The primary impact of SB 973 is the authorization of distilled spirits manufacturers to provide free or discounted rides to consumers, akin to existing provisions for beer manufacturers. This change aims to enhance public safety by facilitating access to safe transportation alternatives for those consuming alcohol. Additionally, the bill expands the scope of existing regulations concerning gifts and premiums associated with alcoholic beverages, reinforcing the prohibition against conditioning free rides on the purchase of alcohol. This is expected to promote responsible drinking and help mitigate the risks of impaired driving.
Summary
Senate Bill 973, authored by Senator Dodd, amends the Business and Professions Code to address alcoholic beverage laws in California. This bill specifically increases the annual surcharge collected from alcoholic beverage licensees from $5 to $10. The proceeds from this surcharge are earmarked for the California Highway Patrol's Designated Driver Program aimed at promoting public safety. The funds are to be utilized for outreach and education activities near venues where alcohol is served, thereby encouraging informed consumption and responsible transportation options for individuals consuming alcohol.
Sentiment
The sentiment around SB 973 appears to be largely positive, noting the potential benefits of increased funds for public safety initiatives. Proponents argue that this legislation represents a proactive effort to reduce drunk driving incidents through better access to transportation services. However, some concerns may be raised regarding the wider implications of allowing alcohol manufacturers to provide transportation incentives, which could be viewed as a conflict between promoting alcohol consumption and ensuring public safety.
Contention
There may be some contention surrounding the balance between state regulations and local controls concerning advertising and marketing practices for alcoholic beverages. Critics might argue that allowing manufacturers to offer ride services could blur the lines of ethical advertising, potentially leading to increased consumption. Additionally, the bill does not necessitate reimbursement for costs incurred by local agencies due to the establishment of new regulations, which may lead to pushback from local governments who may seek financial support from the state for implementing these measures.