Louisiana 2024 2024 Regular Session

Louisiana Senate Bill SB9 Comm Sub / Analysis

                    The original instrument and the following digest, which constitutes no part of the
legislative instrument, were prepared by Hanna Gettys.
DIGEST
SB 9 Original	2024 Regular Session	Connick
Proposed law provides that "synthetic media" means any video or voice recording that has been fully
or partially generated by algorithms and appears to be a record of actual events.
Proposed law provides that a person unlawfully engages in distribution of misleading synthetic
media pursuant to proposed law when he knowingly and intentionally distributes or makes publicly
available synthetic media purported to be of or by a natural person:
(1)Without the consent of the natural person;
(2)Without constantly displaying an obvious notice within the synthetic media identifying the
media as synthetic media; and
(3)With the intent to mislead others about the acts of the natural person.
Proposed law provides any person who is the subject of or who is misled by synthetic media may
maintain a civil action to enjoin or restrain the distribution of the synthetic media and may in the
same action seek damages from the person who distributed the synthetic media. 
Proposed law provides that a court may award any of the following remedies to a plaintiff prevailing
in an action brought pursuant to proposed law:
(1)Equitable relief.
(2)Damages.
(3)Costs and fees, including reasonable attorney fees.
(4)Exemplary damages in an amount not less than one thousand dollars per plaintiff.
Proposed law provides that the attorney general may enforce the provisions and investigate violations
of proposed law.
Proposed law provides that the attorney general or district attorney may on behalf of the state bring
an action for temporary or permanent injunctive or other relief in a court of competent jurisdiction
for any violation of proposed law. The court may, upon entry of final judgment finding a violation
of proposed law, award restitution when appropriate to any person suffering loss because of a
violation of proposed law if proof of the loss is submitted to the satisfaction of the court. Proposed law provides that proposed law shall not prohibit actions under other statutory provisions
against conduct or practices similar to those declared to be unlawful by proposed law. However, the
remedies provided in proposed law are the exclusive remedies for actions brought pursuant to
proposed law.
Effective August 1, 2024.
(Adds R.S. 9:2800.30)