Massachusetts House Bill H4310

Massachusetts 2023-2024 Regular Session

• Introduced: 2/8/24
• Refer: 2/8/24

Caption

Relative to tourism and visitation marketing and promotion grants

Impact

The implementation of H4310 is expected to significantly impact the operational framework for regional tourism councils across the state. By requiring prompt allocation of funds, the bill aims to bolster timely marketing and promotional efforts that can attract tourism during peak seasons. The legislation underscores the importance of tourism as a vital economic driver, encouraging councils to enhance their promotional strategies and ultimately benefiting local economies through increased visitation.

Summary

House Bill H4310 seeks to amend Chapter 23A of Massachusetts General Laws by introducing a new section focused on the allocation of grants to regional tourism councils through the Massachusetts Tourism Trust Fund. The legislation mandates that at least 50% of the total grant funds available must be distributed no later than September 1st of the fiscal year in which they are allocated, with the remaining funds to be allocated not later than December 1st of the same fiscal year. This change aims to enhance the efficiency and timing of grant disbursements to support local tourism efforts.

Contention

While the bill has received support from various stakeholders within the tourism industry who emphasize its potential for economic growth, there may be contentions regarding the distribution mechanics and oversight of the grants. Concerns may arise about ensuring equitable access to these funds among various regional councils, particularly smaller or less affluent areas that might struggle to compete with larger, better-resourced councils. Stakeholders might argue for additional provisions to safeguard against disparities and ensure broad-based benefits from the tourism grants.