Michigan Senate Bill SB0411

Michigan 2025-2026 Regular Session

• Introduced: 6/11/25
• Refer: 6/11/25

Caption

Liquor: licenses; providing refrigerator systems to certain licensees; allow. Amends sec. 609 of 1998 PA 58 (MCL 436.1609).

Impact

If passed, this amendment would modify the existing directorial boundaries concerning promotional aids. It will enable manufacturers, wholesalers, and outstate sellers of alcoholic products to offer designated advertising tools without violating current trade practices. However, it distinctly prohibits them from providing valuable items beyond strictly defined categories, reinforcing the boundaries that protect against potential giveaways or incentives that could lead to undue favoritism among retailers.

Summary

Senate Bill 0411 seeks to amend section 609 of the Michigan Liquor Control Code of 1998. The primary intent of this legislation is to clarify and adjust the regulations surrounding the provision of goods and promotional items by manufacturers and distributors of alcoholic beverages to retailers. It specifies permissible items and conditions under which these promotional items can be provided, thereby ensuring that the integrity of the liquor sales market is maintained while allowing certain promotional practices to continue under regulated circumstances.

Contention

Notably, the bill brings forth discussions regarding local business liberties and the larger implications for liquor marketing. Supporters of SB0411 argue that the adjustments are necessary to enhance promotional flexibility and address modern marketing practices in the liquor industry. Conversely, critics may express concern that it could lead to increased confusion in compliance or unintended consequences regarding market fairness and competition. The amendment's execution will require careful monitoring and clear guidance from the Michigan Liquor Control Commission to ensure adherence and transparency.