The enactment of AB 700 will affect local governance by reinforcing the authority of municipalities to regulate advertising displays linked to arenas within their jurisdiction. Local governments will be able to enact ordinances that permit specific advertising within defined parameters, delivering flexibility in how arenas promote their services and associated businesses on their premises. This flexibility may foster increased revenue opportunities for arenas through advertising, which might be particularly beneficial in struggling economic climates.
Summary
Assembly Bill No. 700, introduced by Jones-Sawyer, modifies Section 5272 of the Business and Professions Code regarding outdoor advertising displays, specifically those located near arenas. The bill is primarily aimed at extending the exemption period for certain advertising displays from January 1, 2019, to January 1, 2021. These exempt displays are those that are authorized by local ordinances as part of a specific plan or sign district in relation to arenas approved for use. This means that advertising displays associated with arenas will face less stringent regulations than those visible from public highways.
Sentiment
The overall sentiment surrounding AB 700 appears to be positive among arena operators and advertisers, as it facilitates the advertisement visibility needed to attract attendees to events. Proponents argue that this will enhance local economies through increased foot traffic and associated spending. However, potential concerns may arise regarding the visual impact on highways and urban aesthetics, which could raise objections from community groups or residents affected by such displays.
Contention
Notable points of contention include the potential overreach of advertising displays adjacent to public highways, affecting visual landscape and safety, particularly if displays distract drivers. Additionally, the balance between promoting local economic development and maintaining community aesthetics is a recurring theme in discussions about such legislative measures. There may also be concerns about the effectiveness of local governance in adequately monitoring and enforcing these regulations, particularly in managing the quantity and type of advertisements that arenas can display.