1.1 A bill for an act
1.2 relating to cannabis; eliminating the prohibition on certain advertising on billboards;
1.3 amending Minnesota Statutes 2024, sections 342.01, subdivision 5; 342.64,
1.4 subdivision 3; repealing Minnesota Statutes 2024, section 342.64, subdivision 2.
1.5BE IT ENACTED BY THE LEGISLATURE OF THE STATE OF MINNESOTA:
1.6 Section 1. Minnesota Statutes 2024, section 342.01, subdivision 5, is amended to read:
1.7 Subd. 5.Advertisement."Advertisement" means any written or oral statement,
1.8illustration, or depiction that is intended to promote sales of cannabis flower, cannabis
1.9products, lower-potency hemp edibles, hemp-derived consumer products, or sales at a
1.10specific cannabis business or hemp business and includes any newspaper, radio, Internet
1.11and electronic media, or television promotion; the distribution of fliers and circulars; and
1.12the display of window and interior signs in a cannabis business. Advertisement does not
1.13include a fixed outdoor sign that meets the requirements in section 342.64, subdivision 2,
1.14paragraph (b).
1.15 Sec. 2. Minnesota Statutes 2024, section 342.64, subdivision 3, is amended to read:
1.16 Subd. 3.Audience under 21 years of age.Except as provided in subdivision 2, A
1.17cannabis business, hemp business, or other person shall not publish or cause to be published
1.18an advertisement for a cannabis business, a hemp business, cannabis flower, a cannabis
1.19product, a lower-potency hemp edible, or a hemp-derived consumer product in any print
1.20publication or on radio, television, or any other medium if 30 percent or more of the audience
1.21of that medium is reasonably expected to be individuals who are under 21 years of age, as
1.22determined by reliable, current audience composition data.
1Sec. 2.
REVISOR SS/VJ 25-0444602/27/25
State of Minnesota
This Document can be made available
in alternative formats upon request
HOUSE OF REPRESENTATIVES
H. F. No. 2104
NINETY-FOURTH SESSION
Authored by Nash03/10/2025
The bill was read for the first time and referred to the Committee on Commerce Finance and Policy 2.1 Sec. 3. REPEALER.
2.2 Minnesota Statutes 2024, section 342.64, subdivision 2, is repealed.
2Sec. 3.
REVISOR SS/VJ 25-0444602/27/25 342.64 ADVERTISEMENT.
Subd. 2.Outdoor advertisements; cannabis business signs.(a) Except as provided in paragraph
(c), an outdoor advertisement of a cannabis business, a hemp business, cannabis flower, a cannabis
product, a lower-potency hemp edible, or a hemp-derived consumer product is prohibited.
(b) Cannabis businesses and hemp businesses may erect up to two fixed outdoor signs on the
exterior of the building or property of the cannabis business or hemp business.
(c) The prohibition under paragraph (a) does not apply to an outdoor advertisement for a hemp
business, or the goods or services the business offers, that is not related to the manufacture or sale
of lower-potency hemp edibles and does not include an image, description, or any reference to the
manufacture or sale of lower-potency hemp edibles.
1R
APPENDIX
Repealed Minnesota Statutes: 25-04446