Virginia Senate Bill SB96

Virginia 2022 Regular Session

• Introduced: 1/5/22
• Refer: 1/5/22
• Report Pass: 2/2/22
• Engrossed: 2/7/22
• Refer: 2/22/22
• Report Pass: 2/24/22
• Engrossed: 3/1/22
• Enrolled: 3/7/22
• Chaptered: 4/11/22
• Passed: 4/11/22

Caption

Gaming; use of the phrase "Virginia is for Bettors", civil penalty.

Impact

This bill impacts the Code of Virginia directly by adding a new section dedicated to the regulation of advertising for gaming businesses. By instituting a monetary penalty for non-compliance, it not only seeks to deter potential violations but also makes it necessary for gaming businesses to reconsider their advertising strategies. The revenue generated from the civil penalties will be redirected to the general fund, which may aid in addressing other state expenditures related to gaming oversight and regulation.

Summary

Senate Bill 96 (SB96) aims to regulate the advertising practices of gaming businesses in Virginia by prohibiting them from using the phrase 'Virginia is for Bettors' in their advertisements. This legislation introduces a civil penalty of up to $50,000 for any gaming business that violates this directive, thereby establishing a framework for compliance and enforcement. The intent of the bill is to maintain a clear distinction between the state's branding and private advertising strategies associated with gaming, ensuring that the state's messaging remains untainted by commercial interests.

Sentiment

The sentiment surrounding SB96 appears generally supportive among lawmakers concerned with maintaining the integrity of Virginia's branding. Supporters argue that this measure is essential to prevent the commercialization of state slogans in gambling promotions, which can mislead consumers and undermine responsible gaming practices. However, there may be concerns from businesses about the restrictions imposed on their marketing capabilities, suggesting a mixed reaction from those directly affected by the bill.

Contention

Notable points of contention may arise from opponents who could argue that such regulatory measures may stifle free speech and limit the ability of gaming businesses to effectively market themselves in a competitive industry. Another point of debate is the potential impact this bill might have on the overall gambling landscape in Virginia, as businesses may need to alter their messaging significantly. This reflects a broader conflict between ensuring consumer protections and supporting economic growth within the gaming sector.