Oklahoma Senate Bill SB71

Oklahoma 2024 Regular Session

• Introduced: 2/6/23
• Refer: 2/7/23

Caption

Alcoholic beverages; prohibiting alcoholic beverages from being sold for less than a certain amount. Effective date.

Impact

The implementation of SB71 would directly affect the statutory framework governing the retail sale of alcoholic beverages. By stipulating a minimum markup, the bill seeks to create a safeguard against excessively low pricing which can undermine both local businesses and the broader economy. This change is seen as a mechanism to encourage responsible selling practices and to potentially elevate revenue for state and local governments through regulated sales.

Summary

Senate Bill 71 focuses on the regulation of retail sales of alcoholic beverages in Oklahoma. It proposes to amend existing statutes to establish a minimum markup requirement for alcoholic beverages sold at retail, setting this markup at a mandated six percent above the actual unit cost. This regulation aims to ensure fair pricing standards and to prevent the undervaluation of alcoholic products in retail environments, thereby promoting a more stable market for alcoholic goods.

Contention

Discussion around SB71 may highlight concerns regarding consumer choice and the impact of pricing regulations on low-income consumers. Opponents of the bill could argue that mandated markups may drive up prices for alcohol, making it less accessible for certain populations, while proponents might contend that the regulation protects small retailers from unfair competition and encourages responsible consumption habits. These contrasting viewpoints are likely to fuel debates as the bill progresses through the legislative process.