82R19255 MGR-D
By: Marquez H.R. No. 1185
R E S O L U T I O N
WHEREAS, The Mithoff Burton Partners advertising firm in El
Paso is celebrating its 80th anniversary in 2011; and
WHEREAS, The second oldest advertising agency in Texas and
the oldest in El Paso, Mithoff Burton Partners was founded in 1931
by Warren Mithoff, who bartered advertising services for office
space downtown; his son joined him in the business after World War
II, and Bill Burton, who now runs the firm with his wife, Chana,
came to the agency in 1973; and
WHEREAS, Since its inception, the agency has handled
campaigns for companies including El Paso Natural Gas, Weaver
Scopes, the Azar Nut Company, Blockbuster, Sierra Medical Center,
and Farah Manufacturing, which was once El Paso's largest employer;
in addition, the agency has done advertising work for numerous
nonprofit organizations, such as the El Paso Symphony Orchestra,
the Plaza Classic Film Festival, the Lighthouse for the Blind, the
United Way of El Paso, and the Humane Society of El Paso; and
WHEREAS, Mithoff Burton Partners has seen great changes in
advertising during the past eight decades, as photos and graphics
have overtaken text in print ads and as social media have become
increasingly popular; today, the agency emphasizes a personal
approach in its campaigns to reach varied audiences and has opened a
second office in Tulsa, Oklahoma, with a total staff of 22 between
the two locations; and
WHEREAS, After 80 years of operation, Mithoff Burton Partners
continues to make an important contribution to El Paso and the Lone
Star State, and it is a pleasure to honor the agency during this
milestone year; now, therefore, be it
RESOLVED, That the House of Representatives of the 82nd Texas
Legislature hereby congratulate Mithoff Burton Partners on its 80th
anniversary and extend to all those associated with the firm
sincere best wishes for continued success; and, be it further
RESOLVED, That an official copy of this resolution be
prepared for the firm as an expression of high regard by the Texas
House of Representatives.