85R12317 GRM-D
By: Rodriguez of Bexar H.B. No. 3285
A BILL TO BE ENTITLED
AN ACT
relating to expenditures by the secretary of state on general
election voter education programs.
BE IT ENACTED BY THE LEGISLATURE OF THE STATE OF TEXAS:
SECTION 1. Subchapter A, Chapter 31, Election Code, is
amended by adding Section 31.013 to read as follows:
Sec. 31.013. REPORT ON EXPENDITURES FOR VOTER EDUCATION
PROGRAMS. (a) The secretary of state shall prepare a report on the
expenditures for its voter education programs for each general
election including:
(1) the total amount spent for voter education;
(2) the name of and amount paid to each vendor under
all voter education programs;
(3) the amount spent on voter education advertising
programs itemized by the language used to communicate;
(4) an estimated number of voters that the voter
education programs reached;
(5) the primary and secondary demographics targeted
through each medium and in each media designated market area as
determined by Nielsen Media Research as of September 1, 2017;
(6) the media designated market areas where
television, radio, print, or outdoor advertisements were placed;
(7) the expenditures for each medium in each media
designated market area;
(8) the total amount expended on digital marketing
with an explanation of each form of digital marketing utilized and
how digital marketing was targeted by demographic, market, and
language;
(9) the total number of digital impressions achieved
in each form of digital marketing;
(10) the number of digital impressions in each form of
digital advertising that were viewed 100 percent;
(11) the saturation and cost per point of
advertisements in each media designated market area; and
(12) the name of each organization the secretary of
state collaborated with or distributed voter education material to.
(b) The secretary of state may only enter into a contract
with a vendor that agrees to release the information required by
Subsection (a).
(c) Not later than January 31 of each odd-numbered year, the
secretary of state shall deliver the report to the committees of
each house of the legislature with jurisdiction over elections.
SECTION 2. Not later than December 1, 2017, the secretary of
state shall prepare a report on the expenditures of the 2016 general
election voter education programs, including all the information
required by Section 31.013, Election Code, as added by this Act, and
deliver the report to the committees of each house of the
legislature with jurisdiction over elections.
SECTION 3. This Act takes effect immediately if it receives
a vote of two-thirds of all the members elected to each house, as
provided by Section 39, Article III, Texas Constitution. If this
Act does not receive the vote necessary for immediate effect, this
Act takes effect September 1, 2017.