Louisiana Senate Bill SB39

Louisiana 2019 Regular Session

• Introduced: 3/22/19
• Refer: 3/22/19
• Refer: 4/8/19
• Report Pass: 5/1/19
• Engrossed: 5/7/19
• Refer: 5/8/19
• Report Pass: 5/21/19
• Enrolled: 6/1/19
• Chaptered: 6/11/19
• Passed: 6/11/19

Caption

Prohibits the mislabeling of milk products. (8/1/19)

Impact

The implications of SB39 are significant for both producers and consumers in Louisiana. By enforcing strict labeling requirements, the bill aims to protect dairy farmers from competition with misbranded plant-based alternatives that may confuse consumers about what constitutes real milk. The definition provided in the bill delineates milk from non-dairy beverages, thereby establishing legal grounds for enforcement against misleading marketing practices. This action is meant to ensure that consumers are well-informed about the products they purchase, ultimately supporting the integrity of the dairy market.

Summary

Senate Bill 39 focuses on the accurate labeling of milk products in Louisiana, specifically addressing the prohibition of plant-based products being mislabeled as 'milk'. The bill establishes clear definitions of 'milk' according to standards set by the United States Food and Drug Administration (FDA), ensuring that only products derived from the lacteal secretions of healthy cows can be marketed under this nomenclature. The legislation also emphasizes that compliance with these labeling standards is to be enforced by the Louisiana Department of Health, underscoring the seriousness of clear product categorization in the dairy industry.

Sentiment

The sentiment surrounding SB39 has garnered support from dairy industry advocates who argue that the bill is a necessary measure to maintain industry standards. Proponents tout it as a victory for local dairy farmers and consumers who value transparency in food labeling. However, there may also be concerns from proponents of plant-based diets who advocate for the rights of producers to market their products without being constrained by traditional definitions of dairy. This division reflects broader national trends regarding food labeling and consumer preferences that highlight ongoing tensions between different food cultures.

Contention

Notable points of contention stem from the bill's enforcement timing, which is linked to the FDA's acceptance of standards regarding milk definitions. Critics may argue that aligning state law with federal standards could stifle innovation in dairy alternatives. Moreover, the bill excludes breast milk from its provisions, leading to discussions about how this exclusion may affect public health policies and sentiments towards natural dairy products versus alternatives. The balance between regulation and market freedom continues to be an area of active debate among stakeholders.