Louisiana 2015 2015 Regular Session

Louisiana House Bill HB678 Comm Sub / Analysis

                    RESUMEHB678 422 5517
RÉSUMÉ DIGEST
ACT 417 (HB 678) 2015 Regular Session	Stokes
Existing law establishes a tax credit for investors in state-certified motion picture
productions filmed in La.  
Prior law provided for a credit equal to 30% of the "base amount" of "production related
expenditures". 
New law reduces the credit from 30% to 25% of production related expenditures if a
production does not include and utilize La. promotional marketing or content as part of the
production.
New law adds the following definitions for the promotional marketing and content required
to receive a 30% tax credit: 
(1)"Alternative marketing opportunity" means an alternative marketing mechanism
which has been approved by the Dept. of Economic Development  (DED) as an
alternative to a La. promotional graphic for purposes of a production.
(2)"Louisiana promotional graphic" means a graphical brand or logo for promotion of
the state, which has been approved by DED for a production consisting of either of
the following:
(a)A graphic that promotes La. in the end credits before the below-the-line crew
crawl for the life of the production and which includes a link to La. on the
production's website and online promotions.
(b)An embedded graphic that promotes La. during each broadcast worldwide for
the life of the production and which includes a link to La. on the production's
website and online promotions.
New law requires DED to include in its annual report information regarding the specific use
and comparative value of the alternative marketing opportunities it has approved for
productions in the most recently ended calendar year.  The report is to be provided on or
before Feb. 1
st
 to each member of the House Committee on Ways and  Means and the Senate
Committee on Revenue and Fiscal Affairs. 
Effective July 1, 2015, and applicable for productions receiving initial certification on or
after August 1, 2015.
(Amends R.S. 47:6007(C)(1)(intro. para) and (c)(i) and (D)(6); Adds R.S. 47:6007(B)(17)
and (18); Repeals R.S. 47:6007(D)(8))
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