83S10795 JGH-D
By: Branch H.R. No. 231
R E S O L U T I O N
WHEREAS, TracyLocke of Dallas is celebrating its 100th
anniversary in 2013, making this a fitting opportunity to celebrate
the history of this pioneering Texas advertising agency; and
WHEREAS, Founded as the Southwestern Advertising Agency by
Shelley E. Tracy and Raymond P. Locke in Oklahoma in 1913, the
agency soon relocated to Dallas and became one of the leading
agencies in the Southwest and across the nation; TracyLocke merged
with BBDO in 1982, and then with DDB Needham in 1992, and now its
parent company, Omnicom Group, is the largest advertising
conglomerate in the Southwest; and
WHEREAS, The agency's campaigns over the years include the
creation of the "Drink a Bite to Eat at 10, 2 and 4" slogan for
Dr Pepper in 1926 and of Elsie the Cow for Borden in 1936, as well as
coining the word "slacks" for the Haggar Clothing Company in 1940,
rebranding the Tot'em Store as 7-Eleven in 1946, introducing
Doritos as a brand in 1966, and creating The Simpsons Movie
Kwik-E-Mart campaign for 7-Eleven in 2007; the term "metroplex," to
refer to the Dallas/Fort Worth region, was coined by a TracyLocke
copywriter; and
WHEREAS, Many of the company's staff have won international
acclaim over the past century; former CEO Morris Hite was inducted
into the American Advertising Federation's Advertising Hall of Fame
in 1996, and Mike Rawlings went from TracyLocke to further success
as CEO of Pizza Hut, and he is the current mayor of Dallas; in 2013,
the company's founders were inducted into the Southwest Advertising
Hall of Fame; and
WHEREAS, Today, the company's first woman CEO, Beth Ann
Kaminkow, leads 250 employees in Dallas and 575 people in other
locations in providing advertising services to such clients as
7-Eleven, T-Mobile, PepsiCo, Hewlett-Packard, Pizza Hut, and
Samsung; and
WHEREAS, For 100 years, TracyLocke has created memorable and
iconic consumer images that have helped shape the economy and
history of Texas, and all that time, the company has remained true
to its founding principles of strategic thinking, passion, and the
desire to work smarter than the competition; now, therefore, be it
RESOLVED, That the House of Representatives of the 83rd Texas
Legislature, 1st Called Session, hereby congratulate TracyLocke on
the centennial of its founding and extend to its officers and
employees sincere best wishes for the future; and, be it further
RESOLVED, That an official copy of this resolution be
prepared for TracyLocke as an expression of high regard by the Texas
House of Representatives.