New Jersey Senate Bill S916

New Jersey 2022-2023 Regular Session

• Introduced: 1/31/22
• Refer: 1/31/22
• Report Pass: 3/24/22
• Engrossed: 10/17/22
• Refer: 10/20/22
• Refer: 11/21/22
• Report Pass: 3/23/23
• Enrolled: 3/30/23
• Vetoed: 5/15/23

Caption

Establishes trail signage program for alcohol manufacturers in New Jersey.

Impact

The implementation of the BCDM Trail Sign Program will likely contribute to enhanced tourism in New Jersey. By visibly promoting breweries, cideries, distilleries, and meaderies, the program aims to attract visitors to these locations, fostering economic growth within the alcohol manufacturing sector. Furthermore, the initiative might lead to increased collaborations among local businesses, especially those located in close geographic proximity or thematically linked by surrounding tourist attractions. This marks a significant step in integrating tourism with local economies focused on alcohol production and sales.

Summary

Senate Bill 916 aims to establish a 'Brewery, Cidery, Distillery, and Meadery (BCDM) Trail Sign Program' in New Jersey. This program is intended to increase public awareness of and provide directional guidance to various alcohol manufacturers across the state through roadside signage. The initiative seeks to create a trail-like pathway that facilitates the exploration and visitation of these establishments. Specifically, the Department of Transportation will oversee the program in collaboration with the Division of Travel and Tourism and the Division of Alcoholic Beverage Control. It emphasizes a systematic approach to placing signs strategically across State roads to promote local alcohol producers.

Contention

While SB 916 appears to have widespread support due to its potential economic benefits, there are notable concerns related to regulatory oversight and the allocation of public resources for the program. Questions have arisen regarding the efficacy of such promotional activities and how they align with existing rules and regulations surrounding alcohol distribution and sales. Additionally, the visual arts competition established for creating art for the signage may raise discussions on artistic representation and community engagement within this promotional context. Stakeholders may debate the balance between aiding local businesses and ensuring responsible promotion of alcohol consumption.