Massachusetts 2025 2025-2026 Regular Session

Massachusetts Senate Bill S81 Introduced / Bill

Filed 03/10/2025

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SENATE DOCKET, NO. 1840       FILED ON: 1/16/2025
SENATE . . . . . . . . . . . . . . No. 81
The Commonwealth of Massachusetts
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PRESENTED BY:
Dylan A. Fernandes
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To the Honorable Senate and House of Representatives of the Commonwealth of Massachusetts in General
Court assembled:
The undersigned legislators and/or citizens respectfully petition for the adoption of the accompanying bill:
An Act to modernize cannabis retail operations.
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PETITION OF:
NAME:DISTRICT/ADDRESS :Dylan A. FernandesPlymouth and Barnstable 1 of 1
SENATE DOCKET, NO. 1840       FILED ON: 1/16/2025
SENATE . . . . . . . . . . . . . . No. 81
By Mr. Fernandes, a petition (accompanied by bill, Senate, No. 81) of Dylan A. Fernandes for 
legislation to modernize cannabis retail operations through advertising. Cannabis Policy.
The Commonwealth of Massachusetts
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In the One Hundred and Ninety-Fourth General Court
(2025-2026)
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An Act to modernize cannabis retail operations.
Be it enacted by the Senate and House of Representatives in General Court assembled, and by the authority 
of the same, as follows:
1 SECTION 1. Section 4 of chapter 94G subsection (a1/2)(xxix), as so appearing, is 
2hereby amended by inserting in subsection (a1/2)(xxix)(6) after the word “marijuana” the 
3following words:-
4 provided that the commission shall not prohibit advertising, marketing and branding of 
5sales, discounts, and customer loyalty programs within a Marijuana Establishment, through a 
6delivery service, on an internet website maintained by a Marijuana Establishment, or through an 
7opt-in email marketing campaign;
8 SECTION 2. The 	commission shall promulgate or amend regulations as necessary to be 
9consistent with Section 1 not later than 365 days from the effective date of this act.