Us Congress House Bill HB7766

Us Congress 2023-2024 Regular Session

• Introduced: 3/21/24
• Refer: 3/21/24
• Refer: 3/22/24

Caption

Protecting Consumers from Deceptive AI Act

Impact

This legislation holds significant implications for consumer protection, particularly as the proliferation of deepfakes has created issues of misinformation and deception within digital media. Under this bill, content creators using generative AI will need to incorporate machine-readable disclosures within their content, acknowledging its artificial origins. Additionally, the regulations set forth will compel online platforms to uphold these standards, thereby safeguarding consumers from deceptive practices related to deepfake advertisements or news.

Summary

House Bill 7766, known as the 'Protecting Consumers from Deceptive AI Act', aims to address the rising concerns surrounding generative artificial intelligence, particularly the creation and dissemination of deepfake content. The bill mandates the National Institute of Standards and Technology (NIST) to establish task forces that will develop technical standards and guidelines to ensure the identification of content created by generative AI. This includes requiring that both audio and visual content that has been created or altered by these technologies is accompanied by clear disclosures about its origins.

Contention

Amidst the advancements in AI technology, the bill also responds to public concerns over misinformation, particularly in political contexts where deepfakes can mislead voters or manipulate public perceptions. The necessity of labeling deepfakes is underscored not only as a consumer protection measure but also as a means of maintaining formal electoral processes and national security. However, the adoption of such regulations may face challenges regarding enforcement mechanisms and ensuring compliance among diverse content creators and platforms.