Illinois 2023 2023-2024 Regular Session

Illinois Senate Bill SB3517 Introduced / Bill

Filed 02/09/2024

                    103RD GENERAL ASSEMBLY State of Illinois 2023 and 2024 SB3517 Introduced 2/9/2024, by Sen. Sue Rezin SYNOPSIS AS INTRODUCED: New Act30 ILCS 105/5.1015 new Creates the Privacy Rights Act. Sets forth duties and obligations of businesses that collected consumers' personal information and sensitive personal information to keep such information private. Sets forth consumer rights in relation to the collected personal information and sensitive personal information, including the right to: delete personal information; correct inaccurate personal information; know what personal information is sold or shared and to whom; opt out of the sale or sharing of personal information; limit use and disclosure of sensitive personal information; and no retaliation for exercising any rights. Sets forth enforcement provisions. Creates the Consumer Privacy Fund. Allows the Attorney General to create rules to implement the Act. Establishes the Privacy Protection Agency. Includes provisions regarding remedies and fines for violations of the Act. Makes a conforming change in the State Finance Act. LRB103 35732 LNS 65813 b   A BILL FOR 103RD GENERAL ASSEMBLY State of Illinois 2023 and 2024 SB3517 Introduced 2/9/2024, by Sen. Sue Rezin SYNOPSIS AS INTRODUCED:  New Act30 ILCS 105/5.1015 new New Act  30 ILCS 105/5.1015 new  Creates the Privacy Rights Act. Sets forth duties and obligations of businesses that collected consumers' personal information and sensitive personal information to keep such information private. Sets forth consumer rights in relation to the collected personal information and sensitive personal information, including the right to: delete personal information; correct inaccurate personal information; know what personal information is sold or shared and to whom; opt out of the sale or sharing of personal information; limit use and disclosure of sensitive personal information; and no retaliation for exercising any rights. Sets forth enforcement provisions. Creates the Consumer Privacy Fund. Allows the Attorney General to create rules to implement the Act. Establishes the Privacy Protection Agency. Includes provisions regarding remedies and fines for violations of the Act. Makes a conforming change in the State Finance Act.  LRB103 35732 LNS 65813 b     LRB103 35732 LNS 65813 b   A BILL FOR
103RD GENERAL ASSEMBLY State of Illinois 2023 and 2024 SB3517 Introduced 2/9/2024, by Sen. Sue Rezin SYNOPSIS AS INTRODUCED:
New Act30 ILCS 105/5.1015 new New Act  30 ILCS 105/5.1015 new
New Act
30 ILCS 105/5.1015 new
Creates the Privacy Rights Act. Sets forth duties and obligations of businesses that collected consumers' personal information and sensitive personal information to keep such information private. Sets forth consumer rights in relation to the collected personal information and sensitive personal information, including the right to: delete personal information; correct inaccurate personal information; know what personal information is sold or shared and to whom; opt out of the sale or sharing of personal information; limit use and disclosure of sensitive personal information; and no retaliation for exercising any rights. Sets forth enforcement provisions. Creates the Consumer Privacy Fund. Allows the Attorney General to create rules to implement the Act. Establishes the Privacy Protection Agency. Includes provisions regarding remedies and fines for violations of the Act. Makes a conforming change in the State Finance Act.
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A BILL FOR
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1  AN ACT concerning civil law.
2  Be it enacted by the People of the State of Illinois,
3  represented in the General Assembly:
4  Article 5.  General
5  Section 5-1. Short title. This Act may be cited as the
6  Privacy Rights Act.
7  Section 5-5. Purpose and intent. In enacting this Act, it
8  is the purpose and intent of the State to further protect
9  consumers' rights, including the constitutional right of
10  privacy. The implementation of this Act shall be guided by the
11  following principles:
12  (1) Consumers should know who is collecting their
13  personal information and that of their children, how it is
14  being used, and to whom it is disclosed so that they have
15  the information necessary to exercise meaningful control
16  over businesses' use of their personal information and
17  that of their children.
18  (2) Consumers should be able to control the use of
19  their personal information, including limiting the use of
20  their sensitive personal information, the unauthorized use
21  or disclosure of which creates a heightened risk of harm
22  to the consumer, and they should have meaningful options

 

103RD GENERAL ASSEMBLY State of Illinois 2023 and 2024 SB3517 Introduced 2/9/2024, by Sen. Sue Rezin SYNOPSIS AS INTRODUCED:
New Act30 ILCS 105/5.1015 new New Act  30 ILCS 105/5.1015 new
New Act
30 ILCS 105/5.1015 new
Creates the Privacy Rights Act. Sets forth duties and obligations of businesses that collected consumers' personal information and sensitive personal information to keep such information private. Sets forth consumer rights in relation to the collected personal information and sensitive personal information, including the right to: delete personal information; correct inaccurate personal information; know what personal information is sold or shared and to whom; opt out of the sale or sharing of personal information; limit use and disclosure of sensitive personal information; and no retaliation for exercising any rights. Sets forth enforcement provisions. Creates the Consumer Privacy Fund. Allows the Attorney General to create rules to implement the Act. Establishes the Privacy Protection Agency. Includes provisions regarding remedies and fines for violations of the Act. Makes a conforming change in the State Finance Act.
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A BILL FOR

 

 

New Act
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1  over how it is collected, used, and disclosed.
2  (3) Consumers should have access to their personal
3  information and should be able to correct it, delete it,
4  and take it with them from one business to another.
5  (4) Consumers or their authorized agents should be
6  able to exercise these options through easily accessible
7  self-serve tools.
8  (5) Consumers should be able to exercise these rights
9  without being penalized for doing so.
10  (6) Consumers should be able to hold businesses
11  accountable for failing to take reasonable precautions to
12  protect their most sensitive personal information from
13  hackers and security breaches.
14  (7) Consumers should benefit from businesses' use of
15  their personal information.
16  (8) The privacy interests of employees and independent
17  contractors should also be protected, taking into account
18  the differences in the relationship between employees or
19  independent contractors and businesses as compared to the
20  relationship between consumers and businesses. This Act is
21  not intended to interfere with the right to organize and
22  collective bargaining under the federal National Labor
23  Relations Act.
24  (9) Businesses should specifically and clearly inform
25  consumers about how they collect and use personal
26  information and how they can exercise their rights and

 

 

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1  choice.
2  (10) Businesses should only collect consumers'
3  personal information for specific, explicit, and
4  legitimate disclosed purposes and should not further
5  collect, use, or disclose consumers' personal information
6  for reasons incompatible with those purposes.
7  (11) Businesses should collect consumers' personal
8  information only to the extent that it is relevant and
9  limited to what is necessary in relation to the purposes
10  for which it is being collected, used, and shared.
11  (12) Businesses should provide consumers or their
12  authorized agents with easily accessible means to allow
13  consumers and their children to obtain their personal
14  information, to delete it or correct it, to opt out of its
15  sale and sharing across business platforms, services,
16  businesses, and devices, and to limit the use of their
17  sensitive personal information.
18  (13) Businesses should not penalize consumers for
19  exercising these rights.
20  (14) Businesses should take reasonable precautions to
21  protect consumers' personal information from a security
22  breach.
23  (15) Businesses should be held accountable when they
24  violate consumers' privacy rights, and the penalties
25  should be higher when the violation affects children.
26  (16) The rights of consumers and the responsibilities

 

 

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1  of businesses should be implemented with the goal of
2  strengthening consumer privacy while giving attention to
3  the impact on business and innovation. Consumer privacy
4  and the development of beneficial new products and
5  services are not necessarily incompatible goals. Strong
6  consumer privacy rights create incentives to innovate and
7  develop new products that are privacy protective.
8  (17) Businesses and consumers should be provided with
9  clear guidance about their responsibilities and rights.
10  (18) The law should place the consumer in a position
11  to knowingly and freely negotiate with a business over the
12  business' use of the personal information.
13  (19) The law should adjust to technological changes,
14  help consumers exercise their rights, and assist
15  businesses with compliance with the continuing goal of
16  strengthening consumer privacy.
17  (20) The law should enable proconsumer new products
18  and services and promote efficiency of implementation for
19  business as long as the law does not compromise or weaken
20  consumer privacy.
21  (21) The law should be amended, if necessary, to
22  improve its operation, as long as the amendments do not
23  compromise or weaken consumer privacy, while giving
24  attention to the impact on business and innovation.
25  (22) Businesses should be held accountable for
26  violating the law through vigorous administrative and

 

 

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1  civil enforcement.
2  (23) To the extent it advances consumer privacy and
3  business compliance, the law should be compatible with
4  privacy laws in other jurisdictions.
5  Section 5-10. Definitions. As used in this Act:
6  "Advertising and marketing" means a communication by a
7  business or person acting on behalf of the business in any
8  medium intended to induce a consumer to obtain goods,
9  services, or employment.
10  "Agency" means the Privacy Protection Agency.
11  "Aggregate consumer information" means information that
12  relates to a group or category of consumers, from which
13  individual consumer identities have been removed, that is not
14  linked or reasonably linkable to any consumer or household,
15  including via a device. "Aggregate consumer information" does
16  not include one or more individual consumer records that have
17  been deidentified.
18  "Biometric information" means an individual's
19  physiological, biological, or behavioral characteristics,
20  including information pertaining to an individual's
21  deoxyribonucleic acid (DNA), that is used or is intended to be
22  used singly or in combination with each other or with other
23  identifying data, to establish individual identity. "Biometric
24  information" includes, but is not limited to, imagery of the
25  iris, retina, fingerprint, face, hand, palm, vein patterns,

 

 

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1  and voice recordings, from which an identifier template, such
2  as a faceprint, a minutiae template, or a voiceprint, can be
3  extracted, and keystroke patterns or rhythms, gait patterns or
4  rhythms, and sleep, health, or exercise data that contain
5  identifying information.
6  "Business" means:
7  (1) a sole proprietorship, partnership, limited
8  liability company, corporation, association, or other
9  legal entity that is organized or operated for the profit
10  or financial benefit of its shareholders or other owners,
11  that collects consumers' personal information, or on the
12  behalf of which such information is collected and that
13  determines the purposes and means of the processing of
14  consumers' personal information, does business in this
15  State, and satisfies one or more of the following
16  thresholds:
17  (A) as of January 1 of the calendar year, had
18  annual gross revenues in excess of $25,000,000 in the
19  preceding calendar year;
20  (B) alone or in combination, annually, buys,
21  sells, or shares the personal information of 100,000
22  or more consumers or households; or
23  (C) derives 50% or more of its annual revenues
24  from selling or sharing consumers' personal
25  information;
26  (2) any entity that controls or is controlled by a

 

 

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1  business and that shares common branding with the business
2  and with whom the business shares consumers' personal
3  information;
4  (3) a joint venture or partnership composed of
5  businesses in which each business has at least a 40%
6  interest; or
7  (4) a person that does business in this State, that is
8  not covered by paragraph (1), (2), or (3) of this
9  definition and that voluntarily certifies to this Act that
10  it is in compliance with, and agrees to be bound by, this
11  Act.
12  "Business associate" has the meaning given to that term in
13  Section 160.103 of Title 45 of the Code of Federal
14  Regulations.
15  "Business controller information" means the name or names
16  of the owner or owners, director, officer, or management
17  employee of a business and the contact information, including
18  a business title, for the owner or owners, director, officer,
19  or management employee.
20  "Business purpose" means the use of personal information
21  for the business's operational purposes, or other notified
22  purposes, or for the service provider's or contractor's
23  operational purposes, as long as the use of personal
24  information is reasonably necessary and proportionate to
25  achieve the purpose for which the personal information was
26  collected or processed or for another purpose that is

 

 

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1  compatible with the context in which the personal information
2  was collected. "Business purposes" includes:
3  (1) auditing related to counting ad impressions to
4  unique visitors, verifying positioning and quality of ad
5  impressions, and auditing compliance with this
6  specification and other standards;
7  (2) helping to ensure security and integrity to the
8  extent the use of the personal information is reasonably
9  necessary and proportionate for these purposes;
10  (3) debugging to identify and repair errors that
11  impair existing intended functionality;
12  (4) short-term, transient use, including, but not
13  limited to, nonpersonalized advertising shown as part of a
14  consumer's current interaction with the business, as long
15  as the personal information is not disclosed to another
16  third party and is not used to build a profile about the
17  consumer or otherwise alter the consumer's experience
18  outside the current interaction with the business;
19  (5) performing services on behalf of the business,
20  including maintaining or servicing accounts, providing
21  customer service, processing or fulfilling orders and
22  transactions, verifying customer information, processing
23  payments, providing financing, providing analytic
24  services, providing storage, or providing similar services
25  on behalf of the business;
26  (6) providing advertising and marketing services,

 

 

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1  except for cross-context behavioral advertising, to the
2  consumer, as long as a service provider or contractor does
3  not combine the personal information of consumers who
4  opted-out that the service provider or contractor receives
5  from, or on behalf of, the business with personal
6  information that the service provider or contractor
7  receives from, or on behalf of, another person or persons
8  or collects from its own interaction with consumers;
9  (7) undertaking internal research for technological
10  development and demonstration; and
11  (8) undertaking activities to verify or maintain the
12  quality or safety of a service or device that is owned,
13  manufactured, manufactured for, or controlled by the
14  business, and to improve, upgrade, or enhance the service
15  or device that is owned, manufactured, manufactured for,
16  or controlled by the business.
17  "Collects", "collected", or "collection" means buying,
18  renting, gathering, obtaining, receiving, or accessing any
19  personal information pertaining to the consumer by any means.
20  "Collects", "collected", or "collection" includes receiving
21  information from the consumer, either actively or passively,
22  or by observing the consumer's behavior.
23  "Commercial credit reporting agency" means any person who,
24  for monetary fees, dues, or on a cooperative nonprofit basis,
25  provides commercial credit reports to third parties.
26  "Commercial purposes" means to advance a person's

 

 

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1  commercial or economic interests, such as by inducing another
2  person to buy, rent, lease, join, subscribe to, provide, or
3  exchange products, goods, property, information, or services,
4  or enabling or effecting, directly or indirectly, a commercial
5  transaction.
6  "Common branding" means a shared name, service mark, or
7  trademark that the average consumer would understand that 2 or
8  more entities are commonly owned.
9  "Consent" means any freely given, specific, informed, and
10  unambiguous indication of the consumer's wishes by which the
11  consumer, the consumer's legal guardian, or a person who has
12  power of attorney signifies agreement to the processing of
13  personal information relating to the consumer for a narrowly
14  defined particular purpose. "Consent" does not include
15  acceptance of a general or broad terms of use, or similar
16  document, that contains descriptions of personal information
17  processing along with other, unrelated information, hovering
18  over, muting, pausing, or closing a given piece of content, or
19  an agreement obtained through use of dark patterns.
20  "Consumer" means a natural person who is a State resident,
21  however identified, including by any unique identifier.
22  "Contractor" means a person to whom the business makes
23  available personal information for a business purpose, under
24  the written contract with the business, if the contract:
25  (1) prohibits the contractor from:
26  (A) selling or sharing the personal information;

 

 

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1  (B) retaining, using, or disclosing the personal
2  information for any purpose other than for the
3  business purpose specified in the contract, including
4  retaining, using, or disclosing the personal
5  information for a commercial purpose other than the
6  business purposes specified in the contract, or as
7  otherwise permitted by this Act;
8  (C) retaining, using, or disclosing the personal
9  information outside of the direct business
10  relationship between the contractor and the business;
11  and
12  (D) combining the personal information that the
13  contractor receives under a written contract with the
14  business with personal information that it receives on
15  behalf of another person or persons, or collects from
16  its own interaction with the consumer;
17  (2) includes a certification made by the contractor
18  that the contractor understands the restrictions in
19  paragraph (1) and will comply with them; and
20  (3) permits, subject to agreement with the contractor,
21  the business to monitor the contractor's compliance with
22  the contract through measures, including, but not limited
23  to, ongoing manual reviews and automated scans and regular
24  assessments, audits, or other technical and operational
25  testing at least once every 12 months.
26  "Control" or "controlled" means ownership of, or the power

 

 

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1  to vote, more than 50% of the outstanding shares, control in
2  any manner over the election of a majority of directors, or of
3  individuals exercising similar functions, or the power to
4  exercise a controlling influence over the management of the
5  company.
6  "Covered entity" has the meaning given to that term in
7  Section 160.103 of Title 45 of the Code of Federal
8  Regulations.
9  "Cross-context behavioral advertising" means the targeting
10  of advertising to a consumer based on the personal information
11  obtained from the consumer's activity across businesses,
12  distinctly branded websites, applications, or services, other
13  than the business, distinctly branded website, application, or
14  service with which the consumer intentionally interacts.
15  "Dark pattern" means a user interface designed or
16  manipulated with the substantial effect of subverting or
17  impairing user autonomy, decision-making, or choice.
18  "Deidentified" means information that cannot be reasonably
19  used to infer information about, or otherwise be linked to, a
20  particular consumer if the business that possesses the
21  information:
22  (1) takes reasonable measures to ensure that the
23  information cannot be associated with a consumer or
24  household;
25  (2) publicly commits to maintain and use the
26  information in deidentified form and not to attempt to

 

 

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1  reidentify the information; and
2  (3) contractually obligates any recipients of the
3  information to comply with all provisions of this
4  definition.
5  "Designated methods for submitting requests" means a
6  mailing address, email address, Internet webpage, Internet web
7  portal, toll-free telephone number, or other applicable
8  contact information, whereby consumers may submit a request or
9  direction under this Act, and any new, consumer-friendly means
10  of contacting a business.
11  "Device" means any physical object that is capable of
12  connecting to the Internet, directly or indirectly, or to
13  another device.
14  "Director" means a natural person designated in the
15  articles of incorporation as director, or elected by the
16  incorporators and natural persons designated, elected, or
17  appointed by any other name or title to act as directors, and
18  their successors.
19  "Educational standardized assessment or educational
20  assessment" means a standardized or nonstandardized quiz,
21  test, or other assessment used to evaluate students in or for
22  entry to kindergarten and grades 1 through 12, schools,
23  postsecondary institutions, vocational programs, and
24  postgraduate programs that are accredited by an accrediting
25  agency or organization recognized by the State or the United
26  States Department of Education, as well as certification and

 

 

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1  licensure examinations used to determine competency and
2  eligibility to receive certification or licensure from a
3  government agency or government certification body.
4  "Family" means a custodial parent or guardian and any
5  children under 18 years of age over which the parent or
6  guardian has custody.
7  "Fraudulent concealment" means the person knows of
8  material facts related to the person's duties under this Act
9  and knowingly conceals the facts in performing or omitting to
10  perform those duties for the purpose of defrauding the public
11  of information to which it is entitled under this Act.
12  "Homepage" means the introductory page of an Internet
13  website and any Internet webpage where personal information is
14  collected. "Homepage", in the case of an online service such
15  as a mobile application, means the application's platform page
16  or download page, a link within the application, such as from
17  the application configuration, "About", "Information", or
18  settings page, and any other location that allows consumers to
19  review the notices required by this Act, including, but not
20  limited to, before downloading the application.
21  "Household" means a group, however identified, of
22  consumers who cohabitate with one another at the same
23  residential address and share use of common devices or
24  services.
25  "Independent contractor" means a natural person who
26  provides any service to a business under a written contract.

 

 

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1  "Individually identifiable" means that the medical
2  information includes or contains any element of personal
3  identifying information sufficient to allow identification of
4  the individual, such as the patient's name, address, email
5  address, telephone number, or social security number, or other
6  information that, alone or in combination with other publicly
7  available information, reveals the identity of the individual.
8  "Infer" or "inference" means the derivation of
9  information, data, assumptions, or conclusions from facts,
10  evidence, or other sources of information or data.
11  "Insurance institution" means any corporation,
12  association, partnership, reciprocal exchange, interinsurer,
13  fraternal benefit society, or other person engaged in the
14  business of insurance. "Insurance institution" does not
15  include agents, insurance-support organizations, or health
16  care service plans.
17  "Intentionally interacts" means when the consumer intends
18  to interact with a person, or disclose personal information to
19  a person, via one or more deliberate interactions, including
20  visiting the person's website or purchasing a good or service
21  from the person. "Intentionally interacts" does not include
22  hovering over, muting, pausing, or closing a given piece of
23  content.
24  "Jeopardize the validity and reliability of that
25  educational standardized assessment or educational assessment"
26  means releasing information that would provide an advantage to

 

 

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1  the consumer who has submitted a verifiable consumer request
2  or to another natural person.
3  "Local educational agency" includes school districts,
4  county offices of education, and charter schools.
5  "Management employee" means a natural person whose name
6  and contact information is reported to or collected by a
7  commercial credit reporting agency as the primary manager of a
8  business and used solely within the context of the natural
9  person's role as the primary manager of the business.
10  "Medical information" means any individually identifiable
11  information, in electronic or physical form, in possession of
12  or derived from a provider of health care, health care service
13  plan, pharmaceutical company, or contractor regarding a
14  patient's medical history, mental health application
15  information, mental or physical condition, or treatment.
16  "Medical staff member" means a licensed physician and
17  surgeon, dentist, or podiatric physician, licensed under the
18  Medical Practice Act of 1987, the Illinois Dental Practice
19  Act, or the Podiatric Medical Practice Act of 1987 and a
20  clinical psychologist as defined in the Clinical Psychologist
21  Licensing Act.
22  "New motor vehicle dealer" is a dealer who either acquires
23  for resale new and unregistered motor vehicles from
24  manufacturers or distributors of those motor vehicles or
25  acquires for resale new off-highway motorcycles or all-terrain
26  vehicles from manufacturers or distributors of the vehicles.

 

 

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1  "Nonpersonalized advertising" means advertising and
2  marketing that is based solely on personal information derived
3  from the consumer's current interaction with the business with
4  the exception of the consumer's precise geolocation.
5  "Officer" means a natural person elected or appointed by
6  the board of directors to manage the daily operations of a
7  corporation, including a chief executive officer, president,
8  secretary, or treasurer.
9  "Owner" means a natural person who:
10  (1) has ownership of, or the power to vote, more than
11  50% of the outstanding shares of any class of voting
12  security of a business;
13  (2) has control in any manner over the election of a
14  majority of the directors or of individuals exercising
15  similar functions; or
16  (3) has the power to exercise a controlling influence
17  over the management of a company.
18  "Ownership information" means the name or names of and
19  contact information for the registered owner or owners.
20  "Person" means an individual, proprietorship, firm,
21  partnership, joint venture, syndicate, business, trust,
22  company, corporation, limited liability company, association,
23  committee, and any other organization or group of persons
24  acting in concert.
25  "Personal information" means information that identifies,
26  relates to, describes, is reasonably capable of being

 

 

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1  associated with, or could reasonably be linked, directly or
2  indirectly, with a particular consumer or household. "Personal
3  information" includes, but is not limited to, the following if
4  it identifies, relates to, describes, is reasonably capable of
5  being associated with, or could be reasonably linked, directly
6  or indirectly, with a particular consumer or household:
7  (1) identifiers such as a real name, alias, postal
8  address, unique personal identifier, online identifier,
9  Internet Protocol address, email address, account name,
10  social security number, driver's license number, passport
11  number, or other similar identifiers;
12  (2) any information, including, but not limited to,
13  signature, physical characteristics or description,
14  address, telephone number, state identification card
15  number, insurance policy number, education, bank account
16  number, credit card number, debit card number, or any
17  other financial information, medical information, or
18  health insurance information, but does not include
19  publicly available information that is lawfully made
20  available to the general public from federal, State, or
21  local government records;
22  (3) characteristics of protected classifications under
23  State or federal law;
24  (4) commercial information, including records of
25  personal property, products or services purchased,
26  obtained, or considered, or other purchasing or consuming

 

 

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1  histories or tendencies;
2  (5) biometric information;
3  (6) Internet or other electronic network activity
4  information, including, but not limited to, browsing
5  history, search history, and information regarding a
6  consumer's interaction with an Internet website,
7  application, or advertisement;
8  (7) geolocation data;
9  (8) audio, electronic, visual, thermal, olfactory, or
10  similar information;
11  (9) professional or employment-related information;
12  (10) education information that is not publicly
13  available, personally identifiable information as defined
14  in the federal Family Educational Rights and Privacy Act;
15  (11) inferences drawn from any of the information
16  identified in this definition to create a profile about a
17  consumer to reflect the consumer's preferences,
18  characteristics, psychological trends, predispositions,
19  behavior, attitudes, intelligence, abilities, and
20  aptitudes; or
21  (12) sensitive personal information.
22  "Personal information" does not include publicly available
23  information or lawfully obtained, truthful information that is
24  a matter of public concern, consumer information that is
25  deidentified, or aggregate consumer information.
26  "Precise geolocation" means any data that is derived from

 

 

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1  a device and that is used or intended to be used to locate a
2  consumer within a geographic area that is equal to or less than
3  the area of a circle with a radius of 1,850 feet, except as
4  prescribed by rules.
5  "Processing" means any operation or set of operations that
6  are performed on personal information or on sets of personal
7  information, whether by automated means.
8  "Profiling" means any form of automated processing of
9  personal information to evaluate certain personal aspects
10  relating to a natural person and in particular to analyze or
11  predict aspects concerning that natural person's performance
12  at work, economic situation, health, personal preferences,
13  interests, reliability, behavior, location, or movements.
14  "Protected health information" has the meaning given to
15  that term in Section 160.103 of Title 45 of the Code of Federal
16  Regulations.
17  "Provider of health care" means a person licensed or
18  certified under the Medical Practice Act of 1987, the Nurse
19  Practice Act, the Illinois Dental Practice Act, the Podiatric
20  Medical Practice Act of 1987, the Illinois Speech-Language
21  Pathology and Audiology Practice Act, the Illinois
22  Occupational Therapy Practice Act, the Dietitian Nutritionist
23  Practice Act, the Perfusionist Practice Act, the Illinois
24  Physical Therapy Act, the Licensed Certified Professional
25  Midwife Practice Act, the Clinical Psychologist Licensing Act,
26  the Illinois Optometric Practice Act of 1987, the Physician

 

 

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1  Assistant Practice Act of 1987, the Respiratory Care Practice
2  Act, the Pharmacy Practice Act, the Massage Licensing Act, the
3  Music Therapy Licensing and Practice Act, the Veterinary
4  Medicine and Surgery Practice Act of 2004, the Acupuncture
5  Practice Act, the Marriage and Family Therapy Licensing Act,
6  the Behavior Analyst Licensing Act, the Clinical Social Work
7  and Social Work Practice Act, and the Professional Counselor
8  and Clinical Professional Counselor Licensing and Practice Act
9  or a clinic, health dispensary, or health facility licensed
10  under the Community Living Facilities Licensing Act, the Home
11  Health, Home Services, and Home Nursing Agency Licensing Act,
12  the Hospice Program Licensing Act, and the Hospital Licensing
13  Act. "Provider of health care" does not include insurance
14  institutions.
15  "Pseudonymize" or "pseudonymization" means the processing
16  of personal information in a manner that renders the personal
17  information no longer attributable to a specific consumer
18  without the use of additional information, as long as the
19  additional information is kept separately and is subject to
20  technical and organizational measures to ensure that the
21  personal information is not attributed to an identified or
22  identifiable consumer.
23  "Publicly available" means information that is lawfully
24  made available from federal, State, or local government
25  records, information that a business has a reasonable basis to
26  believe is lawfully made available to the general public by

 

 

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1  the consumer or from widely distributed media or information
2  made available by a person to whom the consumer has disclosed
3  the information if the consumer has not restricted the
4  information to a specific audience. "Publicly available" does
5  not include biometric information collected by a business
6  about a consumer without the consumer's knowledge.
7  "Research" means scientific analysis, systematic study,
8  and observation, including basic research or applied research
9  that is designed to develop or contribute to public or
10  scientific knowledge and that adheres or otherwise conforms to
11  all other applicable ethics and privacy laws, including, but
12  not limited to, studies conducted in the public interest in
13  the area of public health.
14  "Security and integrity" means the ability of:
15  (1) networks or information systems to detect security
16  incidents that compromise the availability, authenticity,
17  integrity, and confidentiality of stored or transmitted
18  personal information;
19  (2) businesses to detect security incidents, resist
20  malicious, deceptive, fraudulent, or illegal actions and
21  to help prosecute those responsible for those actions; and
22  (3) businesses to ensure the physical safety of
23  natural persons.
24  "Sell", "selling", "sale", or "sold" means selling,
25  renting, releasing, disclosing, disseminating, making
26  available, transferring, or otherwise communicating orally, in

 

 

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1  writing, or by electronic or other means personal information
2  by the business to a third party for monetary or other valuable
3  consideration.
4  "Sensitive personal information" means:
5  (1) personal information that reveals:
6  (A) a consumer's social security, driver's
7  license, state identification card, or passport
8  number;
9  (B) a consumer's account log-in, financial
10  account, debit card, or credit card number in
11  combination with any required security or access code,
12  password, or credentials allowing access to an
13  account;
14  (C) a consumer's precise geolocation;
15  (D) a consumer's racial or ethnic origin,
16  religious or philosophical beliefs, or union
17  membership;
18  (E) the contents of a consumer's mail, email, or
19  text messages unless the business is the intended
20  recipient of the communication; or
21  (F) a consumer's genetic data;
22  (2) the processing of biometric information for the
23  purpose of uniquely identifying a consumer;
24  (3) personal information collected and analyzed
25  concerning a consumer's health; or
26  (4) personal information collected and analyzed

 

 

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1  concerning a consumer's sex life or sexual orientation.
2  "Sensitive personal information" does not include sensitive
3  personal information that is publicly available.
4  "Service" or "services" means work, labor, and services,
5  including services furnished in connection with the sale or
6  repair of goods.
7  "Service provider" means a person that processes personal
8  information on behalf of a business and that receives from or
9  on behalf of the business personal information for a business
10  purpose under a written contract, as long as the contract
11  prohibits the person from:
12  (1) selling or sharing the personal information;
13  (2) retaining, using, or disclosing the personal
14  information for any purpose other than for the specific
15  business purposes specified in the contract for the
16  business, including retaining, using, or disclosing the
17  personal information for a commercial purpose other than
18  the business purposes specified in the contract with the
19  business, or as otherwise permitted by this Act;
20  (3) retaining, using, or disclosing the personal
21  information outside of the direct business relationship
22  between the service provider and the business; or
23  (4) combining the personal information that the
24  service provider receives from, or on behalf of, the
25  business with personal information that it receives from,
26  or on behalf of, another person or persons, or collects

 

 

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1  from its own interaction with the consumer.
2  "Share", "shared", or "sharing" means sharing, renting,
3  releasing, disclosing, disseminating, making available,
4  transferring, or otherwise communicating orally, in writing,
5  or by electronic or other means personal information by the
6  business to a third party for cross-context behavioral
7  advertising, whether for monetary or other valuable
8  consideration, including transactions between a business and a
9  third party for cross-context behavioral advertising for the
10  benefit of a business in which no money is exchanged.
11  "Third party" means a person who is not:
12  (1) the business with whom the consumer intentionally
13  interacts and that collects personal information from the
14  consumer as part of the consumer's current interaction
15  with the business under this Act;
16  (2) a service provider to the business; or
17  (3) a contractor.
18  "Unique identifier" or "unique personal identifier" means
19  a persistent identifier that can be used to recognize a
20  consumer, family, or device that is linked to a consumer or
21  family, over time and across different services, including,
22  but not limited to, a device identifier, Internet Protocol
23  address, cookies, beacons, pixel tags, mobile ad identifiers,
24  or similar technology, customer number, unique pseudonym, or
25  user alias, telephone numbers, or other forms of persistent or
26  probabilistic identifiers that can be used to identify a

 

 

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1  particular consumer or device that is linked to a consumer or
2  family.
3  "Vehicle information" means the vehicle information
4  number, make, model, year, and odometer reading.
5  "Vehicle manufacturer" means any person who produces from
6  raw materials or new basic components a vehicle of a type
7  subject to registration, off-highway motorcycles or
8  all-terrain vehicles subject to identification, or trailers
9  subject to identification, or who permanently alters, for
10  purposes of retail sales, new commercial vehicles by
11  converting the vehicles into house cars.
12  "Verifiable consumer request" means a request that is made
13  by a consumer, by a consumer on behalf of the consumer's minor
14  child, by a natural person or a person registered with the
15  Secretary of State authorized by the consumer to act on the
16  consumer's behalf, or by a person who has power of attorney,
17  and that the business can reasonably verify, using
18  commercially reasonable methods to be the consumer about whom
19  the business has collected personal information.
20  Section 5-15. Miscellaneous provisions.
21  (a) The joint venture or partnership and each business
22  that composes the joint venture or partnership shall
23  separately be considered a single business, except that
24  personal information in the possession of each business and
25  disclosed to the joint venture or partnership shall not be

 

 

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1  shared with the other business.
2  (b) A contractor may combine personal information to
3  perform any business purpose, except as provided for in
4  paragraph (6) of the definition of business purposes and in
5  rules adopted by the Agency.
6  (c) If a contractor engages any other person to assist it
7  in processing personal information for a business purpose on
8  behalf of that business, or if any other person engaged by the
9  contractor engages another person to assist in processing
10  personal information for that business purposes, it shall
11  notify the business of that engagement, and the engagement
12  shall be under a written contract binding the other person to
13  observe all of the requirements set forth in the definition of
14  contractor.
15  (d) A business may attempt to reidentify the deindentified
16  personal information solely for the purpose of determining
17  whether its deidentification processes satisfies the
18  requirements of the definition of deidentified.
19  (e) Research with personal information that may have been
20  collected from a consumer in the course of consumer's
21  interactions with a business's service or device for other
22  purposes shall be:
23  (1) compatible with the business purpose for which the
24  personal information was collected;
25  (2) subsequently pseudonymized and deidentified, or
26  deidentified and in the aggregate, such that the

 

 

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1  information cannot reasonably identify, relate to,
2  describe, be capable of being associated with, or be
3  linked, directly or indirectly, to a particular consumer,
4  by a business;
5  (3) made subject to technical safeguards that prohibit
6  reidentification of the consumer to whom the information
7  may pertain, other than as needed to support the research;
8  (4) subject to business processes that specifically
9  prohibit reidentification of the information, other than
10  as needed to support the research;
11  (5) made subject to business processes to prevent
12  inadvertent release of deidentified information;
13  (6) protected from any reidentification attempts;
14  (7) used solely for research purposes that are
15  compatible with the context in which the personal
16  information was collected; and
17  (8) subjected by the business conducting the research
18  to additional security controls that limit access to the
19  research data to only those individuals as are necessary
20  to carry out the research purpose.
21  (f) A business that does not sell or share personal
22  information when:
23  (1) a consumer uses or directs the business to
24  intentionally:
25  (A) disclose personal information; or
26  (B) interact with one or more third parties;

 

 

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1  (2) the business uses or shares an identifier for a
2  consumer who has opted-out of the sale of personal
3  information or limited the use of sensitive personal
4  information for the purposes of altering persons that the
5  consumer has opted-out of the sale of personal information
6  or limited the use of sensitive personal information; or
7  (3) the business transfers to a third party the
8  personal information as an asset that is part of a merger,
9  acquisition, bankruptcy, or other transaction in which the
10  third party assumes control of all or part of the
11  business, as long as that personal information is used or
12  shared consistently with this Act. If a third party
13  materially alters how it uses or shares the personal
14  information in a manner that is materially inconsistent
15  with the promises made at the time of collection, it shall
16  provide prior notice of the new or changed practice to the
17  consumer. The notice shall be sufficiently prominent and
18  robust to ensure that existing consumers can easily
19  exercise their choices consistently with this Act. This
20  paragraph does not authorize a business to make material,
21  retroactive privacy policy changes or make other changes
22  in their privacy policy in a manner that would violate the
23  Consumer Fraud and Deceptive Business Practices Act.
24  (g) A service provider may combine personal information to
25  perform any business purpose, except as provided for in
26  paragraph (6) of the definition of business purpose in Section

 

 

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1  5-10 and in rules adopted by the Agency. The contract may,
2  subject to agreement with the service provider, permit the
3  business to monitor the service provider's compliance with the
4  contract through measures, including, but not limited to,
5  ongoing manual reviews and automated scans and regular
6  assessments, audits, or other technical and operational
7  testing at least once every 12 months.
8  (h) If a service provider engages any other person to
9  assist it in processing personal information for a business
10  purpose on behalf of the business, or if any other person
11  engaged by the service provider engages another person to
12  assist in processing personal information for that business
13  purpose, it shall notify the business of that engagement, and
14  the engagement shall be under a written contract binding the
15  other person to observe all the requirements set forth in the
16  definition of service provider.
17  (i) A business is not obligated to provide information to
18  the consumer under Sections 10-20 and 10-25 to delete personal
19  information or to correct inaccurate personal information, if
20  the business cannot verify that the consumer making the
21  request is the consumer about whom the business has collected
22  information or is a person authorized by the consumer to act on
23  such consumer's behalf.
24  Article 10.  Personal Information

 

 

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1  Section 10-5. General duties of businesses that collect
2  personal information.
3  (a) A business that controls the collection of personal
4  information shall, at or before the point of collection,
5  inform consumers of:
6  (1) the categories of personal information to be
7  collected and the purposes for which the categories of
8  personal information are collected or used and whether
9  that information is sold or shared. A business shall not
10  collect additional categories of personal information or
11  use personal information collected for additional purposes
12  that are incompatible with the disclosed purpose for which
13  the personal information was collected without providing
14  the consumer with notice consistent with this Section
15  (2) if the business collects sensitive personal
16  information, the categories of sensitive personal
17  information to be collected and the purposes for which the
18  categories of sensitive personal information to be
19  collected. A business shall not collect additional
20  categories of sensitive personal information or use
21  sensitive personal information collected for additional
22  purposes that are incompatible with the disclosed purpose
23  for which the sensitive personal information was collected
24  without providing the consumer with notice consistent with
25  this Section; and
26  (3) the length of time the business intends to retain

 

 

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1  each category of personal information, including sensitive
2  personal information, or, if that is not possible, the
3  criteria used to determine that period provided that a
4  business shall not retain personal information or
5  sensitive personal information for each disclosed purpose
6  for which the personal information was collected for
7  longer than is reasonably necessary for that disclosed
8  purpose.
9  (b) A business that, acting as a third party, controls the
10  collection of personal information may satisfy its obligation
11  under subsection (a) by providing the required information
12  prominently and conspicuously on the homepage of its Internet
13  website. If a business acting as a third party controls the
14  collection of personal information on its premises, including
15  in a vehicle, then the business shall, at or before the point
16  of collection, inform consumers as to the categories of
17  personal information to be collected and the purposes for
18  which the categories of personal information are used, and
19  whether that personal information is sold, in a clear and
20  conspicuous manner at the location.
21  (c) Collection, use, retention, and sharing of personal
22  information by a business shall be reasonably necessary and
23  proportionate to achieve the purposes for which the personal
24  information was collected or processed, or for another
25  disclosed purpose that is compatible with the context in which
26  the personal information was collected, and not further

 

 

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1  processed in a manner that is incompatible with those
2  purposes.
3  (d) A business that collects personal information and that
4  sells that personal information to, or shares it with, a third
5  party or that discloses it to a service provider or contractor
6  for a business purpose shall enter into an agreement with the
7  third party, service provider, or contractor that:
8  (1) specifies that the personal information is sold or
9  disclosed by the business only for limited and specified
10  purposes;
11  (2) obligates the third party, service provider, or
12  contractor to comply with applicable obligations under
13  this Act and obligate those persons to provide the same
14  level of privacy protection as is required under this Act;
15  (3) grants the business rights to take reasonable and
16  appropriate steps to help ensure that the third party,
17  service provider, or contractor uses the personal
18  information transferred in a manner consistent with the
19  obligations of the business under this Act;
20  (4) requires the third party, service provider, or
21  contractor to notify the business if it makes a
22  determination that it can no longer meet its obligations
23  under this Act; and
24  (5) grants the business the right, upon notice, to
25  take reasonable and appropriate steps to stop and
26  remediate unauthorized use of personal information.

 

 

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1  (e) A business that collects personal information shall
2  implement reasonable security procedures and practices
3  appropriate to the nature of the personal information to
4  protect the personal information from unauthorized or illegal
5  access, destruction, use, modification, or disclosure.
6  (f) Nothing in this Section shall require a business to
7  disclose trade secrets.
8  Section 10-10. Right to delete personal information.
9  (a) A consumer shall have the right to request that a
10  business delete any personal information about the consumer
11  which the business has collected from the consumer.
12  (b) A business that collects personal information shall
13  disclose the consumer's rights to request the deletion of the
14  personal information.
15  (c) A business that receives a verifiable consumer request
16  from a consumer to delete the personal information under
17  subsection (a) shall delete the personal information from its
18  records, notify any service providers or contractors to delete
19  the personal information from their records, and notify all
20  third parties to whom the business has sold or shared the
21  personal information to delete the personal information unless
22  this proves impossible or involves disproportionate effort.
23  The business may maintain a confidential record of
24  deletion requests solely for the purpose of preventing the
25  personal information of a consumer who has submitted a

 

 

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1  deletion request from being sold, for compliance with laws or
2  for other purposes, solely to the extent permissible under
3  this Act.
4  A service provider or contractor shall cooperate with the
5  business in responding to a verifiable consumer request, and,
6  at the direction of the business, shall delete, or enable the
7  business to delete, and notify any of its own service
8  providers or contractors to delete the personal information
9  collected, used, processed, or retained by the service
10  provider or contractor. The service provider or contractor
11  shall notify any service providers, contractors, or third
12  parties who may have accessed personal information from or
13  through the service provider or contractor, unless the
14  information was accessed at the direction of the business, to
15  delete the personal information unless this proves impossible
16  or involves disproportionate effort. A service provider or
17  contractor shall not be required to comply with a deletion
18  request submitted by the consumer directly to the service
19  provider or contractor to the extent that the service provider
20  or contractor has collected, used, processed, or retained the
21  personal information in its role as a service provider or
22  contractor to the business.
23  (d) A business, or a service provider or contractor acting
24  under its contract with the business, shall not be required to
25  comply with a consumer's request to delete personal
26  information if it is reasonably necessary for the business,

 

 

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1  service provider, or contractor to maintain the personal
2  information in order to:
3  (1) complete the transaction for which the personal
4  information was collected, fulfill the terms of a written
5  warranty or product recall conducted in accordance with
6  federal law, provide a good or service requested by the
7  consumer, or reasonably anticipate an ongoing business
8  relationship with the consumer, or otherwise perform a
9  contract between the business and the consumer;
10  (2) help to ensure security and integrity to the
11  extent the use of the personal information is reasonably
12  necessary and proportionate for those purposes;
13  (3) debug to identify and repair errors that impair
14  existing intended functionality;
15  (4) exercise free speech, ensure the right of another
16  consumer to exercise that consumer's right of free speech,
17  or exercise another right provided for by law;
18  (5) comply with the Protecting Household Privacy Act;
19  (6) engage in public or peer-reviewed scientific,
20  historical, or statistical research that conforms or
21  adheres to all other applicable ethics and privacy laws,
22  when the deletion of the information is likely to render
23  impossible or seriously impair the ability to complete
24  such research, if the consumer has provided informed
25  consent;
26  (7) to enable solely internal uses that are reasonably

 

 

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1  aligned with the expectations of the consumer based on the
2  consumer's relationship with the business and compatible
3  with the context in which the consumer provided the
4  information; or
5  (8) comply with a legal obligation.
6  Section 10-15. Right to correct inaccurate personal
7  information.
8  (a) A consumer shall have the right to request a business
9  that maintains inaccurate personal information about the
10  consumer to correct that inaccurate personal information,
11  taking into account the nature of the personal information and
12  the purposes of the processing of the personal information.
13  (b) A business that collects personal information shall
14  disclose the consumer's right to request correction of
15  inaccurate personal information.
16  (c) A business that receives a verifiable consumer request
17  to correct inaccurate personal information shall use
18  commercially reasonable efforts to correct the inaccurate
19  personal information as directed by the consumer.
20  Section 10-20. Right to know what personal information is
21  being collected; right to access personal information.
22  (a) A consumer shall have the right to request that a
23  business that collects personal information about the consumer
24  disclose to the consumer:

 

 

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1  (1) the categories of personal information it has
2  collected about the consumer;
3  (2) the categories of sources from which the personal
4  information is collected;
5  (3) the business or commercial purpose for collecting,
6  selling, or sharing personal information;
7  (4) the categories of third parties to whom the
8  business discloses personal information; and
9  (5) the specific pieces of personal information it has
10  collected about that consumer.
11  (b) A business that collects personal information shall
12  disclose to the consumer the information specified in
13  subsection (a) upon receipt of a verifiable consumer request
14  from the consumer.
15  (c) A business that collects personal information shall
16  disclose that a consumer has the right to request the specific
17  pieces of information the business has collected about that
18  consumer.
19  Section 10-25. Right to know what personal information is
20  sold or shared and to whom.
21  (a) A consumer shall have the right to request that a
22  business that sells or shares personal information, or that
23  discloses personal information for a business purpose,
24  disclose to that consumer:
25  (1) the categories of personal information that the

 

 

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1  business collected about the consumer;
2  (2) the categories of personal information that the
3  business sold or shared about the consumer and the
4  categories of third parties to whom the personal
5  information was sold or shared, by category or categories
6  of personal information for each category of third parties
7  to whom the personal information was sold or shared; and
8  (3) the categories of personal information that the
9  business disclosed about the consumer for a business
10  purpose and the categories of persons to whom it was
11  disclosed for a business purpose.
12  (b) A business that sells or shares personal information,
13  or that discloses personal information for a business purpose,
14  shall disclose the personal information specified in
15  subsection (a) to the consumer upon receipt of a verifiable
16  consumer request from the consumer.
17  (c) A business that sells or shares personal information,
18  or that discloses personal information for a business purpose,
19  shall disclose:
20  (1) the category or categories of personal information
21  it has sold or shared, or if the business has not sold or
22  shared personal information, it shall disclose that fact;
23  and
24  (2) the category or categories of personal information
25  it has disclosed for a business purpose, or if the
26  business has not disclosed personal information for a

 

 

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1  business purpose, it shall disclose that fact.
2  (d) A third party shall not sell or share personal
3  information that has been sold to, or shared with, the third
4  party by a business unless the consumer has received explicit
5  notice and is provided an opportunity to exercise the right to
6  opt out.
7  Section 10-30. Right to opt out of sale or sharing of
8  personal information.
9  (a) A consumer shall have the right, at any time, to direct
10  a business that sells or shares personal information to third
11  parties not to sell or share the personal information. This
12  right may be referred to as the right to opt out of sale or
13  sharing.
14  (b) A business that sells personal information to, or
15  shares it with, third parties shall provide notice to
16  consumers that this information may be sold or shared and that
17  consumers have the right to opt out of the sale or sharing of
18  their personal information.
19  (c) Notwithstanding subsection (a), a business shall not
20  sell or share the personal information of consumers if the
21  business has actual knowledge that the consumer is less than
22  16 years of age, unless the consumer, in the case of consumers
23  at least 13 years of age and less than 16 years of age, or the
24  consumer's parent or guardian in the case of consumers who are
25  less than 13 years of age, has affirmatively authorized the

 

 

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1  sale or sharing of the personal information. A business that
2  willfully disregards the consumer's age shall be deemed to
3  have had actual knowledge of the consumer's age.
4  (d) A business that has received direction from a consumer
5  not to sell or share personal information or, in the case of a
6  minor consumer's personal information has not received consent
7  to sell or share the minor consumer's personal information,
8  shall be prohibited from selling or sharing the personal
9  information after its receipt of the consumer's direction,
10  unless the consumer subsequently provides consent, for the
11  sale or sharing of the personal information.
12  Section 10-35. Right to limit use and disclosure of
13  sensitive personal information.
14  (a) A consumer shall have the right, at any time, to direct
15  a business that collects sensitive personal information to
16  limit its use of the sensitive personal information to that
17  use which is necessary to perform the services or provide the
18  goods reasonably expected by an average consumer who requests
19  those goods or services, to perform the services set forth in
20  paragraphs (2), (4), (5), and (8) in the definition of
21  business purpose in Section 5-10, and as authorized by rule. A
22  business that uses or discloses sensitive personal information
23  for purposes other than those specified in this subsection
24  shall provide notice to consumers that this information may be
25  used, or disclosed to a service provider or contractor, for

 

 

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1  additional, specified purposes and that consumers have the
2  right to limit the use or disclosure of their sensitive
3  personal information.
4  (b) A business that has received direction from a consumer
5  not to use or disclose the sensitive personal information,
6  except as authorized under subsection (a), shall be prohibited
7  from using or disclosing the sensitive personal information
8  for any other purpose after its receipt of the consumer's
9  direction unless the consumer subsequently provides consent
10  for the use or disclosure of the sensitive personal
11  information for additional purposes.
12  (c) A service provider or contractor that assists a
13  business in performing the purposes authorized by subsection
14  (a) may not use the sensitive personal information after it
15  has received instructions from the business and to the extent
16  it has actual knowledge that the sensitive personal
17  information is sensitive personal information for any other
18  purpose. A service provider or contractor is only required to
19  limit its use of sensitive personal information received under
20  a written contract with the business in response to
21  instructions from the business and only with respect to its
22  relationship with that business.
23  (d) Sensitive personal information that is collected or
24  processed without the purpose of inferring characteristics
25  about a consumer is not subject to this Section, as further
26  defined by rule, and shall be treated as personal information.

 

 

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1  Section 10-40. Right of no retaliation following opt-out
2  or exercise of other rights.
3  (a) A business shall not discriminate against a consumer
4  because the consumer exercised any of the consumer's rights
5  under this Act, including, but not limited to:
6  (1) denying goods or services to the consumer;
7  (2) charging different prices or rates for goods or
8  services, including through the use of discounts or other
9  benefits or imposing penalties;
10  (3) providing a different level or quality of goods or
11  services to the consumer; or
12  (4) suggesting that the consumer will receive a
13  different price or rate for goods or services or a
14  different level or quality of goods or services.
15  A business shall not retaliate against an employee
16  applicant for employment, or independent contractor for
17  exercising their rights under this Act.
18  Nothing in this subsection prohibits a business from
19  charging a consumer a different price or rate, or from
20  providing a different level or quality of goods or services,
21  to the consumer if that difference is reasonably related to
22  the value provided to the business by the consumer's data.
23  This subsection does not prohibit a business from offering
24  loyalty, rewards, premium features, discounts, or club card
25  programs consistent with this Act.

 

 

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1  (b) A business may offer financial incentives, including
2  payments to consumers as compensation, for the collection of
3  personal information, or the retention of personal
4  information. A business may also offer a different price,
5  rate, level, or quality of goods or services to the consumer if
6  that price or difference is reasonably related to the value
7  provided to the business by the consumer's data.
8  A business that offers any financial incentives under this
9  subsection shall notify consumers of the financial incentives
10  under Section 10-45.
11  A business may enter a consumer into a financial incentive
12  program only if the consumer gives the business prior opt-in
13  consent based on clearly described material terms of the
14  financial incentive program, which may be revoked by the
15  consumer at any time. If a consumer refuses to provide opt-in
16  consent, then the business shall wait for at least 12 months
17  before next requesting that the consumer provide opt-in
18  consent, or as prescribed by rules.
19  A business shall not use financial incentive practices
20  that are unjust, unreasonable, coercive, or usurious in
21  nature.
22  Section 10-45. Notice, disclosure, correction, and
23  deletion requirements.
24  (a) In order to comply with Sections 10-5, 10-10, 10-15,
25  10-20, 10-25, and 10-45, a business shall, in a form that is

 

 

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1  reasonably accessible to consumers:
2  (1) (A) make available to consumers 2 or more
3  designated methods for submitting requests for information
4  required to be disclosed under Sections 10-20 and 10-25 or
5  requests for deletion or correction under Sections 10-10
6  and 10-15, including, at a minimum, a toll-free telephone
7  number. A business that operates exclusively online and
8  has a direct relationship with a consumer from whom it
9  collects personal information shall only be required to
10  provide an email address for submitting requests for
11  information required to be disclosed under Sections 10-20
12  and 10-25;
13  (B) if the business maintains an Internet website,
14  make the internet website available to consumers to submit
15  requests for information required to be disclosed under
16  Sections 10-20 and 10-25 or requests for deletion or
17  correction under Sections 10-10 and 10-15;
18  (2) disclose and deliver the required information to a
19  consumer free of charge, correct inaccurate personal
20  information, or delete personal information, based on the
21  consumer's request, within 45 days of receiving a
22  verifiable consumer request from the consumer. The
23  business shall promptly take steps to determine whether
24  the request is a verifiable consumer request, but this
25  shall not extend the business's duty to disclose and
26  deliver the information, correct inaccurate personal

 

 

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1  information, or delete personal information within 45 days
2  of receipt of the consumer's request. The period to
3  provide the required information, correct inaccurate
4  personal information, or delete personal information may
5  be extended once by an additional 45 days when reasonably
6  necessary, as long as the consumer is provided notice of
7  the extension within the first 45-day period. The
8  disclosure of the required information shall be made in
9  writing and delivered through the consumer's account with
10  the business, if the consumer maintains an account with
11  the business, or by mail or electronically at the
12  consumer's option if the consumer does not maintain an
13  account with the business, in a readily usable format that
14  allows the consumer to transmit this information from one
15  entity to another entity without hindrance. The business
16  may require authentication of the consumer that is
17  reasonable in light of the nature of the personal
18  information requested, but shall not require the consumer
19  to create an account with the business in order to make a
20  verifiable consumer request. If the consumer has an
21  account with the business, the business may require the
22  consumer to use that account to submit a verifiable
23  consumer request.
24  The disclosure of the required information shall cover
25  the 12-month period preceding the business' receipt of the
26  verifiable consumer request. Upon the adoption of a rule

 

 

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1  under Section 10-75, a consumer may request that the
2  business disclose the required information beyond the
3  12-month period, and the business shall be required to
4  provide that information unless doing so proves impossible
5  or would involve a disproportionate effort. A consumer's
6  right to request required information beyond the 12-month
7  period, and a business's obligation to provide that
8  information, shall only apply to personal information
9  collected on or after January 1, 2025. Nothing in this
10  subparagraph shall require a business to keep personal
11  information for any length of time;
12  (3) a business that receives a verifiable consumer
13  request under Section 10-20 or 10-25, disclose any
14  personal information it has collected about a consumer,
15  directly or indirectly, including through or by a service
16  provider or contractor, to the consumer. A service
17  provider or contractor shall not be required to comply
18  with a verifiable consumer request received directly from
19  a consumer or consumer's authorized agent under Section
20  10-20 or 10-25 to the extent that the service provider or
21  contractor has collected personal information about the
22  consumer in its role as a service provider or contractor.
23  A service provider or contractor shall provide assistance
24  to a business with which it has a contractual relationship
25  with respect to the business's response to a verifiable
26  consumer request, including, but not limited to, by

 

 

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1  providing to the business the personal information in the
2  service provider's or contractor's possession that the
3  service provider or contractor obtained as a result of
4  providing services to the business and by correcting
5  inaccurate information or by enabling the business to do
6  the same. A service provider or contractor that collects
7  personal information under a written contract with a
8  business shall be required to assist the business through
9  appropriate technical and organizational measures in
10  complying with the requirements of subsections (d) through
11  (f) of Section 10-5, taking into account the nature of the
12  processing.
13  (4) for purposes of subsection (b) of Section 10-20:
14  (A) to identify the consumer, associate the
15  information provided to the consumer in the verifiable
16  consumer request to any personal information
17  previously collected by the business about the
18  consumer;
19  (B) identify by category or categories the
20  personal information collected about the consumer for
21  the applicable period by reference to the enumerated
22  category or categories in subsection (c) that most
23  closely describes the personal information collected,
24  the categories of sources from which the personal
25  information was collected, the business or commercial
26  purpose for collecting, selling, or sharing the

 

 

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1  personal information, and the categories of third
2  parties to whom the business discloses the personal
3  information; and
4  (C) provide the specific pieces of personal
5  information obtained from the consumer in a format
6  that is easily understandable to the average consumer,
7  and to the extent technically feasible, in a
8  structured, commonly used, machine-readable format
9  that may also be transmitted to another entity at the
10  consumer's request without hindrance. Specific pieces
11  of personal information do not include data generated
12  to help ensure security and integrity or as prescribed
13  by rule. Personal information is not considered to
14  have been disclosed by a business when a consumer
15  instructs a business to transfer the personal
16  information from one business to another in the
17  context of switching services;
18  (5) for purposes of subsection (b) of Section 10-25:
19  (A) identify the consumer and associate the
20  information provided by the consumer in the verifiable
21  consumer request to any personal information
22  previously collected by the business about the
23  consumer;
24  (B) identify by category or categories the
25  personal information of the consumer that the business
26  sold or shared during the applicable period by

 

 

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1  reference to the enumerated category in subsection (c)
2  that most closely describes the personal information,
3  and provide the categories of third parties to whom
4  the personal information was sold or shared during the
5  applicable period by reference to the enumerated
6  category or categories in subsection (c) that most
7  closely describes the personal information sold or
8  shared. The business shall disclose the information in
9  a list that is separate from a list generated under
10  subparagraph (C); and
11  (C) identify by category or categories the
12  personal information of the consumer that the business
13  disclosed for a business purpose during the applicable
14  period by reference to the enumerated category or
15  categories in subsection (c) that most closely
16  describes the personal information, and provide the
17  categories of persons to whom the personal information
18  was disclosed for a business purpose during the
19  applicable period by reference to the enumerated
20  category or categories in subsection (c) that most
21  closely describes the personal information disclosed.
22  The business shall disclose the information in a list
23  that is separate from a list generated under
24  subparagraph (B);
25  (6) disclose the following information in its online
26  privacy policy or policies if the business has an online

 

 

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1  privacy police or policies and in any State-specific
2  description of consumer privacy rights, or if the business
3  does not maintain those policies, on its Internet website
4  and update that information at least once every 12 months:
5  (A) a description of a consumer's rights under
6  Sections 10-5, 10-10, 10-15, 10-20, 10-25, and 10-45
7  and 2 more designated methods for submitting requests,
8  except as provided in subparagraph (A) of paragraph
9  (1) of subsection (a);
10  (B) for purposes of subsection (c) of Section
11  10-20:
12  (i) a list of categories of personal
13  information it has collected about consumers in
14  the preceding 12 months by reference to the
15  enumerated category or categories in subsection
16  (c) that most closely describe the personal
17  information collected;
18  (ii) the categories of sources from which
19  personal information is collected;
20  (iii) the business or commercial purpose for
21  collecting, selling, or sharing personal
22  information; and
23  (iv) the categories of third parties to whom
24  the business discloses personal information; and
25  (C) for purposes of paragraphs (1) and (2) of
26  subsection (c) of Section 10-25, 2 separate lists:

 

 

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1  (i) a list of categories of personal
2  information it has sold or shared about consumers
3  in the preceding 12 months by reference to the
4  enumerated category or categories in subsection
5  (c) that most closely describe the personal
6  information sold or shared, or if the business has
7  not sold or shared personal information in the
8  preceding 12 months, the business shall
9  prominently disclose that fact in its privacy
10  policy; and
11  (ii) a list of the categories of personal
12  information it has disclosed about consumers for a
13  business purpose in the preceding 12 months by
14  reference to the enumerated category or categories
15  in subsection (c) that most closely describes the
16  personal information disclosed, or if the business
17  has not disclosed personal information in the
18  preceding 12 months, the business shall disclose
19  that fact;
20  (7) ensure that all individuals responsible for
21  handling consumer inquiries about the business' privacy
22  practices or the business' compliance with this Act are
23  informed of all requirements in Sections 10-5, 10-10,
24  10-15, 10-20, 10-25, and 10-45 and this Section, and how
25  to direct consumers to exercise their rights under those
26  Sections; and

 

 

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1  (8) use any personal information collected from the
2  consumer in connection with the business' verification of
3  the consumer's request solely for the purposes of
4  verification and shall not further disclose the personal
5  information, retain it longer than necessary for purposes
6  of verification, or use it for unrelated purposes.
7  (b) A business is not obligated to provide the information
8  required by Sections 10-20 and 10-25 to the same consumer more
9  than twice in a 12-month period.
10  (c) The categories of personal information required to be
11  disclosed under Sections 10-5, 10-20, and 10-25 shall follow
12  the definitions of personal information and sensitive personal
13  information by describing the categories of personal
14  information using the specific terms set forth in the
15  definition of personal information and by describing the
16  categories of sensitive personal information using the
17  specific terms set forth in the definition of sensitive
18  personal information.
19  Section 10-50. Methods of limiting sale, sharing, and use
20  of personal information and use of sensitive personal
21  information.
22  (a) A business that is sells or shares personal
23  information or discloses sensitive personal information for
24  purposes other than those authorized by subsection (a) of
25  Section 10-35 shall, in a form that is reasonably accessible

 

 

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1  to consumers:
2  (1) provide a clear and conspicuous link on the
3  business's Internet homepage titled "Do Not Sell or Share
4  My Personal Information" to an Internet webpage that
5  enables a consumer, or a person authorized by the
6  consumer, to opt out of the sale or sharing of the personal
7  information;
8  (2) provide a clear and conspicuous link on the
9  business's Internet homepage titled "Limit the Use of My
10  Sensitive Personal Information" that enables a consumer,
11  or a person authorized by the consumer, to limit the use or
12  disclosure of the sensitive personal information;
13  (3) at the business's discretion, use a single,
14  clearly labeled link on the business's Internet homepage,
15  in lieu of complying with paragraphs (1) and (2), if that
16  link easily allows a consumer to opt out of the sale or
17  sharing of the personal information and to limit the use
18  or disclosure of the sensitive personal information; and
19  (4) if the business responds to opt-out requests
20  received under paragraph (1), (2), or (3) by informing the
21  consumer of a charge for the use of any product or service,
22  present the terms of any financial incentive offered under
23  subsection (b) of Section 10-40, for the retention, use,
24  sale, or sharing of the personal information or sensitive
25  personal information.
26  (b) A business shall not be required to comply with

 

 

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1  subsection (a) if the business allows consumers to opt out of
2  the sale or sharing of personal information or limit the use of
3  sensitive personal information through an opt-out preference
4  signal sent with the consumer's consent by a platform,
5  technology, or mechanism, based on technical specifications
6  set forth by rules, to the business indicating the consumer's
7  intent to opt out of the business's sale or sharing of the
8  personal information or to limit the use or disclosure of the
9  sensitive personal information, or both.
10  A business that allows consumers to opt out of the sale or
11  sharing of their personal information and to limit the use of
12  sensitive personal information under this subsection may
13  provide a link to a webpage that enables the consumer to
14  consent to the business ignoring the opt-out preference signal
15  with respect to that business's sale or sharing of the
16  personal information or the use of the sensitive personal
17  information for additional purposes if:
18  (1) the consent webpage also allows the consumer
19  or a person authorized by the consumer to revoke the
20  consent as easily as it affirmatively provided;
21  (2) the link to the webpage does not degrade the
22  consumer's experience on the webpage the consumer
23  intends to visit and has a similar look, feel, and size
24  relative to other links on the same webpage; and
25  (3) the consent webpage complies with technical
26  specifications set forth by rules.

 

 

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1  A business that complies with subsection (a) is not
2  required to comply with subsection (b). A business may elect
3  whether to comply with subsection (a) or (b).
4  (c) A business that is subject to this Section shall:
5  (1) not require a consumer to create an account or
6  provide additional information beyond what is necessary in
7  order to direct the business not to sell or share the
8  personal information or to limit use or disclosure of the
9  sensitive personal information;
10  (2) include a description of a consumer's rights under
11  Sections 10-30 and 10-35, along with a separate link to
12  the "Do Not Sell or Share My Personal Information"
13  Internet webpage and a separate link to the "Limit the Use
14  of My Sensitive Personal Information" Internet webpage, if
15  applicable, or a single link to both choices, or a
16  statement that the business responds to and abides by
17  opt-out preference signals sent by a platform, technology,
18  or mechanism in accordance with subsection (b), in:
19  (A) its online privacy policy or policies if the
20  business has an online privacy policy or policies; and
21  (B) any State-specific description of consumers'
22  privacy rights;
23  (3) ensure that all individuals responsible for
24  handling consumer inquiries about the business's privacy
25  practices or the business's compliance with this Act are
26  informed of all requirements in Sections 10-30 and 10-35

 

 

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1  and this Section and how to direct consumers to exercise
2  their rights under those Sections;
3  (4) for consumers who exercise their right to opt out
4  of the sale or sharing of their personal information or
5  limit the use or disclosure of their sensitive personal
6  information, refrain from selling or sharing the personal
7  information or using or disclosing the sensitive personal
8  information and wait for at least 12 months before
9  requesting that the consumer authorize the sale or sharing
10  of the personal information or the use and disclosure of
11  the sensitive personal information for additional
12  purposes, or as authorized by rules;
13  (5) for consumers under 16 years of age who do not
14  consent to the sale or sharing of their personal
15  information, refrain from selling or sharing the personal
16  information of the consumer under 16 years of age and wait
17  for at least 12 months before requesting the consumer's
18  consent again, or as authorized by rules or until the
19  consumer attains 16 years of age; and
20  (6) use any personal information collected from the
21  consumer in connection with the submission of the
22  consumer's opt-out request solely for the purposes of
23  complying with the opt-out request.
24  (d) Nothing in this Act shall be construed to require a
25  business to comply with the Act by including the required
26  links and text on the homepage that the business makes

 

 

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1  available to the public generally, if the business maintains a
2  separate and additional homepage that is dedicated to State
3  consumers and that includes the required links and text, and
4  the business takes reasonable steps to ensure that State
5  consumers are directed to the homepage for State consumers and
6  not the homepage made available to the public generally.
7  (e) A consumer may authorize another person to opt out of
8  the sale or sharing of the personal information and to limit
9  the use of the sensitive personal information on the
10  consumer's behalf, including through an opt-out preference
11  signal, indicating the consumer's intent to opt out, and a
12  business shall comply with an opt-out request received from a
13  person authorized by the consumer to act on the consumer's
14  behalf, under the rules adopted by the Attorney General,
15  regardless of whether the business has elected to comply with
16  subsection (a) or (b). A business that elects to comply with
17  subsection (a) may respond to the consumer's opt-out request
18  consistent with Section 10-40.
19  (f) If a business communicates a consumer's opt-out
20  request to any persona authorized by the business to collect
21  personal information, the person shall thereafter only use
22  that personal information for a business purpose specified by
23  the business, or as otherwise permitted by this Act, and shall
24  be prohibited from:
25  (1) selling or sharing that personal information; or
26  (2) retaining, using, or disclosing that personal

 

 

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1  information:
2  (A) for any purpose other than for the specific
3  purpose of performing the services offered to the
4  business;
5  (B) outside of the direct business relationship
6  between the person and the business; or
7  (C) for a commercial purpose other than providing
8  the services to the business.
9  (g) A business that communicates a consumer's opt-out
10  request to a person under subsection (f) shall not be liable
11  under this Act if the person receiving the opt-out request
12  violates the restrictions set forth in the Act, if, at the time
13  of communicating the opt-out request, the business does not
14  have actual knowledge, or reason to believe, that the person
15  intends to commit such a violation. Any provision of a
16  contract or agreement of any kind that purports to waive or
17  limit this subsection in any way shall be void and
18  unenforceable.
19  Section 10-55. Exemptions.
20  (a) The obligations imposed on a business by this Act
21  shall not restrict a business's ability to:
22  (1) comply with federal, State, or local laws or
23  comply with a court order or subpoena to provide
24  information;
25  (2) comply with a civil, criminal, or regulatory

 

 

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1  inquiry, investigation, subpoena, or summons by federal,
2  State, or local authorities. Law enforcement agencies,
3  including police and sheriff's departments, may direct a
4  business under a law enforcement agency-approved
5  investigation with an active case number not to delete
6  personal information, and upon receipt of that direction,
7  a business shall not delete the personal information for
8  90 days in order to allow the law enforcement agency to
9  obtain a court-issued subpoena, order, or warrant to
10  obtain that personal information. For good cause and only
11  to the extent necessary for investigatory purposes, a law
12  enforcement agency may direct a business not to delete the
13  personal information for additional 90-day periods. A
14  business that has received direction from a law
15  enforcement agency not to delete the personal information
16  of a consumer who has requested deletion of the personal
17  information shall not use the personal information for any
18  purpose other than retaining it to produce to law
19  enforcement in response to a court-issued subpoena, order,
20  or warrant unless the deletion request is subject to an
21  exemption from deletion under this Act;
22  (3) cooperate with law enforcement agencies concerning
23  conduct or activity that the business, service provider,
24  or third party reasonably and in good faith believes may
25  violate federal, State, or local law;
26  (4) cooperate with a government agency request for

 

 

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1  emergency access to personal information if a natural
2  person is at risk or danger of death or serious physical
3  injury if:
4  (A) the request is approved by a high-ranking
5  government agency officer for emergency access to
6  personal information;
7  (B) the request is based on the government
8  agency's good faith determination that it has a lawful
9  basis to access the personal information on a
10  nonemergency basis; and
11  (C) the government agency agrees to petition a
12  court for an appropriate order within 3 days and to
13  destroy the personal information if that order is not
14  granted;
15  (5) exercise or defend legal claims;
16  (6) collect, use, retain, sell, share, or disclose
17  personal information that is deidentified or aggregate
18  consumer information; or
19  (7) collect, sell, or share personal information if
20  every aspect of that commercial conduct takes place wholly
21  outside of the State. Commercial conduct takes place
22  wholly outside of the State if the business collected that
23  information while the consumer was outside of the State,
24  no part of the sale of the personal information occurred
25  in the State, and no personal information collected while
26  the consumer was in the State is sold. This paragraph

 

 

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1  shall not prohibit a business from storing, including on a
2  device, personal information about a consumer when the
3  consumer is in the State and then collecting that personal
4  information when the consumer and stored personal
5  information is outside of the State.
6  (b) The obligations imposed on businesses by Sections
7  10-20, 10-25, 10-30, 10-35, 10-45, and 10-50 shall not apply
8  where compliance by the business with the Act would violate an
9  evidentiary privilege under State law and shall not prevent a
10  business from providing the personal information of a consumer
11  to a person covered by an evidentiary privilege under State
12  law as part of a privileged communication.
13  (c) This Act shall not apply to:
14  (1) medical information governed by the Medical
15  Patient Rights Act or protected health information that is
16  collected by a covered entity or business associate
17  governed by the privacy, security, and breach notification
18  rules issued by the United States Department of Health and
19  Human Services, Parts 160 and 164 of Title 45 of the Code
20  of Federal Regulations;
21  (2) a provider of health care governed by the Medical
22  Patient Rights Act or a covered entity governed by the
23  privacy, security, and breach notification rules issued by
24  the United States Department of Health and Human Services,
25  Parts 160 and 164 of Title 45 of the Code of Federal
26  Regulations to the extent the provider or covered entity

 

 

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1  maintains patient information in the same manner as
2  medical information or protected health information as
3  described in paragraph (1); or
4  (3) personal information collected as part of a
5  clinical trial or other biomedical research study subject
6  to or conducted in accordance with the Federal Policy for
7  the Protection of Human Subjects under good clinical
8  practice guidelines issued by the International Council
9  for Harmonisation or under human subject protection
10  requirements of the United States Food and Drug
11  Administration, as long as the information is not sold or
12  shared in a manner not permitted by this paragraph, and if
13  it is inconsistent, that participants be informed of that
14  use and provide consent.
15  (d) This Act applies to an activity involving the
16  collection, maintenance, disclosure, sale, communication, or
17  use of any personal information bearing on a consumer's credit
18  worthiness, credit standing, credit capacity, character,
19  general reputation, personal characteristics, or mode of
20  living by a consumer reporting agency, as defined in
21  subsection (f) of Section 1681a of Title 15 of the United
22  States Code, by a furnisher of information, as set forth in
23  Section 1681s-2 of Title 15 of the United States Code, who
24  provides information for use in a consumer report, as defined
25  in subsection (d) of Section 1681a of Title 15 of the United
26  States Code, and by a user of a consumer report, as set forth

 

 

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1  in Section 1681b of Title 15 of the United States Code.
2  This subsection applies only to the extent that such
3  activity involving the collection, maintenance, disclosure,
4  sale, communication, or use of such information by the
5  consumer reporting agency, furnisher, or user is subject to
6  regulation under the federal Fair Credit Reporting Act and the
7  information is not collected, maintained, used, communicated,
8  disclosed, or sold except as authorized by the federal Fair
9  Credit Reporting Act.
10  This subsection shall not apply to Section 10-60.
11  (e) This Act shall not apply to personal information
12  collected, processed, sold, or disclosed under the federal
13  Gramm-Leach-Bliley Act or the federal Farm Credit Act of 1971.
14  This subsection shall not apply to Section 10-60.
15  (f) This Act shall not apply to personal information
16  collected, processed, sold, or disclosed under the federal
17  Driver's Privacy Protection Act of 1994. This subsection shall
18  not apply to Section 10-60.
19  (g) Section 10-30 shall not apply to vehicle information
20  or ownership information retained or shared between a new
21  motor vehicle dealer and the vehicle's manufacturer, if the
22  vehicle or ownership information is shared for the purpose of
23  effectuating, or in anticipation of effectuating, a vehicle
24  repair covered by a vehicle warranty or a recall conducted
25  under Sections 30118 through 30120 of Title 49 of the United
26  States Code, as long as the new motor vehicle dealer or vehicle

 

 

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1  manufacturer with which that vehicle information or ownership
2  information is shared does not sell, share, or use that
3  information for any other purpose.
4  (h) Notwithstanding a business's obligations to respond to
5  and honor consumer rights requests under this Act:
6  (1) a period for a business to respond to a consumer
7  for any verifiable consumer request may be extended by up
8  to a total of 90 additional days where necessary, taking
9  into account the complexity and number of the requests.
10  The business shall inform the consumer of any such
11  extension within 45 days of receipt of the request,
12  together with the reasons for the delay;
13  (2) if the business does not take action on the
14  request of the consumer, the business shall inform the
15  consumer, without delay and, at the latest, within the
16  time permitted of response by this subsection, of the
17  reasons for not taking action and any rights the consumer
18  may have to appeal the decision to the business; and
19  (3) if requests from a consumer are manifestly
20  unfounded or excessive, in particular because of their
21  repetitive character, a business may either charge a
22  reasonable fee, taking into account the administrative
23  costs of providing the information or communication or
24  taking the action requested, or refuse to act on the
25  request and notify the consumer of the reason for refusing
26  the request. The business shall bear the burden of

 

 

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1  demonstrating that any verifiable consumer request is
2  manifestly unfounded or excessive.
3  (i)(1) A business that discloses personal information to a
4  service provider or contractor in compliance with this Act
5  shall not be liable under this Act if the service provider or
6  contractor receiving the personal information uses it in
7  violation of the restrictions set forth in this Act, and if, at
8  the time of disclosing the personal information, the business
9  does not have actual knowledge, or reason to believe, that the
10  service provider or contractor intends to commit such a
11  violation. A service provider or contractor shall not be
12  liable under this Act for the obligations of a business for
13  which it provides services as set forth in this Act. The
14  service provider or contractor shall be liable for its own
15  violations of this Act.
16  (2) A business that discloses personal information of a
17  consumer, with the exception of consumers who have exercised
18  their right to opt out of the sale or sharing of their personal
19  information, consumers who have limited the use or disclosure
20  of their sensitive personal information, and minor consumers
21  who have not opted-in to the collection or sale of their
22  personal information, to a third party under a written
23  contract that requires the third party to provide the same
24  level of protection of the consumer's rights under this Act as
25  provided by the business shall not be liable under this Act if
26  the third party receiving the personal information uses it in

 

 

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1  violation of the restrictions set forth in this Act, and if, at
2  the time of disclosing the personal information, the business
3  does not have actual knowledge, or reason to believe, that the
4  third party intends to commit such a violation.
5  (j) This Act shall not be construed to require a business,
6  service provider, or contractor to:
7  (1) reidentify or otherwise link information that, in
8  the ordinary course of business, is not maintained in a
9  manner that would be considered personal information;
10  (2) retain any personal information about a consumer
11  if, in the ordinary course of business, that information
12  about the consumer would not be retained; or
13  (3) maintain information in identifiable, linkable, or
14  associable form, or collect, obtain, retain, or access any
15  data or technology, in order to be capable of linking or
16  associating a verifiable consumer request with personal
17  information.
18  (k) The rights afforded to consumers and the obligations
19  imposed on the business in this Act shall not adversely affect
20  the rights and freedoms of other natural persons. A verifiable
21  consumer request for specific pieces of personal information,
22  to delete personal information, or to correct inaccurate
23  personal information shall not extend to personal information
24  about the consumer that belongs to, or the business maintains
25  on behalf of, another natural person. A business may rely on
26  representations made in a verifiable consumer request as to

 

 

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1  rights with respect to personal information and is under no
2  legal requirement to seek out other persons that may have or
3  claim to have rights to personal information, and a business
4  is under no legal obligation under this Act or any other
5  provision of law to take any action under this Act if there is
6  a dispute between or among persons claiming rights to personal
7  information in the business' possession.
8  (l) The rights afforded to consumers and the obligations
9  imposed on businesses under this Act shall not apply to the
10  extent that they infringe on the noncommercial activities of a
11  person or entity described in Section 4 of Article I of the
12  Illinois Constitution.
13  (m) This Act shall not apply to:
14  (1) personal information that is collected by a
15  business about a natural person in the course of the
16  natural person acting as a job applicant to, employee of,
17  owner of, director of, officer of, medical staff member
18  of, or independent contractor of that business to the
19  extent that the natural person's personal information is
20  collected and used by the business solely within the
21  context of the natural person's role or former role as a
22  job applicant to, an employee of, owner of, director of,
23  officer of, medical staff member of, or an independent
24  contractor of, that business;
25  (2) personal information that is collected by a
26  business that is emergency contact information of the

 

 

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1  natural person acting as a job applicant to, employee of,
2  owner of, director of, officer of, medical staff member
3  of, or independent contractor of that business to the
4  extent that the personal information is collected and used
5  solely within the context of having an emergency contact
6  on file; or
7  (3) personal information that is necessary for the
8  business to retain to administer benefits for another
9  natural person relating to the natural person acting as a
10  job applicant to, employee of, owner of, director of,
11  officer of, medical staff member of, or independent
12  contractor of that business to the extent that the
13  personal information is collected and used solely within
14  the context of administering those benefits.
15  This subsection shall not apply to subsection (a) of
16  Section 10-5 or 10-60.
17  This subsection shall become inoperative on January 1,
18  2026.
19  (n) The obligations imposed on businesses by Sections
20  10-5, 10-10, 10-15, 10-20, 10-25, 10-35, 10-45, and 10-50
21  shall not apply to personal information reflecting a written
22  or verbal communication or a transaction between the business
23  and the consumer, where the consumer is a natural person who
24  acted or is acting as an employee, owner, director, officer,
25  or independent contractor of a company, partnership, sole
26  proprietorship, nonprofit, or government agency and whose

 

 

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1  communications or transaction with the business occur solely
2  within the context of the business conducting due diligence
3  regarding, or providing or receiving a product or service to
4  or from such company, partnership, sole proprietorship,
5  nonprofit, or government agency.
6  This subsection shall become inoperative on January 1,
7  2026.
8  (o) Sections 10-10 and 10-30 shall not apply to a
9  commercial credit reporting agency's collection, processing,
10  sale, or disclosure of business controller information to the
11  extent the commercial credit reporting agency uses the
12  business controller information solely to identify the
13  relationship of a consumer to a business that the consumer
14  owns or contact the consumer only in the consumer's role as the
15  owner, director, officer, or management employee of the
16  business.
17  (p) The obligations imposed on businesses in Sections
18  10-10, 10-15, 10-20, and 10-25 shall not apply to household
19  data.
20  (q) This Act does not require a business to comply with a
21  verifiable consumer request to delete personal information to
22  the extent the verifiable consumer request applies to a
23  student's grades, educational scores, or educational test
24  results that the business holds on behalf of a local
25  educational agency at which the student is currently enrolled.
26  If a business does not comply with a request under this

 

 

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1  Section, it shall notify the consumer that it is acting under
2  this exception.
3  This Act does not require, in response to a request under
4  Section 10-20, that a business disclose an educational
5  standardized assessment or educational assessment or a
6  consumer's specific responses to the educational standardized
7  assessment or educational assessment if consumer access,
8  possession, or control would jeopardize the validity and
9  reliability of that educational standardized assessment or
10  educational assessment. If a business does not comply with a
11  request under this Section, it shall notify the consumer that
12  it is acting under this exception.
13  (r) Sections 10-10 and 10-30 shall not apply to a
14  business's use, disclosure, or sale of particular pieces of
15  personal information if the consumer has consented to the
16  business's use, disclosure, or sale of that personal
17  information to produce a physical item, including a school
18  yearbook containing the consumer's photograph, if:
19  (1) the business has incurred significant expense in
20  reliance on the consumer's consent;
21  (2) compliance with the consumer's request to opt out
22  of the sale of the personal information or to delete the
23  personal information would not be commercially reasonable;
24  and
25  (3) the business complies with the consumer's request
26  as soon as it is commercially reasonable to do so.

 

 

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1  Section 10-60. Personal information security breaches.
2  (a) Any consumer whose nonencrypted and nonredacted
3  personal information or whose email address in combination
4  with a password or security question and answer that would
5  permit access to the account is subject to an unauthorized
6  access and exfiltration, theft, or disclosure as a result of
7  the business's violation of the duty to implement and maintain
8  reasonable security procedures and practices appropriate to
9  the nature of the information to protect the personal
10  information may institute a civil action for:
11  (1) the recovery of damages in an amount not less than
12  $100 and not greater than $750 per consumer per incident
13  or actual damages, whichever is greater;
14  (2) injunctive or declaratory relief; or
15  (3) any other relief the court deems proper.
16  In assessing the amount of statutory damages, the court
17  shall consider any one or more of the relevant circumstances
18  presented by any of the parties to the case, including, but not
19  limited to, the nature and seriousness of the misconduct, the
20  number of violations, the persistence of the misconduct, the
21  length of time over which the misconduct occurred, the
22  willfulness of the defendant's misconduct, and the defendant's
23  assets, liabilities, and net worth.
24  (b) Actions under this Section may be brought by a
25  consumer if, prior to initiating any action against a business

 

 

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1  for statutory damages on an individual or classwide basis, a
2  consumer provides a business 30 days' written notice
3  identifying the specific provisions of this Act the consumer
4  alleges have been or are being violated. If a cure is possible
5  and if, within the 30 days, the business actually cures the
6  noticed violation and provides the consumer an express written
7  statement that the violations have been cured and that no
8  further violations shall occur, no action for individual
9  statutory damages or classwide statutory damages may be
10  initiated against the business. The implementation and
11  maintenance of reasonable security procedures and practices
12  following a breach does not constitute a cure with respect to
13  that breach. No notice shall be required prior to an
14  individual consumer initiating an action solely for actual
15  pecuniary damages suffered as a result of the alleged
16  violations of this Act. If a business continues to violate
17  this Act in breach of the express written statement provided
18  to the consumer under this Section, the consumer may initiate
19  an action against the business to enforce the written
20  statement and may pursue statutory damages for each breach of
21  the express written statement, as well as any other violation
22  of this Act that postdates the written statement.
23  (c) The cause of action established by this Section shall
24  apply only to violations as defined in subsection (a) and
25  shall not be based on violations of any other Section of this
26  Act. Nothing in this Act shall be interpreted to serve as the

 

 

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1  basis for a private right of action under any other law. This
2  shall not be construed to relieve any party from any duties or
3  obligations imposed under other law or the United States or
4  Illinois Constitution.
5  Section 10-65. Administrative enforcement.
6  (a) Any business, service provider, contractor, or other
7  person that violates this Act shall be subject to an
8  injunction and liable for an administrative fine of not more
9  than $2,500 for each violation or $7,500 for each intentional
10  violation or violations involving the personal information of
11  consumers whom the business, service provider, contractor, or
12  other person has actual knowledge are under 16 years of age in
13  an administrative enforcement action brought by the Agency.
14  (b) Any administrative fine assessed for a violation of
15  this Act, and the proceeds of any settlement of an action
16  brought under subsection (a), shall be deposited into the
17  Consumer Privacy Fund, with the intent to fully offset any
18  costs incurred by the State courts, the Attorney General, and
19  the Agency in connection with this Act.
20  Section 10-70. Consumer Privacy Fund.
21  (a) A special fund to be known as the Consumer Privacy Fund
22  is hereby created within the State treasury, and is available
23  upon appropriation by the General Assembly first to offset any
24  costs incurred by the State courts in connection with actions

 

 

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1  brought to enforce this Act, the costs incurred by the
2  Attorney General in carrying out the Attorney General's duties
3  under this Act, and then for the purposes of establishing an
4  investment fund in the State treasury, with any earnings or
5  interest from the Fund to be deposited into the General
6  Revenue Fund, and making grants to promote and protect
7  consumer privacy, educate children in the area of online
8  privacy, and fund cooperative programs with international law
9  enforcement organizations to combat fraudulent activities with
10  respect to consumer data breaches.
11  (b) Funds transferred to the Consumer Privacy Fund shall
12  be used exclusively as follows:
13  (1) to offset any costs incurred by the State courts
14  and the Attorney General in connection with this Act; and
15  (2) after satisfying the obligations under paragraph
16  (1), the remaining funds shall be allocated each fiscal
17  year as follows:
18  (A) 91% shall be invested by the Treasurer in
19  financial assets with the goal of maximizing long term
20  yields consistent with a prudent level of risk. The
21  principal shall not be subject to transfer or
22  appropriation, as long as any interest and earnings
23  shall be transferred on an annual basis to the General
24  Revenue Fund for appropriation by the General Assembly
25  for General Revenue Fund purposes; and
26  (B) 9% shall be made available to the Agency for

 

 

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1  the purposes of making grants in this State, with 3%
2  allocated to the following grant recipients:
3  (i) nonprofit organizations to promote and
4  protect consumer privacy;
5  (ii) nonprofit organizations and public
6  agencies, including school districts, to educate
7  children in the area of online privacy; and
8  (iii) State and local law enforcement agencies
9  to fund cooperative programs with international
10  law enforcement organizations to combat fraudulent
11  activities with respect to consumer data breaches.
12  (c) Funds in the Consumer Privacy Fund shall not be
13  subject to appropriation or transfer by the General Assembly
14  for any other purpose.
15  Section 10-75. Rules.
16  (a) By July 1, 2025, the Attorney General shall solicit
17  broad public participation and adopt rules to further the
18  purposes of this Act, including, but not limited to:
19  (1) updating or adding categories of personal
20  information to the definition of personal information and
21  updating or adding categories of sensitive personal
22  information to the definition of sensitive personal
23  information in order to address changes in technology,
24  data collection practices, obstacles to implementation,
25  and privacy concerns;

 

 

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1  (2) updating as needed the definitions of deidentified
2  and unique identifier to address changes in technology,
3  data collection, obstacles to implementation, and privacy
4  concerns and adding, modifying, or deleting categories to
5  the definition of designated methods for submitting
6  requests to facilitate a consumer's ability to obtain
7  information from a business under Section 10-45. The
8  authority to update the definition of deidentified shall
9  not apply to deidentification standards set forth in
10  Section 164.514 of Title 45 of the Code of Federal
11  Regulations;
12  (3) establishing any exceptions necessary to comply
13  with State or federal law, including, but not limited to,
14  those relating to trade secrets and intellectual property
15  rights, within one year of the effective date of this Act
16  and as needed thereafter, with the intention that trade
17  secrets should not be disclosed in response to a
18  verifiable consumer request;
19  (4) establishing rules and procedures:
20  (A) to facilitate and govern the submission of a
21  request by a consumer to opt out of the sale or sharing
22  of personal information and to limit the use of
23  sensitive personal information to ensure that
24  consumers have the ability to exercise their choices
25  without undue burden and to prevent business from
26  engaging in deceptive or harassing conduct, including

 

 

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1  in retaliation against consumers for exercising their
2  rights, while allowing businesses to inform consumers
3  of the consequences of their decision to opt out of the
4  sale or sharing of their personal information or to
5  limit the use of their sensitive personal information;
6  (B) to govern business compliance with a
7  consumer's opt-out request; and
8  (C) for the development and use of a recognizable
9  and uniform opt-out logo or button by all businesses
10  to promote consumer awareness of the opportunity to
11  opt out of the sale of personal information;
12  (5) adjusting the monetary threshold in January of
13  every odd-numbered year to reflect any increase in the
14  Consumer Price Index, in the definition of business,
15  subparagraph (A) of paragraph (1) of subsection (a) of
16  Section 10-60, subsection (a) of Section 10-65, Section
17  15-20, and subsection (a) of Section 15-85;
18  (6) establishing rules, procedures, and any exceptions
19  necessary to ensure that the notices and information that
20  businesses are required to provide under this Act are
21  provided in a manner that may be easily understood by the
22  average consumer, are accessible to consumers with
23  disabilities, and are available in the language primarily
24  used to interact with the consumer, including establishing
25  rules and guidelines regarding financial incentives,
26  within one year of the effective date of this Act and as

 

 

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1  needed thereafter;
2  (7) establishing rules and procedures to further the
3  purposes of Sections 10-10, 10-15, 10-20, and 10-25 and to
4  facilitate a consumer's or the consumer's authorized
5  agent's ability to delete personal information, correct
6  inaccurate personal information, or obtain information,
7  with the goal of minimizing the administrative burden on a
8  consumer, taking into account available technology,
9  security concerns, and the burden on the business, to
10  govern a business's determination that a request for
11  information received from a consumer is a verifiable
12  consumer request, including treating a request submitted
13  through a password-protected account maintained by the
14  consumer with the business while the consumer is logged
15  into the account as a verifiable consumer request and
16  providing a mechanism for a consumer who does not maintain
17  an account with the business to request information
18  through the business's authentication of the consumer's
19  identity, within one year of the effective date of this
20  Act and as needed thereafter;
21  (8) establishing how often, and under what
22  circumstances, a consumer may request a correction under
23  Section 10-15, including standards governing:
24  (A) how a business responds to a request for
25  correction, including exceptions for requests to which
26  a response is impossible or would involve

 

 

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1  disproportionate effort, and requests for correction
2  of accurate information;
3  (B) how concerns regarding the accuracy of the
4  information may be resolved;
5  (C) the steps a business may take to prevent
6  fraud; and
7  (D) if a business rejects a request to correct
8  personal information collected and analyzed concerning
9  a consumer's health, the right of a consumer to
10  provide a written addendum to the business with
11  respect to any item or statement regarding any such
12  personal information that the consumer believes to be
13  incomplete or incorrect. The addendum shall be limited
14  to 250 words per alleged incomplete or incorrect item
15  and shall clearly indicate in writing that the
16  consumer requests the addendum to be made a part of the
17  consumer's record;
18  (9) establishing the standard to govern a business's
19  determination that providing information beyond the
20  12-month period in a response to a verifiable consumer
21  request is impossible or would involve a disproportionate
22  effort;
23  (10) issuing rules further defining and adding to the
24  business purposes, including other notified purposes, for
25  which businesses, service providers, and contractors may
26  use personal information consistent with consumers'

 

 

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1  expectations, and further defining the business purposes
2  for which service providers and contractors may combine
3  personal information obtained from different sources,
4  except as provided for in the definition of business
5  purposes;
6  (11) issuing rules identifying those business
7  purposes, including other notified purposes, for which
8  service providers and contractors may use consumers'
9  personal information received under a written contract
10  with a business, for the service provider or contractor's
11  own business purposes, with the goal of maximizing
12  consumer privacy;
13  (12) issuing rules to further define intentionally
14  interacts with the goal of maximizing consumer privacy;
15  (13) issuing rules to further define precise
16  geolocation, including if the size defined is not
17  sufficient to protect consumer privacy in sparsely
18  populated areas or when the personal information is used
19  for normal operational purposes, including billing;
20  (14) issuing rules to define specific pieces of
21  information obtained from the consumer with the goal of
22  maximizing a consumer's right to access relevant personal
23  information while minimizing the delivery of information
24  to a consumer that would not be useful to the consumer,
25  including system log information and other technical data.
26  For delivery of the most sensitive personal information,

 

 

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1  the rules may require a higher standard of authentication
2  as long as the Agency shall monitor the impact of the
3  higher standard on the right of consumers to obtain their
4  personal information to ensure that the requirements of
5  verification do not result in the unreasonable denial of
6  verifiable consumer requests;
7  (15) issuing rules requiring businesses whose
8  processing of personal information presents significant
9  risk to consumers' privacy or security, to:
10  (A) perform a cybersecurity audit on an annual
11  basis, including defining the scope of the audit and
12  establishing a process to ensure that audits are
13  thorough and independent. The factors to be considered
14  in determining when processing may result in
15  significant risk to the security of personal
16  information shall include the size and complexity of
17  the business and the nature and scope of processing
18  activities; and
19  (B) submit to the Agency on a regular basis a risk
20  assessment with respect to their processing of
21  personal information, including whether the processing
22  involves sensitive personal information, and
23  identifying and weighing the benefits resulting from
24  the processing to the business, the consumer, other
25  stakeholders, and the public, against the potential
26  risks to the rights of the consumer associated with

 

 

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1  that processing, with the goal of restricting or
2  prohibiting the processing if the risks to privacy of
3  the consumer outweigh the benefits resulting from
4  processing to the consumer, the business, other
5  stakeholders, and the public. Nothing in this Section
6  shall require a business to divulge trade secrets;
7  (16) issuing rules governing access and opt-out rights
8  with respect to a business's use of automated
9  decision-making technology, including profiling and
10  requiring business's response to access requests to
11  include meaningful information about the logic involved in
12  those decision-making processes, as well as a description
13  of the likely outcome of the process with respect to the
14  consumer;
15  (17) issuing rules to further define a law enforcement
16  agency-approved investigation for purposes of the
17  exception in paragraph (2) of subsection (a) of Section
18  10-55;
19  (18) issuing rules to define the scope and process for
20  the exercise of the Agency's audit authority, to establish
21  criteria for selection of persons to audit, and to protect
22  consumers' personal information from disclosure to an
23  auditor in the absence of a court order, warrant, or
24  subpoena;
25  (19) (A) issuing rules to define the requirements and
26  technical specifications for an opt-out preference signal

 

 

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1  sent by a platform, technology, or mechanism, to indicate
2  a consumer's intent to opt out of the sale or sharing of
3  the personal information and to limit the use or
4  disclosure of the sensitive personal information. The
5  requirements and specifications for the opt-out preference
6  signal should be updated from time to time to reflect the
7  means by which consumers interact with businesses, and
8  should:
9  (i) ensure that the manufacturer of a platform or
10  browser or device that sends the opt-out preference
11  signal cannot unfairly disadvantage another business;
12  (ii) ensure that the opt-out preference signal is
13  consumer-friendly, clearly described, and easy to use
14  by an average consumer and does not require that the
15  consumer provide additional information beyond what is
16  necessary;
17  (iii) clearly represent a consumer's intent and be
18  free of defaults constraining or presupposing that
19  intent;
20  (iv) ensure that the opt-out preference signal
21  does not conflict with other commonly used privacy
22  settings or tools that consumers may employ;
23  (v) provide a mechanism for the consumer to
24  selectively consent to a business's sale of the
25  personal information or the use or disclosure of the
26  sensitive personal information without affecting the

 

 

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1  consumer's preferences with respect to other
2  businesses or disabling the opt-out preference signal
3  globally; and
4  (vi) state that in the case of a page or setting
5  view that the consumer accesses to set the opt-out
6  preference signal, the consumer should see up to 3
7  choices, including:
8  (I) a global opt-out from sale and sharing of
9  personal information, including a direction to
10  limit the use of sensitive personal information;
11  (II) a choice to "Limit the Use of My
12  Sensitive Personal Information"; and
13  (III) a choice to "Do Not Sell or Do Not Share
14  My Personal Information for Cross-Context
15  Behavioral Advertising";
16  (B) issuing rules to establish technical
17  specifications for an opt-out preference signal that
18  allows the consumer, or the consumer's parent or guardian,
19  to specify that the consumer is less than 13 years of age
20  or at least 13 years of age and less than 16 years of age;
21  and
22  (C) issuing rules, with the goal of strengthening
23  consumer privacy while considering the legitimate
24  operational interests of businesses, to govern the use or
25  disclosure of sensitive personal information,
26  notwithstanding the consumer's direction to limit the use

 

 

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1  or disclosure of the sensitive personal information,
2  including:
3  (i) determining any additional purposes for which
4  a business may use or disclose sensitive personal
5  information;
6  (ii) determining the scope of activities permitted
7  under the definition of business purposes, as
8  authorized by subsection (a) of Section 10-35, to
9  ensure that the activities do not involve
10  health-related research;
11  (iii) ensuring the functionality of the business'
12  operations; and
13  (iv) ensuring that the exemption in subsection (d)
14  of Section 10-35 for sensitive personal information
15  applies to sensitive personal information that is
16  collected or processed incidentally, or without the
17  purpose of inferring characteristics about a consumer,
18  while ensuring that businesses do not use the
19  exemption for the purpose of evading consumers' rights
20  to limit the use and disclosure of sensitive personal
21  information under Section 10-35;
22  (20) issuing rules to govern how a business that has
23  elected to comply with subsection (b) of Section 10-50
24  responds to the opt-out preference signal and provides
25  consumers with the opportunity subsequently to consent to
26  the sale or sharing of their personal information or the

 

 

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1  use and disclosure of their sensitive personal information
2  for purposes in addition to those authorized by subsection
3  (a) of Section 10-50. The rules should:
4  (A) strive to promote competition and consumer
5  choice and be technology neutral;
6  (B) ensure that the business does not respond to
7  an opt-out preference signal by:
8  (i) intentionally degrading the functionality
9  of the consumer experience;
10  (ii) charging the consumer a fee in response
11  to the consumer's opt-out preferences;
12  (iii) making any products or services not
13  function properly or fully for the consumer, as
14  compared to consumers who do not use the opt-out
15  preference signal;
16  (iv) attempting to coerce the consumer to opt
17  in to the sale or sharing of the personal
18  information, or the use or disclosure of the
19  sensitive personal information, by stating or
20  implying that the use of the opt-out preference
21  signal will adversely affect the consumer as
22  compared to consumers who do not use the opt-out
23  preference signal, including stating or implying
24  that the consumer will not be able to use the
25  business' products or services or that those
26  products or services may not function properly or

 

 

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1  fully; and
2  (v) displaying any notification or pop-up in
3  response to the consumer's opt-out preference
4  signal;
5  (C) ensure that any link to a webpage or its
6  supporting content that allows the consumer to consent
7  to opt in:
8  (i) is not part of a pop-up, notice, banner,
9  or other intrusive design that obscures any part
10  of the webpage the consumer intended to visit from
11  full view or that interferes with or impedes in
12  any way the consumer's experience visiting or
13  browsing the webpage or website the consumer
14  intended to visit;
15  (ii) does not require or imply that the
16  consumer must click the link to receive full
17  functionality of any products or services,
18  including the website;
19  (iii) does not make use of any dark patterns;
20  and
21  (iv) applies only to the business with which
22  the consumer intends to interact; and
23  (D) strive to curb coercive or deceptive practices
24  in response to an opt-out preference signal but should
25  not unduly restrict businesses that are trying in good
26  faith to comply with Section 10-50;

 

 

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1  (21) reviewing existing Illinois Insurance Code
2  provisions and rules relating to consumer privacy, except
3  those relating to insurance rates or pricing, to determine
4  whether any provisions of the Illinois Insurance Code
5  provide greater protection to consumers than the
6  provisions of this Act. Upon completing its review, the
7  Agency shall adopt a rule that applies only the more
8  protective provisions of this Act to insurance companies.
9  The Director of Insurance shall have jurisdiction over
10  insurance rates and pricing; and
11  (22) harmonizing the rules governing opt-out
12  mechanisms, notices to consumers, and other operational
13  mechanisms in this Act to promote clarity and the
14  functionality of this Act for consumers.
15  (b) The Attorney General may adopt additional rules as
16  necessary to further the purposes of this Act.
17  (c) The Attorney General shall not bring an enforcement
18  action under this Act until 6 months after the publication of
19  the final rules adopted under this Section or July 1, 2025,
20  whichever is sooner.
21  (d) Notwithstanding subsection (a), the timeline for
22  adopting final rules required by the Act shall be July 1, 2025.
23  Beginning the later of July 1, 2025, or 6 months after the
24  Agency provides notice to the Attorney General that it is
25  prepared to begin rulemaking under this Act, the authority
26  assigned to the Attorney General to adopt rules under this

 

 

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1  Section shall be exercised by the Agency. Notwithstanding any
2  other law, civil and administrative enforcement of the
3  provisions of law added or amended by this Act shall not
4  commence until July 1, 2025, and shall only apply to
5  violations occurring on or after that date.
6  Section 10-80. Anti-avoidance. A court or the Agency shall
7  disregard the intermediate steps or transactions for purposes
8  of effectuating the purposes of this Act:
9  (1) if a series of steps or transactions were
10  component parts of a single transaction intended from the
11  beginning to be taken with the intention of avoiding the
12  reach of this Act, including the disclosure of personal
13  information by a business to a third party in order to
14  avoid the definition of sell or share; or
15  (2) if steps or transactions were taken to purposely
16  avoid the definition of sell or share by eliminating any
17  monetary or other valuable consideration, including by
18  entering into contracts that do not include an exchange
19  for monetary or other valuable consideration, but where a
20  party is obtaining something of value or use.
21  Section 10-85. Waiver. Any provision of a contract or
22  agreement of any kind, including a representative action
23  waiver, that purports to waive or limit in any way a consumer's
24  rights under this Act, including, but not limited to, any

 

 

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1  right to a remedy or means of enforcement, shall be deemed
2  contrary to public policy and shall be void and unenforceable.
3  This Section shall not prevent a consumer from declining to
4  request personal information from a business, declining to opt
5  out of a business's sale of the personal information, or
6  authorizing a business to sell or share the personal
7  information after previously opting-out.
8  Section 10-90. Good faith cooperation. The Agency, and any
9  court, as applicable, shall consider the good faith
10  cooperation of the business, service provider, contractor, or
11  other person in determining the amount of any administrative
12  fine or civil penalty for a violation of this Act. A business
13  shall not be required by the Agency, a court, or otherwise to
14  pay both an administrative fine and a civil penalty for the
15  same violation.
16  Section 10-95. Remedies.
17  (a) Any business, service provider, contractor, or other
18  person that violates this Act shall be subject to an
19  injunction and liable for a civil penalty of not more than
20  $2,500 for each violation or $7,500 for each intentional
21  violation and each violation involving the personal
22  information of minor consumers, as adjusted by rule, which
23  shall be assessed and recovered in a civil action brought by
24  the Attorney General. The court may consider the good faith

 

 

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1  cooperation of the business, service provider, contractor, or
2  other person in determining the amount of the civil penalty.
3  (b) Any civil penalty recovered by an action brought by
4  the Attorney General for a violation of this Act, and the
5  proceeds of any settlement of any said action, shall be
6  deposited into the Consumer Privacy Fund.
7  (c) The Agency shall, upon request by the Attorney
8  General, stay an administrative action or investigation under
9  this Act to permit the Attorney General to proceed with an
10  investigation or civil action and shall not pursue an
11  administrative action or investigation, unless the Attorney
12  General subsequently determines not to pursue an investigation
13  or civil action. The Agency may not limit the authority of the
14  Attorney General to enforce this Act.
15  (d) No civil action may be filed by the Attorney General
16  under this Section for any violation of this Act after the
17  Agency has issued a decision under Section 15-80 or an order
18  under Section 15-50 against that person for the same
19  violation.
20  (e) This Section shall not affect the private right of
21  action provided for in Section 10-60.
22  Article 15.  Privacy Protection Agency
23  Section 15-5. Establishment of Privacy Protection Agency.
24  (a) There is hereby established the Privacy Protection

 

 

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1  Agency, which is vested with full administrative power,
2  authority, and jurisdiction to implement and enforce this Act.
3  The Agency shall be governed by a 5-member board, including
4  the chairperson. The chairperson and one member of the Board
5  shall be appointed by the Governor. The Attorney General,
6  President of the Senate, and Speaker of the House shall each
7  appoint one member to the Board. These appointments should be
8  made from among State residents with expertise in the areas of
9  privacy, technology, and consumer rights.
10  (b) The initial appointments to the Board shall be made
11  within 90 days of the effective date of this Act.
12  Section 15-10. Member requirements. Members of the Board
13  shall:
14  (1) have qualifications, experience, and skills, in
15  particular in the areas of privacy and technology,
16  required to perform the duties of the Agency and exercise
17  its powers;
18  (2) maintain the confidentiality of information which
19  has come to their knowledge in the course of the
20  performance of their tasks or exercise of their powers,
21  except to the extent that disclosure is required by the
22  Freedom of Information Act;
23  (3) remain free from external influence, whether
24  direct or indirect, and shall neither seek nor take
25  instructions from another;

 

 

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1  (4) refrain from any action incompatible with their
2  duties and engaging in any incompatible occupation,
3  whether gainful or not, during their term;
4  (5) have the right of access to all information made
5  available by the Agency to the chairperson;
6  (6) be precluded, for a period of one year after
7  leaving office, from accepting employment with a business
8  that was subject to an enforcement action or civil action
9  under this Act during the member's tenure or during the
10  5-year period preceding the member's appointment; and
11  (7) be precluded for a period of 2 years after leaving
12  office from acting, for compensation, as an agent or
13  attorney for, or otherwise representing, any other person
14  in a matter pending before the Agency if the purpose is to
15  influence an action of the Agency.
16  Section 15-15. Terms. Members of the Board, including the
17  chairperson, shall serve at the pleasure of their appointing
18  authority but shall serve for no longer than 8 consecutive
19  years.
20  Section 15-20. Compensation. For each day on which they
21  engage in official duties, members of the Board shall be
22  compensated at the rate of $100, adjusted biennially to
23  reflect changes in the cost of living, and shall be reimbursed
24  for expenses incurred in performance of their official duties.

 

 

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1  Section 15-25. Executive director, officers, counsel, and
2  employees. The Board shall appoint an executive director who
3  shall act in accordance with Agency policies and rules and
4  with applicable law. The Agency shall appoint and discharge
5  officers, counsel, and employees, consistent with applicable
6  civil service laws, and shall fix the compensation of
7  employees and prescribe their duties. The Agency may contract
8  for services that cannot be provided by its employees.
9  Section 15-30. Authority. The Board may delegate authority
10  to the chairperson or the executive director to act in the name
11  of the Agency between meetings of the Agency, except with
12  respect to resolution of enforcement actions and rulemaking
13  authority.
14  Section 15-35. Functions. The Agency shall perform the
15  following functions:
16  (1) administer, implement, and enforce through
17  administrative actions this Act;
18  (2) on and after the earlier of July 1, 2025, or within
19  6 months of the Agency providing the Attorney General with
20  notice that it is prepared to assume rulemaking
21  responsibilities under this Act, adopt, amend, and rescind
22  rules under Section 10-75 to carry out the purposes and
23  provisions of this Act, including rules specifying

 

 

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1  recordkeeping requirements for businesses to ensure
2  compliance with this Act;
3  (3) through the implementation of this Act, protect
4  the fundamental privacy rights of natural persons with
5  respect to the use of their personal information;
6  (4) promote public awareness and understanding of the
7  risks, rules, responsibilities, safeguards, and rights in
8  relation to the collection, use, sale, and disclosure of
9  personal information, including the rights of minors with
10  respect to their own information, and provide a public
11  report summarizing the risk assessments filed with the
12  Agency while ensuring that data security is not
13  compromised;
14  (5) provide guidance to consumers regarding their
15  rights under this Act;
16  (6) provide guidance to businesses regarding their
17  duties and responsibilities under this Act and appoint a
18  Chief Privacy Auditor to conduct audits of businesses to
19  ensure compliance with this Act;
20  (7) provide technical assistance and advice to the
21  General Assembly, upon request, with respect to
22  privacy-related legislation;
23  (8) monitor relevant developments relating to the
24  protection of personal information and in particular, the
25  development of information and communication technologies
26  and commercial practices;

 

 

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1  (9) cooperate with other agencies with jurisdiction
2  over privacy laws and with data processing authorities in
3  this State, other states, territories, and countries to
4  ensure consistent application of privacy protections;
5  (10) establish a mechanism under which persons doing
6  business in this State that do not meet the definition of
7  business may voluntarily certify that they are in
8  compliance with this Act, and make a list of those
9  entities available to the public;
10  (11) solicit, review, and approve applications for
11  grants to the extent funds are available under paragraph
12  (2) of subsection (b) of Section 10-70; and
13  (12) perform all other acts necessary or appropriate
14  in the exercise of its power, authority, and jurisdiction
15  and seek to balance the goals of strengthening consumer
16  privacy while giving attention to the impact on
17  businesses.
18  Section 15-40. Investigation of violations.
19  (a) Upon the sworn complaint of any person or on its own
20  initiative, the Agency may investigate possible violations of
21  this Act relating to any business, service provider,
22  contractor, or person. The Agency may decide not to
23  investigate a complaint or decide to provide a business with a
24  period to cure the alleged violation. In making a decision not
25  to investigate or provide more time to cure, the Agency may

 

 

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1  consider:
2  (1) the lack of intent to violate this Act; and
3  (2) the voluntary efforts undertaken by the business,
4  service provider, contractor, or person to cure the
5  alleged violation prior to being notified by the Agency of
6  the complaint.
7  (b) The Agency shall notify in writing the person who made
8  the complaint of the action, if any, the Agency has taken or
9  plans to take on the complaint, together with the reasons for
10  that action or nonaction.
11  Section 15-45. Notice. No finding of probable cause to
12  believe this Act has been violated shall be made by the Agency
13  unless, at least 30 days prior to the Agency's consideration
14  of the alleged violation, the business, service provider,
15  contractor, or person alleged to have violated this Act is
16  notified of the violation by service of process or registered
17  mail with return receipt requested, provided with a summary of
18  the evidence, and informed of their right to be present in
19  person and represented by counsel at any proceeding of the
20  Agency held for the purpose of considering whether probable
21  cause exists for believing the person violated this Act.
22  Notice to the alleged violator shall be deemed made on the date
23  of service, the date the registered mail receipt is signed, or
24  if the registered mail receipt is not signed, the date
25  returned by the post office. A proceeding held for the purpose

 

 

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1  of considering probable cause shall be private unless the
2  alleged violator files with the Agency a written request that
3  the proceeding be public.
4  Section 15-50. Procedure.
5  (a) If the Agency determines there is probable cause for
6  believing this Act has been violated, it shall hold a hearing
7  to determine if a violation or violations have occurred.
8  Notice shall be given and the hearing conducted in accordance
9  with the Illinois Administrative Procedure Act. The Agency
10  shall have all the powers granted by that Act. If the Agency
11  determines on the basis of the hearing conducted under this
12  subsection that a violation or violations have occurred, it
13  shall issue an order that may require the violator to do all or
14  any of the following:
15  (1) cease and desist violation of this Act; or
16  (2) subject to Section 10-65, pay an administrative
17  fine of up to $2,500 for each violation, or up to $7,500
18  for each intentional violation and each violation
19  involving the personal information of minor consumers to
20  the Consumer Privacy Fund.
21  If the Agency determines that no violation has occurred,
22  it shall publish a declaration so stating.
23  (b) If 2 or more persons are responsible for any violation
24  or violations, they shall be jointly and severally liable.

 

 

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1  Section 15-55. Rejection of administrative law decision.
2  Whenever the Agency rejects the decision of an administrative
3  law judge, the Agency shall state the reasons in writing for
4  rejecting the decision.
5  Section 15-60. Subpoenas and evidence. The Agency may
6  subpoena witnesses, compel their attendance and testimony,
7  administer oaths and affirmations, take evidence and require
8  by subpoena the production of any books, papers, records, or
9  other items material to the performance of the Agency's duties
10  or exercise of its powers, including, but not limited to, its
11  power to audit a business's compliance with this Act.
12  Section 15-65. Limitations. No administrative action
13  brought under this Act alleging a violation of any of the
14  provisions of this Act shall be commenced more than 5 years
15  after the date on which the violation occurred.
16  (1) The service of the probable cause hearing notice
17  upon the person alleged to have violated this Act shall
18  constitute the commencement of the administrative action.
19  (2) If the person alleged to have violated this Act
20  engages in the fraudulent concealment of the person's acts
21  or identity, the 5-year period shall be tolled for the
22  period of the concealment.
23  (3) If, upon being ordered by a court to produce any
24  documents sought by a subpoena in any administrative

 

 

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1  proceeding under this Act and the person alleged to have
2  violated this Act fails to produce documents in response
3  to the order by the date ordered to comply therewith, the
4  5-year period shall be tolled for the period of the delay
5  from the date of filing of the motion to compel until the
6  date the documents are produced.
7  Section 15-70. Collection of administrative fines.
8  (a) In addition to any other available remedies, the
9  Agency may bring a civil action and obtain a judgment in court
10  for the purpose of collecting any unpaid administrative fines
11  imposed under this Act after exhaustion of judicial review of
12  the Agency's action. The venue for this action shall be in the
13  county where the administrative fines were imposed by the
14  Agency. In order to obtain a judgment in a proceeding under
15  this Section, the Agency shall show, following the procedures
16  and rules of evidence as applied in ordinary civil actions:
17  (1) that the administrative fines were imposed
18  following the procedures set forth in this Act and
19  implementing rules;
20  (2) that the defendant or defendants in the action
21  were notified, by actual or constructive notice, of the
22  imposition of the administrative fines; and
23  (3) that a demand for payment has been made by the
24  Agency and full payment has not been received.
25  (b) A civil action brought under subsection (a) shall be

 

 

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1  commenced within 4 years after the date on which the
2  administrative fines were imposed.
3  Section 15-75. Judgment.
4  (a) If the time for judicial review of a final Agency order
5  or decision has lapsed, or if all means of judicial review of
6  the order or decision have been exhausted, the Agency may
7  apply to the clerk of the court for a judgment to collect the
8  administrative fines imposed by the order or decision, or the
9  order as modified in accordance with a decision on judicial
10  review.
11  (b) The application, which shall include a certified copy
12  of the order or decision, or the order as modified in
13  accordance with a decision on judicial review, and proof of
14  service of the order or decision, constitutes a sufficient
15  showing to warrant issuance of the judgment to collect the
16  administrative fines. The clerk of the court shall enter the
17  judgment immediately in conformity with the application.
18  (c) An application made under this Section shall be made
19  to the clerk of the court in the county where the
20  administrative fines were imposed by the Agency.
21  (d) A judgment entered in accordance with this Section has
22  the same force and effect as, and is subject to all the
23  provisions of law relating to, a judgment in a civil action and
24  may be enforced in the same manner as any other judgment of the
25  court in which it is entered.

 

 

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1  (e) The Agency may bring an application under this Section
2  only within 4 years after the date on which all means of
3  judicial review of the order or decision have been exhausted.
4  (f) The remedies available under this Section are in
5  addition to those available under any other law.
6  Section 15-80. Judicial review. Any decision of the Agency
7  with respect to a complaint or administrative fine shall be
8  subject to judicial review in an action brought by an
9  interested party to the complaint or administrative fine and
10  shall be subject to an abuse of discretion standard.
11  Article 20.  Miscellaneous
12  Section 20-5. Conflicting provisions. This Act is intended
13  to further the constitutional right of privacy and to
14  supplement existing laws relating to personal information. The
15  provisions of this Act are not limited to information
16  collected electronically or over the Internet, but apply to
17  the collection and sale of all personal information collected
18  by a business from consumers. Wherever possible, law relating
19  to personal information should be construed to harmonize with
20  the provisions of this Act, but if a conflict between other
21  laws and the provisions of this Act, the provisions of the law
22  that afford the greatest protection for the right of privacy
23  for consumers shall control.

 

 

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1  Section 20-10. Preemption. This Act is a matter of
2  statewide concern and supersedes and preempts all rules,
3  regulations, codes, ordinances, and other laws adopted by a
4  city, county, municipality, or local agency regarding the
5  collection and sale of consumers' personal information by a
6  business.
7  Section 20-15. Severability. The provisions of this Act
8  are severable under Section 1.31 of the Statute on Statutes.
9  Section 20-20. Standing. Notwithstanding any other
10  provision of law, if the State or any of its officials fail to
11  defend the constitutionality of this Act, any other
12  governmental agency of this State shall have the authority to
13  intervene in any court action challenging the
14  constitutionality of this Act for the purpose of defending its
15  constitutionality, whether that action is in State or federal
16  trial court, on appeal, or on discretionary review by the
17  Illinois Supreme Court or the Supreme Court of the United
18  States. The reasonable fees and costs of defending the action
19  shall be a charge on funds appropriated to the Office of the
20  Attorney General, which shall be satisfied promptly.
21  Section 20-25. Construction. This Act shall be liberally
22  construed to effectuate its purposes.

 

 

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1  Section 20-30. Saving clause. This Act is intended to
2  supplement federal and State law, where permissible, but shall
3  not apply if that application is preempted by, or in conflict
4  with, federal law or the Illinois Constitution. The provisions
5  of this Act relating to children under 16 years of age shall
6  only apply to the extent not in conflict with the federal
7  Children's Online Privacy Protection Act.
8  Article 25.  Amendatory Provisions
9  Section 25-5. The State Finance Act is amended by adding
10  Section 5.1015 as follows:

 

 

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