Consumer privacy: consumer request for disclosure methods.
The modifications introduced by AB 1564 primarily affect businesses that operate online and have direct relationships with consumers. It stipulates that such businesses are only required to provide an email address for consumers to submit their requests for information disclosures. This amendment is designed to reduce the burden on fully online businesses while ensuring consumers still have a viable method to exercise their rights. The bill reinforces existing laws that require businesses to provide consumers with specified information about the collection and use of their personal data.
Assembly Bill No. 1564, authored by Assemblymember Berman, amends Section 1798.130 of the Civil Code, focusing on consumer privacy rights under the California Consumer Privacy Act of 2018. The bill specifically addresses the methods by which consumers may request disclosures about their personal information collected by businesses. It aims to streamline the process for consumers, making it easier for them to access and understand their privacy rights while enhancing compliance requirements for businesses that collect personal data. The bill was approved by the Governor on October 11, 2019.
Overall, there is a supportive sentiment surrounding AB 1564, as it reinforces consumer privacy rights in an era of increasing data collection and potential misuse. Advocates argue that the bill simplifies the process for consumers, making their rights more accessible and ensuring businesses are held accountable for their privacy practices. However, there may be some contention among businesses regarding the operational impacts of these new requirements, particularly in balancing compliance with user experience.
Notably, one of the points of contention around AB 1564 is the obligation it places on businesses to adapt to new compliance protocols without exacerbating operational complexity. Critics may argue that the bill's provisions, while well-intended to protect consumer rights, could add to the regulatory burden for smaller businesses that operate in the digital landscape. The amendments might also raise questions regarding how businesses handle consumer inquiries effectively while staying within the stipulated compliance framework.