The original instrument and the following digest, which constitutes no part of the
legislative instrument, were prepared by Michelle Ridge.
DIGEST
SB 378 Original 2022 Regular Session Peacock
Proposed law prohibits deceptive or misleading advertisements and provides that an advertisement
shall not do any of the following:
(1)Be presented as a medical alert, health alert, drug alert, public service announcement, or
substantially similar phrase that suggests to a reasonable viewer the advertisement is offering
professional, medical, or government agency advice about any medication or medical device.
Proposed law does not apply to any advertisement by a person who is authorized by law to
offer professional, medical, or government advice about any medication or medical device
in an advertisement.
(2)Display the logo of a federal or state government agency in a manner that suggests to a
reasonable viewer the advertisement is presented by a federal or state government agency or
by an entity approved by or affiliated with a federal or state government agency.
(3)Use the term "recall" when referring to a product that has not been recalled in accordance
with applicable state or federal regulation.
Proposed law provides that an advertisement that references a prescription drug or medical device
approved by the FDA shall state the identity of the advertisement's sponsor and that the drug or
medical device is FDA approved, unless the drug or medical device has been recalled in accordance
with state or federal law.
Proposed law requires an advertisement that references an FDA approved prescription drug include
the following statement or a substantially similar statement: "Consult your physician before making
decisions regarding prescribed medication or medical treatment."
Proposed law provides that the required disclosures be made in written and verbal formats, except
if the statements appear in an advertisement that is in print format only or audible format only.
Proposed law provides that a written statement to appear in an advertisement shall be presented
clearly, conspicuously, and for a sufficient length of time for a reasonable viewer to see and read the
statement.
Proposed law provides that a verbal statement required to appear in an advertisement shall be
audible, intelligible, and presented with equal prominence as the other parts of the advertisement.
Proposed law provides that a court may find a statement is in compliance with proposed law if: (1)The written statement is printed in the same size and style of font and for the same duration
as other printed information in the advertisement.
(2)The verbal statement is made at approximately the same volume and uses approximately the
same number of words per minute as the voice-over of longest duration in the advertisement,
excluding statement required by proposed law.
A violation of proposed law shall be a deceptive and unfair trade practice and the violator shall be
subject to all penalties provided for in the Unfair Trade Practices and Consumer Protection Law.
Proposed law does not apply to any media entity responsible for the production or publication of any
advertisement found to be in violation of proposed law. Further provides that the carriage,
distribution, transmission, or display of any advertisement by a media entity shall not be considered
a violation of proposed law.
Effective August 1, 2022.
(Adds R.S. 51:3221)