) may 70
not engage in any name, image, and likeness activity or enter 71
into a contract or agreement involving adult entertainment 72
products and services; alcohol, tobacco, vaping, and nicotine 73
products; controlled substances; prescription pharmaceuticals; 74
gambling, including sports betting, the lottery, and betting in 75
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connection with video games, online games, and mobile devices; 76
weapons, firearms, and ammunition; or a name, image, and 77
likeness collective. 78
(b) For purposes of paragraph (a), a name, image, and 79
likeness collective does not include school sanctioned team 80
fundraising. However, a name, image, and likeness collective 81
does include, but is not limited to, a group, organization, or 82
cooperative enterprise that exists to collect funds from donors, 83
individuals, or businesses to: 84
1. Help facilitate name, image, and likeness deals fo r 85
student athletes. 86
2. Facilitate payments to or transfers funds to student 87
athletes. 88
3. Create ways for athletes to monetize from their name, 89
image, or likeness. 90
4. Otherwise promote name, image, and likeness activities 91
for schools or student athlet es. 92
(c) Any name, image, and likeness contract or agreement 93
must comply with all state and federal laws. 94
(3) A student athlete may consult with a registered 95
advisor regarding compensation for the student's name, image, or 96
likeness. A student under the age of 18 must obtain written 97
permission from his or her parent to consult with an advisor. 98
Registered advisors include: 99
(a) The student athlete's coach. 100
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(b) The student athlete's academic advisor. 101
(c) Any designated employee of the student athlete's 102
school who has registered as an advisor. 103
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A person advising a student athlete must notify the school 105
principal or a designated school administrator of their role in 106
advising the student athlete. 107
(4) Each public high school with a student athlete 108
pursuing compensation for his or her name, image, or likeness: 109
(a) Must maintain a list of all registered advisors. 110
(b) May, and are encouraged to, provide educational 111
resources to assist student athletes in understanding name, 112
image, or likeness opportunitie s, financial literacy, and 113
contractual obligations as they transition to college. 114
Section 6. This act shall take effect July 1, 2025. 115