New York Assembly Bill A06540

New York 2025-2026 Regular Session

• Introduced: 3/5/25
• Refer: 3/5/25
• Report Pass: 5/6/25
• Refer: 5/6/25
• Report Pass: 5/20/25
• Refer: 5/20/25
• Report Pass: 6/17/25

Caption

Requires synthetic content creations system providers to include provenance data on synthetic content produced or modified by a synthetic content creations system that such provider makes available.

Impact

The implications of A06540 are significant for state laws relating to digital content and technology. By integrating provenance data into content produced by generative AI, New York aims to combat misinformation and restore trust in digital media. Additionally, this regulatory framework positions New York as a leader in the legislative oversight of emerging technologies, setting a precedent for other states and potentially influencing national standards. The law will require state agencies to ensure that all multimedia they publish embed this provenance data, ensuring that public information remains transparent and credible.

Summary

Bill A06540, also known as the 'Stop Deepfakes Act', aims to increase transparency in the use of generative artificial intelligence (AI) by requiring providers to embed provenance data in synthetic content. This bill is crucial in addressing the growing concerns surrounding deepfake technology, as it sets standards for what data must accompany content created or modified by AI systems. Specifically, the legislation mandates that all digital content produced by such AI must disclose its origins, any modifications made, and the identity of the AI provider involved in its creation.

Contention

While the bill has garnered support for its focus on transparency and accountability in AI-generated content, it has faced criticism as well. Opponents express concerns that the compliance costs and technical requirements could place a burden on smaller content creators and AI developers. This has sparked a debate over the balance between innovation and regulation, with some arguing that excessive regulation might stifle the growth of AI technologies within the state. Supporters counter that establishing clear guidelines is essential for fostering responsible innovation and protecting consumers.