II 119THCONGRESS 1 STSESSION S. 264 To amend title 38, United States Code, to establish the Veterans Experience Office, and for other purposes. IN THE SENATE OF THE UNITED STATES JANUARY28, 2025 Mr. K ING(for himself and Mr. CORNYN) introduced the following bill; which was read twice and referred to the Committee on Veterans’ Affairs A BILL To amend title 38, United States Code, to establish the Veterans Experience Office, and for other purposes. Be it enacted by the Senate and House of Representa-1 tives of the United States of America in Congress assembled, 2 SECTION 1. SHORT TITLE. 3 This Act may be cited as the ‘‘Improving Veterans’ 4 Experience Act of 2025’’. 5 SEC. 2. ESTABLISHMENT OF VETERANS EXPERIENCE OF-6 FICE. 7 (a) E STABLISHMENT.— 8 VerDate Sep 11 2014 04:06 Feb 26, 2025 Jkt 059200 PO 00000 Frm 00001 Fmt 6652 Sfmt 6201 E:\BILLS\S264.IS S264 rfrederick on LAP8M3WLY3PROD with BILLS 2 •S 264 IS (1) IN GENERAL.—Chapter 3 of title 38, United 1 States Code, is amended by adding at the end the 2 following new section: 3 ‘‘§ 325. Veterans Experience Office 4 ‘‘(a) E STABLISHMENT.—There is established in the 5 Department within the Office of the Secretary an office 6 to be known as the ‘Veterans Experience Office’ (in this 7 section referred to as the ‘Office’). 8 ‘‘(b) H EAD OFOFFICE.—(1) The head of the Office 9 shall be the Chief Veterans Experience Officer. 10 ‘‘(2) The Chief Veterans Experience Officer shall— 11 ‘‘(A) be appointed by the Secretary from among 12 individuals the Secretary considers qualified to per-13 form the duties of the position; 14 ‘‘(B) report directly to the Secretary; and 15 ‘‘(C) be responsible for carrying out the func-16 tions of the Office set forth under subsection (c). 17 ‘‘(c) F UNCTION.—The functions of the Office are as 18 follows: 19 ‘‘(1) Carrying out the key customer experience 20 initiatives of the Department relating to veterans’ 21 and other beneficiaries’ satisfaction with and usage 22 of benefits and services furnished under laws admin-23 istered by the Secretary for which they are eligible, 24 including setting the strategy, framework, policy, 25 VerDate Sep 11 2014 03:32 Feb 21, 2025 Jkt 059200 PO 00000 Frm 00002 Fmt 6652 Sfmt 6201 E:\BILLS\S264.IS S264 rfrederick on LAP8M3WLY3PROD with BILLS 3 •S 264 IS and other guidance for the Department relating to 1 customer experience, including ensuring the activi-2 ties of the Office and those of other organizations 3 and offices within the Department are coordinated 4 and not duplicative. 5 ‘‘(2) Requiring the heads of other organizations 6 and offices within the Department to report regu-7 larly on customer experience metrics, action plans, 8 and other customer experience improvement efforts 9 to the Chief Veterans Experience Officer. 10 ‘‘(3) Collecting veteran-derived data— 11 ‘‘(A) to determine veteran and beneficiary 12 satisfaction with and usage of the benefits and 13 services furnished under laws administered by 14 the Secretary for which they are eligible; and 15 ‘‘(B) to be considered during policymaking. 16 ‘‘(4) Providing strategic guidance and strategies 17 to Department entities for engaging with veterans 18 and beneficiaries regarding benefits and services fur-19 nished under laws administered by the Secretary, in-20 cluding those not using such benefits and services. 21 ‘‘(5) Assessing and advising the Secretary on 22 the accuracy and helpfulness of the websites and 23 other customer-facing information of the Depart-24 VerDate Sep 11 2014 03:32 Feb 21, 2025 Jkt 059200 PO 00000 Frm 00003 Fmt 6652 Sfmt 6201 E:\BILLS\S264.IS S264 rfrederick on LAP8M3WLY3PROD with BILLS 4 •S 264 IS ment, be it available electronically or in any other 1 format. 2 ‘‘(6) Assessing and advising the Secretary on 3 the status and opportunities for improvement of the 4 customer service efforts of the Department. 5 ‘‘(d) R EPORTS.—(1) Each year, the Chief Veterans 6 Experience Officer shall submit to the Secretary a sum-7 mary of the data received by the Chief Veterans Experi-8 ence Officer under subsection (c)(2). 9 ‘‘(2) Each year, not later than 180 days after the 10 date on which the Secretary receives the summary under 11 paragraph (1), the Secretary shall submit to Congress an 12 annual summary and analysis of the matters summarized 13 pursuant to such paragraph. 14 ‘‘(3) Each annual summary submitted pursuant to 15 paragraph (2) shall include the following: 16 ‘‘(A) Data regarding customer service and expe-17 rience feedback, disaggregated by benefit or service 18 furnished under laws administered by the Secretary, 19 and relevant demographic data of the veterans and 20 beneficiaries providing the feedback. 21 ‘‘(B) Data regarding veteran and beneficiary 22 satisfaction with and usage of benefits or services, 23 disaggregated by benefit or service furnished under 24 laws administered by the Secretary, and relevant de-25 VerDate Sep 11 2014 03:32 Feb 21, 2025 Jkt 059200 PO 00000 Frm 00004 Fmt 6652 Sfmt 6201 E:\BILLS\S264.IS S264 rfrederick on LAP8M3WLY3PROD with BILLS 5 •S 264 IS mographic data of the veterans and beneficiaries 1 providing the feedback, including— 2 ‘‘(i) potential reasons for not using the 3 benefits or services, such as— 4 ‘‘(I) eligibility; 5 ‘‘(II) lack of knowledge or awareness 6 of existence of benefit or service; 7 ‘‘(III) barriers of technology, informa-8 tion, or time; and 9 ‘‘(IV) other related reasons; and 10 ‘‘(ii) an analysis of how such reasons may 11 be addressed. 12 ‘‘(e) S TAFF ANDRESOURCES.—(1) The Secretary 13 shall ensure that— 14 ‘‘(A) the Office has such staff, resources, and 15 access to customer service and experience informa-16 tion as may be necessary to carry out the functions 17 of the Office; and 18 ‘‘(B) any information provided to the Office 19 does not include personally identifiable information 20 of an individual veteran, survivor, dependent, or 21 other beneficiary unless such individual provides ap-22 propriate consent to allow such information to be 23 shared with the Office. 24 VerDate Sep 11 2014 03:32 Feb 21, 2025 Jkt 059200 PO 00000 Frm 00005 Fmt 6652 Sfmt 6201 E:\BILLS\S264.IS S264 rfrederick on LAP8M3WLY3PROD with BILLS 6 •S 264 IS ‘‘(2) Funds available for basic pay and other adminis-1 trative expenses of other Department organizations and 2 offices may be available to reimburse the Office for all 3 services provided at rates which will recover actual costs 4 for services provided to such organizations if the Secretary 5 determines that contributing to such costs will not under-6 mine the ability of any such organization or office to pro-7 vide services required by such office. 8 ‘‘(3) Nothing in this subsection shall be construed to 9 authorize an increase in the number of full-time employees 10 otherwise authorized for the Department. 11 ‘‘(f) P RIVACY.—Nothing in this section shall be con-12 strued to authorize the Chief Veterans Experience Officer 13 to disclose any record in contravention of section 552a of 14 title 5 (commonly referred to as the ‘Privacy Act of 15 1974’). 16 ‘‘(g) S UNSET.—The requirements and authorities of 17 this section shall terminate on September 30, 2028.’’. 18 (2) C LERICAL AMENDMENT .—The table of sec-19 tions at the beginning of chapter 3 of such title is 20 amended by adding at the end the following new 21 item: 22 ‘‘325. Veterans Experience Office.’’. (b) COMPTROLLER GENERAL OF THE UNITED 23 S TATESREVIEW OFVETERANSEXPERIENCEOFFICE AND 24 C USTOMERSERVICEIMPROVEMENT EFFORTS.—Not later 25 VerDate Sep 11 2014 03:32 Feb 21, 2025 Jkt 059200 PO 00000 Frm 00006 Fmt 6652 Sfmt 6201 E:\BILLS\S264.IS S264 rfrederick on LAP8M3WLY3PROD with BILLS 7 •S 264 IS than 540 days after the date of the enactment of this Act, 1 the Comptroller General of the United States shall— 2 (1) complete an analysis of the methodology, ef-3 fectiveness, and implementation of findings and 4 feedback of veterans and beneficiaries used by the 5 Department of Veterans Affairs, including the Vet-6 erans Experience Office, to improve veteran and 7 beneficiary customer experience and satisfaction, in-8 cluding through the use of what are known as 9 ‘‘trust-scores’’, Veteran Signals also known as 10 ‘‘VSignals’’, and related survey and data collection 11 activities, processes, and initiatives; and 12 (2) submit to the Committee on Veterans’ Af-13 fairs of the Senate and the Committee on Veterans’ 14 Affairs of the House of Representatives a report set-15 ting forth the findings of the Comptroller General 16 with respect to the analysis completed pursuant to 17 paragraph (1). 18 Æ VerDate Sep 11 2014 03:32 Feb 21, 2025 Jkt 059200 PO 00000 Frm 00007 Fmt 6652 Sfmt 6301 E:\BILLS\S264.IS S264 rfrederick on LAP8M3WLY3PROD with BILLS