H.R. No. 231
R E S O L U T I O N
WHEREAS, TracyLocke of Dallas is celebrating its 100th
anniversary in 2013, making this a fitting opportunity to celebrate
the history of this pioneering Texas advertising agency; and
WHEREAS, Founded as the Southwestern Advertising Agency by
Shelley E. Tracy and Raymond P. Locke in Oklahoma in 1913, the
agency soon relocated to Dallas and became one of the leading
agencies in the Southwest and across the nation; TracyLocke merged
with BBDO in 1982, and then with DDB Needham in 1992, and now its
parent company, Omnicom Group, is the largest advertising
conglomerate in the Southwest; and
WHEREAS, The agency's campaigns over the years include the
creation of the "Drink a Bite to Eat at 10, 2 and 4" slogan for
Dr Pepper in 1926 and of Elsie the Cow for Borden in 1936, as well as
coining the word "slacks" for the Haggar Clothing Company in 1940,
rebranding the Tot'em Store as 7-Eleven in 1946, introducing
Doritos as a brand in 1966, and creating The Simpsons Movie
Kwik-E-Mart campaign for 7-Eleven in 2007; the term "metroplex," to
refer to the Dallas/Fort Worth region, was coined by a TracyLocke
copywriter; and
WHEREAS, Many of the company's staff have won international
acclaim over the past century; former CEO Morris Hite was inducted
into the American Advertising Federation's Advertising Hall of Fame
in 1996, and Mike Rawlings went from TracyLocke to further success
as CEO of Pizza Hut, and he is the current mayor of Dallas; in 2013,
the company's founders were inducted into the Southwest Advertising
Hall of Fame; and
WHEREAS, Today, the company's first woman CEO, Beth Ann
Kaminkow, leads 250 employees in Dallas and 575 people in other
locations in providing advertising services to such clients as
7-Eleven, T-Mobile, PepsiCo, Hewlett-Packard, Pizza Hut, and
Samsung; and
WHEREAS, For 100 years, TracyLocke has created memorable and
iconic consumer images that have helped shape the economy and
history of Texas, and all that time, the company has remained true
to its founding principles of strategic thinking, passion, and the
desire to work smarter than the competition; now, therefore, be it
RESOLVED, That the House of Representatives of the 83rd Texas
Legislature, 1st Called Session, hereby congratulate TracyLocke on
the centennial of its founding and extend to its officers and
employees sincere best wishes for the future; and, be it further
RESOLVED, That an official copy of this resolution be
prepared for TracyLocke as an expression of high regard by the Texas
House of Representatives.
Branch
Straus M. Gonzalez of El Paso Oliveira Straus M. Gonzalez of El Paso Oliveira
Straus M. Gonzalez of El Paso Oliveira
Allen N. Gonzalez of El Paso Orr Allen N. Gonzalez of El Paso Orr
Allen N. Gonzalez of El Paso Orr
Alonzo Gooden Otto Alonzo Gooden Otto
Alonzo Gooden Otto
Alvarado Guerra Paddie Alvarado Guerra Paddie
Alvarado Guerra Paddie
Anchia Guillen Parker Anchia Guillen Parker
Anchia Guillen Parker
Anderson Gutierrez Patrick Anderson Gutierrez Patrick
Anderson Gutierrez Patrick
Ashby Harless Perez Ashby Harless Perez
Ashby Harless Perez
Aycock Harper-Brown Perry Aycock Harper-Brown Perry
Aycock Harper-Brown Perry
Bell Hernandez Luna Phillips Bell Hernandez Luna Phillips
Bell Hernandez Luna Phillips
Bohac Herrero Pickett Bohac Herrero Pickett
Bohac Herrero Pickett
Bonnen of Brazoria Hilderbran Pitts Bonnen of Brazoria Hilderbran Pitts
Bonnen of Brazoria Hilderbran Pitts
Bonnen of Galveston Howard Price Bonnen of Galveston Howard Price
Bonnen of Galveston Howard Price
Branch Huberty Raney Branch Huberty Raney
Branch Huberty Raney
Burkett Hughes Ratliff Burkett Hughes Ratliff
Burkett Hughes Ratliff
Burnam Hunter Raymond Burnam Hunter Raymond
Burnam Hunter Raymond
Button Isaac Reynolds Button Isaac Reynolds
Button Isaac Reynolds
Callegari Johnson Riddle Callegari Johnson Riddle
Callegari Johnson Riddle
Canales Kacal Ritter Canales Kacal Ritter
Canales Kacal Ritter
Capriglione Keffer Rodriguez of Travis Capriglione Keffer Rodriguez of Travis
Capriglione Keffer Rodriguez of Travis
Carter King of Hemphill Rodriguez of Bexar Carter King of Hemphill Rodriguez of Bexar
Carter King of Hemphill Rodriguez of Bexar
Clardy King of Parker Rose Clardy King of Parker Rose
Clardy King of Parker Rose
Coleman King of Taylor Sanford Coleman King of Taylor Sanford
Coleman King of Taylor Sanford
Collier King of Zavala Schaefer Collier King of Zavala Schaefer
Collier King of Zavala Schaefer
Cook Kleinschmidt Sheets Cook Kleinschmidt Sheets
Cook Kleinschmidt Sheets
Cortez Klick Sheffield of Coryell Cortez Klick Sheffield of Coryell
Cortez Klick Sheffield of Coryell
Craddick Kolkhorst Sheffield of Bell Craddick Kolkhorst Sheffield of Bell
Craddick Kolkhorst Sheffield of Bell
Creighton Krause Simmons Creighton Krause Simmons
Creighton Krause Simmons
Crownover Kuempel Simpson Crownover Kuempel Simpson
Crownover Kuempel Simpson
Dale Larson Smith Dale Larson Smith
Dale Larson Smith
Darby Laubenberg Smithee Darby Laubenberg Smithee
Darby Laubenberg Smithee
J. Davis of Harris Lavender Springer J. Davis of Harris Lavender Springer
J. Davis of Harris Lavender Springer
S. Davis of Harris Leach Stephenson S. Davis of Harris Leach Stephenson
S. Davis of Harris Leach Stephenson
Davis of Dallas Lewis Stickland Davis of Dallas Lewis Stickland
Davis of Dallas Lewis Stickland
Deshotel Longoria Strama Deshotel Longoria Strama
Deshotel Longoria Strama
Dukes Lozano Taylor Dukes Lozano Taylor
Dukes Lozano Taylor
Dutton Lucio III Thompson of Brazoria Dutton Lucio III Thompson of Brazoria
Dutton Lucio III Thompson of Brazoria
Eiland Marquez Thompson of Harris Eiland Marquez Thompson of Harris
Eiland Marquez Thompson of Harris
Elkins Martinez Fischer Toth Elkins Martinez Fischer Toth
Elkins Martinez Fischer Toth
Fallon Martinez Turner of Tarrant Fallon Martinez Turner of Tarrant
Fallon Martinez Turner of Tarrant
Farias McClendon Turner of Collin Farias McClendon Turner of Collin
Farias McClendon Turner of Collin
Farney Menendez Turner of Harris Farney Menendez Turner of Harris
Farney Menendez Turner of Harris
Farrar Miles Villalba Farrar Miles Villalba
Farrar Miles Villalba
Fletcher Miller of Comal Villarreal Fletcher Miller of Comal Villarreal
Fletcher Miller of Comal Villarreal
Flynn Miller of Fort Bend Vo Flynn Miller of Fort Bend Vo
Flynn Miller of Fort Bend Vo
Frank Moody Walle Frank Moody Walle
Frank Moody Walle
Frullo Morrison White Frullo Morrison White
Frullo Morrison White
Geren Munoz, Jr. Workman Geren Munoz, Jr. Workman
Geren Munoz, Jr. Workman
Giddings Murphy Wu Giddings Murphy Wu
Giddings Murphy Wu
Goldman Naishtat Zedler Goldman Naishtat Zedler
Goldman Naishtat Zedler
Gonzales Nevarez Zerwas Gonzales Nevarez Zerwas
Gonzales Nevarez Zerwas
______________________________
Speaker of the House
I certify that H.R. No. 231 was adopted by the House on June 25,
2013, by a non-record vote.
______________________________
Chief Clerk of the House
Straus M. Gonzalez of El Paso Oliveira
Allen N. Gonzalez of El Paso Orr
Alonzo Gooden Otto
Alvarado Guerra Paddie
Anchia Guillen Parker
Anderson Gutierrez Patrick
Ashby Harless Perez
Aycock Harper-Brown Perry
Bell Hernandez Luna Phillips
Bohac Herrero Pickett
Bonnen of Brazoria Hilderbran Pitts
Bonnen of Galveston Howard Price
Branch Huberty Raney
Burkett Hughes Ratliff
Burnam Hunter Raymond
Button Isaac Reynolds
Callegari Johnson Riddle
Canales Kacal Ritter
Capriglione Keffer Rodriguez of Travis
Carter King of Hemphill Rodriguez of Bexar
Clardy King of Parker Rose
Coleman King of Taylor Sanford
Collier King of Zavala Schaefer
Cook Kleinschmidt Sheets
Cortez Klick Sheffield of Coryell
Craddick Kolkhorst Sheffield of Bell
Creighton Krause Simmons
Crownover Kuempel Simpson
Dale Larson Smith
Darby Laubenberg Smithee
J. Davis of Harris Lavender Springer
S. Davis of Harris Leach Stephenson
Davis of Dallas Lewis Stickland
Deshotel Longoria Strama
Dukes Lozano Taylor
Dutton Lucio III Thompson of Brazoria
Eiland Marquez Thompson of Harris
Elkins Martinez Fischer Toth
Fallon Martinez Turner of Tarrant
Farias McClendon Turner of Collin
Farney Menendez Turner of Harris
Farrar Miles Villalba
Fletcher Miller of Comal Villarreal
Flynn Miller of Fort Bend Vo
Frank Moody Walle
Frullo Morrison White
Geren Munoz, Jr. Workman
Giddings Murphy Wu
Goldman Naishtat Zedler
Gonzales Nevarez Zerwas