The introduction of AB 3246 will likely reinforce the legal framework surrounding consumer privacy by creating a more comprehensive database of data brokers operating in California. By requiring additional contact information, the bill can potentially improve the Attorney General's ability to engage with data brokers regarding compliance with existing privacy laws. Furthermore, the bill establishes formal penalties for failure to register, thereby incentivizing data brokers to adhere to the new registration requirements.
Assembly Bill 3246, introduced by Assembly Member Low, seeks to amend Section 1798.99.82 of the Civil Code in relation to the registration requirements for data brokers in California. This bill mandates that all data brokers must register with the Attorney General and provide certain information. Currently, data brokers are required to furnish their name, physical address, email, and website; AB 3246 will add the requirement to also submit a primary phone number. This amendment aims to enhance transparency and accountability in the data brokerage industry, allowing consumers to better access information about data brokers' practices and responsibilities.
Despite the bill's potential benefits, there may be concerns among data brokers and their advocates who argue that increased regulatory burdens could harm smaller businesses operating in this space. Critics of similar legislation often voice that additional requirements can be costly and time-consuming, leading to a chilling effect on the data brokerage market. Others suggest that while accountability is essential, the bill might inadvertently stifle innovation in an industry that thrives on data-driven solutions.