II
119THCONGRESS
1
STSESSION S. 414
To require covered digital advertising platforms to report their public service
advertisements.
IN THE SENATE OF THE UNITED STATES
FEBRUARY5, 2025
Mr. S
ULLIVAN(for himself and Mr. PETERS) introduced the following bill;
which was read twice and referred to the Committee on Commerce,
Science, and Transportation
A BILL
To require covered digital advertising platforms to report
their public service advertisements.
Be it enacted by the Senate and House of Representa-1
tives of the United States of America in Congress assembled, 2
SECTION 1. SHORT TITLE. 3
This Act may be cited as the ‘‘Advancing Digital Sup-4
port for Mental Health Services Act’’ or the ‘‘ADS for 5
Mental Health Services Act’’. 6
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•S 414 IS
SEC. 2. DIGITAL ADVERTISING PLATFORMS PUBLIC SERV-1
ICE ADVERTISING REPORTING. 2
(a) I
NGENERAL.—A covered digital advertising plat-3
form shall submit to the Commission an annual report 4
that includes the following: 5
(1) The number and percentage of total adver-6
tisements on the platform during the previous 12- 7
month period that were public service advertise-8
ments. 9
(2) The estimated dollar value of such public 10
service advertisements. 11
(3) The number of such public service adver-12
tisements that focus on local or regional mental, be-13
havioral, and physical health care resources. 14
(4) The number of such public service adver-15
tisements that promote free mental, behavioral, or 16
physical health care resources. 17
(5) A description of how such advertisements 18
meet the definition of a public service advertisement 19
as described in subsection (c)(3). 20
(b) R
EPORT TOCONGRESS.—Not later than 180 days 21
after receiving the reports required under subsection (a), 22
and annually thereafter, the Commission shall submit to 23
the Committee on Commerce, Science, and Transportation 24
of the Senate and the Committee on Energy and Com-25
merce of the House of Representatives a publicly available 26
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•S 414 IS
report summarizing the information reported under such 1
subsection. 2
(c) D
EFINITIONS.—In this Act: 3
(1) C
OMMISSION.—The term ‘‘Commission’’ 4
means the Federal Trade Commission. 5
(2) P
UBLIC SERVICE ADVERTISEMENT .—The 6
term ‘‘public service advertisement’’ means an adver-7
tisement that— 8
(A) a covered digital advertising platform 9
displays for free and without receiving any pay-10
ment or other consideration in exchange; 11
(B) promotes mental, behavioral, or phys-12
ical health care resources, and may include ad-13
vertisements that— 14
(i) raise awareness of community 15
events to address social isolation; or 16
(ii) promote State, local, or regional 17
mental health care resources that are ap-18
proved by the Substance Abuse and Mental 19
Health Services Administration that miti-20
gate— 21
(I) self-harm, suicide, eating dis-22
orders, substance abuse, and other 23
matters that pose a risk to physical 24
and mental health; 25
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•S 414 IS
(II) patterns of addiction-like be-1
haviors; or 2
(III) social isolation; and 3
(C) is relevant and accessible to targeted 4
audiences. 5
(3) C
OVERED DIGITAL ADVERTISING PLAT -6
FORM.—The term ‘‘covered digital advertising plat-7
form’’ means a social media platform, search engine, 8
or other public-facing website, online service, or ap-9
plication that— 10
(A) sells digital advertising space; and 11
(B) has more than 100,000,000 unique 12
monthly users. 13
(d) R
ELATIONSHIP TO OTHERLAWS.—Nothing in 14
this Act shall be construed to supersede any applicable pri-15
vacy or data security laws. 16
Æ
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