103RD GENERAL ASSEMBLY State of Illinois 2023 and 2024 SB3517 Introduced 2/9/2024, by Sen. Sue Rezin SYNOPSIS AS INTRODUCED: New Act30 ILCS 105/5.1015 new Creates the Privacy Rights Act. Sets forth duties and obligations of businesses that collected consumers' personal information and sensitive personal information to keep such information private. Sets forth consumer rights in relation to the collected personal information and sensitive personal information, including the right to: delete personal information; correct inaccurate personal information; know what personal information is sold or shared and to whom; opt out of the sale or sharing of personal information; limit use and disclosure of sensitive personal information; and no retaliation for exercising any rights. Sets forth enforcement provisions. Creates the Consumer Privacy Fund. Allows the Attorney General to create rules to implement the Act. Establishes the Privacy Protection Agency. Includes provisions regarding remedies and fines for violations of the Act. Makes a conforming change in the State Finance Act. LRB103 35732 LNS 65813 b A BILL FOR 103RD GENERAL ASSEMBLY State of Illinois 2023 and 2024 SB3517 Introduced 2/9/2024, by Sen. Sue Rezin SYNOPSIS AS INTRODUCED: New Act30 ILCS 105/5.1015 new New Act 30 ILCS 105/5.1015 new Creates the Privacy Rights Act. Sets forth duties and obligations of businesses that collected consumers' personal information and sensitive personal information to keep such information private. Sets forth consumer rights in relation to the collected personal information and sensitive personal information, including the right to: delete personal information; correct inaccurate personal information; know what personal information is sold or shared and to whom; opt out of the sale or sharing of personal information; limit use and disclosure of sensitive personal information; and no retaliation for exercising any rights. Sets forth enforcement provisions. Creates the Consumer Privacy Fund. Allows the Attorney General to create rules to implement the Act. Establishes the Privacy Protection Agency. Includes provisions regarding remedies and fines for violations of the Act. Makes a conforming change in the State Finance Act. LRB103 35732 LNS 65813 b LRB103 35732 LNS 65813 b A BILL FOR 103RD GENERAL ASSEMBLY State of Illinois 2023 and 2024 SB3517 Introduced 2/9/2024, by Sen. Sue Rezin SYNOPSIS AS INTRODUCED: New Act30 ILCS 105/5.1015 new New Act 30 ILCS 105/5.1015 new New Act 30 ILCS 105/5.1015 new Creates the Privacy Rights Act. Sets forth duties and obligations of businesses that collected consumers' personal information and sensitive personal information to keep such information private. Sets forth consumer rights in relation to the collected personal information and sensitive personal information, including the right to: delete personal information; correct inaccurate personal information; know what personal information is sold or shared and to whom; opt out of the sale or sharing of personal information; limit use and disclosure of sensitive personal information; and no retaliation for exercising any rights. Sets forth enforcement provisions. Creates the Consumer Privacy Fund. Allows the Attorney General to create rules to implement the Act. Establishes the Privacy Protection Agency. Includes provisions regarding remedies and fines for violations of the Act. Makes a conforming change in the State Finance Act. LRB103 35732 LNS 65813 b LRB103 35732 LNS 65813 b LRB103 35732 LNS 65813 b A BILL FOR SB3517LRB103 35732 LNS 65813 b SB3517 LRB103 35732 LNS 65813 b SB3517 LRB103 35732 LNS 65813 b 1 AN ACT concerning civil law. 2 Be it enacted by the People of the State of Illinois, 3 represented in the General Assembly: 4 Article 5. General 5 Section 5-1. Short title. This Act may be cited as the 6 Privacy Rights Act. 7 Section 5-5. Purpose and intent. In enacting this Act, it 8 is the purpose and intent of the State to further protect 9 consumers' rights, including the constitutional right of 10 privacy. The implementation of this Act shall be guided by the 11 following principles: 12 (1) Consumers should know who is collecting their 13 personal information and that of their children, how it is 14 being used, and to whom it is disclosed so that they have 15 the information necessary to exercise meaningful control 16 over businesses' use of their personal information and 17 that of their children. 18 (2) Consumers should be able to control the use of 19 their personal information, including limiting the use of 20 their sensitive personal information, the unauthorized use 21 or disclosure of which creates a heightened risk of harm 22 to the consumer, and they should have meaningful options 103RD GENERAL ASSEMBLY State of Illinois 2023 and 2024 SB3517 Introduced 2/9/2024, by Sen. Sue Rezin SYNOPSIS AS INTRODUCED: New Act30 ILCS 105/5.1015 new New Act 30 ILCS 105/5.1015 new New Act 30 ILCS 105/5.1015 new Creates the Privacy Rights Act. Sets forth duties and obligations of businesses that collected consumers' personal information and sensitive personal information to keep such information private. Sets forth consumer rights in relation to the collected personal information and sensitive personal information, including the right to: delete personal information; correct inaccurate personal information; know what personal information is sold or shared and to whom; opt out of the sale or sharing of personal information; limit use and disclosure of sensitive personal information; and no retaliation for exercising any rights. Sets forth enforcement provisions. Creates the Consumer Privacy Fund. Allows the Attorney General to create rules to implement the Act. Establishes the Privacy Protection Agency. Includes provisions regarding remedies and fines for violations of the Act. Makes a conforming change in the State Finance Act. LRB103 35732 LNS 65813 b LRB103 35732 LNS 65813 b LRB103 35732 LNS 65813 b A BILL FOR New Act 30 ILCS 105/5.1015 new LRB103 35732 LNS 65813 b SB3517 LRB103 35732 LNS 65813 b SB3517- 2 -LRB103 35732 LNS 65813 b SB3517 - 2 - LRB103 35732 LNS 65813 b SB3517 - 2 - LRB103 35732 LNS 65813 b 1 over how it is collected, used, and disclosed. 2 (3) Consumers should have access to their personal 3 information and should be able to correct it, delete it, 4 and take it with them from one business to another. 5 (4) Consumers or their authorized agents should be 6 able to exercise these options through easily accessible 7 self-serve tools. 8 (5) Consumers should be able to exercise these rights 9 without being penalized for doing so. 10 (6) Consumers should be able to hold businesses 11 accountable for failing to take reasonable precautions to 12 protect their most sensitive personal information from 13 hackers and security breaches. 14 (7) Consumers should benefit from businesses' use of 15 their personal information. 16 (8) The privacy interests of employees and independent 17 contractors should also be protected, taking into account 18 the differences in the relationship between employees or 19 independent contractors and businesses as compared to the 20 relationship between consumers and businesses. This Act is 21 not intended to interfere with the right to organize and 22 collective bargaining under the federal National Labor 23 Relations Act. 24 (9) Businesses should specifically and clearly inform 25 consumers about how they collect and use personal 26 information and how they can exercise their rights and SB3517 - 2 - LRB103 35732 LNS 65813 b SB3517- 3 -LRB103 35732 LNS 65813 b SB3517 - 3 - LRB103 35732 LNS 65813 b SB3517 - 3 - LRB103 35732 LNS 65813 b 1 choice. 2 (10) Businesses should only collect consumers' 3 personal information for specific, explicit, and 4 legitimate disclosed purposes and should not further 5 collect, use, or disclose consumers' personal information 6 for reasons incompatible with those purposes. 7 (11) Businesses should collect consumers' personal 8 information only to the extent that it is relevant and 9 limited to what is necessary in relation to the purposes 10 for which it is being collected, used, and shared. 11 (12) Businesses should provide consumers or their 12 authorized agents with easily accessible means to allow 13 consumers and their children to obtain their personal 14 information, to delete it or correct it, to opt out of its 15 sale and sharing across business platforms, services, 16 businesses, and devices, and to limit the use of their 17 sensitive personal information. 18 (13) Businesses should not penalize consumers for 19 exercising these rights. 20 (14) Businesses should take reasonable precautions to 21 protect consumers' personal information from a security 22 breach. 23 (15) Businesses should be held accountable when they 24 violate consumers' privacy rights, and the penalties 25 should be higher when the violation affects children. 26 (16) The rights of consumers and the responsibilities SB3517 - 3 - LRB103 35732 LNS 65813 b SB3517- 4 -LRB103 35732 LNS 65813 b SB3517 - 4 - LRB103 35732 LNS 65813 b SB3517 - 4 - LRB103 35732 LNS 65813 b 1 of businesses should be implemented with the goal of 2 strengthening consumer privacy while giving attention to 3 the impact on business and innovation. Consumer privacy 4 and the development of beneficial new products and 5 services are not necessarily incompatible goals. Strong 6 consumer privacy rights create incentives to innovate and 7 develop new products that are privacy protective. 8 (17) Businesses and consumers should be provided with 9 clear guidance about their responsibilities and rights. 10 (18) The law should place the consumer in a position 11 to knowingly and freely negotiate with a business over the 12 business' use of the personal information. 13 (19) The law should adjust to technological changes, 14 help consumers exercise their rights, and assist 15 businesses with compliance with the continuing goal of 16 strengthening consumer privacy. 17 (20) The law should enable proconsumer new products 18 and services and promote efficiency of implementation for 19 business as long as the law does not compromise or weaken 20 consumer privacy. 21 (21) The law should be amended, if necessary, to 22 improve its operation, as long as the amendments do not 23 compromise or weaken consumer privacy, while giving 24 attention to the impact on business and innovation. 25 (22) Businesses should be held accountable for 26 violating the law through vigorous administrative and SB3517 - 4 - LRB103 35732 LNS 65813 b SB3517- 5 -LRB103 35732 LNS 65813 b SB3517 - 5 - LRB103 35732 LNS 65813 b SB3517 - 5 - LRB103 35732 LNS 65813 b 1 civil enforcement. 2 (23) To the extent it advances consumer privacy and 3 business compliance, the law should be compatible with 4 privacy laws in other jurisdictions. 5 Section 5-10. Definitions. As used in this Act: 6 "Advertising and marketing" means a communication by a 7 business or person acting on behalf of the business in any 8 medium intended to induce a consumer to obtain goods, 9 services, or employment. 10 "Agency" means the Privacy Protection Agency. 11 "Aggregate consumer information" means information that 12 relates to a group or category of consumers, from which 13 individual consumer identities have been removed, that is not 14 linked or reasonably linkable to any consumer or household, 15 including via a device. "Aggregate consumer information" does 16 not include one or more individual consumer records that have 17 been deidentified. 18 "Biometric information" means an individual's 19 physiological, biological, or behavioral characteristics, 20 including information pertaining to an individual's 21 deoxyribonucleic acid (DNA), that is used or is intended to be 22 used singly or in combination with each other or with other 23 identifying data, to establish individual identity. "Biometric 24 information" includes, but is not limited to, imagery of the 25 iris, retina, fingerprint, face, hand, palm, vein patterns, SB3517 - 5 - LRB103 35732 LNS 65813 b SB3517- 6 -LRB103 35732 LNS 65813 b SB3517 - 6 - LRB103 35732 LNS 65813 b SB3517 - 6 - LRB103 35732 LNS 65813 b 1 and voice recordings, from which an identifier template, such 2 as a faceprint, a minutiae template, or a voiceprint, can be 3 extracted, and keystroke patterns or rhythms, gait patterns or 4 rhythms, and sleep, health, or exercise data that contain 5 identifying information. 6 "Business" means: 7 (1) a sole proprietorship, partnership, limited 8 liability company, corporation, association, or other 9 legal entity that is organized or operated for the profit 10 or financial benefit of its shareholders or other owners, 11 that collects consumers' personal information, or on the 12 behalf of which such information is collected and that 13 determines the purposes and means of the processing of 14 consumers' personal information, does business in this 15 State, and satisfies one or more of the following 16 thresholds: 17 (A) as of January 1 of the calendar year, had 18 annual gross revenues in excess of $25,000,000 in the 19 preceding calendar year; 20 (B) alone or in combination, annually, buys, 21 sells, or shares the personal information of 100,000 22 or more consumers or households; or 23 (C) derives 50% or more of its annual revenues 24 from selling or sharing consumers' personal 25 information; 26 (2) any entity that controls or is controlled by a SB3517 - 6 - LRB103 35732 LNS 65813 b SB3517- 7 -LRB103 35732 LNS 65813 b SB3517 - 7 - LRB103 35732 LNS 65813 b SB3517 - 7 - LRB103 35732 LNS 65813 b 1 business and that shares common branding with the business 2 and with whom the business shares consumers' personal 3 information; 4 (3) a joint venture or partnership composed of 5 businesses in which each business has at least a 40% 6 interest; or 7 (4) a person that does business in this State, that is 8 not covered by paragraph (1), (2), or (3) of this 9 definition and that voluntarily certifies to this Act that 10 it is in compliance with, and agrees to be bound by, this 11 Act. 12 "Business associate" has the meaning given to that term in 13 Section 160.103 of Title 45 of the Code of Federal 14 Regulations. 15 "Business controller information" means the name or names 16 of the owner or owners, director, officer, or management 17 employee of a business and the contact information, including 18 a business title, for the owner or owners, director, officer, 19 or management employee. 20 "Business purpose" means the use of personal information 21 for the business's operational purposes, or other notified 22 purposes, or for the service provider's or contractor's 23 operational purposes, as long as the use of personal 24 information is reasonably necessary and proportionate to 25 achieve the purpose for which the personal information was 26 collected or processed or for another purpose that is SB3517 - 7 - LRB103 35732 LNS 65813 b SB3517- 8 -LRB103 35732 LNS 65813 b SB3517 - 8 - LRB103 35732 LNS 65813 b SB3517 - 8 - LRB103 35732 LNS 65813 b 1 compatible with the context in which the personal information 2 was collected. "Business purposes" includes: 3 (1) auditing related to counting ad impressions to 4 unique visitors, verifying positioning and quality of ad 5 impressions, and auditing compliance with this 6 specification and other standards; 7 (2) helping to ensure security and integrity to the 8 extent the use of the personal information is reasonably 9 necessary and proportionate for these purposes; 10 (3) debugging to identify and repair errors that 11 impair existing intended functionality; 12 (4) short-term, transient use, including, but not 13 limited to, nonpersonalized advertising shown as part of a 14 consumer's current interaction with the business, as long 15 as the personal information is not disclosed to another 16 third party and is not used to build a profile about the 17 consumer or otherwise alter the consumer's experience 18 outside the current interaction with the business; 19 (5) performing services on behalf of the business, 20 including maintaining or servicing accounts, providing 21 customer service, processing or fulfilling orders and 22 transactions, verifying customer information, processing 23 payments, providing financing, providing analytic 24 services, providing storage, or providing similar services 25 on behalf of the business; 26 (6) providing advertising and marketing services, SB3517 - 8 - LRB103 35732 LNS 65813 b SB3517- 9 -LRB103 35732 LNS 65813 b SB3517 - 9 - LRB103 35732 LNS 65813 b SB3517 - 9 - LRB103 35732 LNS 65813 b 1 except for cross-context behavioral advertising, to the 2 consumer, as long as a service provider or contractor does 3 not combine the personal information of consumers who 4 opted-out that the service provider or contractor receives 5 from, or on behalf of, the business with personal 6 information that the service provider or contractor 7 receives from, or on behalf of, another person or persons 8 or collects from its own interaction with consumers; 9 (7) undertaking internal research for technological 10 development and demonstration; and 11 (8) undertaking activities to verify or maintain the 12 quality or safety of a service or device that is owned, 13 manufactured, manufactured for, or controlled by the 14 business, and to improve, upgrade, or enhance the service 15 or device that is owned, manufactured, manufactured for, 16 or controlled by the business. 17 "Collects", "collected", or "collection" means buying, 18 renting, gathering, obtaining, receiving, or accessing any 19 personal information pertaining to the consumer by any means. 20 "Collects", "collected", or "collection" includes receiving 21 information from the consumer, either actively or passively, 22 or by observing the consumer's behavior. 23 "Commercial credit reporting agency" means any person who, 24 for monetary fees, dues, or on a cooperative nonprofit basis, 25 provides commercial credit reports to third parties. 26 "Commercial purposes" means to advance a person's SB3517 - 9 - LRB103 35732 LNS 65813 b SB3517- 10 -LRB103 35732 LNS 65813 b SB3517 - 10 - LRB103 35732 LNS 65813 b SB3517 - 10 - LRB103 35732 LNS 65813 b 1 commercial or economic interests, such as by inducing another 2 person to buy, rent, lease, join, subscribe to, provide, or 3 exchange products, goods, property, information, or services, 4 or enabling or effecting, directly or indirectly, a commercial 5 transaction. 6 "Common branding" means a shared name, service mark, or 7 trademark that the average consumer would understand that 2 or 8 more entities are commonly owned. 9 "Consent" means any freely given, specific, informed, and 10 unambiguous indication of the consumer's wishes by which the 11 consumer, the consumer's legal guardian, or a person who has 12 power of attorney signifies agreement to the processing of 13 personal information relating to the consumer for a narrowly 14 defined particular purpose. "Consent" does not include 15 acceptance of a general or broad terms of use, or similar 16 document, that contains descriptions of personal information 17 processing along with other, unrelated information, hovering 18 over, muting, pausing, or closing a given piece of content, or 19 an agreement obtained through use of dark patterns. 20 "Consumer" means a natural person who is a State resident, 21 however identified, including by any unique identifier. 22 "Contractor" means a person to whom the business makes 23 available personal information for a business purpose, under 24 the written contract with the business, if the contract: 25 (1) prohibits the contractor from: 26 (A) selling or sharing the personal information; SB3517 - 10 - LRB103 35732 LNS 65813 b SB3517- 11 -LRB103 35732 LNS 65813 b SB3517 - 11 - LRB103 35732 LNS 65813 b SB3517 - 11 - LRB103 35732 LNS 65813 b 1 (B) retaining, using, or disclosing the personal 2 information for any purpose other than for the 3 business purpose specified in the contract, including 4 retaining, using, or disclosing the personal 5 information for a commercial purpose other than the 6 business purposes specified in the contract, or as 7 otherwise permitted by this Act; 8 (C) retaining, using, or disclosing the personal 9 information outside of the direct business 10 relationship between the contractor and the business; 11 and 12 (D) combining the personal information that the 13 contractor receives under a written contract with the 14 business with personal information that it receives on 15 behalf of another person or persons, or collects from 16 its own interaction with the consumer; 17 (2) includes a certification made by the contractor 18 that the contractor understands the restrictions in 19 paragraph (1) and will comply with them; and 20 (3) permits, subject to agreement with the contractor, 21 the business to monitor the contractor's compliance with 22 the contract through measures, including, but not limited 23 to, ongoing manual reviews and automated scans and regular 24 assessments, audits, or other technical and operational 25 testing at least once every 12 months. 26 "Control" or "controlled" means ownership of, or the power SB3517 - 11 - LRB103 35732 LNS 65813 b SB3517- 12 -LRB103 35732 LNS 65813 b SB3517 - 12 - LRB103 35732 LNS 65813 b SB3517 - 12 - LRB103 35732 LNS 65813 b 1 to vote, more than 50% of the outstanding shares, control in 2 any manner over the election of a majority of directors, or of 3 individuals exercising similar functions, or the power to 4 exercise a controlling influence over the management of the 5 company. 6 "Covered entity" has the meaning given to that term in 7 Section 160.103 of Title 45 of the Code of Federal 8 Regulations. 9 "Cross-context behavioral advertising" means the targeting 10 of advertising to a consumer based on the personal information 11 obtained from the consumer's activity across businesses, 12 distinctly branded websites, applications, or services, other 13 than the business, distinctly branded website, application, or 14 service with which the consumer intentionally interacts. 15 "Dark pattern" means a user interface designed or 16 manipulated with the substantial effect of subverting or 17 impairing user autonomy, decision-making, or choice. 18 "Deidentified" means information that cannot be reasonably 19 used to infer information about, or otherwise be linked to, a 20 particular consumer if the business that possesses the 21 information: 22 (1) takes reasonable measures to ensure that the 23 information cannot be associated with a consumer or 24 household; 25 (2) publicly commits to maintain and use the 26 information in deidentified form and not to attempt to SB3517 - 12 - LRB103 35732 LNS 65813 b SB3517- 13 -LRB103 35732 LNS 65813 b SB3517 - 13 - LRB103 35732 LNS 65813 b SB3517 - 13 - LRB103 35732 LNS 65813 b 1 reidentify the information; and 2 (3) contractually obligates any recipients of the 3 information to comply with all provisions of this 4 definition. 5 "Designated methods for submitting requests" means a 6 mailing address, email address, Internet webpage, Internet web 7 portal, toll-free telephone number, or other applicable 8 contact information, whereby consumers may submit a request or 9 direction under this Act, and any new, consumer-friendly means 10 of contacting a business. 11 "Device" means any physical object that is capable of 12 connecting to the Internet, directly or indirectly, or to 13 another device. 14 "Director" means a natural person designated in the 15 articles of incorporation as director, or elected by the 16 incorporators and natural persons designated, elected, or 17 appointed by any other name or title to act as directors, and 18 their successors. 19 "Educational standardized assessment or educational 20 assessment" means a standardized or nonstandardized quiz, 21 test, or other assessment used to evaluate students in or for 22 entry to kindergarten and grades 1 through 12, schools, 23 postsecondary institutions, vocational programs, and 24 postgraduate programs that are accredited by an accrediting 25 agency or organization recognized by the State or the United 26 States Department of Education, as well as certification and SB3517 - 13 - LRB103 35732 LNS 65813 b SB3517- 14 -LRB103 35732 LNS 65813 b SB3517 - 14 - LRB103 35732 LNS 65813 b SB3517 - 14 - LRB103 35732 LNS 65813 b 1 licensure examinations used to determine competency and 2 eligibility to receive certification or licensure from a 3 government agency or government certification body. 4 "Family" means a custodial parent or guardian and any 5 children under 18 years of age over which the parent or 6 guardian has custody. 7 "Fraudulent concealment" means the person knows of 8 material facts related to the person's duties under this Act 9 and knowingly conceals the facts in performing or omitting to 10 perform those duties for the purpose of defrauding the public 11 of information to which it is entitled under this Act. 12 "Homepage" means the introductory page of an Internet 13 website and any Internet webpage where personal information is 14 collected. "Homepage", in the case of an online service such 15 as a mobile application, means the application's platform page 16 or download page, a link within the application, such as from 17 the application configuration, "About", "Information", or 18 settings page, and any other location that allows consumers to 19 review the notices required by this Act, including, but not 20 limited to, before downloading the application. 21 "Household" means a group, however identified, of 22 consumers who cohabitate with one another at the same 23 residential address and share use of common devices or 24 services. 25 "Independent contractor" means a natural person who 26 provides any service to a business under a written contract. SB3517 - 14 - LRB103 35732 LNS 65813 b SB3517- 15 -LRB103 35732 LNS 65813 b SB3517 - 15 - LRB103 35732 LNS 65813 b SB3517 - 15 - LRB103 35732 LNS 65813 b 1 "Individually identifiable" means that the medical 2 information includes or contains any element of personal 3 identifying information sufficient to allow identification of 4 the individual, such as the patient's name, address, email 5 address, telephone number, or social security number, or other 6 information that, alone or in combination with other publicly 7 available information, reveals the identity of the individual. 8 "Infer" or "inference" means the derivation of 9 information, data, assumptions, or conclusions from facts, 10 evidence, or other sources of information or data. 11 "Insurance institution" means any corporation, 12 association, partnership, reciprocal exchange, interinsurer, 13 fraternal benefit society, or other person engaged in the 14 business of insurance. "Insurance institution" does not 15 include agents, insurance-support organizations, or health 16 care service plans. 17 "Intentionally interacts" means when the consumer intends 18 to interact with a person, or disclose personal information to 19 a person, via one or more deliberate interactions, including 20 visiting the person's website or purchasing a good or service 21 from the person. "Intentionally interacts" does not include 22 hovering over, muting, pausing, or closing a given piece of 23 content. 24 "Jeopardize the validity and reliability of that 25 educational standardized assessment or educational assessment" 26 means releasing information that would provide an advantage to SB3517 - 15 - LRB103 35732 LNS 65813 b SB3517- 16 -LRB103 35732 LNS 65813 b SB3517 - 16 - LRB103 35732 LNS 65813 b SB3517 - 16 - LRB103 35732 LNS 65813 b 1 the consumer who has submitted a verifiable consumer request 2 or to another natural person. 3 "Local educational agency" includes school districts, 4 county offices of education, and charter schools. 5 "Management employee" means a natural person whose name 6 and contact information is reported to or collected by a 7 commercial credit reporting agency as the primary manager of a 8 business and used solely within the context of the natural 9 person's role as the primary manager of the business. 10 "Medical information" means any individually identifiable 11 information, in electronic or physical form, in possession of 12 or derived from a provider of health care, health care service 13 plan, pharmaceutical company, or contractor regarding a 14 patient's medical history, mental health application 15 information, mental or physical condition, or treatment. 16 "Medical staff member" means a licensed physician and 17 surgeon, dentist, or podiatric physician, licensed under the 18 Medical Practice Act of 1987, the Illinois Dental Practice 19 Act, or the Podiatric Medical Practice Act of 1987 and a 20 clinical psychologist as defined in the Clinical Psychologist 21 Licensing Act. 22 "New motor vehicle dealer" is a dealer who either acquires 23 for resale new and unregistered motor vehicles from 24 manufacturers or distributors of those motor vehicles or 25 acquires for resale new off-highway motorcycles or all-terrain 26 vehicles from manufacturers or distributors of the vehicles. SB3517 - 16 - LRB103 35732 LNS 65813 b SB3517- 17 -LRB103 35732 LNS 65813 b SB3517 - 17 - LRB103 35732 LNS 65813 b SB3517 - 17 - LRB103 35732 LNS 65813 b 1 "Nonpersonalized advertising" means advertising and 2 marketing that is based solely on personal information derived 3 from the consumer's current interaction with the business with 4 the exception of the consumer's precise geolocation. 5 "Officer" means a natural person elected or appointed by 6 the board of directors to manage the daily operations of a 7 corporation, including a chief executive officer, president, 8 secretary, or treasurer. 9 "Owner" means a natural person who: 10 (1) has ownership of, or the power to vote, more than 11 50% of the outstanding shares of any class of voting 12 security of a business; 13 (2) has control in any manner over the election of a 14 majority of the directors or of individuals exercising 15 similar functions; or 16 (3) has the power to exercise a controlling influence 17 over the management of a company. 18 "Ownership information" means the name or names of and 19 contact information for the registered owner or owners. 20 "Person" means an individual, proprietorship, firm, 21 partnership, joint venture, syndicate, business, trust, 22 company, corporation, limited liability company, association, 23 committee, and any other organization or group of persons 24 acting in concert. 25 "Personal information" means information that identifies, 26 relates to, describes, is reasonably capable of being SB3517 - 17 - LRB103 35732 LNS 65813 b SB3517- 18 -LRB103 35732 LNS 65813 b SB3517 - 18 - LRB103 35732 LNS 65813 b SB3517 - 18 - LRB103 35732 LNS 65813 b 1 associated with, or could reasonably be linked, directly or 2 indirectly, with a particular consumer or household. "Personal 3 information" includes, but is not limited to, the following if 4 it identifies, relates to, describes, is reasonably capable of 5 being associated with, or could be reasonably linked, directly 6 or indirectly, with a particular consumer or household: 7 (1) identifiers such as a real name, alias, postal 8 address, unique personal identifier, online identifier, 9 Internet Protocol address, email address, account name, 10 social security number, driver's license number, passport 11 number, or other similar identifiers; 12 (2) any information, including, but not limited to, 13 signature, physical characteristics or description, 14 address, telephone number, state identification card 15 number, insurance policy number, education, bank account 16 number, credit card number, debit card number, or any 17 other financial information, medical information, or 18 health insurance information, but does not include 19 publicly available information that is lawfully made 20 available to the general public from federal, State, or 21 local government records; 22 (3) characteristics of protected classifications under 23 State or federal law; 24 (4) commercial information, including records of 25 personal property, products or services purchased, 26 obtained, or considered, or other purchasing or consuming SB3517 - 18 - LRB103 35732 LNS 65813 b SB3517- 19 -LRB103 35732 LNS 65813 b SB3517 - 19 - LRB103 35732 LNS 65813 b SB3517 - 19 - LRB103 35732 LNS 65813 b 1 histories or tendencies; 2 (5) biometric information; 3 (6) Internet or other electronic network activity 4 information, including, but not limited to, browsing 5 history, search history, and information regarding a 6 consumer's interaction with an Internet website, 7 application, or advertisement; 8 (7) geolocation data; 9 (8) audio, electronic, visual, thermal, olfactory, or 10 similar information; 11 (9) professional or employment-related information; 12 (10) education information that is not publicly 13 available, personally identifiable information as defined 14 in the federal Family Educational Rights and Privacy Act; 15 (11) inferences drawn from any of the information 16 identified in this definition to create a profile about a 17 consumer to reflect the consumer's preferences, 18 characteristics, psychological trends, predispositions, 19 behavior, attitudes, intelligence, abilities, and 20 aptitudes; or 21 (12) sensitive personal information. 22 "Personal information" does not include publicly available 23 information or lawfully obtained, truthful information that is 24 a matter of public concern, consumer information that is 25 deidentified, or aggregate consumer information. 26 "Precise geolocation" means any data that is derived from SB3517 - 19 - LRB103 35732 LNS 65813 b SB3517- 20 -LRB103 35732 LNS 65813 b SB3517 - 20 - LRB103 35732 LNS 65813 b SB3517 - 20 - LRB103 35732 LNS 65813 b 1 a device and that is used or intended to be used to locate a 2 consumer within a geographic area that is equal to or less than 3 the area of a circle with a radius of 1,850 feet, except as 4 prescribed by rules. 5 "Processing" means any operation or set of operations that 6 are performed on personal information or on sets of personal 7 information, whether by automated means. 8 "Profiling" means any form of automated processing of 9 personal information to evaluate certain personal aspects 10 relating to a natural person and in particular to analyze or 11 predict aspects concerning that natural person's performance 12 at work, economic situation, health, personal preferences, 13 interests, reliability, behavior, location, or movements. 14 "Protected health information" has the meaning given to 15 that term in Section 160.103 of Title 45 of the Code of Federal 16 Regulations. 17 "Provider of health care" means a person licensed or 18 certified under the Medical Practice Act of 1987, the Nurse 19 Practice Act, the Illinois Dental Practice Act, the Podiatric 20 Medical Practice Act of 1987, the Illinois Speech-Language 21 Pathology and Audiology Practice Act, the Illinois 22 Occupational Therapy Practice Act, the Dietitian Nutritionist 23 Practice Act, the Perfusionist Practice Act, the Illinois 24 Physical Therapy Act, the Licensed Certified Professional 25 Midwife Practice Act, the Clinical Psychologist Licensing Act, 26 the Illinois Optometric Practice Act of 1987, the Physician SB3517 - 20 - LRB103 35732 LNS 65813 b SB3517- 21 -LRB103 35732 LNS 65813 b SB3517 - 21 - LRB103 35732 LNS 65813 b SB3517 - 21 - LRB103 35732 LNS 65813 b 1 Assistant Practice Act of 1987, the Respiratory Care Practice 2 Act, the Pharmacy Practice Act, the Massage Licensing Act, the 3 Music Therapy Licensing and Practice Act, the Veterinary 4 Medicine and Surgery Practice Act of 2004, the Acupuncture 5 Practice Act, the Marriage and Family Therapy Licensing Act, 6 the Behavior Analyst Licensing Act, the Clinical Social Work 7 and Social Work Practice Act, and the Professional Counselor 8 and Clinical Professional Counselor Licensing and Practice Act 9 or a clinic, health dispensary, or health facility licensed 10 under the Community Living Facilities Licensing Act, the Home 11 Health, Home Services, and Home Nursing Agency Licensing Act, 12 the Hospice Program Licensing Act, and the Hospital Licensing 13 Act. "Provider of health care" does not include insurance 14 institutions. 15 "Pseudonymize" or "pseudonymization" means the processing 16 of personal information in a manner that renders the personal 17 information no longer attributable to a specific consumer 18 without the use of additional information, as long as the 19 additional information is kept separately and is subject to 20 technical and organizational measures to ensure that the 21 personal information is not attributed to an identified or 22 identifiable consumer. 23 "Publicly available" means information that is lawfully 24 made available from federal, State, or local government 25 records, information that a business has a reasonable basis to 26 believe is lawfully made available to the general public by SB3517 - 21 - LRB103 35732 LNS 65813 b SB3517- 22 -LRB103 35732 LNS 65813 b SB3517 - 22 - LRB103 35732 LNS 65813 b SB3517 - 22 - LRB103 35732 LNS 65813 b 1 the consumer or from widely distributed media or information 2 made available by a person to whom the consumer has disclosed 3 the information if the consumer has not restricted the 4 information to a specific audience. "Publicly available" does 5 not include biometric information collected by a business 6 about a consumer without the consumer's knowledge. 7 "Research" means scientific analysis, systematic study, 8 and observation, including basic research or applied research 9 that is designed to develop or contribute to public or 10 scientific knowledge and that adheres or otherwise conforms to 11 all other applicable ethics and privacy laws, including, but 12 not limited to, studies conducted in the public interest in 13 the area of public health. 14 "Security and integrity" means the ability of: 15 (1) networks or information systems to detect security 16 incidents that compromise the availability, authenticity, 17 integrity, and confidentiality of stored or transmitted 18 personal information; 19 (2) businesses to detect security incidents, resist 20 malicious, deceptive, fraudulent, or illegal actions and 21 to help prosecute those responsible for those actions; and 22 (3) businesses to ensure the physical safety of 23 natural persons. 24 "Sell", "selling", "sale", or "sold" means selling, 25 renting, releasing, disclosing, disseminating, making 26 available, transferring, or otherwise communicating orally, in SB3517 - 22 - LRB103 35732 LNS 65813 b SB3517- 23 -LRB103 35732 LNS 65813 b SB3517 - 23 - LRB103 35732 LNS 65813 b SB3517 - 23 - LRB103 35732 LNS 65813 b 1 writing, or by electronic or other means personal information 2 by the business to a third party for monetary or other valuable 3 consideration. 4 "Sensitive personal information" means: 5 (1) personal information that reveals: 6 (A) a consumer's social security, driver's 7 license, state identification card, or passport 8 number; 9 (B) a consumer's account log-in, financial 10 account, debit card, or credit card number in 11 combination with any required security or access code, 12 password, or credentials allowing access to an 13 account; 14 (C) a consumer's precise geolocation; 15 (D) a consumer's racial or ethnic origin, 16 religious or philosophical beliefs, or union 17 membership; 18 (E) the contents of a consumer's mail, email, or 19 text messages unless the business is the intended 20 recipient of the communication; or 21 (F) a consumer's genetic data; 22 (2) the processing of biometric information for the 23 purpose of uniquely identifying a consumer; 24 (3) personal information collected and analyzed 25 concerning a consumer's health; or 26 (4) personal information collected and analyzed SB3517 - 23 - LRB103 35732 LNS 65813 b SB3517- 24 -LRB103 35732 LNS 65813 b SB3517 - 24 - LRB103 35732 LNS 65813 b SB3517 - 24 - LRB103 35732 LNS 65813 b 1 concerning a consumer's sex life or sexual orientation. 2 "Sensitive personal information" does not include sensitive 3 personal information that is publicly available. 4 "Service" or "services" means work, labor, and services, 5 including services furnished in connection with the sale or 6 repair of goods. 7 "Service provider" means a person that processes personal 8 information on behalf of a business and that receives from or 9 on behalf of the business personal information for a business 10 purpose under a written contract, as long as the contract 11 prohibits the person from: 12 (1) selling or sharing the personal information; 13 (2) retaining, using, or disclosing the personal 14 information for any purpose other than for the specific 15 business purposes specified in the contract for the 16 business, including retaining, using, or disclosing the 17 personal information for a commercial purpose other than 18 the business purposes specified in the contract with the 19 business, or as otherwise permitted by this Act; 20 (3) retaining, using, or disclosing the personal 21 information outside of the direct business relationship 22 between the service provider and the business; or 23 (4) combining the personal information that the 24 service provider receives from, or on behalf of, the 25 business with personal information that it receives from, 26 or on behalf of, another person or persons, or collects SB3517 - 24 - LRB103 35732 LNS 65813 b SB3517- 25 -LRB103 35732 LNS 65813 b SB3517 - 25 - LRB103 35732 LNS 65813 b SB3517 - 25 - LRB103 35732 LNS 65813 b 1 from its own interaction with the consumer. 2 "Share", "shared", or "sharing" means sharing, renting, 3 releasing, disclosing, disseminating, making available, 4 transferring, or otherwise communicating orally, in writing, 5 or by electronic or other means personal information by the 6 business to a third party for cross-context behavioral 7 advertising, whether for monetary or other valuable 8 consideration, including transactions between a business and a 9 third party for cross-context behavioral advertising for the 10 benefit of a business in which no money is exchanged. 11 "Third party" means a person who is not: 12 (1) the business with whom the consumer intentionally 13 interacts and that collects personal information from the 14 consumer as part of the consumer's current interaction 15 with the business under this Act; 16 (2) a service provider to the business; or 17 (3) a contractor. 18 "Unique identifier" or "unique personal identifier" means 19 a persistent identifier that can be used to recognize a 20 consumer, family, or device that is linked to a consumer or 21 family, over time and across different services, including, 22 but not limited to, a device identifier, Internet Protocol 23 address, cookies, beacons, pixel tags, mobile ad identifiers, 24 or similar technology, customer number, unique pseudonym, or 25 user alias, telephone numbers, or other forms of persistent or 26 probabilistic identifiers that can be used to identify a SB3517 - 25 - LRB103 35732 LNS 65813 b SB3517- 26 -LRB103 35732 LNS 65813 b SB3517 - 26 - LRB103 35732 LNS 65813 b SB3517 - 26 - LRB103 35732 LNS 65813 b 1 particular consumer or device that is linked to a consumer or 2 family. 3 "Vehicle information" means the vehicle information 4 number, make, model, year, and odometer reading. 5 "Vehicle manufacturer" means any person who produces from 6 raw materials or new basic components a vehicle of a type 7 subject to registration, off-highway motorcycles or 8 all-terrain vehicles subject to identification, or trailers 9 subject to identification, or who permanently alters, for 10 purposes of retail sales, new commercial vehicles by 11 converting the vehicles into house cars. 12 "Verifiable consumer request" means a request that is made 13 by a consumer, by a consumer on behalf of the consumer's minor 14 child, by a natural person or a person registered with the 15 Secretary of State authorized by the consumer to act on the 16 consumer's behalf, or by a person who has power of attorney, 17 and that the business can reasonably verify, using 18 commercially reasonable methods to be the consumer about whom 19 the business has collected personal information. 20 Section 5-15. Miscellaneous provisions. 21 (a) The joint venture or partnership and each business 22 that composes the joint venture or partnership shall 23 separately be considered a single business, except that 24 personal information in the possession of each business and 25 disclosed to the joint venture or partnership shall not be SB3517 - 26 - LRB103 35732 LNS 65813 b SB3517- 27 -LRB103 35732 LNS 65813 b SB3517 - 27 - LRB103 35732 LNS 65813 b SB3517 - 27 - LRB103 35732 LNS 65813 b 1 shared with the other business. 2 (b) A contractor may combine personal information to 3 perform any business purpose, except as provided for in 4 paragraph (6) of the definition of business purposes and in 5 rules adopted by the Agency. 6 (c) If a contractor engages any other person to assist it 7 in processing personal information for a business purpose on 8 behalf of that business, or if any other person engaged by the 9 contractor engages another person to assist in processing 10 personal information for that business purposes, it shall 11 notify the business of that engagement, and the engagement 12 shall be under a written contract binding the other person to 13 observe all of the requirements set forth in the definition of 14 contractor. 15 (d) A business may attempt to reidentify the deindentified 16 personal information solely for the purpose of determining 17 whether its deidentification processes satisfies the 18 requirements of the definition of deidentified. 19 (e) Research with personal information that may have been 20 collected from a consumer in the course of consumer's 21 interactions with a business's service or device for other 22 purposes shall be: 23 (1) compatible with the business purpose for which the 24 personal information was collected; 25 (2) subsequently pseudonymized and deidentified, or 26 deidentified and in the aggregate, such that the SB3517 - 27 - LRB103 35732 LNS 65813 b SB3517- 28 -LRB103 35732 LNS 65813 b SB3517 - 28 - LRB103 35732 LNS 65813 b SB3517 - 28 - LRB103 35732 LNS 65813 b 1 information cannot reasonably identify, relate to, 2 describe, be capable of being associated with, or be 3 linked, directly or indirectly, to a particular consumer, 4 by a business; 5 (3) made subject to technical safeguards that prohibit 6 reidentification of the consumer to whom the information 7 may pertain, other than as needed to support the research; 8 (4) subject to business processes that specifically 9 prohibit reidentification of the information, other than 10 as needed to support the research; 11 (5) made subject to business processes to prevent 12 inadvertent release of deidentified information; 13 (6) protected from any reidentification attempts; 14 (7) used solely for research purposes that are 15 compatible with the context in which the personal 16 information was collected; and 17 (8) subjected by the business conducting the research 18 to additional security controls that limit access to the 19 research data to only those individuals as are necessary 20 to carry out the research purpose. 21 (f) A business that does not sell or share personal 22 information when: 23 (1) a consumer uses or directs the business to 24 intentionally: 25 (A) disclose personal information; or 26 (B) interact with one or more third parties; SB3517 - 28 - LRB103 35732 LNS 65813 b SB3517- 29 -LRB103 35732 LNS 65813 b SB3517 - 29 - LRB103 35732 LNS 65813 b SB3517 - 29 - LRB103 35732 LNS 65813 b 1 (2) the business uses or shares an identifier for a 2 consumer who has opted-out of the sale of personal 3 information or limited the use of sensitive personal 4 information for the purposes of altering persons that the 5 consumer has opted-out of the sale of personal information 6 or limited the use of sensitive personal information; or 7 (3) the business transfers to a third party the 8 personal information as an asset that is part of a merger, 9 acquisition, bankruptcy, or other transaction in which the 10 third party assumes control of all or part of the 11 business, as long as that personal information is used or 12 shared consistently with this Act. If a third party 13 materially alters how it uses or shares the personal 14 information in a manner that is materially inconsistent 15 with the promises made at the time of collection, it shall 16 provide prior notice of the new or changed practice to the 17 consumer. The notice shall be sufficiently prominent and 18 robust to ensure that existing consumers can easily 19 exercise their choices consistently with this Act. This 20 paragraph does not authorize a business to make material, 21 retroactive privacy policy changes or make other changes 22 in their privacy policy in a manner that would violate the 23 Consumer Fraud and Deceptive Business Practices Act. 24 (g) A service provider may combine personal information to 25 perform any business purpose, except as provided for in 26 paragraph (6) of the definition of business purpose in Section SB3517 - 29 - LRB103 35732 LNS 65813 b SB3517- 30 -LRB103 35732 LNS 65813 b SB3517 - 30 - LRB103 35732 LNS 65813 b SB3517 - 30 - LRB103 35732 LNS 65813 b 1 5-10 and in rules adopted by the Agency. The contract may, 2 subject to agreement with the service provider, permit the 3 business to monitor the service provider's compliance with the 4 contract through measures, including, but not limited to, 5 ongoing manual reviews and automated scans and regular 6 assessments, audits, or other technical and operational 7 testing at least once every 12 months. 8 (h) If a service provider engages any other person to 9 assist it in processing personal information for a business 10 purpose on behalf of the business, or if any other person 11 engaged by the service provider engages another person to 12 assist in processing personal information for that business 13 purpose, it shall notify the business of that engagement, and 14 the engagement shall be under a written contract binding the 15 other person to observe all the requirements set forth in the 16 definition of service provider. 17 (i) A business is not obligated to provide information to 18 the consumer under Sections 10-20 and 10-25 to delete personal 19 information or to correct inaccurate personal information, if 20 the business cannot verify that the consumer making the 21 request is the consumer about whom the business has collected 22 information or is a person authorized by the consumer to act on 23 such consumer's behalf. 24 Article 10. Personal Information SB3517 - 30 - LRB103 35732 LNS 65813 b SB3517- 31 -LRB103 35732 LNS 65813 b SB3517 - 31 - LRB103 35732 LNS 65813 b SB3517 - 31 - LRB103 35732 LNS 65813 b 1 Section 10-5. General duties of businesses that collect 2 personal information. 3 (a) A business that controls the collection of personal 4 information shall, at or before the point of collection, 5 inform consumers of: 6 (1) the categories of personal information to be 7 collected and the purposes for which the categories of 8 personal information are collected or used and whether 9 that information is sold or shared. A business shall not 10 collect additional categories of personal information or 11 use personal information collected for additional purposes 12 that are incompatible with the disclosed purpose for which 13 the personal information was collected without providing 14 the consumer with notice consistent with this Section 15 (2) if the business collects sensitive personal 16 information, the categories of sensitive personal 17 information to be collected and the purposes for which the 18 categories of sensitive personal information to be 19 collected. A business shall not collect additional 20 categories of sensitive personal information or use 21 sensitive personal information collected for additional 22 purposes that are incompatible with the disclosed purpose 23 for which the sensitive personal information was collected 24 without providing the consumer with notice consistent with 25 this Section; and 26 (3) the length of time the business intends to retain SB3517 - 31 - LRB103 35732 LNS 65813 b SB3517- 32 -LRB103 35732 LNS 65813 b SB3517 - 32 - LRB103 35732 LNS 65813 b SB3517 - 32 - LRB103 35732 LNS 65813 b 1 each category of personal information, including sensitive 2 personal information, or, if that is not possible, the 3 criteria used to determine that period provided that a 4 business shall not retain personal information or 5 sensitive personal information for each disclosed purpose 6 for which the personal information was collected for 7 longer than is reasonably necessary for that disclosed 8 purpose. 9 (b) A business that, acting as a third party, controls the 10 collection of personal information may satisfy its obligation 11 under subsection (a) by providing the required information 12 prominently and conspicuously on the homepage of its Internet 13 website. If a business acting as a third party controls the 14 collection of personal information on its premises, including 15 in a vehicle, then the business shall, at or before the point 16 of collection, inform consumers as to the categories of 17 personal information to be collected and the purposes for 18 which the categories of personal information are used, and 19 whether that personal information is sold, in a clear and 20 conspicuous manner at the location. 21 (c) Collection, use, retention, and sharing of personal 22 information by a business shall be reasonably necessary and 23 proportionate to achieve the purposes for which the personal 24 information was collected or processed, or for another 25 disclosed purpose that is compatible with the context in which 26 the personal information was collected, and not further SB3517 - 32 - LRB103 35732 LNS 65813 b SB3517- 33 -LRB103 35732 LNS 65813 b SB3517 - 33 - LRB103 35732 LNS 65813 b SB3517 - 33 - LRB103 35732 LNS 65813 b 1 processed in a manner that is incompatible with those 2 purposes. 3 (d) A business that collects personal information and that 4 sells that personal information to, or shares it with, a third 5 party or that discloses it to a service provider or contractor 6 for a business purpose shall enter into an agreement with the 7 third party, service provider, or contractor that: 8 (1) specifies that the personal information is sold or 9 disclosed by the business only for limited and specified 10 purposes; 11 (2) obligates the third party, service provider, or 12 contractor to comply with applicable obligations under 13 this Act and obligate those persons to provide the same 14 level of privacy protection as is required under this Act; 15 (3) grants the business rights to take reasonable and 16 appropriate steps to help ensure that the third party, 17 service provider, or contractor uses the personal 18 information transferred in a manner consistent with the 19 obligations of the business under this Act; 20 (4) requires the third party, service provider, or 21 contractor to notify the business if it makes a 22 determination that it can no longer meet its obligations 23 under this Act; and 24 (5) grants the business the right, upon notice, to 25 take reasonable and appropriate steps to stop and 26 remediate unauthorized use of personal information. SB3517 - 33 - LRB103 35732 LNS 65813 b SB3517- 34 -LRB103 35732 LNS 65813 b SB3517 - 34 - LRB103 35732 LNS 65813 b SB3517 - 34 - LRB103 35732 LNS 65813 b 1 (e) A business that collects personal information shall 2 implement reasonable security procedures and practices 3 appropriate to the nature of the personal information to 4 protect the personal information from unauthorized or illegal 5 access, destruction, use, modification, or disclosure. 6 (f) Nothing in this Section shall require a business to 7 disclose trade secrets. 8 Section 10-10. Right to delete personal information. 9 (a) A consumer shall have the right to request that a 10 business delete any personal information about the consumer 11 which the business has collected from the consumer. 12 (b) A business that collects personal information shall 13 disclose the consumer's rights to request the deletion of the 14 personal information. 15 (c) A business that receives a verifiable consumer request 16 from a consumer to delete the personal information under 17 subsection (a) shall delete the personal information from its 18 records, notify any service providers or contractors to delete 19 the personal information from their records, and notify all 20 third parties to whom the business has sold or shared the 21 personal information to delete the personal information unless 22 this proves impossible or involves disproportionate effort. 23 The business may maintain a confidential record of 24 deletion requests solely for the purpose of preventing the 25 personal information of a consumer who has submitted a SB3517 - 34 - LRB103 35732 LNS 65813 b SB3517- 35 -LRB103 35732 LNS 65813 b SB3517 - 35 - LRB103 35732 LNS 65813 b SB3517 - 35 - LRB103 35732 LNS 65813 b 1 deletion request from being sold, for compliance with laws or 2 for other purposes, solely to the extent permissible under 3 this Act. 4 A service provider or contractor shall cooperate with the 5 business in responding to a verifiable consumer request, and, 6 at the direction of the business, shall delete, or enable the 7 business to delete, and notify any of its own service 8 providers or contractors to delete the personal information 9 collected, used, processed, or retained by the service 10 provider or contractor. The service provider or contractor 11 shall notify any service providers, contractors, or third 12 parties who may have accessed personal information from or 13 through the service provider or contractor, unless the 14 information was accessed at the direction of the business, to 15 delete the personal information unless this proves impossible 16 or involves disproportionate effort. A service provider or 17 contractor shall not be required to comply with a deletion 18 request submitted by the consumer directly to the service 19 provider or contractor to the extent that the service provider 20 or contractor has collected, used, processed, or retained the 21 personal information in its role as a service provider or 22 contractor to the business. 23 (d) A business, or a service provider or contractor acting 24 under its contract with the business, shall not be required to 25 comply with a consumer's request to delete personal 26 information if it is reasonably necessary for the business, SB3517 - 35 - LRB103 35732 LNS 65813 b SB3517- 36 -LRB103 35732 LNS 65813 b SB3517 - 36 - LRB103 35732 LNS 65813 b SB3517 - 36 - LRB103 35732 LNS 65813 b 1 service provider, or contractor to maintain the personal 2 information in order to: 3 (1) complete the transaction for which the personal 4 information was collected, fulfill the terms of a written 5 warranty or product recall conducted in accordance with 6 federal law, provide a good or service requested by the 7 consumer, or reasonably anticipate an ongoing business 8 relationship with the consumer, or otherwise perform a 9 contract between the business and the consumer; 10 (2) help to ensure security and integrity to the 11 extent the use of the personal information is reasonably 12 necessary and proportionate for those purposes; 13 (3) debug to identify and repair errors that impair 14 existing intended functionality; 15 (4) exercise free speech, ensure the right of another 16 consumer to exercise that consumer's right of free speech, 17 or exercise another right provided for by law; 18 (5) comply with the Protecting Household Privacy Act; 19 (6) engage in public or peer-reviewed scientific, 20 historical, or statistical research that conforms or 21 adheres to all other applicable ethics and privacy laws, 22 when the deletion of the information is likely to render 23 impossible or seriously impair the ability to complete 24 such research, if the consumer has provided informed 25 consent; 26 (7) to enable solely internal uses that are reasonably SB3517 - 36 - LRB103 35732 LNS 65813 b SB3517- 37 -LRB103 35732 LNS 65813 b SB3517 - 37 - LRB103 35732 LNS 65813 b SB3517 - 37 - LRB103 35732 LNS 65813 b 1 aligned with the expectations of the consumer based on the 2 consumer's relationship with the business and compatible 3 with the context in which the consumer provided the 4 information; or 5 (8) comply with a legal obligation. 6 Section 10-15. Right to correct inaccurate personal 7 information. 8 (a) A consumer shall have the right to request a business 9 that maintains inaccurate personal information about the 10 consumer to correct that inaccurate personal information, 11 taking into account the nature of the personal information and 12 the purposes of the processing of the personal information. 13 (b) A business that collects personal information shall 14 disclose the consumer's right to request correction of 15 inaccurate personal information. 16 (c) A business that receives a verifiable consumer request 17 to correct inaccurate personal information shall use 18 commercially reasonable efforts to correct the inaccurate 19 personal information as directed by the consumer. 20 Section 10-20. Right to know what personal information is 21 being collected; right to access personal information. 22 (a) A consumer shall have the right to request that a 23 business that collects personal information about the consumer 24 disclose to the consumer: SB3517 - 37 - LRB103 35732 LNS 65813 b SB3517- 38 -LRB103 35732 LNS 65813 b SB3517 - 38 - LRB103 35732 LNS 65813 b SB3517 - 38 - LRB103 35732 LNS 65813 b 1 (1) the categories of personal information it has 2 collected about the consumer; 3 (2) the categories of sources from which the personal 4 information is collected; 5 (3) the business or commercial purpose for collecting, 6 selling, or sharing personal information; 7 (4) the categories of third parties to whom the 8 business discloses personal information; and 9 (5) the specific pieces of personal information it has 10 collected about that consumer. 11 (b) A business that collects personal information shall 12 disclose to the consumer the information specified in 13 subsection (a) upon receipt of a verifiable consumer request 14 from the consumer. 15 (c) A business that collects personal information shall 16 disclose that a consumer has the right to request the specific 17 pieces of information the business has collected about that 18 consumer. 19 Section 10-25. Right to know what personal information is 20 sold or shared and to whom. 21 (a) A consumer shall have the right to request that a 22 business that sells or shares personal information, or that 23 discloses personal information for a business purpose, 24 disclose to that consumer: 25 (1) the categories of personal information that the SB3517 - 38 - LRB103 35732 LNS 65813 b SB3517- 39 -LRB103 35732 LNS 65813 b SB3517 - 39 - LRB103 35732 LNS 65813 b SB3517 - 39 - LRB103 35732 LNS 65813 b 1 business collected about the consumer; 2 (2) the categories of personal information that the 3 business sold or shared about the consumer and the 4 categories of third parties to whom the personal 5 information was sold or shared, by category or categories 6 of personal information for each category of third parties 7 to whom the personal information was sold or shared; and 8 (3) the categories of personal information that the 9 business disclosed about the consumer for a business 10 purpose and the categories of persons to whom it was 11 disclosed for a business purpose. 12 (b) A business that sells or shares personal information, 13 or that discloses personal information for a business purpose, 14 shall disclose the personal information specified in 15 subsection (a) to the consumer upon receipt of a verifiable 16 consumer request from the consumer. 17 (c) A business that sells or shares personal information, 18 or that discloses personal information for a business purpose, 19 shall disclose: 20 (1) the category or categories of personal information 21 it has sold or shared, or if the business has not sold or 22 shared personal information, it shall disclose that fact; 23 and 24 (2) the category or categories of personal information 25 it has disclosed for a business purpose, or if the 26 business has not disclosed personal information for a SB3517 - 39 - LRB103 35732 LNS 65813 b SB3517- 40 -LRB103 35732 LNS 65813 b SB3517 - 40 - LRB103 35732 LNS 65813 b SB3517 - 40 - LRB103 35732 LNS 65813 b 1 business purpose, it shall disclose that fact. 2 (d) A third party shall not sell or share personal 3 information that has been sold to, or shared with, the third 4 party by a business unless the consumer has received explicit 5 notice and is provided an opportunity to exercise the right to 6 opt out. 7 Section 10-30. Right to opt out of sale or sharing of 8 personal information. 9 (a) A consumer shall have the right, at any time, to direct 10 a business that sells or shares personal information to third 11 parties not to sell or share the personal information. This 12 right may be referred to as the right to opt out of sale or 13 sharing. 14 (b) A business that sells personal information to, or 15 shares it with, third parties shall provide notice to 16 consumers that this information may be sold or shared and that 17 consumers have the right to opt out of the sale or sharing of 18 their personal information. 19 (c) Notwithstanding subsection (a), a business shall not 20 sell or share the personal information of consumers if the 21 business has actual knowledge that the consumer is less than 22 16 years of age, unless the consumer, in the case of consumers 23 at least 13 years of age and less than 16 years of age, or the 24 consumer's parent or guardian in the case of consumers who are 25 less than 13 years of age, has affirmatively authorized the SB3517 - 40 - LRB103 35732 LNS 65813 b SB3517- 41 -LRB103 35732 LNS 65813 b SB3517 - 41 - LRB103 35732 LNS 65813 b SB3517 - 41 - LRB103 35732 LNS 65813 b 1 sale or sharing of the personal information. A business that 2 willfully disregards the consumer's age shall be deemed to 3 have had actual knowledge of the consumer's age. 4 (d) A business that has received direction from a consumer 5 not to sell or share personal information or, in the case of a 6 minor consumer's personal information has not received consent 7 to sell or share the minor consumer's personal information, 8 shall be prohibited from selling or sharing the personal 9 information after its receipt of the consumer's direction, 10 unless the consumer subsequently provides consent, for the 11 sale or sharing of the personal information. 12 Section 10-35. Right to limit use and disclosure of 13 sensitive personal information. 14 (a) A consumer shall have the right, at any time, to direct 15 a business that collects sensitive personal information to 16 limit its use of the sensitive personal information to that 17 use which is necessary to perform the services or provide the 18 goods reasonably expected by an average consumer who requests 19 those goods or services, to perform the services set forth in 20 paragraphs (2), (4), (5), and (8) in the definition of 21 business purpose in Section 5-10, and as authorized by rule. A 22 business that uses or discloses sensitive personal information 23 for purposes other than those specified in this subsection 24 shall provide notice to consumers that this information may be 25 used, or disclosed to a service provider or contractor, for SB3517 - 41 - LRB103 35732 LNS 65813 b SB3517- 42 -LRB103 35732 LNS 65813 b SB3517 - 42 - LRB103 35732 LNS 65813 b SB3517 - 42 - LRB103 35732 LNS 65813 b 1 additional, specified purposes and that consumers have the 2 right to limit the use or disclosure of their sensitive 3 personal information. 4 (b) A business that has received direction from a consumer 5 not to use or disclose the sensitive personal information, 6 except as authorized under subsection (a), shall be prohibited 7 from using or disclosing the sensitive personal information 8 for any other purpose after its receipt of the consumer's 9 direction unless the consumer subsequently provides consent 10 for the use or disclosure of the sensitive personal 11 information for additional purposes. 12 (c) A service provider or contractor that assists a 13 business in performing the purposes authorized by subsection 14 (a) may not use the sensitive personal information after it 15 has received instructions from the business and to the extent 16 it has actual knowledge that the sensitive personal 17 information is sensitive personal information for any other 18 purpose. A service provider or contractor is only required to 19 limit its use of sensitive personal information received under 20 a written contract with the business in response to 21 instructions from the business and only with respect to its 22 relationship with that business. 23 (d) Sensitive personal information that is collected or 24 processed without the purpose of inferring characteristics 25 about a consumer is not subject to this Section, as further 26 defined by rule, and shall be treated as personal information. SB3517 - 42 - LRB103 35732 LNS 65813 b SB3517- 43 -LRB103 35732 LNS 65813 b SB3517 - 43 - LRB103 35732 LNS 65813 b SB3517 - 43 - LRB103 35732 LNS 65813 b 1 Section 10-40. Right of no retaliation following opt-out 2 or exercise of other rights. 3 (a) A business shall not discriminate against a consumer 4 because the consumer exercised any of the consumer's rights 5 under this Act, including, but not limited to: 6 (1) denying goods or services to the consumer; 7 (2) charging different prices or rates for goods or 8 services, including through the use of discounts or other 9 benefits or imposing penalties; 10 (3) providing a different level or quality of goods or 11 services to the consumer; or 12 (4) suggesting that the consumer will receive a 13 different price or rate for goods or services or a 14 different level or quality of goods or services. 15 A business shall not retaliate against an employee 16 applicant for employment, or independent contractor for 17 exercising their rights under this Act. 18 Nothing in this subsection prohibits a business from 19 charging a consumer a different price or rate, or from 20 providing a different level or quality of goods or services, 21 to the consumer if that difference is reasonably related to 22 the value provided to the business by the consumer's data. 23 This subsection does not prohibit a business from offering 24 loyalty, rewards, premium features, discounts, or club card 25 programs consistent with this Act. SB3517 - 43 - LRB103 35732 LNS 65813 b SB3517- 44 -LRB103 35732 LNS 65813 b SB3517 - 44 - LRB103 35732 LNS 65813 b SB3517 - 44 - LRB103 35732 LNS 65813 b 1 (b) A business may offer financial incentives, including 2 payments to consumers as compensation, for the collection of 3 personal information, or the retention of personal 4 information. A business may also offer a different price, 5 rate, level, or quality of goods or services to the consumer if 6 that price or difference is reasonably related to the value 7 provided to the business by the consumer's data. 8 A business that offers any financial incentives under this 9 subsection shall notify consumers of the financial incentives 10 under Section 10-45. 11 A business may enter a consumer into a financial incentive 12 program only if the consumer gives the business prior opt-in 13 consent based on clearly described material terms of the 14 financial incentive program, which may be revoked by the 15 consumer at any time. If a consumer refuses to provide opt-in 16 consent, then the business shall wait for at least 12 months 17 before next requesting that the consumer provide opt-in 18 consent, or as prescribed by rules. 19 A business shall not use financial incentive practices 20 that are unjust, unreasonable, coercive, or usurious in 21 nature. 22 Section 10-45. Notice, disclosure, correction, and 23 deletion requirements. 24 (a) In order to comply with Sections 10-5, 10-10, 10-15, 25 10-20, 10-25, and 10-45, a business shall, in a form that is SB3517 - 44 - LRB103 35732 LNS 65813 b SB3517- 45 -LRB103 35732 LNS 65813 b SB3517 - 45 - LRB103 35732 LNS 65813 b SB3517 - 45 - LRB103 35732 LNS 65813 b 1 reasonably accessible to consumers: 2 (1) (A) make available to consumers 2 or more 3 designated methods for submitting requests for information 4 required to be disclosed under Sections 10-20 and 10-25 or 5 requests for deletion or correction under Sections 10-10 6 and 10-15, including, at a minimum, a toll-free telephone 7 number. A business that operates exclusively online and 8 has a direct relationship with a consumer from whom it 9 collects personal information shall only be required to 10 provide an email address for submitting requests for 11 information required to be disclosed under Sections 10-20 12 and 10-25; 13 (B) if the business maintains an Internet website, 14 make the internet website available to consumers to submit 15 requests for information required to be disclosed under 16 Sections 10-20 and 10-25 or requests for deletion or 17 correction under Sections 10-10 and 10-15; 18 (2) disclose and deliver the required information to a 19 consumer free of charge, correct inaccurate personal 20 information, or delete personal information, based on the 21 consumer's request, within 45 days of receiving a 22 verifiable consumer request from the consumer. The 23 business shall promptly take steps to determine whether 24 the request is a verifiable consumer request, but this 25 shall not extend the business's duty to disclose and 26 deliver the information, correct inaccurate personal SB3517 - 45 - LRB103 35732 LNS 65813 b SB3517- 46 -LRB103 35732 LNS 65813 b SB3517 - 46 - LRB103 35732 LNS 65813 b SB3517 - 46 - LRB103 35732 LNS 65813 b 1 information, or delete personal information within 45 days 2 of receipt of the consumer's request. The period to 3 provide the required information, correct inaccurate 4 personal information, or delete personal information may 5 be extended once by an additional 45 days when reasonably 6 necessary, as long as the consumer is provided notice of 7 the extension within the first 45-day period. The 8 disclosure of the required information shall be made in 9 writing and delivered through the consumer's account with 10 the business, if the consumer maintains an account with 11 the business, or by mail or electronically at the 12 consumer's option if the consumer does not maintain an 13 account with the business, in a readily usable format that 14 allows the consumer to transmit this information from one 15 entity to another entity without hindrance. The business 16 may require authentication of the consumer that is 17 reasonable in light of the nature of the personal 18 information requested, but shall not require the consumer 19 to create an account with the business in order to make a 20 verifiable consumer request. If the consumer has an 21 account with the business, the business may require the 22 consumer to use that account to submit a verifiable 23 consumer request. 24 The disclosure of the required information shall cover 25 the 12-month period preceding the business' receipt of the 26 verifiable consumer request. Upon the adoption of a rule SB3517 - 46 - LRB103 35732 LNS 65813 b SB3517- 47 -LRB103 35732 LNS 65813 b SB3517 - 47 - LRB103 35732 LNS 65813 b SB3517 - 47 - LRB103 35732 LNS 65813 b 1 under Section 10-75, a consumer may request that the 2 business disclose the required information beyond the 3 12-month period, and the business shall be required to 4 provide that information unless doing so proves impossible 5 or would involve a disproportionate effort. A consumer's 6 right to request required information beyond the 12-month 7 period, and a business's obligation to provide that 8 information, shall only apply to personal information 9 collected on or after January 1, 2025. Nothing in this 10 subparagraph shall require a business to keep personal 11 information for any length of time; 12 (3) a business that receives a verifiable consumer 13 request under Section 10-20 or 10-25, disclose any 14 personal information it has collected about a consumer, 15 directly or indirectly, including through or by a service 16 provider or contractor, to the consumer. A service 17 provider or contractor shall not be required to comply 18 with a verifiable consumer request received directly from 19 a consumer or consumer's authorized agent under Section 20 10-20 or 10-25 to the extent that the service provider or 21 contractor has collected personal information about the 22 consumer in its role as a service provider or contractor. 23 A service provider or contractor shall provide assistance 24 to a business with which it has a contractual relationship 25 with respect to the business's response to a verifiable 26 consumer request, including, but not limited to, by SB3517 - 47 - LRB103 35732 LNS 65813 b SB3517- 48 -LRB103 35732 LNS 65813 b SB3517 - 48 - LRB103 35732 LNS 65813 b SB3517 - 48 - LRB103 35732 LNS 65813 b 1 providing to the business the personal information in the 2 service provider's or contractor's possession that the 3 service provider or contractor obtained as a result of 4 providing services to the business and by correcting 5 inaccurate information or by enabling the business to do 6 the same. A service provider or contractor that collects 7 personal information under a written contract with a 8 business shall be required to assist the business through 9 appropriate technical and organizational measures in 10 complying with the requirements of subsections (d) through 11 (f) of Section 10-5, taking into account the nature of the 12 processing. 13 (4) for purposes of subsection (b) of Section 10-20: 14 (A) to identify the consumer, associate the 15 information provided to the consumer in the verifiable 16 consumer request to any personal information 17 previously collected by the business about the 18 consumer; 19 (B) identify by category or categories the 20 personal information collected about the consumer for 21 the applicable period by reference to the enumerated 22 category or categories in subsection (c) that most 23 closely describes the personal information collected, 24 the categories of sources from which the personal 25 information was collected, the business or commercial 26 purpose for collecting, selling, or sharing the SB3517 - 48 - LRB103 35732 LNS 65813 b SB3517- 49 -LRB103 35732 LNS 65813 b SB3517 - 49 - LRB103 35732 LNS 65813 b SB3517 - 49 - LRB103 35732 LNS 65813 b 1 personal information, and the categories of third 2 parties to whom the business discloses the personal 3 information; and 4 (C) provide the specific pieces of personal 5 information obtained from the consumer in a format 6 that is easily understandable to the average consumer, 7 and to the extent technically feasible, in a 8 structured, commonly used, machine-readable format 9 that may also be transmitted to another entity at the 10 consumer's request without hindrance. Specific pieces 11 of personal information do not include data generated 12 to help ensure security and integrity or as prescribed 13 by rule. Personal information is not considered to 14 have been disclosed by a business when a consumer 15 instructs a business to transfer the personal 16 information from one business to another in the 17 context of switching services; 18 (5) for purposes of subsection (b) of Section 10-25: 19 (A) identify the consumer and associate the 20 information provided by the consumer in the verifiable 21 consumer request to any personal information 22 previously collected by the business about the 23 consumer; 24 (B) identify by category or categories the 25 personal information of the consumer that the business 26 sold or shared during the applicable period by SB3517 - 49 - LRB103 35732 LNS 65813 b SB3517- 50 -LRB103 35732 LNS 65813 b SB3517 - 50 - LRB103 35732 LNS 65813 b SB3517 - 50 - LRB103 35732 LNS 65813 b 1 reference to the enumerated category in subsection (c) 2 that most closely describes the personal information, 3 and provide the categories of third parties to whom 4 the personal information was sold or shared during the 5 applicable period by reference to the enumerated 6 category or categories in subsection (c) that most 7 closely describes the personal information sold or 8 shared. The business shall disclose the information in 9 a list that is separate from a list generated under 10 subparagraph (C); and 11 (C) identify by category or categories the 12 personal information of the consumer that the business 13 disclosed for a business purpose during the applicable 14 period by reference to the enumerated category or 15 categories in subsection (c) that most closely 16 describes the personal information, and provide the 17 categories of persons to whom the personal information 18 was disclosed for a business purpose during the 19 applicable period by reference to the enumerated 20 category or categories in subsection (c) that most 21 closely describes the personal information disclosed. 22 The business shall disclose the information in a list 23 that is separate from a list generated under 24 subparagraph (B); 25 (6) disclose the following information in its online 26 privacy policy or policies if the business has an online SB3517 - 50 - LRB103 35732 LNS 65813 b SB3517- 51 -LRB103 35732 LNS 65813 b SB3517 - 51 - LRB103 35732 LNS 65813 b SB3517 - 51 - LRB103 35732 LNS 65813 b 1 privacy police or policies and in any State-specific 2 description of consumer privacy rights, or if the business 3 does not maintain those policies, on its Internet website 4 and update that information at least once every 12 months: 5 (A) a description of a consumer's rights under 6 Sections 10-5, 10-10, 10-15, 10-20, 10-25, and 10-45 7 and 2 more designated methods for submitting requests, 8 except as provided in subparagraph (A) of paragraph 9 (1) of subsection (a); 10 (B) for purposes of subsection (c) of Section 11 10-20: 12 (i) a list of categories of personal 13 information it has collected about consumers in 14 the preceding 12 months by reference to the 15 enumerated category or categories in subsection 16 (c) that most closely describe the personal 17 information collected; 18 (ii) the categories of sources from which 19 personal information is collected; 20 (iii) the business or commercial purpose for 21 collecting, selling, or sharing personal 22 information; and 23 (iv) the categories of third parties to whom 24 the business discloses personal information; and 25 (C) for purposes of paragraphs (1) and (2) of 26 subsection (c) of Section 10-25, 2 separate lists: SB3517 - 51 - LRB103 35732 LNS 65813 b SB3517- 52 -LRB103 35732 LNS 65813 b SB3517 - 52 - LRB103 35732 LNS 65813 b SB3517 - 52 - LRB103 35732 LNS 65813 b 1 (i) a list of categories of personal 2 information it has sold or shared about consumers 3 in the preceding 12 months by reference to the 4 enumerated category or categories in subsection 5 (c) that most closely describe the personal 6 information sold or shared, or if the business has 7 not sold or shared personal information in the 8 preceding 12 months, the business shall 9 prominently disclose that fact in its privacy 10 policy; and 11 (ii) a list of the categories of personal 12 information it has disclosed about consumers for a 13 business purpose in the preceding 12 months by 14 reference to the enumerated category or categories 15 in subsection (c) that most closely describes the 16 personal information disclosed, or if the business 17 has not disclosed personal information in the 18 preceding 12 months, the business shall disclose 19 that fact; 20 (7) ensure that all individuals responsible for 21 handling consumer inquiries about the business' privacy 22 practices or the business' compliance with this Act are 23 informed of all requirements in Sections 10-5, 10-10, 24 10-15, 10-20, 10-25, and 10-45 and this Section, and how 25 to direct consumers to exercise their rights under those 26 Sections; and SB3517 - 52 - LRB103 35732 LNS 65813 b SB3517- 53 -LRB103 35732 LNS 65813 b SB3517 - 53 - LRB103 35732 LNS 65813 b SB3517 - 53 - LRB103 35732 LNS 65813 b 1 (8) use any personal information collected from the 2 consumer in connection with the business' verification of 3 the consumer's request solely for the purposes of 4 verification and shall not further disclose the personal 5 information, retain it longer than necessary for purposes 6 of verification, or use it for unrelated purposes. 7 (b) A business is not obligated to provide the information 8 required by Sections 10-20 and 10-25 to the same consumer more 9 than twice in a 12-month period. 10 (c) The categories of personal information required to be 11 disclosed under Sections 10-5, 10-20, and 10-25 shall follow 12 the definitions of personal information and sensitive personal 13 information by describing the categories of personal 14 information using the specific terms set forth in the 15 definition of personal information and by describing the 16 categories of sensitive personal information using the 17 specific terms set forth in the definition of sensitive 18 personal information. 19 Section 10-50. Methods of limiting sale, sharing, and use 20 of personal information and use of sensitive personal 21 information. 22 (a) A business that is sells or shares personal 23 information or discloses sensitive personal information for 24 purposes other than those authorized by subsection (a) of 25 Section 10-35 shall, in a form that is reasonably accessible SB3517 - 53 - LRB103 35732 LNS 65813 b SB3517- 54 -LRB103 35732 LNS 65813 b SB3517 - 54 - LRB103 35732 LNS 65813 b SB3517 - 54 - LRB103 35732 LNS 65813 b 1 to consumers: 2 (1) provide a clear and conspicuous link on the 3 business's Internet homepage titled "Do Not Sell or Share 4 My Personal Information" to an Internet webpage that 5 enables a consumer, or a person authorized by the 6 consumer, to opt out of the sale or sharing of the personal 7 information; 8 (2) provide a clear and conspicuous link on the 9 business's Internet homepage titled "Limit the Use of My 10 Sensitive Personal Information" that enables a consumer, 11 or a person authorized by the consumer, to limit the use or 12 disclosure of the sensitive personal information; 13 (3) at the business's discretion, use a single, 14 clearly labeled link on the business's Internet homepage, 15 in lieu of complying with paragraphs (1) and (2), if that 16 link easily allows a consumer to opt out of the sale or 17 sharing of the personal information and to limit the use 18 or disclosure of the sensitive personal information; and 19 (4) if the business responds to opt-out requests 20 received under paragraph (1), (2), or (3) by informing the 21 consumer of a charge for the use of any product or service, 22 present the terms of any financial incentive offered under 23 subsection (b) of Section 10-40, for the retention, use, 24 sale, or sharing of the personal information or sensitive 25 personal information. 26 (b) A business shall not be required to comply with SB3517 - 54 - LRB103 35732 LNS 65813 b SB3517- 55 -LRB103 35732 LNS 65813 b SB3517 - 55 - LRB103 35732 LNS 65813 b SB3517 - 55 - LRB103 35732 LNS 65813 b 1 subsection (a) if the business allows consumers to opt out of 2 the sale or sharing of personal information or limit the use of 3 sensitive personal information through an opt-out preference 4 signal sent with the consumer's consent by a platform, 5 technology, or mechanism, based on technical specifications 6 set forth by rules, to the business indicating the consumer's 7 intent to opt out of the business's sale or sharing of the 8 personal information or to limit the use or disclosure of the 9 sensitive personal information, or both. 10 A business that allows consumers to opt out of the sale or 11 sharing of their personal information and to limit the use of 12 sensitive personal information under this subsection may 13 provide a link to a webpage that enables the consumer to 14 consent to the business ignoring the opt-out preference signal 15 with respect to that business's sale or sharing of the 16 personal information or the use of the sensitive personal 17 information for additional purposes if: 18 (1) the consent webpage also allows the consumer 19 or a person authorized by the consumer to revoke the 20 consent as easily as it affirmatively provided; 21 (2) the link to the webpage does not degrade the 22 consumer's experience on the webpage the consumer 23 intends to visit and has a similar look, feel, and size 24 relative to other links on the same webpage; and 25 (3) the consent webpage complies with technical 26 specifications set forth by rules. SB3517 - 55 - LRB103 35732 LNS 65813 b SB3517- 56 -LRB103 35732 LNS 65813 b SB3517 - 56 - LRB103 35732 LNS 65813 b SB3517 - 56 - LRB103 35732 LNS 65813 b 1 A business that complies with subsection (a) is not 2 required to comply with subsection (b). A business may elect 3 whether to comply with subsection (a) or (b). 4 (c) A business that is subject to this Section shall: 5 (1) not require a consumer to create an account or 6 provide additional information beyond what is necessary in 7 order to direct the business not to sell or share the 8 personal information or to limit use or disclosure of the 9 sensitive personal information; 10 (2) include a description of a consumer's rights under 11 Sections 10-30 and 10-35, along with a separate link to 12 the "Do Not Sell or Share My Personal Information" 13 Internet webpage and a separate link to the "Limit the Use 14 of My Sensitive Personal Information" Internet webpage, if 15 applicable, or a single link to both choices, or a 16 statement that the business responds to and abides by 17 opt-out preference signals sent by a platform, technology, 18 or mechanism in accordance with subsection (b), in: 19 (A) its online privacy policy or policies if the 20 business has an online privacy policy or policies; and 21 (B) any State-specific description of consumers' 22 privacy rights; 23 (3) ensure that all individuals responsible for 24 handling consumer inquiries about the business's privacy 25 practices or the business's compliance with this Act are 26 informed of all requirements in Sections 10-30 and 10-35 SB3517 - 56 - LRB103 35732 LNS 65813 b SB3517- 57 -LRB103 35732 LNS 65813 b SB3517 - 57 - LRB103 35732 LNS 65813 b SB3517 - 57 - LRB103 35732 LNS 65813 b 1 and this Section and how to direct consumers to exercise 2 their rights under those Sections; 3 (4) for consumers who exercise their right to opt out 4 of the sale or sharing of their personal information or 5 limit the use or disclosure of their sensitive personal 6 information, refrain from selling or sharing the personal 7 information or using or disclosing the sensitive personal 8 information and wait for at least 12 months before 9 requesting that the consumer authorize the sale or sharing 10 of the personal information or the use and disclosure of 11 the sensitive personal information for additional 12 purposes, or as authorized by rules; 13 (5) for consumers under 16 years of age who do not 14 consent to the sale or sharing of their personal 15 information, refrain from selling or sharing the personal 16 information of the consumer under 16 years of age and wait 17 for at least 12 months before requesting the consumer's 18 consent again, or as authorized by rules or until the 19 consumer attains 16 years of age; and 20 (6) use any personal information collected from the 21 consumer in connection with the submission of the 22 consumer's opt-out request solely for the purposes of 23 complying with the opt-out request. 24 (d) Nothing in this Act shall be construed to require a 25 business to comply with the Act by including the required 26 links and text on the homepage that the business makes SB3517 - 57 - LRB103 35732 LNS 65813 b SB3517- 58 -LRB103 35732 LNS 65813 b SB3517 - 58 - LRB103 35732 LNS 65813 b SB3517 - 58 - LRB103 35732 LNS 65813 b 1 available to the public generally, if the business maintains a 2 separate and additional homepage that is dedicated to State 3 consumers and that includes the required links and text, and 4 the business takes reasonable steps to ensure that State 5 consumers are directed to the homepage for State consumers and 6 not the homepage made available to the public generally. 7 (e) A consumer may authorize another person to opt out of 8 the sale or sharing of the personal information and to limit 9 the use of the sensitive personal information on the 10 consumer's behalf, including through an opt-out preference 11 signal, indicating the consumer's intent to opt out, and a 12 business shall comply with an opt-out request received from a 13 person authorized by the consumer to act on the consumer's 14 behalf, under the rules adopted by the Attorney General, 15 regardless of whether the business has elected to comply with 16 subsection (a) or (b). A business that elects to comply with 17 subsection (a) may respond to the consumer's opt-out request 18 consistent with Section 10-40. 19 (f) If a business communicates a consumer's opt-out 20 request to any persona authorized by the business to collect 21 personal information, the person shall thereafter only use 22 that personal information for a business purpose specified by 23 the business, or as otherwise permitted by this Act, and shall 24 be prohibited from: 25 (1) selling or sharing that personal information; or 26 (2) retaining, using, or disclosing that personal SB3517 - 58 - LRB103 35732 LNS 65813 b SB3517- 59 -LRB103 35732 LNS 65813 b SB3517 - 59 - LRB103 35732 LNS 65813 b SB3517 - 59 - LRB103 35732 LNS 65813 b 1 information: 2 (A) for any purpose other than for the specific 3 purpose of performing the services offered to the 4 business; 5 (B) outside of the direct business relationship 6 between the person and the business; or 7 (C) for a commercial purpose other than providing 8 the services to the business. 9 (g) A business that communicates a consumer's opt-out 10 request to a person under subsection (f) shall not be liable 11 under this Act if the person receiving the opt-out request 12 violates the restrictions set forth in the Act, if, at the time 13 of communicating the opt-out request, the business does not 14 have actual knowledge, or reason to believe, that the person 15 intends to commit such a violation. Any provision of a 16 contract or agreement of any kind that purports to waive or 17 limit this subsection in any way shall be void and 18 unenforceable. 19 Section 10-55. Exemptions. 20 (a) The obligations imposed on a business by this Act 21 shall not restrict a business's ability to: 22 (1) comply with federal, State, or local laws or 23 comply with a court order or subpoena to provide 24 information; 25 (2) comply with a civil, criminal, or regulatory SB3517 - 59 - LRB103 35732 LNS 65813 b SB3517- 60 -LRB103 35732 LNS 65813 b SB3517 - 60 - LRB103 35732 LNS 65813 b SB3517 - 60 - LRB103 35732 LNS 65813 b 1 inquiry, investigation, subpoena, or summons by federal, 2 State, or local authorities. Law enforcement agencies, 3 including police and sheriff's departments, may direct a 4 business under a law enforcement agency-approved 5 investigation with an active case number not to delete 6 personal information, and upon receipt of that direction, 7 a business shall not delete the personal information for 8 90 days in order to allow the law enforcement agency to 9 obtain a court-issued subpoena, order, or warrant to 10 obtain that personal information. For good cause and only 11 to the extent necessary for investigatory purposes, a law 12 enforcement agency may direct a business not to delete the 13 personal information for additional 90-day periods. A 14 business that has received direction from a law 15 enforcement agency not to delete the personal information 16 of a consumer who has requested deletion of the personal 17 information shall not use the personal information for any 18 purpose other than retaining it to produce to law 19 enforcement in response to a court-issued subpoena, order, 20 or warrant unless the deletion request is subject to an 21 exemption from deletion under this Act; 22 (3) cooperate with law enforcement agencies concerning 23 conduct or activity that the business, service provider, 24 or third party reasonably and in good faith believes may 25 violate federal, State, or local law; 26 (4) cooperate with a government agency request for SB3517 - 60 - LRB103 35732 LNS 65813 b SB3517- 61 -LRB103 35732 LNS 65813 b SB3517 - 61 - LRB103 35732 LNS 65813 b SB3517 - 61 - LRB103 35732 LNS 65813 b 1 emergency access to personal information if a natural 2 person is at risk or danger of death or serious physical 3 injury if: 4 (A) the request is approved by a high-ranking 5 government agency officer for emergency access to 6 personal information; 7 (B) the request is based on the government 8 agency's good faith determination that it has a lawful 9 basis to access the personal information on a 10 nonemergency basis; and 11 (C) the government agency agrees to petition a 12 court for an appropriate order within 3 days and to 13 destroy the personal information if that order is not 14 granted; 15 (5) exercise or defend legal claims; 16 (6) collect, use, retain, sell, share, or disclose 17 personal information that is deidentified or aggregate 18 consumer information; or 19 (7) collect, sell, or share personal information if 20 every aspect of that commercial conduct takes place wholly 21 outside of the State. Commercial conduct takes place 22 wholly outside of the State if the business collected that 23 information while the consumer was outside of the State, 24 no part of the sale of the personal information occurred 25 in the State, and no personal information collected while 26 the consumer was in the State is sold. This paragraph SB3517 - 61 - LRB103 35732 LNS 65813 b SB3517- 62 -LRB103 35732 LNS 65813 b SB3517 - 62 - LRB103 35732 LNS 65813 b SB3517 - 62 - LRB103 35732 LNS 65813 b 1 shall not prohibit a business from storing, including on a 2 device, personal information about a consumer when the 3 consumer is in the State and then collecting that personal 4 information when the consumer and stored personal 5 information is outside of the State. 6 (b) The obligations imposed on businesses by Sections 7 10-20, 10-25, 10-30, 10-35, 10-45, and 10-50 shall not apply 8 where compliance by the business with the Act would violate an 9 evidentiary privilege under State law and shall not prevent a 10 business from providing the personal information of a consumer 11 to a person covered by an evidentiary privilege under State 12 law as part of a privileged communication. 13 (c) This Act shall not apply to: 14 (1) medical information governed by the Medical 15 Patient Rights Act or protected health information that is 16 collected by a covered entity or business associate 17 governed by the privacy, security, and breach notification 18 rules issued by the United States Department of Health and 19 Human Services, Parts 160 and 164 of Title 45 of the Code 20 of Federal Regulations; 21 (2) a provider of health care governed by the Medical 22 Patient Rights Act or a covered entity governed by the 23 privacy, security, and breach notification rules issued by 24 the United States Department of Health and Human Services, 25 Parts 160 and 164 of Title 45 of the Code of Federal 26 Regulations to the extent the provider or covered entity SB3517 - 62 - LRB103 35732 LNS 65813 b SB3517- 63 -LRB103 35732 LNS 65813 b SB3517 - 63 - LRB103 35732 LNS 65813 b SB3517 - 63 - LRB103 35732 LNS 65813 b 1 maintains patient information in the same manner as 2 medical information or protected health information as 3 described in paragraph (1); or 4 (3) personal information collected as part of a 5 clinical trial or other biomedical research study subject 6 to or conducted in accordance with the Federal Policy for 7 the Protection of Human Subjects under good clinical 8 practice guidelines issued by the International Council 9 for Harmonisation or under human subject protection 10 requirements of the United States Food and Drug 11 Administration, as long as the information is not sold or 12 shared in a manner not permitted by this paragraph, and if 13 it is inconsistent, that participants be informed of that 14 use and provide consent. 15 (d) This Act applies to an activity involving the 16 collection, maintenance, disclosure, sale, communication, or 17 use of any personal information bearing on a consumer's credit 18 worthiness, credit standing, credit capacity, character, 19 general reputation, personal characteristics, or mode of 20 living by a consumer reporting agency, as defined in 21 subsection (f) of Section 1681a of Title 15 of the United 22 States Code, by a furnisher of information, as set forth in 23 Section 1681s-2 of Title 15 of the United States Code, who 24 provides information for use in a consumer report, as defined 25 in subsection (d) of Section 1681a of Title 15 of the United 26 States Code, and by a user of a consumer report, as set forth SB3517 - 63 - LRB103 35732 LNS 65813 b SB3517- 64 -LRB103 35732 LNS 65813 b SB3517 - 64 - LRB103 35732 LNS 65813 b SB3517 - 64 - LRB103 35732 LNS 65813 b 1 in Section 1681b of Title 15 of the United States Code. 2 This subsection applies only to the extent that such 3 activity involving the collection, maintenance, disclosure, 4 sale, communication, or use of such information by the 5 consumer reporting agency, furnisher, or user is subject to 6 regulation under the federal Fair Credit Reporting Act and the 7 information is not collected, maintained, used, communicated, 8 disclosed, or sold except as authorized by the federal Fair 9 Credit Reporting Act. 10 This subsection shall not apply to Section 10-60. 11 (e) This Act shall not apply to personal information 12 collected, processed, sold, or disclosed under the federal 13 Gramm-Leach-Bliley Act or the federal Farm Credit Act of 1971. 14 This subsection shall not apply to Section 10-60. 15 (f) This Act shall not apply to personal information 16 collected, processed, sold, or disclosed under the federal 17 Driver's Privacy Protection Act of 1994. This subsection shall 18 not apply to Section 10-60. 19 (g) Section 10-30 shall not apply to vehicle information 20 or ownership information retained or shared between a new 21 motor vehicle dealer and the vehicle's manufacturer, if the 22 vehicle or ownership information is shared for the purpose of 23 effectuating, or in anticipation of effectuating, a vehicle 24 repair covered by a vehicle warranty or a recall conducted 25 under Sections 30118 through 30120 of Title 49 of the United 26 States Code, as long as the new motor vehicle dealer or vehicle SB3517 - 64 - LRB103 35732 LNS 65813 b SB3517- 65 -LRB103 35732 LNS 65813 b SB3517 - 65 - LRB103 35732 LNS 65813 b SB3517 - 65 - LRB103 35732 LNS 65813 b 1 manufacturer with which that vehicle information or ownership 2 information is shared does not sell, share, or use that 3 information for any other purpose. 4 (h) Notwithstanding a business's obligations to respond to 5 and honor consumer rights requests under this Act: 6 (1) a period for a business to respond to a consumer 7 for any verifiable consumer request may be extended by up 8 to a total of 90 additional days where necessary, taking 9 into account the complexity and number of the requests. 10 The business shall inform the consumer of any such 11 extension within 45 days of receipt of the request, 12 together with the reasons for the delay; 13 (2) if the business does not take action on the 14 request of the consumer, the business shall inform the 15 consumer, without delay and, at the latest, within the 16 time permitted of response by this subsection, of the 17 reasons for not taking action and any rights the consumer 18 may have to appeal the decision to the business; and 19 (3) if requests from a consumer are manifestly 20 unfounded or excessive, in particular because of their 21 repetitive character, a business may either charge a 22 reasonable fee, taking into account the administrative 23 costs of providing the information or communication or 24 taking the action requested, or refuse to act on the 25 request and notify the consumer of the reason for refusing 26 the request. The business shall bear the burden of SB3517 - 65 - LRB103 35732 LNS 65813 b SB3517- 66 -LRB103 35732 LNS 65813 b SB3517 - 66 - LRB103 35732 LNS 65813 b SB3517 - 66 - LRB103 35732 LNS 65813 b 1 demonstrating that any verifiable consumer request is 2 manifestly unfounded or excessive. 3 (i)(1) A business that discloses personal information to a 4 service provider or contractor in compliance with this Act 5 shall not be liable under this Act if the service provider or 6 contractor receiving the personal information uses it in 7 violation of the restrictions set forth in this Act, and if, at 8 the time of disclosing the personal information, the business 9 does not have actual knowledge, or reason to believe, that the 10 service provider or contractor intends to commit such a 11 violation. A service provider or contractor shall not be 12 liable under this Act for the obligations of a business for 13 which it provides services as set forth in this Act. The 14 service provider or contractor shall be liable for its own 15 violations of this Act. 16 (2) A business that discloses personal information of a 17 consumer, with the exception of consumers who have exercised 18 their right to opt out of the sale or sharing of their personal 19 information, consumers who have limited the use or disclosure 20 of their sensitive personal information, and minor consumers 21 who have not opted-in to the collection or sale of their 22 personal information, to a third party under a written 23 contract that requires the third party to provide the same 24 level of protection of the consumer's rights under this Act as 25 provided by the business shall not be liable under this Act if 26 the third party receiving the personal information uses it in SB3517 - 66 - LRB103 35732 LNS 65813 b SB3517- 67 -LRB103 35732 LNS 65813 b SB3517 - 67 - LRB103 35732 LNS 65813 b SB3517 - 67 - LRB103 35732 LNS 65813 b 1 violation of the restrictions set forth in this Act, and if, at 2 the time of disclosing the personal information, the business 3 does not have actual knowledge, or reason to believe, that the 4 third party intends to commit such a violation. 5 (j) This Act shall not be construed to require a business, 6 service provider, or contractor to: 7 (1) reidentify or otherwise link information that, in 8 the ordinary course of business, is not maintained in a 9 manner that would be considered personal information; 10 (2) retain any personal information about a consumer 11 if, in the ordinary course of business, that information 12 about the consumer would not be retained; or 13 (3) maintain information in identifiable, linkable, or 14 associable form, or collect, obtain, retain, or access any 15 data or technology, in order to be capable of linking or 16 associating a verifiable consumer request with personal 17 information. 18 (k) The rights afforded to consumers and the obligations 19 imposed on the business in this Act shall not adversely affect 20 the rights and freedoms of other natural persons. A verifiable 21 consumer request for specific pieces of personal information, 22 to delete personal information, or to correct inaccurate 23 personal information shall not extend to personal information 24 about the consumer that belongs to, or the business maintains 25 on behalf of, another natural person. A business may rely on 26 representations made in a verifiable consumer request as to SB3517 - 67 - LRB103 35732 LNS 65813 b SB3517- 68 -LRB103 35732 LNS 65813 b SB3517 - 68 - LRB103 35732 LNS 65813 b SB3517 - 68 - LRB103 35732 LNS 65813 b 1 rights with respect to personal information and is under no 2 legal requirement to seek out other persons that may have or 3 claim to have rights to personal information, and a business 4 is under no legal obligation under this Act or any other 5 provision of law to take any action under this Act if there is 6 a dispute between or among persons claiming rights to personal 7 information in the business' possession. 8 (l) The rights afforded to consumers and the obligations 9 imposed on businesses under this Act shall not apply to the 10 extent that they infringe on the noncommercial activities of a 11 person or entity described in Section 4 of Article I of the 12 Illinois Constitution. 13 (m) This Act shall not apply to: 14 (1) personal information that is collected by a 15 business about a natural person in the course of the 16 natural person acting as a job applicant to, employee of, 17 owner of, director of, officer of, medical staff member 18 of, or independent contractor of that business to the 19 extent that the natural person's personal information is 20 collected and used by the business solely within the 21 context of the natural person's role or former role as a 22 job applicant to, an employee of, owner of, director of, 23 officer of, medical staff member of, or an independent 24 contractor of, that business; 25 (2) personal information that is collected by a 26 business that is emergency contact information of the SB3517 - 68 - LRB103 35732 LNS 65813 b SB3517- 69 -LRB103 35732 LNS 65813 b SB3517 - 69 - LRB103 35732 LNS 65813 b SB3517 - 69 - LRB103 35732 LNS 65813 b 1 natural person acting as a job applicant to, employee of, 2 owner of, director of, officer of, medical staff member 3 of, or independent contractor of that business to the 4 extent that the personal information is collected and used 5 solely within the context of having an emergency contact 6 on file; or 7 (3) personal information that is necessary for the 8 business to retain to administer benefits for another 9 natural person relating to the natural person acting as a 10 job applicant to, employee of, owner of, director of, 11 officer of, medical staff member of, or independent 12 contractor of that business to the extent that the 13 personal information is collected and used solely within 14 the context of administering those benefits. 15 This subsection shall not apply to subsection (a) of 16 Section 10-5 or 10-60. 17 This subsection shall become inoperative on January 1, 18 2026. 19 (n) The obligations imposed on businesses by Sections 20 10-5, 10-10, 10-15, 10-20, 10-25, 10-35, 10-45, and 10-50 21 shall not apply to personal information reflecting a written 22 or verbal communication or a transaction between the business 23 and the consumer, where the consumer is a natural person who 24 acted or is acting as an employee, owner, director, officer, 25 or independent contractor of a company, partnership, sole 26 proprietorship, nonprofit, or government agency and whose SB3517 - 69 - LRB103 35732 LNS 65813 b SB3517- 70 -LRB103 35732 LNS 65813 b SB3517 - 70 - LRB103 35732 LNS 65813 b SB3517 - 70 - LRB103 35732 LNS 65813 b 1 communications or transaction with the business occur solely 2 within the context of the business conducting due diligence 3 regarding, or providing or receiving a product or service to 4 or from such company, partnership, sole proprietorship, 5 nonprofit, or government agency. 6 This subsection shall become inoperative on January 1, 7 2026. 8 (o) Sections 10-10 and 10-30 shall not apply to a 9 commercial credit reporting agency's collection, processing, 10 sale, or disclosure of business controller information to the 11 extent the commercial credit reporting agency uses the 12 business controller information solely to identify the 13 relationship of a consumer to a business that the consumer 14 owns or contact the consumer only in the consumer's role as the 15 owner, director, officer, or management employee of the 16 business. 17 (p) The obligations imposed on businesses in Sections 18 10-10, 10-15, 10-20, and 10-25 shall not apply to household 19 data. 20 (q) This Act does not require a business to comply with a 21 verifiable consumer request to delete personal information to 22 the extent the verifiable consumer request applies to a 23 student's grades, educational scores, or educational test 24 results that the business holds on behalf of a local 25 educational agency at which the student is currently enrolled. 26 If a business does not comply with a request under this SB3517 - 70 - LRB103 35732 LNS 65813 b SB3517- 71 -LRB103 35732 LNS 65813 b SB3517 - 71 - LRB103 35732 LNS 65813 b SB3517 - 71 - LRB103 35732 LNS 65813 b 1 Section, it shall notify the consumer that it is acting under 2 this exception. 3 This Act does not require, in response to a request under 4 Section 10-20, that a business disclose an educational 5 standardized assessment or educational assessment or a 6 consumer's specific responses to the educational standardized 7 assessment or educational assessment if consumer access, 8 possession, or control would jeopardize the validity and 9 reliability of that educational standardized assessment or 10 educational assessment. If a business does not comply with a 11 request under this Section, it shall notify the consumer that 12 it is acting under this exception. 13 (r) Sections 10-10 and 10-30 shall not apply to a 14 business's use, disclosure, or sale of particular pieces of 15 personal information if the consumer has consented to the 16 business's use, disclosure, or sale of that personal 17 information to produce a physical item, including a school 18 yearbook containing the consumer's photograph, if: 19 (1) the business has incurred significant expense in 20 reliance on the consumer's consent; 21 (2) compliance with the consumer's request to opt out 22 of the sale of the personal information or to delete the 23 personal information would not be commercially reasonable; 24 and 25 (3) the business complies with the consumer's request 26 as soon as it is commercially reasonable to do so. SB3517 - 71 - LRB103 35732 LNS 65813 b SB3517- 72 -LRB103 35732 LNS 65813 b SB3517 - 72 - LRB103 35732 LNS 65813 b SB3517 - 72 - LRB103 35732 LNS 65813 b 1 Section 10-60. Personal information security breaches. 2 (a) Any consumer whose nonencrypted and nonredacted 3 personal information or whose email address in combination 4 with a password or security question and answer that would 5 permit access to the account is subject to an unauthorized 6 access and exfiltration, theft, or disclosure as a result of 7 the business's violation of the duty to implement and maintain 8 reasonable security procedures and practices appropriate to 9 the nature of the information to protect the personal 10 information may institute a civil action for: 11 (1) the recovery of damages in an amount not less than 12 $100 and not greater than $750 per consumer per incident 13 or actual damages, whichever is greater; 14 (2) injunctive or declaratory relief; or 15 (3) any other relief the court deems proper. 16 In assessing the amount of statutory damages, the court 17 shall consider any one or more of the relevant circumstances 18 presented by any of the parties to the case, including, but not 19 limited to, the nature and seriousness of the misconduct, the 20 number of violations, the persistence of the misconduct, the 21 length of time over which the misconduct occurred, the 22 willfulness of the defendant's misconduct, and the defendant's 23 assets, liabilities, and net worth. 24 (b) Actions under this Section may be brought by a 25 consumer if, prior to initiating any action against a business SB3517 - 72 - LRB103 35732 LNS 65813 b SB3517- 73 -LRB103 35732 LNS 65813 b SB3517 - 73 - LRB103 35732 LNS 65813 b SB3517 - 73 - LRB103 35732 LNS 65813 b 1 for statutory damages on an individual or classwide basis, a 2 consumer provides a business 30 days' written notice 3 identifying the specific provisions of this Act the consumer 4 alleges have been or are being violated. If a cure is possible 5 and if, within the 30 days, the business actually cures the 6 noticed violation and provides the consumer an express written 7 statement that the violations have been cured and that no 8 further violations shall occur, no action for individual 9 statutory damages or classwide statutory damages may be 10 initiated against the business. The implementation and 11 maintenance of reasonable security procedures and practices 12 following a breach does not constitute a cure with respect to 13 that breach. No notice shall be required prior to an 14 individual consumer initiating an action solely for actual 15 pecuniary damages suffered as a result of the alleged 16 violations of this Act. If a business continues to violate 17 this Act in breach of the express written statement provided 18 to the consumer under this Section, the consumer may initiate 19 an action against the business to enforce the written 20 statement and may pursue statutory damages for each breach of 21 the express written statement, as well as any other violation 22 of this Act that postdates the written statement. 23 (c) The cause of action established by this Section shall 24 apply only to violations as defined in subsection (a) and 25 shall not be based on violations of any other Section of this 26 Act. Nothing in this Act shall be interpreted to serve as the SB3517 - 73 - LRB103 35732 LNS 65813 b SB3517- 74 -LRB103 35732 LNS 65813 b SB3517 - 74 - LRB103 35732 LNS 65813 b SB3517 - 74 - LRB103 35732 LNS 65813 b 1 basis for a private right of action under any other law. This 2 shall not be construed to relieve any party from any duties or 3 obligations imposed under other law or the United States or 4 Illinois Constitution. 5 Section 10-65. Administrative enforcement. 6 (a) Any business, service provider, contractor, or other 7 person that violates this Act shall be subject to an 8 injunction and liable for an administrative fine of not more 9 than $2,500 for each violation or $7,500 for each intentional 10 violation or violations involving the personal information of 11 consumers whom the business, service provider, contractor, or 12 other person has actual knowledge are under 16 years of age in 13 an administrative enforcement action brought by the Agency. 14 (b) Any administrative fine assessed for a violation of 15 this Act, and the proceeds of any settlement of an action 16 brought under subsection (a), shall be deposited into the 17 Consumer Privacy Fund, with the intent to fully offset any 18 costs incurred by the State courts, the Attorney General, and 19 the Agency in connection with this Act. 20 Section 10-70. Consumer Privacy Fund. 21 (a) A special fund to be known as the Consumer Privacy Fund 22 is hereby created within the State treasury, and is available 23 upon appropriation by the General Assembly first to offset any 24 costs incurred by the State courts in connection with actions SB3517 - 74 - LRB103 35732 LNS 65813 b SB3517- 75 -LRB103 35732 LNS 65813 b SB3517 - 75 - LRB103 35732 LNS 65813 b SB3517 - 75 - LRB103 35732 LNS 65813 b 1 brought to enforce this Act, the costs incurred by the 2 Attorney General in carrying out the Attorney General's duties 3 under this Act, and then for the purposes of establishing an 4 investment fund in the State treasury, with any earnings or 5 interest from the Fund to be deposited into the General 6 Revenue Fund, and making grants to promote and protect 7 consumer privacy, educate children in the area of online 8 privacy, and fund cooperative programs with international law 9 enforcement organizations to combat fraudulent activities with 10 respect to consumer data breaches. 11 (b) Funds transferred to the Consumer Privacy Fund shall 12 be used exclusively as follows: 13 (1) to offset any costs incurred by the State courts 14 and the Attorney General in connection with this Act; and 15 (2) after satisfying the obligations under paragraph 16 (1), the remaining funds shall be allocated each fiscal 17 year as follows: 18 (A) 91% shall be invested by the Treasurer in 19 financial assets with the goal of maximizing long term 20 yields consistent with a prudent level of risk. The 21 principal shall not be subject to transfer or 22 appropriation, as long as any interest and earnings 23 shall be transferred on an annual basis to the General 24 Revenue Fund for appropriation by the General Assembly 25 for General Revenue Fund purposes; and 26 (B) 9% shall be made available to the Agency for SB3517 - 75 - LRB103 35732 LNS 65813 b SB3517- 76 -LRB103 35732 LNS 65813 b SB3517 - 76 - LRB103 35732 LNS 65813 b SB3517 - 76 - LRB103 35732 LNS 65813 b 1 the purposes of making grants in this State, with 3% 2 allocated to the following grant recipients: 3 (i) nonprofit organizations to promote and 4 protect consumer privacy; 5 (ii) nonprofit organizations and public 6 agencies, including school districts, to educate 7 children in the area of online privacy; and 8 (iii) State and local law enforcement agencies 9 to fund cooperative programs with international 10 law enforcement organizations to combat fraudulent 11 activities with respect to consumer data breaches. 12 (c) Funds in the Consumer Privacy Fund shall not be 13 subject to appropriation or transfer by the General Assembly 14 for any other purpose. 15 Section 10-75. Rules. 16 (a) By July 1, 2025, the Attorney General shall solicit 17 broad public participation and adopt rules to further the 18 purposes of this Act, including, but not limited to: 19 (1) updating or adding categories of personal 20 information to the definition of personal information and 21 updating or adding categories of sensitive personal 22 information to the definition of sensitive personal 23 information in order to address changes in technology, 24 data collection practices, obstacles to implementation, 25 and privacy concerns; SB3517 - 76 - LRB103 35732 LNS 65813 b SB3517- 77 -LRB103 35732 LNS 65813 b SB3517 - 77 - LRB103 35732 LNS 65813 b SB3517 - 77 - LRB103 35732 LNS 65813 b 1 (2) updating as needed the definitions of deidentified 2 and unique identifier to address changes in technology, 3 data collection, obstacles to implementation, and privacy 4 concerns and adding, modifying, or deleting categories to 5 the definition of designated methods for submitting 6 requests to facilitate a consumer's ability to obtain 7 information from a business under Section 10-45. The 8 authority to update the definition of deidentified shall 9 not apply to deidentification standards set forth in 10 Section 164.514 of Title 45 of the Code of Federal 11 Regulations; 12 (3) establishing any exceptions necessary to comply 13 with State or federal law, including, but not limited to, 14 those relating to trade secrets and intellectual property 15 rights, within one year of the effective date of this Act 16 and as needed thereafter, with the intention that trade 17 secrets should not be disclosed in response to a 18 verifiable consumer request; 19 (4) establishing rules and procedures: 20 (A) to facilitate and govern the submission of a 21 request by a consumer to opt out of the sale or sharing 22 of personal information and to limit the use of 23 sensitive personal information to ensure that 24 consumers have the ability to exercise their choices 25 without undue burden and to prevent business from 26 engaging in deceptive or harassing conduct, including SB3517 - 77 - LRB103 35732 LNS 65813 b SB3517- 78 -LRB103 35732 LNS 65813 b SB3517 - 78 - LRB103 35732 LNS 65813 b SB3517 - 78 - LRB103 35732 LNS 65813 b 1 in retaliation against consumers for exercising their 2 rights, while allowing businesses to inform consumers 3 of the consequences of their decision to opt out of the 4 sale or sharing of their personal information or to 5 limit the use of their sensitive personal information; 6 (B) to govern business compliance with a 7 consumer's opt-out request; and 8 (C) for the development and use of a recognizable 9 and uniform opt-out logo or button by all businesses 10 to promote consumer awareness of the opportunity to 11 opt out of the sale of personal information; 12 (5) adjusting the monetary threshold in January of 13 every odd-numbered year to reflect any increase in the 14 Consumer Price Index, in the definition of business, 15 subparagraph (A) of paragraph (1) of subsection (a) of 16 Section 10-60, subsection (a) of Section 10-65, Section 17 15-20, and subsection (a) of Section 15-85; 18 (6) establishing rules, procedures, and any exceptions 19 necessary to ensure that the notices and information that 20 businesses are required to provide under this Act are 21 provided in a manner that may be easily understood by the 22 average consumer, are accessible to consumers with 23 disabilities, and are available in the language primarily 24 used to interact with the consumer, including establishing 25 rules and guidelines regarding financial incentives, 26 within one year of the effective date of this Act and as SB3517 - 78 - LRB103 35732 LNS 65813 b SB3517- 79 -LRB103 35732 LNS 65813 b SB3517 - 79 - LRB103 35732 LNS 65813 b SB3517 - 79 - LRB103 35732 LNS 65813 b 1 needed thereafter; 2 (7) establishing rules and procedures to further the 3 purposes of Sections 10-10, 10-15, 10-20, and 10-25 and to 4 facilitate a consumer's or the consumer's authorized 5 agent's ability to delete personal information, correct 6 inaccurate personal information, or obtain information, 7 with the goal of minimizing the administrative burden on a 8 consumer, taking into account available technology, 9 security concerns, and the burden on the business, to 10 govern a business's determination that a request for 11 information received from a consumer is a verifiable 12 consumer request, including treating a request submitted 13 through a password-protected account maintained by the 14 consumer with the business while the consumer is logged 15 into the account as a verifiable consumer request and 16 providing a mechanism for a consumer who does not maintain 17 an account with the business to request information 18 through the business's authentication of the consumer's 19 identity, within one year of the effective date of this 20 Act and as needed thereafter; 21 (8) establishing how often, and under what 22 circumstances, a consumer may request a correction under 23 Section 10-15, including standards governing: 24 (A) how a business responds to a request for 25 correction, including exceptions for requests to which 26 a response is impossible or would involve SB3517 - 79 - LRB103 35732 LNS 65813 b SB3517- 80 -LRB103 35732 LNS 65813 b SB3517 - 80 - LRB103 35732 LNS 65813 b SB3517 - 80 - LRB103 35732 LNS 65813 b 1 disproportionate effort, and requests for correction 2 of accurate information; 3 (B) how concerns regarding the accuracy of the 4 information may be resolved; 5 (C) the steps a business may take to prevent 6 fraud; and 7 (D) if a business rejects a request to correct 8 personal information collected and analyzed concerning 9 a consumer's health, the right of a consumer to 10 provide a written addendum to the business with 11 respect to any item or statement regarding any such 12 personal information that the consumer believes to be 13 incomplete or incorrect. The addendum shall be limited 14 to 250 words per alleged incomplete or incorrect item 15 and shall clearly indicate in writing that the 16 consumer requests the addendum to be made a part of the 17 consumer's record; 18 (9) establishing the standard to govern a business's 19 determination that providing information beyond the 20 12-month period in a response to a verifiable consumer 21 request is impossible or would involve a disproportionate 22 effort; 23 (10) issuing rules further defining and adding to the 24 business purposes, including other notified purposes, for 25 which businesses, service providers, and contractors may 26 use personal information consistent with consumers' SB3517 - 80 - LRB103 35732 LNS 65813 b SB3517- 81 -LRB103 35732 LNS 65813 b SB3517 - 81 - LRB103 35732 LNS 65813 b SB3517 - 81 - LRB103 35732 LNS 65813 b 1 expectations, and further defining the business purposes 2 for which service providers and contractors may combine 3 personal information obtained from different sources, 4 except as provided for in the definition of business 5 purposes; 6 (11) issuing rules identifying those business 7 purposes, including other notified purposes, for which 8 service providers and contractors may use consumers' 9 personal information received under a written contract 10 with a business, for the service provider or contractor's 11 own business purposes, with the goal of maximizing 12 consumer privacy; 13 (12) issuing rules to further define intentionally 14 interacts with the goal of maximizing consumer privacy; 15 (13) issuing rules to further define precise 16 geolocation, including if the size defined is not 17 sufficient to protect consumer privacy in sparsely 18 populated areas or when the personal information is used 19 for normal operational purposes, including billing; 20 (14) issuing rules to define specific pieces of 21 information obtained from the consumer with the goal of 22 maximizing a consumer's right to access relevant personal 23 information while minimizing the delivery of information 24 to a consumer that would not be useful to the consumer, 25 including system log information and other technical data. 26 For delivery of the most sensitive personal information, SB3517 - 81 - LRB103 35732 LNS 65813 b SB3517- 82 -LRB103 35732 LNS 65813 b SB3517 - 82 - LRB103 35732 LNS 65813 b SB3517 - 82 - LRB103 35732 LNS 65813 b 1 the rules may require a higher standard of authentication 2 as long as the Agency shall monitor the impact of the 3 higher standard on the right of consumers to obtain their 4 personal information to ensure that the requirements of 5 verification do not result in the unreasonable denial of 6 verifiable consumer requests; 7 (15) issuing rules requiring businesses whose 8 processing of personal information presents significant 9 risk to consumers' privacy or security, to: 10 (A) perform a cybersecurity audit on an annual 11 basis, including defining the scope of the audit and 12 establishing a process to ensure that audits are 13 thorough and independent. The factors to be considered 14 in determining when processing may result in 15 significant risk to the security of personal 16 information shall include the size and complexity of 17 the business and the nature and scope of processing 18 activities; and 19 (B) submit to the Agency on a regular basis a risk 20 assessment with respect to their processing of 21 personal information, including whether the processing 22 involves sensitive personal information, and 23 identifying and weighing the benefits resulting from 24 the processing to the business, the consumer, other 25 stakeholders, and the public, against the potential 26 risks to the rights of the consumer associated with SB3517 - 82 - LRB103 35732 LNS 65813 b SB3517- 83 -LRB103 35732 LNS 65813 b SB3517 - 83 - LRB103 35732 LNS 65813 b SB3517 - 83 - LRB103 35732 LNS 65813 b 1 that processing, with the goal of restricting or 2 prohibiting the processing if the risks to privacy of 3 the consumer outweigh the benefits resulting from 4 processing to the consumer, the business, other 5 stakeholders, and the public. Nothing in this Section 6 shall require a business to divulge trade secrets; 7 (16) issuing rules governing access and opt-out rights 8 with respect to a business's use of automated 9 decision-making technology, including profiling and 10 requiring business's response to access requests to 11 include meaningful information about the logic involved in 12 those decision-making processes, as well as a description 13 of the likely outcome of the process with respect to the 14 consumer; 15 (17) issuing rules to further define a law enforcement 16 agency-approved investigation for purposes of the 17 exception in paragraph (2) of subsection (a) of Section 18 10-55; 19 (18) issuing rules to define the scope and process for 20 the exercise of the Agency's audit authority, to establish 21 criteria for selection of persons to audit, and to protect 22 consumers' personal information from disclosure to an 23 auditor in the absence of a court order, warrant, or 24 subpoena; 25 (19) (A) issuing rules to define the requirements and 26 technical specifications for an opt-out preference signal SB3517 - 83 - LRB103 35732 LNS 65813 b SB3517- 84 -LRB103 35732 LNS 65813 b SB3517 - 84 - LRB103 35732 LNS 65813 b SB3517 - 84 - LRB103 35732 LNS 65813 b 1 sent by a platform, technology, or mechanism, to indicate 2 a consumer's intent to opt out of the sale or sharing of 3 the personal information and to limit the use or 4 disclosure of the sensitive personal information. The 5 requirements and specifications for the opt-out preference 6 signal should be updated from time to time to reflect the 7 means by which consumers interact with businesses, and 8 should: 9 (i) ensure that the manufacturer of a platform or 10 browser or device that sends the opt-out preference 11 signal cannot unfairly disadvantage another business; 12 (ii) ensure that the opt-out preference signal is 13 consumer-friendly, clearly described, and easy to use 14 by an average consumer and does not require that the 15 consumer provide additional information beyond what is 16 necessary; 17 (iii) clearly represent a consumer's intent and be 18 free of defaults constraining or presupposing that 19 intent; 20 (iv) ensure that the opt-out preference signal 21 does not conflict with other commonly used privacy 22 settings or tools that consumers may employ; 23 (v) provide a mechanism for the consumer to 24 selectively consent to a business's sale of the 25 personal information or the use or disclosure of the 26 sensitive personal information without affecting the SB3517 - 84 - LRB103 35732 LNS 65813 b SB3517- 85 -LRB103 35732 LNS 65813 b SB3517 - 85 - LRB103 35732 LNS 65813 b SB3517 - 85 - LRB103 35732 LNS 65813 b 1 consumer's preferences with respect to other 2 businesses or disabling the opt-out preference signal 3 globally; and 4 (vi) state that in the case of a page or setting 5 view that the consumer accesses to set the opt-out 6 preference signal, the consumer should see up to 3 7 choices, including: 8 (I) a global opt-out from sale and sharing of 9 personal information, including a direction to 10 limit the use of sensitive personal information; 11 (II) a choice to "Limit the Use of My 12 Sensitive Personal Information"; and 13 (III) a choice to "Do Not Sell or Do Not Share 14 My Personal Information for Cross-Context 15 Behavioral Advertising"; 16 (B) issuing rules to establish technical 17 specifications for an opt-out preference signal that 18 allows the consumer, or the consumer's parent or guardian, 19 to specify that the consumer is less than 13 years of age 20 or at least 13 years of age and less than 16 years of age; 21 and 22 (C) issuing rules, with the goal of strengthening 23 consumer privacy while considering the legitimate 24 operational interests of businesses, to govern the use or 25 disclosure of sensitive personal information, 26 notwithstanding the consumer's direction to limit the use SB3517 - 85 - LRB103 35732 LNS 65813 b SB3517- 86 -LRB103 35732 LNS 65813 b SB3517 - 86 - LRB103 35732 LNS 65813 b SB3517 - 86 - LRB103 35732 LNS 65813 b 1 or disclosure of the sensitive personal information, 2 including: 3 (i) determining any additional purposes for which 4 a business may use or disclose sensitive personal 5 information; 6 (ii) determining the scope of activities permitted 7 under the definition of business purposes, as 8 authorized by subsection (a) of Section 10-35, to 9 ensure that the activities do not involve 10 health-related research; 11 (iii) ensuring the functionality of the business' 12 operations; and 13 (iv) ensuring that the exemption in subsection (d) 14 of Section 10-35 for sensitive personal information 15 applies to sensitive personal information that is 16 collected or processed incidentally, or without the 17 purpose of inferring characteristics about a consumer, 18 while ensuring that businesses do not use the 19 exemption for the purpose of evading consumers' rights 20 to limit the use and disclosure of sensitive personal 21 information under Section 10-35; 22 (20) issuing rules to govern how a business that has 23 elected to comply with subsection (b) of Section 10-50 24 responds to the opt-out preference signal and provides 25 consumers with the opportunity subsequently to consent to 26 the sale or sharing of their personal information or the SB3517 - 86 - LRB103 35732 LNS 65813 b SB3517- 87 -LRB103 35732 LNS 65813 b SB3517 - 87 - LRB103 35732 LNS 65813 b SB3517 - 87 - LRB103 35732 LNS 65813 b 1 use and disclosure of their sensitive personal information 2 for purposes in addition to those authorized by subsection 3 (a) of Section 10-50. The rules should: 4 (A) strive to promote competition and consumer 5 choice and be technology neutral; 6 (B) ensure that the business does not respond to 7 an opt-out preference signal by: 8 (i) intentionally degrading the functionality 9 of the consumer experience; 10 (ii) charging the consumer a fee in response 11 to the consumer's opt-out preferences; 12 (iii) making any products or services not 13 function properly or fully for the consumer, as 14 compared to consumers who do not use the opt-out 15 preference signal; 16 (iv) attempting to coerce the consumer to opt 17 in to the sale or sharing of the personal 18 information, or the use or disclosure of the 19 sensitive personal information, by stating or 20 implying that the use of the opt-out preference 21 signal will adversely affect the consumer as 22 compared to consumers who do not use the opt-out 23 preference signal, including stating or implying 24 that the consumer will not be able to use the 25 business' products or services or that those 26 products or services may not function properly or SB3517 - 87 - LRB103 35732 LNS 65813 b SB3517- 88 -LRB103 35732 LNS 65813 b SB3517 - 88 - LRB103 35732 LNS 65813 b SB3517 - 88 - LRB103 35732 LNS 65813 b 1 fully; and 2 (v) displaying any notification or pop-up in 3 response to the consumer's opt-out preference 4 signal; 5 (C) ensure that any link to a webpage or its 6 supporting content that allows the consumer to consent 7 to opt in: 8 (i) is not part of a pop-up, notice, banner, 9 or other intrusive design that obscures any part 10 of the webpage the consumer intended to visit from 11 full view or that interferes with or impedes in 12 any way the consumer's experience visiting or 13 browsing the webpage or website the consumer 14 intended to visit; 15 (ii) does not require or imply that the 16 consumer must click the link to receive full 17 functionality of any products or services, 18 including the website; 19 (iii) does not make use of any dark patterns; 20 and 21 (iv) applies only to the business with which 22 the consumer intends to interact; and 23 (D) strive to curb coercive or deceptive practices 24 in response to an opt-out preference signal but should 25 not unduly restrict businesses that are trying in good 26 faith to comply with Section 10-50; SB3517 - 88 - LRB103 35732 LNS 65813 b SB3517- 89 -LRB103 35732 LNS 65813 b SB3517 - 89 - LRB103 35732 LNS 65813 b SB3517 - 89 - LRB103 35732 LNS 65813 b 1 (21) reviewing existing Illinois Insurance Code 2 provisions and rules relating to consumer privacy, except 3 those relating to insurance rates or pricing, to determine 4 whether any provisions of the Illinois Insurance Code 5 provide greater protection to consumers than the 6 provisions of this Act. Upon completing its review, the 7 Agency shall adopt a rule that applies only the more 8 protective provisions of this Act to insurance companies. 9 The Director of Insurance shall have jurisdiction over 10 insurance rates and pricing; and 11 (22) harmonizing the rules governing opt-out 12 mechanisms, notices to consumers, and other operational 13 mechanisms in this Act to promote clarity and the 14 functionality of this Act for consumers. 15 (b) The Attorney General may adopt additional rules as 16 necessary to further the purposes of this Act. 17 (c) The Attorney General shall not bring an enforcement 18 action under this Act until 6 months after the publication of 19 the final rules adopted under this Section or July 1, 2025, 20 whichever is sooner. 21 (d) Notwithstanding subsection (a), the timeline for 22 adopting final rules required by the Act shall be July 1, 2025. 23 Beginning the later of July 1, 2025, or 6 months after the 24 Agency provides notice to the Attorney General that it is 25 prepared to begin rulemaking under this Act, the authority 26 assigned to the Attorney General to adopt rules under this SB3517 - 89 - LRB103 35732 LNS 65813 b SB3517- 90 -LRB103 35732 LNS 65813 b SB3517 - 90 - LRB103 35732 LNS 65813 b SB3517 - 90 - LRB103 35732 LNS 65813 b 1 Section shall be exercised by the Agency. Notwithstanding any 2 other law, civil and administrative enforcement of the 3 provisions of law added or amended by this Act shall not 4 commence until July 1, 2025, and shall only apply to 5 violations occurring on or after that date. 6 Section 10-80. Anti-avoidance. A court or the Agency shall 7 disregard the intermediate steps or transactions for purposes 8 of effectuating the purposes of this Act: 9 (1) if a series of steps or transactions were 10 component parts of a single transaction intended from the 11 beginning to be taken with the intention of avoiding the 12 reach of this Act, including the disclosure of personal 13 information by a business to a third party in order to 14 avoid the definition of sell or share; or 15 (2) if steps or transactions were taken to purposely 16 avoid the definition of sell or share by eliminating any 17 monetary or other valuable consideration, including by 18 entering into contracts that do not include an exchange 19 for monetary or other valuable consideration, but where a 20 party is obtaining something of value or use. 21 Section 10-85. Waiver. Any provision of a contract or 22 agreement of any kind, including a representative action 23 waiver, that purports to waive or limit in any way a consumer's 24 rights under this Act, including, but not limited to, any SB3517 - 90 - LRB103 35732 LNS 65813 b SB3517- 91 -LRB103 35732 LNS 65813 b SB3517 - 91 - LRB103 35732 LNS 65813 b SB3517 - 91 - LRB103 35732 LNS 65813 b 1 right to a remedy or means of enforcement, shall be deemed 2 contrary to public policy and shall be void and unenforceable. 3 This Section shall not prevent a consumer from declining to 4 request personal information from a business, declining to opt 5 out of a business's sale of the personal information, or 6 authorizing a business to sell or share the personal 7 information after previously opting-out. 8 Section 10-90. Good faith cooperation. The Agency, and any 9 court, as applicable, shall consider the good faith 10 cooperation of the business, service provider, contractor, or 11 other person in determining the amount of any administrative 12 fine or civil penalty for a violation of this Act. A business 13 shall not be required by the Agency, a court, or otherwise to 14 pay both an administrative fine and a civil penalty for the 15 same violation. 16 Section 10-95. Remedies. 17 (a) Any business, service provider, contractor, or other 18 person that violates this Act shall be subject to an 19 injunction and liable for a civil penalty of not more than 20 $2,500 for each violation or $7,500 for each intentional 21 violation and each violation involving the personal 22 information of minor consumers, as adjusted by rule, which 23 shall be assessed and recovered in a civil action brought by 24 the Attorney General. The court may consider the good faith SB3517 - 91 - LRB103 35732 LNS 65813 b SB3517- 92 -LRB103 35732 LNS 65813 b SB3517 - 92 - LRB103 35732 LNS 65813 b SB3517 - 92 - LRB103 35732 LNS 65813 b 1 cooperation of the business, service provider, contractor, or 2 other person in determining the amount of the civil penalty. 3 (b) Any civil penalty recovered by an action brought by 4 the Attorney General for a violation of this Act, and the 5 proceeds of any settlement of any said action, shall be 6 deposited into the Consumer Privacy Fund. 7 (c) The Agency shall, upon request by the Attorney 8 General, stay an administrative action or investigation under 9 this Act to permit the Attorney General to proceed with an 10 investigation or civil action and shall not pursue an 11 administrative action or investigation, unless the Attorney 12 General subsequently determines not to pursue an investigation 13 or civil action. The Agency may not limit the authority of the 14 Attorney General to enforce this Act. 15 (d) No civil action may be filed by the Attorney General 16 under this Section for any violation of this Act after the 17 Agency has issued a decision under Section 15-80 or an order 18 under Section 15-50 against that person for the same 19 violation. 20 (e) This Section shall not affect the private right of 21 action provided for in Section 10-60. 22 Article 15. Privacy Protection Agency 23 Section 15-5. Establishment of Privacy Protection Agency. 24 (a) There is hereby established the Privacy Protection SB3517 - 92 - LRB103 35732 LNS 65813 b SB3517- 93 -LRB103 35732 LNS 65813 b SB3517 - 93 - LRB103 35732 LNS 65813 b SB3517 - 93 - LRB103 35732 LNS 65813 b 1 Agency, which is vested with full administrative power, 2 authority, and jurisdiction to implement and enforce this Act. 3 The Agency shall be governed by a 5-member board, including 4 the chairperson. The chairperson and one member of the Board 5 shall be appointed by the Governor. The Attorney General, 6 President of the Senate, and Speaker of the House shall each 7 appoint one member to the Board. These appointments should be 8 made from among State residents with expertise in the areas of 9 privacy, technology, and consumer rights. 10 (b) The initial appointments to the Board shall be made 11 within 90 days of the effective date of this Act. 12 Section 15-10. Member requirements. Members of the Board 13 shall: 14 (1) have qualifications, experience, and skills, in 15 particular in the areas of privacy and technology, 16 required to perform the duties of the Agency and exercise 17 its powers; 18 (2) maintain the confidentiality of information which 19 has come to their knowledge in the course of the 20 performance of their tasks or exercise of their powers, 21 except to the extent that disclosure is required by the 22 Freedom of Information Act; 23 (3) remain free from external influence, whether 24 direct or indirect, and shall neither seek nor take 25 instructions from another; SB3517 - 93 - LRB103 35732 LNS 65813 b SB3517- 94 -LRB103 35732 LNS 65813 b SB3517 - 94 - LRB103 35732 LNS 65813 b SB3517 - 94 - LRB103 35732 LNS 65813 b 1 (4) refrain from any action incompatible with their 2 duties and engaging in any incompatible occupation, 3 whether gainful or not, during their term; 4 (5) have the right of access to all information made 5 available by the Agency to the chairperson; 6 (6) be precluded, for a period of one year after 7 leaving office, from accepting employment with a business 8 that was subject to an enforcement action or civil action 9 under this Act during the member's tenure or during the 10 5-year period preceding the member's appointment; and 11 (7) be precluded for a period of 2 years after leaving 12 office from acting, for compensation, as an agent or 13 attorney for, or otherwise representing, any other person 14 in a matter pending before the Agency if the purpose is to 15 influence an action of the Agency. 16 Section 15-15. Terms. Members of the Board, including the 17 chairperson, shall serve at the pleasure of their appointing 18 authority but shall serve for no longer than 8 consecutive 19 years. 20 Section 15-20. Compensation. For each day on which they 21 engage in official duties, members of the Board shall be 22 compensated at the rate of $100, adjusted biennially to 23 reflect changes in the cost of living, and shall be reimbursed 24 for expenses incurred in performance of their official duties. SB3517 - 94 - LRB103 35732 LNS 65813 b SB3517- 95 -LRB103 35732 LNS 65813 b SB3517 - 95 - LRB103 35732 LNS 65813 b SB3517 - 95 - LRB103 35732 LNS 65813 b 1 Section 15-25. Executive director, officers, counsel, and 2 employees. The Board shall appoint an executive director who 3 shall act in accordance with Agency policies and rules and 4 with applicable law. The Agency shall appoint and discharge 5 officers, counsel, and employees, consistent with applicable 6 civil service laws, and shall fix the compensation of 7 employees and prescribe their duties. The Agency may contract 8 for services that cannot be provided by its employees. 9 Section 15-30. Authority. The Board may delegate authority 10 to the chairperson or the executive director to act in the name 11 of the Agency between meetings of the Agency, except with 12 respect to resolution of enforcement actions and rulemaking 13 authority. 14 Section 15-35. Functions. The Agency shall perform the 15 following functions: 16 (1) administer, implement, and enforce through 17 administrative actions this Act; 18 (2) on and after the earlier of July 1, 2025, or within 19 6 months of the Agency providing the Attorney General with 20 notice that it is prepared to assume rulemaking 21 responsibilities under this Act, adopt, amend, and rescind 22 rules under Section 10-75 to carry out the purposes and 23 provisions of this Act, including rules specifying SB3517 - 95 - LRB103 35732 LNS 65813 b SB3517- 96 -LRB103 35732 LNS 65813 b SB3517 - 96 - LRB103 35732 LNS 65813 b SB3517 - 96 - LRB103 35732 LNS 65813 b 1 recordkeeping requirements for businesses to ensure 2 compliance with this Act; 3 (3) through the implementation of this Act, protect 4 the fundamental privacy rights of natural persons with 5 respect to the use of their personal information; 6 (4) promote public awareness and understanding of the 7 risks, rules, responsibilities, safeguards, and rights in 8 relation to the collection, use, sale, and disclosure of 9 personal information, including the rights of minors with 10 respect to their own information, and provide a public 11 report summarizing the risk assessments filed with the 12 Agency while ensuring that data security is not 13 compromised; 14 (5) provide guidance to consumers regarding their 15 rights under this Act; 16 (6) provide guidance to businesses regarding their 17 duties and responsibilities under this Act and appoint a 18 Chief Privacy Auditor to conduct audits of businesses to 19 ensure compliance with this Act; 20 (7) provide technical assistance and advice to the 21 General Assembly, upon request, with respect to 22 privacy-related legislation; 23 (8) monitor relevant developments relating to the 24 protection of personal information and in particular, the 25 development of information and communication technologies 26 and commercial practices; SB3517 - 96 - LRB103 35732 LNS 65813 b SB3517- 97 -LRB103 35732 LNS 65813 b SB3517 - 97 - LRB103 35732 LNS 65813 b SB3517 - 97 - LRB103 35732 LNS 65813 b 1 (9) cooperate with other agencies with jurisdiction 2 over privacy laws and with data processing authorities in 3 this State, other states, territories, and countries to 4 ensure consistent application of privacy protections; 5 (10) establish a mechanism under which persons doing 6 business in this State that do not meet the definition of 7 business may voluntarily certify that they are in 8 compliance with this Act, and make a list of those 9 entities available to the public; 10 (11) solicit, review, and approve applications for 11 grants to the extent funds are available under paragraph 12 (2) of subsection (b) of Section 10-70; and 13 (12) perform all other acts necessary or appropriate 14 in the exercise of its power, authority, and jurisdiction 15 and seek to balance the goals of strengthening consumer 16 privacy while giving attention to the impact on 17 businesses. 18 Section 15-40. Investigation of violations. 19 (a) Upon the sworn complaint of any person or on its own 20 initiative, the Agency may investigate possible violations of 21 this Act relating to any business, service provider, 22 contractor, or person. The Agency may decide not to 23 investigate a complaint or decide to provide a business with a 24 period to cure the alleged violation. In making a decision not 25 to investigate or provide more time to cure, the Agency may SB3517 - 97 - LRB103 35732 LNS 65813 b SB3517- 98 -LRB103 35732 LNS 65813 b SB3517 - 98 - LRB103 35732 LNS 65813 b SB3517 - 98 - LRB103 35732 LNS 65813 b 1 consider: 2 (1) the lack of intent to violate this Act; and 3 (2) the voluntary efforts undertaken by the business, 4 service provider, contractor, or person to cure the 5 alleged violation prior to being notified by the Agency of 6 the complaint. 7 (b) The Agency shall notify in writing the person who made 8 the complaint of the action, if any, the Agency has taken or 9 plans to take on the complaint, together with the reasons for 10 that action or nonaction. 11 Section 15-45. Notice. No finding of probable cause to 12 believe this Act has been violated shall be made by the Agency 13 unless, at least 30 days prior to the Agency's consideration 14 of the alleged violation, the business, service provider, 15 contractor, or person alleged to have violated this Act is 16 notified of the violation by service of process or registered 17 mail with return receipt requested, provided with a summary of 18 the evidence, and informed of their right to be present in 19 person and represented by counsel at any proceeding of the 20 Agency held for the purpose of considering whether probable 21 cause exists for believing the person violated this Act. 22 Notice to the alleged violator shall be deemed made on the date 23 of service, the date the registered mail receipt is signed, or 24 if the registered mail receipt is not signed, the date 25 returned by the post office. A proceeding held for the purpose SB3517 - 98 - LRB103 35732 LNS 65813 b SB3517- 99 -LRB103 35732 LNS 65813 b SB3517 - 99 - LRB103 35732 LNS 65813 b SB3517 - 99 - LRB103 35732 LNS 65813 b 1 of considering probable cause shall be private unless the 2 alleged violator files with the Agency a written request that 3 the proceeding be public. 4 Section 15-50. Procedure. 5 (a) If the Agency determines there is probable cause for 6 believing this Act has been violated, it shall hold a hearing 7 to determine if a violation or violations have occurred. 8 Notice shall be given and the hearing conducted in accordance 9 with the Illinois Administrative Procedure Act. The Agency 10 shall have all the powers granted by that Act. If the Agency 11 determines on the basis of the hearing conducted under this 12 subsection that a violation or violations have occurred, it 13 shall issue an order that may require the violator to do all or 14 any of the following: 15 (1) cease and desist violation of this Act; or 16 (2) subject to Section 10-65, pay an administrative 17 fine of up to $2,500 for each violation, or up to $7,500 18 for each intentional violation and each violation 19 involving the personal information of minor consumers to 20 the Consumer Privacy Fund. 21 If the Agency determines that no violation has occurred, 22 it shall publish a declaration so stating. 23 (b) If 2 or more persons are responsible for any violation 24 or violations, they shall be jointly and severally liable. SB3517 - 99 - LRB103 35732 LNS 65813 b SB3517- 100 -LRB103 35732 LNS 65813 b SB3517 - 100 - LRB103 35732 LNS 65813 b SB3517 - 100 - LRB103 35732 LNS 65813 b 1 Section 15-55. Rejection of administrative law decision. 2 Whenever the Agency rejects the decision of an administrative 3 law judge, the Agency shall state the reasons in writing for 4 rejecting the decision. 5 Section 15-60. Subpoenas and evidence. The Agency may 6 subpoena witnesses, compel their attendance and testimony, 7 administer oaths and affirmations, take evidence and require 8 by subpoena the production of any books, papers, records, or 9 other items material to the performance of the Agency's duties 10 or exercise of its powers, including, but not limited to, its 11 power to audit a business's compliance with this Act. 12 Section 15-65. Limitations. No administrative action 13 brought under this Act alleging a violation of any of the 14 provisions of this Act shall be commenced more than 5 years 15 after the date on which the violation occurred. 16 (1) The service of the probable cause hearing notice 17 upon the person alleged to have violated this Act shall 18 constitute the commencement of the administrative action. 19 (2) If the person alleged to have violated this Act 20 engages in the fraudulent concealment of the person's acts 21 or identity, the 5-year period shall be tolled for the 22 period of the concealment. 23 (3) If, upon being ordered by a court to produce any 24 documents sought by a subpoena in any administrative SB3517 - 100 - LRB103 35732 LNS 65813 b SB3517- 101 -LRB103 35732 LNS 65813 b SB3517 - 101 - LRB103 35732 LNS 65813 b SB3517 - 101 - LRB103 35732 LNS 65813 b 1 proceeding under this Act and the person alleged to have 2 violated this Act fails to produce documents in response 3 to the order by the date ordered to comply therewith, the 4 5-year period shall be tolled for the period of the delay 5 from the date of filing of the motion to compel until the 6 date the documents are produced. 7 Section 15-70. Collection of administrative fines. 8 (a) In addition to any other available remedies, the 9 Agency may bring a civil action and obtain a judgment in court 10 for the purpose of collecting any unpaid administrative fines 11 imposed under this Act after exhaustion of judicial review of 12 the Agency's action. The venue for this action shall be in the 13 county where the administrative fines were imposed by the 14 Agency. In order to obtain a judgment in a proceeding under 15 this Section, the Agency shall show, following the procedures 16 and rules of evidence as applied in ordinary civil actions: 17 (1) that the administrative fines were imposed 18 following the procedures set forth in this Act and 19 implementing rules; 20 (2) that the defendant or defendants in the action 21 were notified, by actual or constructive notice, of the 22 imposition of the administrative fines; and 23 (3) that a demand for payment has been made by the 24 Agency and full payment has not been received. 25 (b) A civil action brought under subsection (a) shall be SB3517 - 101 - LRB103 35732 LNS 65813 b SB3517- 102 -LRB103 35732 LNS 65813 b SB3517 - 102 - LRB103 35732 LNS 65813 b SB3517 - 102 - LRB103 35732 LNS 65813 b 1 commenced within 4 years after the date on which the 2 administrative fines were imposed. 3 Section 15-75. Judgment. 4 (a) If the time for judicial review of a final Agency order 5 or decision has lapsed, or if all means of judicial review of 6 the order or decision have been exhausted, the Agency may 7 apply to the clerk of the court for a judgment to collect the 8 administrative fines imposed by the order or decision, or the 9 order as modified in accordance with a decision on judicial 10 review. 11 (b) The application, which shall include a certified copy 12 of the order or decision, or the order as modified in 13 accordance with a decision on judicial review, and proof of 14 service of the order or decision, constitutes a sufficient 15 showing to warrant issuance of the judgment to collect the 16 administrative fines. The clerk of the court shall enter the 17 judgment immediately in conformity with the application. 18 (c) An application made under this Section shall be made 19 to the clerk of the court in the county where the 20 administrative fines were imposed by the Agency. 21 (d) A judgment entered in accordance with this Section has 22 the same force and effect as, and is subject to all the 23 provisions of law relating to, a judgment in a civil action and 24 may be enforced in the same manner as any other judgment of the 25 court in which it is entered. SB3517 - 102 - LRB103 35732 LNS 65813 b SB3517- 103 -LRB103 35732 LNS 65813 b SB3517 - 103 - LRB103 35732 LNS 65813 b SB3517 - 103 - LRB103 35732 LNS 65813 b 1 (e) The Agency may bring an application under this Section 2 only within 4 years after the date on which all means of 3 judicial review of the order or decision have been exhausted. 4 (f) The remedies available under this Section are in 5 addition to those available under any other law. 6 Section 15-80. Judicial review. Any decision of the Agency 7 with respect to a complaint or administrative fine shall be 8 subject to judicial review in an action brought by an 9 interested party to the complaint or administrative fine and 10 shall be subject to an abuse of discretion standard. 11 Article 20. Miscellaneous 12 Section 20-5. Conflicting provisions. This Act is intended 13 to further the constitutional right of privacy and to 14 supplement existing laws relating to personal information. The 15 provisions of this Act are not limited to information 16 collected electronically or over the Internet, but apply to 17 the collection and sale of all personal information collected 18 by a business from consumers. Wherever possible, law relating 19 to personal information should be construed to harmonize with 20 the provisions of this Act, but if a conflict between other 21 laws and the provisions of this Act, the provisions of the law 22 that afford the greatest protection for the right of privacy 23 for consumers shall control. SB3517 - 103 - LRB103 35732 LNS 65813 b SB3517- 104 -LRB103 35732 LNS 65813 b SB3517 - 104 - LRB103 35732 LNS 65813 b SB3517 - 104 - LRB103 35732 LNS 65813 b 1 Section 20-10. Preemption. This Act is a matter of 2 statewide concern and supersedes and preempts all rules, 3 regulations, codes, ordinances, and other laws adopted by a 4 city, county, municipality, or local agency regarding the 5 collection and sale of consumers' personal information by a 6 business. 7 Section 20-15. Severability. The provisions of this Act 8 are severable under Section 1.31 of the Statute on Statutes. 9 Section 20-20. Standing. Notwithstanding any other 10 provision of law, if the State or any of its officials fail to 11 defend the constitutionality of this Act, any other 12 governmental agency of this State shall have the authority to 13 intervene in any court action challenging the 14 constitutionality of this Act for the purpose of defending its 15 constitutionality, whether that action is in State or federal 16 trial court, on appeal, or on discretionary review by the 17 Illinois Supreme Court or the Supreme Court of the United 18 States. The reasonable fees and costs of defending the action 19 shall be a charge on funds appropriated to the Office of the 20 Attorney General, which shall be satisfied promptly. 21 Section 20-25. Construction. This Act shall be liberally 22 construed to effectuate its purposes. SB3517 - 104 - LRB103 35732 LNS 65813 b SB3517- 105 -LRB103 35732 LNS 65813 b SB3517 - 105 - LRB103 35732 LNS 65813 b SB3517 - 105 - LRB103 35732 LNS 65813 b 1 Section 20-30. Saving clause. This Act is intended to 2 supplement federal and State law, where permissible, but shall 3 not apply if that application is preempted by, or in conflict 4 with, federal law or the Illinois Constitution. The provisions 5 of this Act relating to children under 16 years of age shall 6 only apply to the extent not in conflict with the federal 7 Children's Online Privacy Protection Act. 8 Article 25. Amendatory Provisions 9 Section 25-5. The State Finance Act is amended by adding 10 Section 5.1015 as follows: SB3517 - 105 - LRB103 35732 LNS 65813 b