New Jersey Senate Bill S3271

New Jersey 2022-2023 Regular Session

• Introduced: 10/31/22
• Refer: 10/31/22

Caption

Prohibits motor vehicle manufacturer or dealer from requiring subscription for certain motor vehicle features.

Impact

If enacted, S3271 will amend New Jersey's consumer fraud regulations by making it unlawful to charge consumers for subscription models of pre-installed vehicle features. Violators could face penalties of up to $10,000 for a first offense and $20,000 for subsequent violations. This legislation reinforces consumer rights by aiming to mitigate unfair business practices that may exploit consumers during economic challenges. The bill's provisions will also allow the Attorney General to enforce cease and desist orders against offenders, thereby enhancing consumer protection mechanisms within the automotive industry.

Summary

Senate Bill S3271, introduced on October 31, 2022, addresses the growing trend of motor vehicle manufacturers and dealers offering subscription services for features that are already installed in vehicles at the time of sale. The bill aims to prohibit manufacturers and dealers from requiring a subscription fee for convenience and safety functions—such as heated seats or driver assistance—that can function without ongoing costs after activation. By doing so, it seeks to protect consumers from additional charges that could unjustly inflate the purchase price of vehicles, primarily benefiting corporate profits under a subscription-based model.

Contention

While the bill's proponents argue that it is a necessary measure to safeguard affordability for consumers, critics may question whether it stifles innovation and choice in the automotive market. Some manufacturers defend the subscription model, suggesting it allows flexibility for consumers to customize their vehicle features as needed. There may also be concerns regarding the regulatory burden placed on automobile manufacturers and the potential impact on their revenue models. Additionally, the bill exempts third-party service providers like satellite radio and in-car Wi-Fi, which has raised questions regarding fairness and uniformity in regulations across the industry.