Iowa Senate Bill SF2321

Iowa 2023-2024 Regular Session

• Introduced: 2/14/24

Caption

A bill for an act relating to consumer data protection, and including effective date provisions.(Formerly SF 2272.)

Impact

One of the core provisions of SF2321 is the establishment of consumer rights regarding profiling, defined as any automated processing of personal data to evaluate certain factors related to an individual. The proposal mandates that consumers be informed in plain language about the types of data collected, any requirements for deletion or return of their data, and the process for filing complaints. Importantly, this bill will exempt various entities from certain provisions, including financial institutions and specific healthcare entities, thus creating a delineation in the application of data protection standards.

Summary

Senate File 2321 is a proposed legislation that centers around consumer data protection, specifically focusing on the handling and processing of personal data, including health-related information. The bill introduces significant amendments to existing law, most notably expanding the definitions of both 'health record' and 'sensitive data', which now includes health data. This legislative effort aims to ensure that personal data is treated with confidentiality and that consumers have rights regarding how their data is utilized, including the right to be notified of automated profiling processes.

Contention

While the bill attempts to enhance protections for consumer data, it has spurred debates regarding its scope and implications for data handling practices within exempted sectors. Proponents argue that it sets a robust precedent for privacy rights in the digital era, while critics express concerns about potential loopholes that could arise from the exemptions. Further, the legislation's effective date is set for January 1, 2025, which raises questions about the implementation timeline and the readiness of affected parties to comply with its provisions.