83R6814 LB-D
By: Oliveira H.R. No. 2012
R E S O L U T I O N
WHEREAS, David Lykes of Georgetown is a true pioneer in the
development and advancement of Hispanic radio broadcasting and has
made important contributions to the Lone Star State over the course
of his distinguished career; and
WHEREAS, Mr. Lykes began his life in broadcasting in the
1950s, as an account executive at KGBT-AM Harlingen, which
broadcast 8 of its 18 hours in Spanish; he saw the opportunity to
expand the programming, and in 1962, a time when there were few
Spanish-language radio stations, KGBT began broadcasting
completely in Spanish; and
WHEREAS, In 1997, the station's parent company, Tichenor
Media, merged with Heftel Broadcasting to create the Hispanic
Broadcasting Corporation, and Mr. Lykes was a key leader in the new
corporation, which would later become Univision Radio; committed to
developing talent at all levels of the company, he also reached out
to Hispanic communities and encouraged his stations to get involved
with local charities; additionally, he worked to convince
businesses of the importance of this new market and attracted
advertising from local to nationally known companies; and
WHEREAS, Mr. Lykes developed the first Hispanic national
sales firm, Katz Hispanic, and worked with several research
businesses to improve data collection on this growing market;
although he retired in 2001, Mr. Lykes continues to encourage local
media in their community endeavors, and in 2006 he was honored with
the Texas Association of Broadcasters Pioneer Broadcaster of the
Year award; and
WHEREAS, David Lykes has won the admiration and esteem of all
with whom he has worked, and it is indeed a great pleasure to
recognize the lifetime of achievements of this outstanding Texan
and visionary leader known for his integrity, commitment, and
respect for others; now, therefore, be it
RESOLVED, That the House of Representatives of the 83rd Texas
Legislature hereby honor David Lykes on his contributions to
Hispanic radio programming and extend to him sincere best wishes
for continued happiness and good fortune; and, be it further
RESOLVED, That an official copy of this resolution be
prepared for Mr. Lykes as an expression of high regard by the Texas
House of Representatives.