Election Law – Campaign Materials – Disclosure of Use of Synthetic Media
The bill mandates that any campaign materials using synthetic media must include a clear disclosure statement. This statement must inform the audience that the content has been altered through the use of computer programs to present an event, a sound, or an image that did not occur. This requirement is aimed not only at candidates but also at campaign finance entities and their agents, signifying a comprehensive approach to regulate the use of potentially deceptive campaign techniques.
House Bill 872 aims to amend existing election law by introducing specific disclosure requirements for campaign materials that utilize synthetic media. Synthetic media is defined in the bill as images, audio recordings, or video recordings that have been manipulated to create realistic but false representations, potentially misleading voters about candidates or issues. This new legislation is designed to ensure transparency in political communications, addressing concerns over the growing use of technology to create deceptive content during election campaigns.
If enacted, HB 872 is positioned to play a significant role in shaping the future of election communications by adapting to technological advancements in media manipulation. The requirement for explicit disclosures could alter how candidates approach their campaign strategies, impacting both campaign tactics and voter perception in the political arena.
Support for this bill comes from those concerned about the effects of synthetic media on electoral integrity and the need for clear standards that protect voters from misinformation. However, critics argue that the bill may inadvertently stifle creativity in campaign advertising and can be seen as over-regulation in an already complex landscape of election law. Additionally, there are concerns regarding the practicality of enforcing such disclosures, especially in the fast-paced world of digital media.