EXPLANATION: CAPITALS INDICATE MAT TER ADDED TO EXISTIN G LAW. [Brackets] indicate matter deleted from existing law. Underlining indicates amendments to bill. Strike out indicates matter stricken from the bill by amendment or deleted from the law by amendment. *hb1228* HOUSE BILL 1228 L1, C8 5lr1227 By: Montgomery County Delegation Introduced and read first time: February 7, 2025 Assigned to: Environment and Transportation Committee Report: Favorable with amendments House action: Adopted Read second time: March 2, 2025 CHAPTER ______ AN ACT concerning 1 Department of Commerce – Montgomery County Agricultural Reserve Study 2 MC 15–25 3 FOR the purpose of requiring the Department of Commerce, in coordination with certain 4 county agencies and organizations, to study economic development in and the tourist 5 and visitor economy of the Montgomery County Agricultural Reserve and, on or 6 before a certain date, report its findings to the members of the Montgomery County 7 Delegation to the General Assembly; and generally relating to the Montgomery 8 County Agricultural Reserve. 9 Preamble 10 WHEREAS, There has been a consensus for decades in Montgomery County in 11 support of preserving the Montgomery County Agricultural Reserve, a large segment of 12 which is located in western Montgomery County; and 13 WHEREAS, The Montgomery County Agricultural Reserve was founded with the 14 principal goal of preserving open space and land for agriculture; and 15 WHEREAS, Farming remains the foundation of the Montgomery County 16 Agricultural Reserve and Montgomery County has established a Department of Agriculture 17 to help promote, support, and preserve farming and farmland; and 18 2 HOUSE BILL 1228 WHEREAS, The farming economy is a key focus of Montgomery County and its 1 Department of Agriculture and the farming economy is monitored and studied 2 continuously; and 3 WHEREAS, Outside of farming, a significant part of the land in the Montgomery 4 County Agricultural Reserve exists in the form of woodlands, open spaces, parks, historic 5 sites, and recreation areas of various kinds; and 6 WHEREAS, Small nonprofit organizations and businesses are a major part of the 7 Montgomery County Agricultural Reserve and these organizations and businesses are 8 reliant on tourists and visitors, both locally and from throughout the Washington 9 metropolitan area, to support their operations; now, therefore, 10 SECTION 1. BE IT ENACTED BY THE GENERAL ASSEMBLY OF MARYLAND, 11 That: 12 (a) The Department of Commerce, in coordination with the Montgomery County 13 Planning Board, the Montgomery County Office of Agricultural Services, the University of 14 Maryland Extension – Montgomery County, and Visit Montgomery, shall study economic 15 development in and the tourist and visitor economy of the Montgomery County Agricultural 16 Reserve to develop: 17 (1) a deeper understanding of the tourist and visitor sector of impact on the 18 Montgomery County Agricultural Reserve due to these sectors impacts being not as well 19 understood as the agricultural sector impact of the reserve; and 20 (2) policies and recommendations to help the Montgomery County 21 Agricultural Reserve thrive. 22 (b) In conducting the study required under subsection (a) of this section, the 23 Department of Commerce, the Montgomery County Planning Board, the Montgomery 24 County Office of Agricultural Services, the University of Maryland Extension – 25 Montgomery County, and Visit Montgomery shall: 26 (1) examine how tourists and visitors view the Montgomery County 27 Agricultural Reserve, including why they visit, where they come from, and what attractions 28 they find most compelling and why; 29 (2) (i) identify the small businesses, recreation sites, and historic sites 30 that are located in the Montgomery County Agricultural Reserve; and 31 (ii) 1. analyze how tourism and visitors contribute to these 32 operations and their success; 33 2. assess and evaluate the barriers that may deter visitors 34 from coming to the Montgomery County Agricultural Reserve; and 35 HOUSE BILL 1228 3 3. develop an overall assessment of economic development 1 and the economic impact of tourism in the Montgomery County Agricultural Reserve; and 2 (3) make recommendations regarding policies and programs that can help 3 promote and preserve the Montgomery County Agricultural Reserve and better support the 4 small businesses, recreation sites, and historic sites that depend on the visitor and tourist 5 economy. 6 (c) In meeting the requirements of subsections (a) and (b) of this section, the 7 Department of Commerce, the Montgomery County Planning Board, the Montgomery 8 County Office of Agricultural Services, the University of Maryland Extension – 9 Montgomery County, and Visit Montgomery shall, if data is available or the action required 10 is necessary: 11 (1) work with relevant local organizations to gather information on visitor 12 volume at the Montgomery County Agricultural Reserve and other key attractions in the 13 area and how those visitors interact with other parts of the regional economy; 14 (2) engage with visitors, including by surveying visitors, to gather 15 information about visitor behavior and attitudes; 16 (3) consider whether in–depth interviews with residents, businesses, and 17 other stakeholders are necessary; and 18 (4) review existing data models to gather information on the upstream and 19 downstream impacts of visitation to the region. 20 (b) In conducting the study required under subsection (a) of this section, the 21 Department of Commerce shall: 22 (1) (i) establish a geofence around the Montgomery County 23 Agricultural Reserve and other key attractions in the area; and 24 (ii) use geolocation technology to gather information on visitor 25 volume and how those visitors interact with other parts of the regional economy; 26 (2) engage with visitors, including by surveying visitors, to gather 27 information about visitor behavior and attitudes; 28 (3) consider whether in–depth interviews with residents, businesses, and 29 other stakeholders are necessary; and 30 (4) review existing data models to gather information on the upstream and 31 downstream impacts of visitation to the region. 32 (c) (d) The Department of Commerce: 33 4 HOUSE BILL 1228 (1) shall coordinate the preparation of, synthesize, and analyze the data 1 made available for the study required under subsection (a) of this section; and 2 (2) may consult with government agencies, academic institutions, and 3 stakeholders to complete the study required under this section. 4 (d) (1) (e) On or before June 30, 2026, the Department of Commerce shall report 5 the findings of the study required under subsection (a) of this section, in accordance with § 6 2–1257 of the State Government Article, to the members of the Montgomery County 7 Delegation to the General Assembly. 8 (2) In considering the data and its findings, the Department shall: 9 (i) examine how tourists and visitors view the Montgomery County 10 Agricultural Reserve, including why they visit, where they came from, and what attractions 11 they found most compelling and why; 12 (ii) 1. identify the small businesses, recreation sites, and historic 13 sites that are located in the Montgomery County Agricultural Reserve; and 14 2. A. analyze how tourism and visitors contribute to 15 these operations and their success; 16 B. assess and evaluate the barriers that may deter visitors 17 from coming to the reserve; and 18 C. develop an overall assessment of the economic impact of 19 tourism in the reserve; and 20 (iii) make recommendations regarding policies and programs that 21 can help promote and preserve the Montgomery County Agricultural Reserve and better 22 support the small businesses, recreation sites, and historic sites that depend on the visitor 23 and tourist economy. 24 SECTION 2. AND BE IT FURTHER ENA CTED, That this Act shall take effect July 25 1, 2025. 26