New Jersey Senate Bill S3545

New Jersey 2022-2023 Regular Session

• Introduced: 1/30/23
• Refer: 1/30/23

Caption

Provides certain deceptive practices in advertising of pregancy-related services violate the consumer fraud act.

Impact

By implementing this bill, New Jersey seeks to enhance consumer protection regarding pregnancy-related services. The law imposes penalties on crisis pregnancy centers that violate its provisions, subjecting them to civil actions under existing fraud statutes. This change is designed to create accountability and discourage practices that might mislead clients about the nature and type of services available, ensuring that individuals receive accurate information when making crucial decisions about their pregnancy options.

Summary

Senate Bill S3545 addresses deceptive advertising practices related to crisis pregnancy centers by amending the New Jersey Consumer Fraud Act. This legislation specifically defines what constitutes a crisis pregnancy center and stipulates that it is unlawful for these centers to publish misleading advertisements or make false statements regarding the pregnancy-related services they offer. The bill aims to ensure that clients seeking pregnancy-related care receive honest and factual information, thereby protecting consumers from potentially misleading practices.

Contention

While the bill seeks to safeguard consumers, it may lead to significant debate. Supporters argue that it is necessary to protect vulnerable individuals from deceptive practices that could influence their health decisions negatively. However, opponents might argue that this regulation could hinder the operations of crisis pregnancy centers, which sometimes promote alternatives to abortion. This tension between consumer protection and the operational freedoms of pregnancy-related facilities may be a focal point in legislative discussions surrounding the bill.