New York Assembly Bill A08510

New York 2025-2026 Regular Session

• Introduced: 5/20/25
• Refer: 5/20/25

Caption

Prohibits advertisements on television and radio of cannabis and cannabis products subject to a $5000 fine and license or registration revocation after notice and an opportunity to be heard.

Impact

The changes proposed by A08510 will have a significant impact on the advertising strategies of cannabis companies operating within New York. By limiting advertising to only certain mediums and preventing certain types of promotions, the bill seeks to reduce youth exposure to cannabis marketing and correct the narrative that may mislead consumers about the nature of cannabis products. Failure to comply with these regulations will result in civil penalties of up to $5,000 for each violation and could lead to the revocation of a company's registration or license after repeated offenses.

Summary

Bill A08510 aims to amend existing cannabis laws in New York by prohibiting advertisements for cannabis and cannabis products on television and radio. The bill sets forth clear guidelines that restrict how cannabis products can be marketed, seeking to prevent misleading advertising and ensure that the marketing of such products does not appeal to children or occur near schools and parks. Supporters of the bill argue that this will lead to more responsible advertising practices within the cannabis industry, ensuring that the same standards that apply to other regulated products are upheld in this new market.

Contention

While many legislators believe that A08510 enhances consumer protection and promotes public health, there is contention regarding the bill among businesses within the cannabis industry. Some industry representatives feel that the advertising restrictions might stifle innovation and competitiveness in marketing strategies. They argue that while regulation is necessary, excessive limitations could hinder their growth potential and ability to reach responsible adult consumers effectively. This has led to debates on the adequacy of the penalties included in the bill and whether they align properly with the severity of violations.

Notable_points

Another notable aspect of A08510 is its structured approach to enforcement, which requires a written determination from the office of cannabis management before any license revocation can occur. This component underscores the importance of due process for cannabis businesses, suggesting that there will be opportunities for organizations to appeal decisions regarding licensing. The balance between strong regulation and fair business practices seems to be a central theme within discussions surrounding the bill.