New Jersey Assembly Bill A1542

New Jersey 2022-2023 Regular Session

• Introduced: 1/11/22
• Refer: 1/11/22

Caption

Requires disclosure of usual and customary price for merchandise offered in certain advertisements.

Impact

If enacted, A1542 will amend existing consumer fraud regulations within Title 56 of the New Jersey Revised Statutes. It classifies the failure to provide clear pricing information as an unlawful practice, subjecting offenders to monetary penalties and potential legal actions. The legislation is a response to ongoing concerns about deceptive advertising tactics that have been prevalent in retail markets, with the goal of establishing a fairer marketplace where consumers can make informed purchasing decisions.

Summary

Assembly Bill 1542 aims to enhance consumer protection in New Jersey by requiring businesses to disclose the usual and customary price for merchandise that is advertised under discounted pricing offers, such as 'Buy One, Get One Free' promotions. The bill is intended to tackle misleading advertising practices that could lead to consumers being deceived about the true value of the savings offered. By mandating price disclosures, the bill seeks to discourage businesses from inflating the standard price of items marketed as part of promotional offers.

Contention

Debate around the bill may center on its implications for marketing practices. Supporters argue that it will protect consumers from dishonest advertising and give them the information they need to make better purchasing choices. However, critics might contend that such regulations could impose additional burdens on businesses, impacting their marketing strategies and potentially leading to increased prices for consumers overall. The balance between consumer protection and business interests remains a point of contention concerning this bill.