New Jersey Assembly Bill A2603

New Jersey 2022-2023 Regular Session

• Introduced: 2/14/22
• Refer: 2/14/22

Caption

Requires Division of Travel and Tourism produce and make available on its Internet site tourism advertising and promotion videos.

Impact

The implementation of A2603 is expected to positively influence state tourism by attracting more visitors to designated sites. By offering a curated digital presentation of local attractions, the bill seeks to invigorate tourism which may have been adversely affected by the COVID-19 pandemic. The shared information will help ensure tourists are aware of operational details such as admission policies, hours, and the historical context of these sites, which is critical for informed visitation.

Summary

Assembly Bill A2603, introduced in the New Jersey legislature, mandates the Division of Travel and Tourism to create and publicly share a series of videos promoting tourism sites across the state. The bill aims to enhance awareness of local attractions among both residents and visitors. It emphasizes collaboration between the Division and local officials as well as tourism organizations to pinpoint several significant tourism sites for inclusion in these promotional materials.

Contention

Nonetheless, the bill may face contention regarding the allocation of resources and the effectiveness of the multimedia approach in attracting visitors. Some stakeholders may argue that while the promotion is essential, the division's focus should also extend to supporting local tourism economies in more direct ways, such as financial support or infrastructure improvements. Overall, the success of A2603 will depend on its execution and the involvement of local tourism bodies in the video production process.