Wisconsin Assembly Bill AB98

Wisconsin 2023-2024 Regular Session

• Introduced: 3/8/23
• Refer: 3/8/23
• Report Pass: 10/5/23
• Refer: 10/5/23
• Failed: 4/15/24

Caption

Signs along snowmobile trails that advertise nearby businesses.

Impact

The bill modifies existing DNR regulations, which traditionally prohibit any form of advertising without approval. Under AB98, snowmobile clubs can directly engage with DNR, facilitating agreements that allow the installation of signs at designated trail intersections. This change not only makes advertising easier for these clubs but also supports nearby businesses that cater to the needs of snowmobilers. Importantly, the bill stipulates that DNR shall not charge any fees for these agreements, thereby reducing the financial burden on the clubs.

Summary

Assembly Bill 98 presents a legislative framework that allows snowmobile clubs to erect signs advertising nearby businesses along snowmobile trails located on Department of Natural Resources (DNR) land. This bill seeks to enhance the visibility of local businesses that provide essential services such as fuel, food, vehicle servicing, and lodging to snowmobile riders. By permitting these signs, the bill aims to promote local commerce and improve the experience of outdoor recreational activities for snowmobile users.

Contention

While the bill has garnered support for its potential economic benefits, it may also face scrutiny regarding the broader implications for land use and aesthetics along recreational trails. Opponents might argue that increasing signage could detract from the natural beauty of the landscape or lead to an excessive amount of advertising in outdoor spaces. Such concerns underscore the need for careful consideration of how best to balance economic interests with environmental stewardship and the preservation of natural spaces.