Relative to We Card Awareness Month.
The bill highlights the educational support provided by the We Card Program, which has been in operation for 24 years. This initiative supplies in-store training and resources to assist retailers in adhering to laws regarding underage sales. As more than 50 percent of convenience stores in California are run by owner-operators of a single location, the program serves as a crucial resource to help these businesses remain compliant and contribute positively to their communities. The intended outcome is to nurture a responsible retailing environment that minimizes the risk of underage access to tobacco and similar products.
The AR52 bill, introduced by Assembly Member Lackey, designates September 2019 as 'We Card Awareness Month' in California. This initiative aims to enhance awareness and participation among retailers regarding responsible retailing practices, particularly in the sale of age-restricted products like tobacco and e-cigarettes. The bill underscores the importance of compliance with both federal and state laws prohibiting the sale of these products to individuals under 21 years of age. It reflects a commitment to reducing youth access to harmful products through education and community engagement.
While the bill has received unanimous support, potential points of contention may arise regarding the continuing need for local training programs versus reliance on a standardized approach like We Card. Some stakeholders might argue that unique regional characteristics warrant localized initiatives tailored to the specific communities they serve, as the success of educational efforts may vary based on demographics and local retailer engagement.
The resolution garnered a strong positive response, as evidenced by the voting history on August 22, 2019, where it was passed with 74 yeas and no nays, signifying broad bipartisan support for the initiative and its goals.