New Jersey Assembly Bill A1777

New Jersey 2022-2023 Regular Session

• Introduced: 1/11/22
• Refer: 1/11/22

Caption

Permits local unit to contract with private entities to lease advertising space on local unit's official Internet website.

Impact

The implementation of A1777 is expected to affect local laws significantly by formalizing the process of integrating advertising into local governmental services and communications. Local units can now potentially increase their revenue streams by allowing private companies to place advertisements on their websites. The financial terms of these contracts would require the DCA to develop a standard agreement that includes a specified fee structure, ensuring that the leasing arrangements are transparent and equitable.

Summary

Assembly Bill A1777 permits local government units in New Jersey to enter contracts with private entities to lease advertising space on their official Internet websites. The bill is designed to create a legal framework for such advertising arrangements, stipulating that they must be conducted within the regulations set forth by the Department of Community Affairs (DCA) and in compliance with federal law. This initiative seeks to enable local units to generate additional revenue while ensuring that advertising content aligns with established standards.

Contention

Discussion surrounding A1777 may involve concerns related to the nature of the advertising content and the implications of allowing commercial enterprises to have a presence on government websites. Critics might express fears of commercialization and the potential for conflicts of interest, given the public trust involved in government entities. Supporters, on the other hand, might argue that well-managed advertising could enhance local resources without undermining the integrity of government operations. The bill also raises questions about how these advertising contracts will be managed and monitored to ensure compliance with the stipulated regulations.