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2022 Regular Session
SENATE BILL NO. 383
BY SENATOR PEACOCK
ATTORNEYS. Provides relative to advertisements for legal services. (gov sig)
1 AN ACT
2 To amend and reenact R.S. 37:223 relative to advertisements; to provide for advertisements
3 of legal services; to require certain disclosures; to provide for terms and conditions;
4 and to provide for related matters.
5 Be it enacted by the Legislature of Louisiana:
6 Section 1. R.S. 37:223 is hereby amended and reenacted to read as follows:
7 ยง223. Advertisements for legal services
8 A. The legislature recognizes the following:
9 (1) Legal that legal advertisements in the state have the potential to mislead
10 individuals who need professional legal services and that potential litigants have the
11 right to know what expenses will be associated with legal representation.
12 (2) Advertising that is inherently likely to deceive, or which has in fact
13 been deceptive, receives no protection under the First Amendment to the
14 Constitution of the United States of America, and is prohibited entirely.
15 (3) Attorney advertising that is potentially misleading, because it may be
16 presented in a way that is not deceptive, may be regulated if the regulation
17 satisfies one of two standards: if the regulation directly advances a substantial
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1 government interest and is not more extensive than necessary to serve that
2 interest, or if disclosure is required that is reasonably related to the state's
3 interest in preventing deception of consumers.
4 B.(1) Any advertisement for legal services, in any format, that contains a
5 reference to a monetary settlement agreement or an award by a jury verdict
6 previously obtained by the advertising attorney shall, in the same advertisement,
7 disclose all attorney fees paid to the advertising attorney that are associated with the
8 settlement agreement or award by jury verdict.
9 (2) The disclosure of all attorney fees associated with the settlement or jury
10 verdict when presented in print shall be in a font size no smaller than half the size of
11 the largest font size used in the advertisement and when presented verbally shall be
12 audible, intelligible, and presented with equal prominence and in the same manner
13 as the other parts of the advertisement.
14 C. Any advertisement for legal services, in any format, containing a
15 reference or testimonial to past successes or results obtained must be presented
16 in a truthful, nondeceptive manner by including a disclaimer such as "Results
17 May Vary" or "Past Results are not a Guarantee of Future Success".
18 D. Any advertisement for legal services, in any format, that includes the
19 portrayal of a client by a nonclient or the depiction of any event or scene or
20 picture that is not actual or authentic shall include a disclaimer. When the
21 advertisement is presented in print, the disclaimer shall be in a font size no
22 smaller than half the size of the largest font size used in the advertisement, and
23 when presented verbally shall be audible, intelligible, and presented with equal
24 prominence and in the same manner as the other parts of the advertisement.
25 E. The following communications in attorney advertisements shall be
26 prohibited:
27 (1) Any advertisement for legal services, in any format, that utilizes a
28 nickname, moniker, motto, or trade name that states or implies an ability to
29 obtain results in a matter.
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1 (2) Any advertisement for legal services, in any format, that promises
2 results.
3 C.F. The Louisiana Supreme Court may adopt rules as necessary to
4 implement and enforce the provisions of this Section by December 22, 2022.
5 D.G.(1) For purposes of this Section, "media entity" includes the following:
6 (a) Radio or television broadcast station.
7 (b) Cable television company.
8 (c) Newspaper or periodical company.
9 (d) Billboard company.
10 (e) Voice, data, or other communications.
11 (f) Information services.
12 (g) Internet access provider.
13 (h) Bona fide news or public interest website operator.
14 (2) The provisions of this Section shall not limit or otherwise affect the
15 carriage, distribution, transmission, or display of any advertisement by a media
16 entity. Any carriage, distribution, transmission, or display of an advertisement by a
17 media entity shall not be considered a violation of this Section by the media entity.
18 Section 2. R.S. 37:223(A), as amended by this Act, is consistent with prior
19 jurisprudence and establishes the factors used to determine when communication in attorney
20 advertising may be regulated. See, Public Citizen Inc. v. Louisiana Disciplinary Bd., 632
21 F.3d 212 (2011).
22 Section 3. Notwithstanding any other law to the contrary, the attorney general shall
23 represent or supervise the representation of the interest of the state in any action or
24 proceeding in which the constitutionality of this Act is challenged or assailed. Any expenses
25 incurred in such enforcement shall be recoverable from the person or entity whose actions
26 or inactions cause enforcement to be necessary.
27 Section 4. If any one or more provisions, sections, subsections, sentences, clauses,
28 phrases, or words of this Act or the application thereof to any person or circumstance is
29 found to be unconstitutional, the same is hereby declared to be severable in accordance with
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1 R.S. 24:175 and the balance of this Act shall remain effective notwithstanding such
2 unconstitutionality.
3 Section 5. This Act shall become effective upon signature by the governor or, if not
4 signed by the governor, upon expiration of the time for bills to become law without signature
5 by the governor, as provided by Article III, Section 18 of the Constitution of Louisiana. If
6 vetoed by the governor and subsequently approved by the legislature, this Act shall become
7 effective on the day following such approval.
The original instrument and the following digest, which constitutes no part
of the legislative instrument, were prepared by Lebra R. Bias.
DIGEST
SB 383 Original 2022 Regular Session Peacock
Proposed law provides the standard by which communication in attorney advertisements
may be regulated.
Present law provides that any advertisement for legal services, in any format, that contains
a reference to a monetary settlement agreement or an award by a jury verdict previously
obtained by the advertising attorney shall, in the same advertisement, disclose a full
accounting of all expenses associated with such settlement agreement or award by jury
verdict.
Proposed law retains present law and adds an additional requirement that any advertisement
for legal services containing a reference or testimonial to past successes or results obtained
be presented in a truthful, nondeceptive manner by including a disclaimer such as "Results
May Vary" or "Past Results are not a Guarantee of Future Success".
Present law requires that disclosure of all expenses associated with the settlement or jury
verdict be in a font size no smaller than half of the largest font size used in the
advertisement.
Proposed law retains present law and adds that any advertisement for legal services that
includes the portrayal of a client by a nonclient or the depiction of any event or scene or
picture that is not actual or authentic include a disclaimer, and provides the requirements for
such disclaimer when the advertisement is presented in print or presented verbally.
Proposed law prohibits certain types of communication in attorney advertising.
Proposed law provides that the amendments to Subsection A, consistent with prior
jurisprudence, establish the factors used to determine when communication in attorney
advertising may be regulated. See, Public Citizen Inc. v. Louisiana Disciplinary Bd., 632
F.3d 212 (2011).
Proposed law provides that the attorney general shall represent or supervise the
representation of the interest of the state in any action or proceeding in which the
constitutionality of proposed law is challenged or assailed, and that any expenses incurred
are recoverable from the person or entity whose actions or inactions cause enforcement to
be necessary.
Proposed law provides for severability in the event one or more provisions of this Act are
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found to be unconstitutional.
Effective upon signature of the governor or lapse of time for gubernatorial action.
(Amends R.S. 37:223)
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