Louisiana 2010 Regular Session

Louisiana House Bill HB164

Introduced
3/29/10  

Caption

Amends provisions of law regarding advertising by video draw poker licensees

Impact

The introduction of HB164 could lead to a restructuring of advertising practices among licensed video poker facilities. By allowing the Louisiana Gaming Control Board to establish detailed regulations, the bill aims to ensure that advertisements do not mislead consumers while still permitting effective marketing strategies. This could enhance compliance among operators and stimulate more effective promotional activities, potentially impacting the overall revenue from video poker operations due to better advertising practices.

Summary

House Bill 164 seeks to amend provisions related to the advertising practices of video draw poker licensees in Louisiana. The bill empowers the Louisiana Gaming Control Board with the authority to adopt specific rules concerning permissible advertising formats for these establishments. Current law restricts external advertising of video gaming activities, limiting it primarily to pre-approved logos and notices. HB164 retains this prohibition while introducing provisions that potentially offer more defined guidelines for advertising within a regulated framework.

Sentiment

The sentiment surrounding HB164 appears to be cautiously optimistic within industry circles, as operators view it as a potential opportunity to gain clearer guidelines on how they can market their services. However, it also faces scrutiny from consumer rights advocates who worry about the implications of increased advertising freedoms, fearing that it might lead to more aggressive marketing aimed at vulnerable populations. The overall discourse reflects a desire for regulatory clarity balanced with concerns about consumer protection.

Contention

Notable points of contention revolve around the new advertising rules which the Louisiana Gaming Control Board will be tasked to establish. Critics express concerns regarding the possible normalization of video gaming advertising, which might contribute to problem gambling, while supporters argue that clear rules will help curb misleading and exaggerated advertisements. Thus, the legislative discussions may center on finding a balance between promoting the gaming industry and safeguarding public interest.

Companion Bills

No companion bills found.

Previously Filed As

LA HB161

Amends law regarding suitability standards for video draw poker licensees

LA HB728

Provides with respect to the Video Draw Poker Devices Control Law

LA HB1426

Amends property restrictions regarding video draw poker establishments

LA SB575

Provides with respect to the Video Draw Poker Devices Control Law. (8/1/12)

LA HB47

Provides with respect to the ability of state police to shut down video draw poker devices for failure to pay civil penalties (EG NO IMPACT GF EX See Note)

LA HB464

Amends regulations on restaurants, parking lots, and fuel sales at qualified truck stop facilities and requirements for video poker games on video draw poker devices

LA HB146

Provides relative to fuel sales provisions of video draw poker law

LA HB301

Provides relative to the definition of "video draw poker device" and "video draw poker"

LA HB1099

Amends provisions of law governing the operation of video draw poker devices at certain locations

LA HB175

Amends the definition of video draw poker devices

Similar Bills

No similar bills found.