New Mexico 2025 2025 Regular Session

New Mexico House Bill HB410 Introduced / Bill

Filed 02/12/2025

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HOUSE BILL 410
57
TH LEGISLATURE 
-
 
STATE
 
OF
 
NEW
 
MEXICO
 
-
 FIRST SESSION
,
 
2025
INTRODUCED BY
Linda Serrato
AN ACT
RELATING TO DATA; ENACTING THE CONSUMER INFORMATION AND DATA
PROTECTION ACT; PROVIDING PROCESSES FOR THE COLLECTION AND
PROTECTION OF DATA; PROVIDING EXCEPTIONS; PROVIDING
INVESTIGATIVE AUTHORITY; PROVIDING CIVIL PENALTIES.
BE IT ENACTED BY THE LEGISLATURE OF THE STATE OF NEW MEXICO:
SECTION 1.  [NEW MATERIAL] SHORT TITLE.--This act may be
cited as the "Consumer Information and Data Protection Act".
SECTION 2.  [NEW MATERIAL] DEFINITIONS.--As used in the
Consumer Information and Data Protection Act:
A.  "affiliate" means a legal entity that shares
common branding with another legal entity or controls, is
controlled by or is under common control with another legal
entity.  For the purposes of this subsection, "control" and
"controlled" mean: 
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(1)  ownership of, or the power to vote, more
than fifty percent of the outstanding shares of any class of
voting security of a company; 
(2)  control in any manner over the election of
a majority of the directors or of individuals exercising
similar functions; or 
(3)  the power to exercise controlling
influence over the management of a company;
B.  "authenticate" means to use reasonable means to
determine that a request to exercise any of the rights afforded
under Section 3 of the Consumer Information and Data Protection
Act is being made by, or on behalf of, the consumer who is
entitled to exercise such consumer rights with respect to the
personal data at issue;
C.  "biometric data" means data generated by
automatic measurements of an individual's biological
characteristics, such as a fingerprint, a voiceprint, eye
retinas, irises or other unique biological patterns or
characteristics that are used to identify a specific
individual.  "Biometric data" does not include: 
(1)  a digital or physical photograph;
(2)  an audio or video recording; or 
(3)  any data generated from a digital or
physical photograph, or an audio or video recording, unless
such data is generated to identify a specific individual;
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D.  "business associate" has the same meaning as
provided in HIPAA;
E.  "child" means a person under the age of
thirteen;
F.  "consent" means a clear affirmative act
signifying a consumer's freely given, specific, informed and
unambiguous agreement to allow the processing of personal data
relating to the consumer.  "Consent" may include a written
statement, including by electronic means, or any other
unambiguous affirmative action.  "Consent" does not include: 
(1)  acceptance of a general or broad terms of
use or similar document that contains descriptions of personal
data processing along with other, unrelated information; 
(2)  hovering over, muting, pausing or closing
a given piece of content; or 
(3)  agreement obtained through the use of dark
patterns;
G.  "consumer" means an individual who is a resident
of this state.  "Consumer" does not include an individual
acting in a commercial or employment context or as an employee,
owner, director, officer or contractor of a company,
partnership, sole proprietorship, nonprofit or government
agency whose communications or transactions with the controller
occur solely within the context of that individual's role with
the company, partnership, sole proprietorship, nonprofit or
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government agency;
H.  "consumer health data" means any personal data
that a controller uses to identify a consumer's physical or
mental health condition or diagnosis and includes, but is not
limited to, gender-affirming health data and reproductive or
sexual health data;
I.  "controller" means a person who, alone or
jointly with others, determines the purpose and means of
processing personal data;
J.  "covered entity" has the same meaning as
provided in HIPAA;
K.  "dark pattern" means a user interface designed
or manipulated with the substantial effect of subverting or
impairing user autonomy, decision making or choice and includes
any practice the federal trade commission refers to as a "dark
pattern";
L.  "decisions that produce legal or similarly
significant effects concerning the consumer" means decisions
made by the controller that result in the provision or denial
by the controller of financial or lending services, housing,
insurance, education enrollment or opportunity, criminal
justice, employment opportunities, health care services or
access to essential goods or services;
M.  "de-identified data" means data that cannot
reasonably be used to infer information about, or otherwise be
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linked to, an identified or identifiable individual, or a
device linked to such individual, if the controller that
possesses such data: 
(1)  takes reasonable measures to ensure that
such data cannot be associated with an individual; 
(2)  publicly commits to process such data only
in a de-identified fashion and not attempt to re-identify such
data; and 
(3)  contractually obligates any recipients of
such data to satisfy the criteria set forth in Paragraphs (1)
and (2) of this subsection;
N.  "geofence" means any technology that uses global
positioning coordinates, cell tower connectivity, cellular
data, radio frequency identification, wireless fidelity
technology data or any other form of location detection, or any
combination of such coordinates, connectivity, data,
identification or other form of location detection, to
establish a virtual boundary;
O.  "HIPAA" means the federal Health Insurance
Portability and Accountability Act of 1996, 42 USC 1320d et
seq.;
P.  "identified or identifiable individual" means an
individual who can be readily identified, directly or
indirectly;
Q.  "institution of higher education" means any
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individual who, or school, board, association, limited
liability company or corporation that, is licensed or
accredited to offer one or more programs of higher learning
leading to one or more degrees;
R.  "mental health facility" means any health care
facility in which at least seventy percent of the health care
services provided in such facility are mental health services;
S.  "nonprofit organization" means any organization
that is exempt from taxation under Section 501(c)(3),
501(c)(4), 501(c)(6) or 501(c)(12) of the Internal Revenue Code
of 1986, or any subsequent corresponding Internal Revenue Code
of the United States, as amended from time to time;
T.  "person" means an individual, association,
company, limited liability company, corporation, partnership,
sole proprietorship, trust or other legal entity;
U.  "personal data" means any information that is
linked or reasonably linkable to an identified or identifiable
individual.  "Personal data" does not include de-identified
data or publicly available information;
V.  "precise geolocation data" means information
derived from technology, including global positioning system
level latitude and longitude coordinates or other mechanisms,
that directly identifies the specific location of an individual
with precision and accuracy within a radius of one thousand
seven hundred fifty feet.  "Precise geolocation data" does not
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include the content of communications or any data generated by
or connected to advanced utility metering infrastructure
systems or equipment for use by a utility;
W.  "process" means any operation or set of
operations performed, whether by manual or automated means, on
personal data or on sets of personal data, such as the
collection, use, storage, disclosure, analysis, deletion or
modification of personal data;
X.  "processor" means a person who processes
personal data on behalf of a controller;
Y.  "profiling" means any form of automated
processing performed on personal data to evaluate, analyze or
predict personal aspects related to an identified or
identifiable individual's economic situation, health, personal
preferences, interests, reliability, behavior, location or
movements;
Z.  "protected health information" has the same
meaning as provided in HIPAA;
AA.  "pseudonymous data" means personal data that
cannot be attributed to a specific individual without the use
of additional information; provided that such additional
information is kept separately and is subject to appropriate
technical and organizational measures to ensure that the
personal data is not attributed to an identified or
identifiable individual;
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BB.  "publicly available information" means
information that: 
(1)  is lawfully made available through
federal, state or municipal government records or widely
distributed media; and 
(2)  a controller has a reasonable basis to
believe a consumer has lawfully made available to the general
public;
CC.  "reproductive or sexual health care" means any
health care-related services or products rendered or provided
concerning a consumer's reproductive system or sexual well-
being, including any such service or product rendered or
provided concerning: 
(1)  an individual health condition, status,
disease, diagnosis, diagnostic test or treatment; 
(2)  a social, psychological, behavioral or
medical intervention; 
(3)  a surgery or procedure, including an
abortion; 
(4)  a use or purchase of a medication,
including, but not limited to, a medication used or purchased
for the purposes of an abortion; 
(5)  a bodily function, vital sign or symptom; 
(6)  a measurement of a bodily function, vital
sign or symptom; or 
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(7)  an abortion, including medical or
nonmedical services, products, diagnostics, counseling or
follow-up services for an abortion;
DD.  "reproductive or sexual health facility" means
any health care facility in which at least seventy percent of
the health care-related services or products rendered or
provided in such facility are reproductive or sexual health
care;
EE.  "sale of personal data" means the exchange of
personal data for monetary or other valuable consideration by
the controller to a third party.  "Sale of personal data" does
not include: 
(1)  the disclosure of personal data to a
processor that processes the personal data on behalf of the
controller; 
(2)  the disclosure of personal data to a third
party for purposes of providing a product or service requested
by the consumer; 
(3)  the disclosure or transfer of personal
data to an affiliate of the controller; 
(4)  the disclosure of personal data where the
consumer directs the controller to disclose the personal data
or intentionally uses the controller to interact with a third
party; 
(5)  the disclosure of personal data that the
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consumer intentionally made available to the general public via
a channel of mass media and did not restrict to a specific
audience; or 
(6)  the disclosure or transfer of personal
data to a third party as an asset that is part of a merger,
acquisition, bankruptcy or other transaction, or a proposed
merger, acquisition, bankruptcy or other transaction, in which
the third party assumes control of all or part of the
controller's assets;
FF.  "sensitive data" means personal data that
includes: 
(1)  data revealing racial or ethnic origin,
religious beliefs, mental or physical health condition or
diagnosis, sex life, sexual orientation or citizenship or
immigration status; 
(2)  consumer health data; 
(3)  the processing of genetic or biometric
data for the purpose of uniquely identifying an individual; 
(4)  personal data collected from a known
child; 
(5)  data concerning an individual's status as
a victim of crime; or 
(6)  precise geolocation data;
GG.  "targeted advertising" means displaying
advertisements to a consumer where the advertisement is
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selected based on personal data obtained or inferred from that
consumer's activities over time and across nonaffiliated
internet websites or online applications to predict such
consumer's preferences or interests.  "Targeted advertising"
does not include: 
(1)  advertisements based on activities within
a controller's own internet website or online applications; 
(2)  advertisements based on the context of a
consumer's current search query, visit to an internet website
or online application; 
(3)  advertisements directed to a consumer in
response to the consumer's request for information or feedback;
or 
(4)  processing personal data solely to measure
or report advertising frequency, performance or reach; and
HH.  "third party" means a person, such as a public
authority, agency or body, other than the consumer, controller
or processor or an affiliate of the processor or the
controller.
SECTION 3.  [NEW MATERIAL] SCOPE OF ACT--EXEMPTIONS.--
A.  The Consumer Information and Data Protection Act
applies to persons that conduct business in this state and
persons that produce products or services that are targeted to
residents of this state.
B.  No person shall: 
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(1)  provide any employee or contractor with
access to consumer health data unless the employee or
contractor is subject to a contractual or statutory duty of
confidentiality; 
(2)  provide any processor with access to
consumer health data unless such person and processor comply
with Section 6 of the Consumer Information and Data Protection
Act; 
(3)  use a geofence to establish a virtual
boundary that is within one thousand seven hundred fifty feet
of any mental health facility or reproductive or sexual health
facility for the purpose of identifying, tracking, collecting
data from or sending any notification to a consumer regarding
the consumer's consumer health data; or 
(4)  sell, or offer to sell, consumer health
data without first obtaining the consumer's consent.
C.  The provisions of the Consumer Information and
Data Protection Act shall not apply to any: 
(1)  body, authority, board, bureau,
commission, district or agency of the state or of any political
subdivision of the state; 
(2)  financial institution or data subject to
Title V of the federal Gramm-Leach-Bliley Act (15 U.S.C.
Section 6801 et seq.); 
(3)  covered entity or business associate
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governed by the privacy, security and breach notification rules
issued by the federal department of health and human services,
45 C.F.R. Parts 160 and 164 established pursuant to HIPAA, and
the Health Information Technology for Economic and Clinical
Health Act (P.L. 111-5); 
(4)  nonprofit organization; or
(5)  institution of higher education.
D.  The following information and data are exempt
from the Consumer Information and Data Protection Act:
(1)  protected health information under HIPAA;
(2)  patient identifying information for
purposes of 42 U.S.C. Section 290dd-2; 
(3)  identifiable private information for
purposes of the federal policy for the protection of human
subjects under 45 C.F.R. Part 46; identifiable private
information that is otherwise information collected as part of
human subjects research pursuant to the good clinical practice
guidelines issued by the international council for
harmonization of technical requirements for pharmaceuticals for
human use; the protection of human subjects under 21 C.F.R.
Parts 6, 50 and 56; or personal data used or shared in research
conducted in accordance with the requirements set forth in the
Consumer Information and Data Protection Act or other research
conducted in accordance with applicable law;
(4)  information and documents created for
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purposes of the federal Health Care Quality Improvement Act of
1986 (42 U.S.C. Section 11101 et seq.);
(5)  patient safety work product for purposes
of the federal Patient Safety and Quality Improvement Act of
2005 (42 U.S.C. Section 299b-21 et seq.);
(6)  information derived from any of the health
care-related information listed in this subsection that is de-
identified in accordance with the requirements for de-
identification pursuant to HIPAA;
(7)  information originating from, and
intermingled to be indistinguishable with, or information
treated in the same manner as information exempt under this
subsection that is maintained by a covered entity or business
associate as defined by HIPAA or a program or a qualified
service organization as defined by 42 U.S.C. Section 290dd-2;
(8)  information used only for public health
activities and purposes as authorized by HIPAA;
(9)  the collection, maintenance, disclosure,
sale, communication or use of any personal information bearing
on a consumer's credit worthiness, credit standing, credit
capacity, character, general reputation, personal
characteristics or mode of living by a consumer reporting
agency or furnisher that provides information for use in a
consumer report and by a user of a consumer report but only to
the extent that such activity is regulated by and authorized
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under the federal Fair Credit Reporting Act (15 U.S.C. Section
1681 et seq.);
(10)  personal data collected, processed, sold
or disclosed in compliance with the federal Driver's Privacy
Protection Act of 1994 (18 U.S.C. Section 2721 et seq.);
(11)  personal data regulated by the federal
Family Educational Rights and Privacy Act of 1974 (20 U.S.C.
Section 1232g et seq.);
(12)  personal data collected, processed, sold
or disclosed in compliance with the federal Farm Credit Act of
1971 (12 U.S.C. Section 2001 et seq.); and
(13)  data processed or maintained:
(a)  in the course of an individual
applying to, employed by or acting as an agent or independent
contractor of a controller, processor or third party, to the
extent that the data is collected and used within the context
of that role; 
(b)  as the emergency contact information
of an individual under the Consumer Information and Data
Protection Act used for emergency contact purposes; or 
(c)  that is necessary to retain to
administer benefits for another individual relating to the
individual under Subparagraph (a) of this paragraph and used
for the purposes of administering those benefits.
SECTION 4.  [NEW MATERIAL] CONSUMER RIGHTS.--
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A.  A consumer may invoke the consumer rights
authorized pursuant to this section at any time by submitting a
request to a controller specifying the consumer rights the
consumer wishes to invoke.  A known child's parent or legal
guardian may invoke such consumer rights on behalf of the child
regarding processing personal data belonging to the known
child.  A controller shall comply with an authenticated
consumer request to exercise the right:
(1)  to confirm whether or not a controller is
processing the consumer's personal data and to access such
personal data;
(2)  to correct inaccuracies in the consumer's
personal data, taking into account the nature of the personal
data and the purposes of the processing of the consumer's
personal data;
(3)  to delete personal data provided by or
obtained about the consumer;
(4)  to obtain a copy of the consumer's
personal data that the consumer previously provided to the
controller in a portable and, to the extent technically
feasible, readily usable format that allows the consumer to
transmit the data to another controller without hindrance,
where the processing is carried out by automated means; and
(5)  to opt out of the processing of the
personal data for purposes of targeted advertising, the sale of
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personal data or profiling in furtherance of decisions that
produce legal or similarly significant effects concerning the
consumer.
B.  A consumer may exercise rights under this
section by a secure and reliable means established by the
controller and described to the consumer in the controller's
privacy notice.  In the case of processing personal data of a
known child, the parent or legal guardian may exercise such
consumer rights on the child's behalf.  In the case of
processing personal data concerning a consumer subject to a
guardianship, conservatorship or other protective arrangement,
the guardian or the conservator of the consumer may exercise
such rights on the consumer's behalf.
C.  Except as otherwise provided in the Consumer
Information and Data Protection Act, a controller shall comply
with a request by a consumer to exercise the consumer rights
authorized pursuant to Subsection A of this section as follows:
(1)  a controller shall respond to the consumer
without undue delay, but in all cases within forty-five days of
receipt of the request submitted pursuant to the methods
described in Subsection A of this section.  The response period
may be extended once by forty-five additional days when
reasonably necessary, taking into account the complexity and
number of the consumer's requests, so long as the controller
informs the consumer of any such extension within the initial
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forty-five-day response period, together with the reason for
the extension;
(2)  if a controller declines to take action
regarding the consumer's request, the controller shall inform
the consumer without undue delay, but in all cases and at the
latest within forty-five days of receipt of the request, of the
justification for declining to take action and instructions for
how to appeal the decision pursuant to Subsection D of this
section;
(3)  information provided in response to a
consumer request shall be provided by a controller free of
charge, up to twice annually per consumer.  If requests from a
consumer are manifestly unfounded, excessive or repetitive, the
controller may charge the consumer a reasonable fee to cover
the administrative costs of complying with the request or
decline to act on the request.  The controller bears the burden
of demonstrating the manifestly unfounded, excessive or
repetitive nature of the request;
(4)  if a controller is unable to authenticate
the request using commercially reasonable efforts, the
controller shall not be required to comply with a request to
initiate an action under Subsection A of this section and may
request that the consumer provide additional information
reasonably necessary to authenticate the consumer and the
consumer's request; and
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(5)  a controller that has obtained personal
data about a consumer from a source other than the consumer
shall be deemed in compliance with a consumer's request to
delete such data pursuant to Paragraph (2) of Subsection A of
this section by either: 
(a)  retaining a record of the deletion
request and the minimum data necessary for the purpose of
ensuring the consumer's personal data remains deleted from the
business's records and not using such retained data for any
other purpose pursuant to the provisions of the Consumer
Information and Data Protection Act; or 
(b)  opting the consumer out of the
processing of such personal data for any purpose except for
those exempted pursuant to the provisions of the Consumer
Information and Data Protection Act.
D.  A controller shall establish a process for a
consumer to appeal the controller's refusal to take action on a
request within a reasonable period of time after the consumer's
receipt of the decision pursuant to Paragraph (2) of Subsection
C of this section.  The appeal process shall be conspicuously
available and similar to the process for submitting requests to
initiate action pursuant to Subsection A of this section. 
Within sixty days of receipt of an appeal, a controller shall
inform the consumer in writing of any action taken or not taken
in response to the appeal, including a written explanation of
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the reasons for the decisions.  If the appeal is denied, the
controller shall also provide the consumer with an online
mechanism, if available, or other method through which the
consumer may contact the attorney general to submit a
complaint.
SECTION 5. [NEW MATERIAL] DATA CONTROLLER
RESPONSIBILITIES--TRANSPARENCY.--
A.  A controller shall:
(1)  limit the collection of personal data to
what is adequate, relevant and reasonably necessary in relation
to the purposes for which such data is processed, as disclosed
to the consumer;
(2)  except as otherwise provided in the
Consumer Information and Data Protection Act, not process
personal data for purposes that are neither reasonably
necessary to nor compatible with the disclosed purposes for
which such personal data is processed, as disclosed to the
consumer, unless the controller obtains the consumer's consent;
(3)  establish, implement and maintain
reasonable administrative, technical and physical data security
practices to protect the confidentiality, integrity and
accessibility of personal data.  Data security practices shall
be appropriate to the volume and nature of the personal data at
issue;
(4)  not process personal data in violation of
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state and federal laws that prohibit unlawful discrimination
against consumers.  A controller shall not discriminate against
a consumer for exercising any of the consumer rights contained
in the Consumer Information and Data Protection Act, including
denying goods or services, charging different prices or rates
for goods or services or providing a different level of quality
of goods and services to the consumer.  However, nothing in
this subsection shall be construed to require a controller to
provide a product or service that requires the personal data of
a consumer that the controller does not collect or maintain or
to prohibit a controller from offering a different price, rate,
level, quality or selection of goods or services to a consumer,
including offering goods or services for no fee, if the
consumer has exercised the consumer's right to opt out pursuant
to Section 4 of the Consumer Information and Data Protection
Act or the offer is related to a consumer's voluntary
participation in a bona fide loyalty, rewards, premium
features, discounts or club card program; and
(5)  not process sensitive data concerning a
consumer without obtaining the consumer's consent or, in the
case of the processing of sensitive data concerning a known
child, without processing such data in accordance with the
federal Children's Online Privacy Protection Act of 1998 (15
U.S.C. Section 6501 et seq.).
B.  Any provision of a contract or agreement of any
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kind that purports to waive or limit in any way consumer rights
pursuant to the Consumer Information and Data Protection Act
shall be deemed contrary to public policy and shall be void and
unenforceable.
C.  A controller shall provide consumers with a
reasonably accessible, clear and meaningful privacy notice that
includes: 
(1)  the categories of personal data processed
by the controller; 
(2)  the purpose for processing personal data; 
(3)  how consumers may exercise their consumer
rights, including how a consumer may appeal a controller's
decision with regard to the consumer's request;
(4)  the categories of personal data that the
controller shares with third parties, if any; 
(5)  the categories of third parties, if any,
with which the controller shares personal data; and 
(6)  an active electronic mail address or other
online mechanism that the consumer may use to contact the
controller.
D.  If a controller sells personal data to third
parties or processes personal data for targeted advertising,
the controller shall clearly and conspicuously disclose such
processing, as well as the manner in which a consumer may
exercise the right to opt out of such processing.
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E.  A controller shall establish, and shall describe
in a privacy notice, one or more secure and reliable means for
consumers to submit a request to exercise their consumer rights
under the Consumer Information and Data Protection Act.  Such
means shall take into account the ways in which consumers
normally interact with the controller, the need for secure and
reliable communication of such requests and the ability of the
controller to authenticate the identity of the consumer making
the request.  Controllers shall not require a consumer to
create a new account in order to exercise consumer rights
pursuant to Section 4 of the Consumer Information and Data
Protection Act but may require a consumer to use an existing
account.
F.  Subject to the consent requirement established
by Section 4 of the Consumer Information and Data Protection
Act, no controller shall process any personal data collected
from a known child:
(1)  for the purposes of targeted advertising,
the sale of such personal data or profiling in furtherance of
decisions that produce legal or similarly significant effects
concerning a consumer;
(2)  unless such processing is reasonably
necessary to provide the online service, product or feature;
(3)  for any processing purpose other than the
processing purpose that the controller disclosed at the time
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such controller collected such personal data or that is
reasonably necessary for and compatible with such disclosed
purpose; or
(4)  for longer than is reasonably necessary to
provide the online service, product, or feature.
G.  Subject to the consent requirement established
by Section 4 of the Consumer Information and Data Protection
Act, no controller shall collect precise geolocation data from
a known child unless: 
(1)  such precise geolocation data is
reasonably necessary for the controller to provide an online
service, product or feature and, if such data is necessary to
provide such online service, product or feature, such
controller shall only collect such data for the time necessary
to provide such online service, product or feature; and 
(2)  the controller provides to the known child
a signal indicating that such controller is collecting such
precise geolocation data, which signal shall be available to
such known child for the entire duration of such collection.
H.  No controller shall engage in the activities
described in Subsections F and G of Section 4 of the Consumer
Information and Data Protection Act unless the controller
obtains consent from the child's parent or legal guardian in
accordance with the federal Children's Online Privacy
Protection Act of 1998 (15 U.S.C. Section 6501 et seq.).
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SECTION 6. [NEW MATERIAL] RESPONSIBILITIES OF CONTROLLER
AND PROCESSOR.--
A.  A processor shall adhere to the instructions of
a controller and shall assist the controller in meeting its
obligations under the Consumer Information and Data Protection
Act.  Such assistance shall include:
(1)  taking into account the nature of
processing and the information available to the processor, by
appropriate technical and organizational measures, insofar as
this is reasonably practicable, to fulfill the controller's
obligation to respond to consumer rights requests pursuant to
Section 4 of the Consumer Information and Data Protection Act;
(2)  taking into account the nature of
processing and the information available to the processor, by
assisting the controller in meeting the controller's
obligations in relation to the security of processing the
personal data and in relation to the notification of a breach
of security of the system of the processor pursuant to the
Consumer Information and Data Protection Act in order to meet
the controller's obligations; and
(3)  providing necessary information to enable
the controller to conduct and document data protection
assessments pursuant to the Consumer Information and Data
Protection Act.
B.  A contract between a controller and a processor
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shall govern the processor's data processing procedures with
respect to processing performed on behalf of the controller. 
The contract shall be binding and clearly set forth
instructions for processing data, the nature and purpose of
processing, the type of data subject to processing, the
duration of processing and the rights and obligations of both
parties.  The contract shall also include requirements that the
processor shall:
(1)  ensure that each person processing
personal data is subject to a duty of confidentiality with
respect to the data;
(2)  at the controller's direction, delete or
return all personal data to the controller as requested at the
end of the provision of services, unless retention of the
personal data is required by law;
(3)  upon the reasonable request of the
controller, make available to the controller all information in
its possession necessary to demonstrate the processor's
compliance with the obligations in the Consumer Information and
Data Protection Act;
(4)  allow, and cooperate with, reasonable
assessments by the controller or the controller's designated
assessor; alternatively, the processor may arrange for a
qualified and independent assessor to conduct an assessment of
the processor's policies and technical and organizational
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measures in support of the obligations under the Consumer
Information and Data Protection Act using an appropriate and
accepted control standard or framework and assessment procedure
for such assessments.  The processor shall provide a report of
such assessment to the controller upon request; and
(5)  engage any subcontractor pursuant to a
written contract in accordance with this section that requires
the subcontractor to meet the obligations of the processor with
respect to the personal data.
C.  Nothing in this section shall be construed to
relieve a controller or a processor from the liabilities
imposed on it by virtue of its role in the processing
relationship as defined by the Consumer Information and Data
Protection Act.
D.  Determining whether a person is acting as a
controller or processor with respect to a specific processing
of data is a fact-based determination that depends upon the
context in which personal data is to be processed.  A processor
that continues to adhere to a controller's instructions with
respect to a specific processing of personal data remains a
processor.
SECTION 7.  [NEW MATERIAL] DATA PROTECTION ASSESSMENTS.--
A.  A controller shall conduct and document a data
protection assessment of each of the following processing
activities involving personal data:
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(1)  the processing of personal data for
purposes of targeted advertising;
(2)  the sale of personal data;
(3)  the processing of personal data for
purposes of profiling, where such profiling presents a
reasonably foreseeable risk of: 
(a)  unfair or deceptive treatment of, or
unlawful disparate impact on, consumers; 
(b)  financial, physical or reputational
injury to consumers; 
(c)  a physical or other intrusion upon
the solitude or seclusion, or the private affairs or concerns,
of consumers, where such intrusion would be offensive to a
reasonable person; or 
(d)  other substantial injury to
consumers;
(4)  the processing of sensitive data; and
(5)  any processing activities involving
personal data that present a heightened risk of harm to
consumers.
B.  Data protection assessments conducted pursuant
to Subsection A of this section shall identify and weigh the
benefits that may flow, directly and indirectly, from the
processing to the controller, the consumer, other stakeholders
and the public against the potential risks to the rights of the
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consumer associated with such processing, as mitigated by
safeguards that can be employed by the controller to reduce
such risks.  The use of de-identified data and the reasonable
expectations of consumers, as well as the context of the
processing and the relationship between the controller and the
consumer whose personal data will be processed, shall be
factored into this assessment by the controller.
C.  The attorney general may request, pursuant to a
civil investigative demand, that a controller disclose any data
protection assessment that is relevant to an investigation
conducted by the attorney general, and the controller shall
make the data protection assessment available to the attorney
general.  The attorney general may evaluate the data protection
assessment for compliance with the responsibilities set forth
in Subsection A of this section.  Data protection assessments
shall be confidential and exempt from public inspection and
copying under the Inspection of Public Records Act.  The
disclosure of a data protection assessment pursuant to a
request from the attorney general shall not constitute a waiver
of attorney-client privilege or work product protection with
respect to the assessment and any information contained in the
assessment.
D.  A single data protection assessment may address
a comparable set of processing operations that include similar
activities.
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E.  Data protection assessments conducted by a
controller for the purpose of compliance with other laws or
regulations may comply under this section if the assessments
have a reasonably comparable scope and effect.
F.  Data protection assessment requirements shall
apply to processing activities created or generated after the
effective date of the Consumer Information and Data Protection
Act and are not retroactive.
SECTION 8.  [NEW MATERIAL] PROCESSING DE-IDENTIFIED
DATA.--
A.  The controller in possession of de-identified
data shall:
(1)  take reasonable measures to ensure that
the data cannot be associated with a natural person;
(2)  publicly commit to maintaining and using
de-identified data without attempting to re-identify the data;
and
(3)  contractually obligate any recipients of
the de-identified data to comply with all provisions of the
Consumer Information and Data Protection Act.
B.  Nothing in the Consumer Information and Data
Protection Act shall be construed to require a controller or
processor to re-identify de-identified data or pseudonymous
data or maintain data in identifiable form, or collect, obtain,
retain or access any data or technology, in order to be capable
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of associating an authenticated consumer request with personal
data.
C.  Nothing in the Consumer Information and Data
Protection Act shall be construed to require a controller or
processor to comply with an authenticated consumer rights
request, pursuant to Section 4 of the Consumer Information and
Data Protection Act, if all of the following are true:
(1)  the controller is not reasonably capable
of associating the request with the personal data or it would
be unreasonably burdensome for the controller to associate the
request with the personal data;
(2)  the controller does not use the personal
data to recognize or respond to the specific consumer who is
the subject of the personal data or associate the personal data
with other personal data about the same specific consumer; and
(3)  the controller does not sell the personal
data to any third party or otherwise voluntarily disclose the
personal data to any third party other than a processor, except
as otherwise permitted in this section.
D.  The consumer rights contained in Section 4 of
the Consumer Information and Data Protection Act shall not
apply to pseudonymous data in cases where the controller is
able to demonstrate any information necessary to identify the
consumer is kept separately and is subject to effective
technical and organizational controls that prevent the
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controller from accessing such information.
E.  A controller that discloses pseudonymous data or
de-identified data shall exercise reasonable oversight to
monitor compliance with any contractual commitments to which
the pseudonymous data or de-identified data is subject and
shall take appropriate steps to address any breaches of those
contractual commitments.
SECTION 9.  [NEW MATERIAL] LIMITATIONS.--
A.  Nothing in the Consumer Information and Data
Protection Act shall be construed to restrict a controller's or
processor's ability to:
(1)  comply with federal, state or local laws,
rules or regulations;
(2)  comply with a civil, criminal or
regulatory inquiry, investigation, subpoena or summons by
federal, state, local or other governmental authorities;
(3)  cooperate with law enforcement agencies
concerning conduct or activity that the controller or processor
reasonably and in good faith believes may violate federal,
state or local laws, rules or regulations;
(4)  investigate, establish, exercise, prepare
for or defend legal claims;
(5)  provide a product or service specifically
requested by a consumer, perform a contract to which the
consumer is a party, including fulfilling the terms of a
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written warranty, or take steps at the request of the consumer
prior to entering into a contract;
(6)  take immediate steps to protect an
interest that is essential for the life or physical safety of
the consumer or of another natural person and where the
processing cannot be manifestly based on another legal basis;
(7)  prevent, detect, protect against or
respond to security incidents, identity theft, fraud,
harassment, malicious or deceptive activities or any illegal
activity; preserve the integrity or security of systems; or
investigate, report or prosecute those responsible for any such
action;
(8)  engage in public or peer-reviewed
scientific or statistical research in the public interest that
adheres to all other applicable ethics and privacy laws and is
approved, monitored and governed by an institutional review
board or similar independent oversight entities that determine: 
(a)  if the deletion of the information
is likely to provide substantial benefits that do not
exclusively accrue to the controller; 
(b)  the expected benefits of the
research outweigh the privacy risks; and 
(c)  if the controller has implemented
reasonable safeguards to mitigate privacy risks associated with
research, including any risks associated with re-
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identification; or
(9)  assist another controller, processor or
third party with any of the obligations under this subsection.
B.  The obligations imposed on controllers or
processors under the Consumer Information and Data Protection
Act shall not restrict a controller's or processor's ability to
collect, use or retain data to:
(1)  conduct internal research to develop,
improve or repair products, services or technology;
(2)  effectuate a product recall;
(3)  identify and repair technical errors that
impair existing or intended functionality; or
(4)  perform internal operations that are
reasonably aligned with the expectations of the consumer or
reasonably anticipated based on the consumer's existing
relationship with the controller or are otherwise compatible
with processing data in furtherance of the provision of a
product or service specifically requested by a consumer or the
performance of a contract to which the consumer is a party.
C.  The obligations imposed on controllers or
processors under the Consumer Information and Data Protection
Act shall not apply where compliance by the controller or
processor with that act would violate an evidentiary privilege
under the laws of the state.  Nothing in that act shall be
construed to prevent a controller or processor from providing
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personal data concerning a consumer to a person covered by an
evidentiary privilege under the laws of the state as part of a
privileged communication.
D.  A controller or processor that discloses
personal data to a third-party controller or processor, in
compliance with the requirements of the Consumer Information
and Data Protection Act, is not in violation of that act if the
third-party controller or processor that receives and processes
such personal data is in violation of that act; provided that,
at the time of disclosing the personal data, the disclosing
controller or processor did not have actual knowledge that the
recipient intended to commit a violation.  A third-party
controller or processor receiving personal data from a
controller or processor in compliance with the requirements of
that act is likewise not in violation of that act for the
transgressions of the controller or processor from which it
receives such personal data.
E.  Nothing in the Consumer Information and Data
Protection Act shall be construed as an obligation imposed on
controllers and processors that adversely affects the rights or
freedoms of any persons, such as exercising the right of free
speech pursuant to the first amendment to the United States
constitution, or applies to the processing of personal data by
a person in the course of a purely personal or household
activity.
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F.  Personal data processed by a controller pursuant
to this section shall not be processed for any purpose other
than those expressly listed in this section unless otherwise
allowed by the Consumer Information and Data Protection Act. 
Personal data processed by a controller pursuant to this
section may be processed to the extent that such processing is:
(1)  reasonably necessary and proportionate to
the purposes listed in this section; and
(2)  adequate, relevant and limited to what is
necessary in relation to the specific purposes listed in this
section.  Personal data collected, used or retained pursuant to
Subsection B of this section shall, where applicable, take into
account the nature and purpose or purposes of such collection,
use or retention.  Such data shall be subject to reasonable
administrative, technical and physical measures to protect the
confidentiality, integrity and accessibility of the personal
data and to reduce reasonably foreseeable risks of harm to
consumers relating to such collection, use or retention of
personal data.
G.  If a controller processes personal data pursuant
to an exemption in this section, the controller bears the
burden of demonstrating that such processing qualifies for the
exemption and complies with the requirements in Subsection F of
this section.
H.  Processing personal data for the purposes
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expressly identified in Subsection A of this section shall not
solely make an entity a controller with respect to such
processing.
SECTION 10.  [NEW MATERIAL] INVESTIGATIVE AUTHORITY.--
Whenever the attorney general has reasonable cause to believe
that any person has engaged in, is engaging in or is about to
engage in any violation of the Consumer Information and Data
Protection Act, the attorney general is empowered to issue a
civil investigative demand.
SECTION 11. [NEW MATERIAL] ENFORCEMENT--CIVIL
PENALTIES.--
A.  The attorney general shall have exclusive
authority to enforce the provisions of the Consumer Information
and Data Protection Act.
B.  Prior to initiating any action under the
Consumer Information and Data Protection Act, the attorney
general shall provide a controller or processor thirty days'
written notice identifying the specific provisions of the
Consumer Information and Data Protection Act the attorney
general alleges have been or are being violated.  If within the
thirty-day period the controller or processor cures the noticed
violation and provides the attorney general an express written
statement that the alleged violations have been cured and that
no further violations shall occur, no action shall be initiated
against the controller or processor.
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C.  If a controller or processor continues to
violate the Consumer Information and Data Protection Act
following the cure period in Subsection B of this section or
breaches an express written statement provided to the attorney
general under that subsection, the attorney general may
initiate an action and may seek an injunction to restrain any
violations of that act and civil penalties of up to ten
thousand dollars ($10,000) for each violation under that act.   
D.  The attorney general may recover reasonable
expenses incurred in investigating and preparing the case,
including attorney fees, in any action initiated under the
Consumer Information and Data Protection Act.
E.  Nothing in the Consumer Information and Data
Protection Act shall be construed as providing the basis for,
or be subject to, a private right of action for violations of
that act or under any other law.
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